nutmeg
Skip itPrices mostly outside the sweet spot ($0.90–$9.31) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Incredible69.69avg incumbent reviews — the moat a new listing must climb
Conversion
Great11.0%search→purchase rate — share of searches ending in a sale
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Brand share
Okay75%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-23.7%90-day search growth — must beat 0% to launch
Market size
Bad£45K£45K/yr · 108K searches
Avg price
Bad£3.73avg listing price — sweet spot $15–$100
Price range
Bad£0.90–£9.31cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, nutmeg is a £45K/yr Amazon United Kingdom market (108K searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 43/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
nutmeg market data
- Units sold / yr
- 10K–13K
- avg 250–500/product
- Revenue / yr
- £37K–£47K
- units × avg price
- Conversion rate
- 11.0%
- Avg BSR
- #61
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 41%
- Out of stock
- 8.0%
- Avg brand age
- 54 months
- Avg seller age
- 216 days
Competition & brand share
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.Brands
13 falling
Sellers
42
Top-5 brand share
75%
Top 20: 100%
Top-5 click share
55%
Top 20: 92%
Open market
18%
- Morrisons27%
- Hatton Hill20%
- Schwartz15%
- Pegasus7%
- Old India7%
- MANOR SPRINGS6%
Demand & seasonality
Weekly Amazon search volume, last 82 weeks — -23.7% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.1×
Top nutmeg search terms
- nutmeg100K/yr
- whole nutmeg5K/yr
- nutmeg whole4K/yr
Top nutmeg products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Morrisons Cook It Nutmeg Ground 42g
Morrisons£1.204.7★130 rev
Nutmeg Whole 50g by Hatton Hill
Hatton Hill£4.054.8★25 rev
Schwartz Ground Nutmeg 32g
Schwartz£2.004.6★270 rev
PEGASUS Ground Nutmeg 25g Premium Spice for Cooking Baking & Flavouring Aromatic Nutmeg Powder for Sauces Desserts Beverages Soups & More (Pack of 1)
Pegasus£2.165.0★7 rev
Organic Whole Nutmeg 25g by Manor Springs Organic
MANOR SPRINGS£4.074.5★37 rev
Newest
by launch datePEGASUS Ground Nutmeg 25g Premium Spice for Cooking Baking & Flavouring Aromatic Nutmeg Powder for Sauces Desserts Beverages Soups & More (Pack of 1)
Pegasus£2.167 rev
Nutmeg Baby Organic Vegetable Ri
Morrisons£1.140 rev
Nutmeg 500ml Set of 5 Food Storage Boxes
Morrisons£3.216 rev
Nutmeg XL Head to Toe Wipes 60Pk
Morrisons£1.0641 rev
Nutmeg Vapour Bath 500ml
Morrisons£0.922 rev
Trending
90-day click momentum
Organic Nutmeg Powder 100g - Sri Lanka Raw Ceylon Nutmeg - Resealable and Recyclable Pouch by Alpha01
ALPHA01£5.684.9★
PEGASUS Ground Nutmeg 25g Premium Spice for Cooking Baking & Flavouring Aromatic Nutmeg Powder for Sauces Desserts Beverages Soups & More (Pack of 1)
Pegasus£2.165.0★
Nutmeg Whole 50g by Hatton Hill
Hatton Hill£4.054.8★
Nutmeg Baby Organic Vegetable Ri
Morrisons£1.140.0★
Organic Whole Nutmeg 25g by Hatton Hill Organic
Hatton Hill£4.093.8★
What buyers say about nutmeg
What buyers praise and complain about, mined from review topics.What buyers love
“Good price”
“taste were very good”
“Good quality Nutmegs”
“Great nutmeg brilliant flavour”
“Lovely nutmeg with a fresh aroma”
“Good quality organic nutmeg”
“fresh”
“It makes a good addition to anything spicy and works well by itself on rice puddings, custards of one sort or another, or even sprinkled on coffee and porridge”
“Excellent size”
“The contents are exactly as described”
What buyers complain about
“Very expensive for what you get”
“Lacking flavour”
“Easily broken”
“Not Green”
“These are small in size”
“Product nutritional label poor”
“seemed to be sweetened”
“seemed to be sweetened”
“not as fine as other powders Ive used”
Top return reasons
Common questions
- Is nutmeg profitable to sell on Amazon United Kingdom?
- The niche generates £45K/yr across 29 tracked products. 4 of 10 products launched in the last 360 days are still selling. 90-day search growth is -23.7%. Flapen's verdict: Skip it (43/100).
- How competitive is the nutmeg niche?
- 13 brands and 42 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 75% of demand.
- What do buyers complain about in nutmeg?
- Top complaints mined from reviews: Value For Money, Flavor, Strength. The return rate is 0.0%.
- When does demand for nutmeg peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 2.1× the quietest.
- What does it cost to enter the nutmeg niche?
- Listings span £0.90–£9.31; the average listing price is £3.73 (sweet spot $15–$100). The average incumbent carries 70 reviews — the moat a new listing must climb.