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Nutmeg

Fail

Prices span $0.90–$9.31, mostly outside the sweet spot, so Nutmeg is a Fail.

Flapen Score
43
43 / 100
Ranks 1,873 of 2,976 Grocery niches · −3 vs the category median of 46
Market size
£45K/yr108K searches / yr
90-day growth
-23.7%search demand this quarter
Competition
55%top-5 click share · 13 brands · 42 sellers

Flapen Score

Nutmeg against its category

The dotted line is the Grocery average. Past it, Nutmeg is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Nutmeg market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Nutmeg 108K times last year and spent an estimated £45K. The top 5 brands take 75% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

11.0% of searches ended in a purchase last week.

Shoppers searched for this 108K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.0% of those searches ended in a purchase. Searches in the last 90 days moved -23.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £45K a year.

Searches, last 12 months
108K
Growth, 90 days vs prior 90
-23.7%
Conversion, latest week
11.0%
Market size, estimated
£45Ka year
Peak month
November2.1× the quietest month
Top search term
nutmeg100K searches a year

02 · Price

A sale here is worth £3.73.

Listings sell for £3.73 on average, from £0.90 to £9.31. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £3.73 that is £933 to £2K a year per listing.

Average price
£3.73under the $15 to $100 sweet spot
Price range
£0.90–£9.31
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
£933–£2K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

41% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 8.0% of listings are out of stock. The average listing ranks #61 within Herbs, Spices & Seasonings. It carries 70 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
41%
Prime listings
97%
Out of stock, average day
8.0%
Average rank
#61in Herbs, Spices & Seasonings
Average rating
4.61 starsAmazon United Kingdom average 4.36 stars
Average reviews
70per listing
Listings tracked
29

04 · Newcomers

Amazon counts 4 of last year's 10 launches as successful.

10 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
10
Successful launches
4Amazon's first-year sales bar
Average brand age
54 months

Products

Top Nutmeg products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£7K£9K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

13 falling

Sellers

42

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

55%

Top 20: 92%

Open market

18%

  • Morrisons27%
  • Hatton Hill20%
  • Schwartz15%
  • Pegasus7%
  • Old India7%
  • MANOR SPRINGS6%

Demand

Nutmeg search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Black Friday '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.1×

Search terms

Top Nutmeg search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • nutmeg100K/yr
  • whole nutmeg5K/yr
  • nutmeg whole4K/yr

Reviews and returns

What reviews say buyers love and hate about Nutmeg

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money13%−0.02

Very expensive for what you get

Its keenly priced too

Flavor11%−0.03

Lacking flavour

Strength11%−0.08

Easily broken

Color11%−0.08

Not Green

they're not green as shown in the product description, they're clear

Size-Overall6%

These are small in size

Not as big as I thought they would be

Still not as big as I thought they would be

Love

Value For Money12%−0.02

Good price

Good value for money

Good value for money

Taste-Overall12%+0.98

taste were very good

Good taste of nutmeg

Great nutmeg flavour

Quality-Overall11%+0.58

Good quality Nutmegs

Good quality nutmegs

A good quality

Flavor11%−0.03

Great nutmeg brilliant flavour

The flavour is really nice

The flavour is beautifully balanced

Smell9%+0.41

Lovely nutmeg with a fresh aroma

good aroma

The smell is great as I opened it, normally use it for baking and sauce for good and natural smell

Return

0.0% Return rate 0% Fixable by listing

Functionality-Overall100%▁▁▁▁▁█

FAQ

Common Nutmeg questions

Answered from the same tracked data.