Nutmeg
FailPrices span $0.90–$9.31, mostly outside the sweet spot, so Nutmeg is a Fail.
- Flapen Score
- 43 / 100Ranks 1,873 of 2,976 Grocery niches · −3 vs the category median of 4643
- Market size
- £45K/yr108K searches / yr
- 90-day growth
- -23.7%search demand this quarter
- Competition
- 55%top-5 click share · 13 brands · 42 sellers
Flapen Score
Nutmeg against its category
The dotted line is the Grocery average. Past it, Nutmeg is stronger. Inside it, weaker.
Market
The Nutmeg market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Nutmeg 108K times last year and spent an estimated £45K. The top 5 brands take 75% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 43 out of 100, a Fail.
01 · Demand
11.0% of searches ended in a purchase last week.
Shoppers searched for this 108K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.0% of those searches ended in a purchase. Searches in the last 90 days moved -23.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £45K a year.
- Searches, last 12 months
- 108K
- Growth, 90 days vs prior 90
- -23.7%
- Conversion, latest week
- 11.0%
- Market size, estimated
- £45Ka year
- Peak month
- November2.1× the quietest month
- Top search term
- nutmeg100K searches a year
02 · Price
A sale here is worth £3.73.
Listings sell for £3.73 on average, from £0.90 to £9.31. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £3.73 that is £933 to £2K a year per listing.
- Average price
- £3.73under the $15 to $100 sweet spot
- Price range
- £0.90–£9.31
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £933–£2K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
41% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 8.0% of listings are out of stock. The average listing ranks #61 within Herbs, Spices & Seasonings. It carries 70 reviews at 4.61 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 41%
- Prime listings
- 97%
- Out of stock, average day
- 8.0%
- Average rank
- #61in Herbs, Spices & Seasonings
- Average rating
- 4.61 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 70per listing
- Listings tracked
- 29
04 · Newcomers
Amazon counts 4 of last year's 10 launches as successful.
10 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 54 months on average, so the names here are settling in.
- Launched, last 12 months
- 10
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 54 months
Products
Top Nutmeg products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Morrisons Cook It Nutmeg Ground 42g
- Price
- £1.20
- Rating
- 4.7/5
- Reviews
- 130
- Age
- 2y ago

Nutmeg Whole 50g by Hatton Hill
- Price
- £4.05
- Rating
- 4.8/5
- Reviews
- 25
- Age
- 3y ago

Schwartz Ground Nutmeg 32g
- Price
- £2.00
- Rating
- 4.6/5
- Reviews
- 270
- Age
- 13y ago

PEGASUS Ground Nutmeg 25g Premium Spice for Cooking Baking & Flavouring Aromatic Nutmeg Powder for Sauces Desserts Beverages Soups & More (Pack of 1)
- Price
- £2.16
- Rating
- 5.0/5
- Reviews
- 7
- Age
- 5mo ago

Organic Whole Nutmeg 25g by Manor Springs Organic
- Price
- £4.07
- Rating
- 4.5/5
- Reviews
- 37
- Age
- 4y ago
Trending
90-day click momentum
Organic Nutmeg Powder 100g - Sri Lanka Raw Ceylon Nutmeg - Resealable and Recyclable Pouch by Alpha01
- Price
- £5.68
- Rating
- 4.9/5
- Reviews
- 28
- Age
- 2y ago

PEGASUS Ground Nutmeg 25g Premium Spice for Cooking Baking & Flavouring Aromatic Nutmeg Powder for Sauces Desserts Beverages Soups & More (Pack of 1)
- Price
- £2.16
- Rating
- 5.0/5
- Reviews
- 7
- Age
- 5mo ago

Nutmeg Whole 50g by Hatton Hill
- Price
- £4.05
- Rating
- 4.8/5
- Reviews
- 25
- Age
- 3y ago

Nutmeg Baby Organic Vegetable Ri
- Price
- £1.14
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 8mo ago

Organic Whole Nutmeg 25g by Hatton Hill Organic
- Price
- £4.09
- Rating
- 3.8/5
- Reviews
- 4
- Age
- 1y ago
Newest
by launch date
PEGASUS Ground Nutmeg 25g Premium Spice for Cooking Baking & Flavouring Aromatic Nutmeg Powder for Sauces Desserts Beverages Soups & More (Pack of 1)
- Price
- £2.16
- Rating
- 5.0/5
- Reviews
- 7
- Age
- 5mo ago

Nutmeg Baby Organic Vegetable Ri
- Price
- £1.14
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 8mo ago

Nutmeg 500ml Set of 5 Food Storage Boxes
- Price
- £3.21
- Rating
- 4.7/5
- Reviews
- 6
- Age
- 8mo ago

Nutmeg XL Head to Toe Wipes 60Pk
- Price
- £1.06
- Rating
- 4.5/5
- Reviews
- 41
- Age
- 8mo ago

Nutmeg Vapour Bath 500ml
- Price
- £0.92
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 8mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 falling
Sellers
42
Top-5 brand share
75%
Top 20: 100%
Top-5 click share
55%
Top 20: 92%
Open market
18%
- Morrisons27%
- Hatton Hill20%
- Schwartz15%
- Pegasus7%
- Old India7%
- MANOR SPRINGS6%
Demand
Nutmeg search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.1×
Search terms
Top Nutmeg search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- nutmeg100K/yr
- whole nutmeg5K/yr
- nutmeg whole4K/yr
Reviews and returns
What reviews say buyers love and hate about Nutmeg
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Very expensive for what you get
Its keenly priced too
Lacking flavour
Easily broken
Not Green
they're not green as shown in the product description, they're clear
These are small in size
Not as big as I thought they would be
Still not as big as I thought they would be
Love
Good price
Good value for money
Good value for money
taste were very good
Good taste of nutmeg
Great nutmeg flavour
Good quality Nutmegs
Good quality nutmegs
A good quality
Great nutmeg brilliant flavour
The flavour is really nice
The flavour is beautifully balanced
Lovely nutmeg with a fresh aroma
good aroma
The smell is great as I opened it, normally use it for baking and sauce for good and natural smell
Return
0.0% Return rate 0% Fixable by listing
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Nutmeg questions
Answered from the same tracked data.









