How competitive is the Nutmeg niche on Amazon United Kingdom?

13 brands and 42 sellers compete in Nutmeg on Amazon United Kingdom. The top 5 Nutmeg products take 55% of clicks and its top 5 brands hold 75% of demand.

What do buyers complain about in Nutmeg?

Nutmeg buyers on Amazon United Kingdom complain most about Value For Money, Flavor, Strength, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Nutmeg niche?

Nutmeg sells for £3.73 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £0.90–£9.31. The average incumbent carries 70 reviews — the moat a new listing must climb.

Nutmeg

prices mostly outside the sweet spot ($0.90–$9.31) — Nutmeg doesn't clear our bar today.

Signals Low Review Barrier

Flapen Score

Skip it

This niche Category average

Is Nutmeg profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Nutmeg is a £45K/yr Amazon United Kingdom market (108K searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 43/100.

Nutmeg: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -23.7% over the last 90 days and 11.0% of searches end in a purchase.

£45K

revenue / yr

Units sold / yr13K

Search volume / yr-23.7%108K

Conversion rate11.0%

Avg price£3.73

Who owns the niche?

The top 5 brands hold 75% of demand, so 25% of the market is open.

25%

open market share

Brands · sellers13 · 42

Top-5 product click share55%

Open market25%

Avg brand age54 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 29 products

Top Nutmeg products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Morrisons Cook It Nutmeg Ground 42g

Price: £1.20
Rating: 4.7/5
Reviews: 130
Age: 2y ago

Nutmeg Whole 50g by Hatton Hill

Price: £4.05
Rating: 4.8/5
Reviews: 25
Age: 3y ago

Schwartz Ground Nutmeg 32g

Price: £2.00
Rating: 4.6/5
Reviews: 270
Age: 13y ago

PEGASUS Ground Nutmeg 25g Premium Spice for Cooking Baking & Flavouring Aromatic Nutmeg Powder for Sauces Desserts Beverages Soups & More (Pack of 1)

Price: £2.16
Rating: 5.0/5
Reviews: 7
Age: 5mo ago

Organic Whole Nutmeg 25g by Manor Springs Organic

Price: £4.07
Rating: 4.5/5
Reviews: 37
Age: 4y ago

Newest

by launch date

PEGASUS Ground Nutmeg 25g Premium Spice for Cooking Baking & Flavouring Aromatic Nutmeg Powder for Sauces Desserts Beverages Soups & More (Pack of 1)

Price: £2.16
Rating: 5.0/5
Reviews: 7
Age: 5mo ago

Nutmeg Baby Organic Vegetable Ri

Price: £1.14
Rating: 0.0/5
Reviews: 0
Age: 8mo ago

Nutmeg 500ml Set of 5 Food Storage Boxes

Price: £3.21
Rating: 4.7/5
Reviews: 6
Age: 8mo ago

Nutmeg XL Head to Toe Wipes 60Pk

Price: £1.06
Rating: 4.5/5
Reviews: 41
Age: 8mo ago

Nutmeg Vapour Bath 500ml

Price: £0.92
Rating: 4.5/5
Reviews: 2
Age: 8mo ago

Competition: brands, sellers & click share

The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

13 falling

Sellers

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

55%

Top 20: 92%

Open market

18%

Morrisons27%
Hatton Hill20%
Schwartz15%
Pegasus7%
Old India7%
MANOR SPRINGS6%

Nutmeg demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume108KCVR11.0%Products29Brands13Top 5 Brands75%OOS Rate8.0%Rating4.6★Reviews70Avg BSR#61

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.1×

Top Nutmeg search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

nutmeg100K/yr -22.6%7.9% conv.
whole nutmeg5K/yr -29.6%15.5% conv.
nutmeg whole4K/yr -43.9%12.4% conv.

What reviews say buyers love and hate about Nutmeg

What buyers mention most, as a share of all reviews.

What buyers love

75% of reviews

Value For Money12%

“Good price”

Taste-Overall12%

“taste were very good”

Quality-Overall11%

“Good quality Nutmegs”

Flavor11%

“Great nutmeg brilliant flavour”

Smell9%

“Lovely nutmeg with a fresh aroma”

What buyers complain about

66% of reviews

Value For Money13%

“Very expensive for what you get”

Flavor11%

“Lacking flavour”

Strength11%

“Easily broken”

Color11%

“Not Green”

Size-Overall6%

“These are small in size”

Nutmeg return rate & reasons

Why buyers send it back, as a share of all return requests.

0.0%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Functionality-Overall

100%

Common Nutmeg questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Nutmeg 43/100 on Amazon United Kingdom — Skip it. The niche generates £45K/yr across 29 tracked products. 4 of 10 products launched in the last 360 days are still selling. Search demand moved -23.7% over the last 90 days.