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Nut Chocolate

Fail

The top 5 brands take 97% of clicks, so Nut Chocolate is a Fail.

Flapen Score
46
46 / 100
Ranks 1,444 of 2,976 Grocery niches · on the category median
Market size
£126K/yr260K searches / yr
90-day growth
-1.4%search demand this quarter
Competition
79%top-5 click share · 7 brands · 86 sellers

Flapen Score

Nut Chocolate against its category

The dotted line is the Grocery average. Past it, Nut Chocolate is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Nut Chocolate market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Nut Chocolate 260K times last year and spent an estimated £126K. The top 5 brands take 97% of clicks. Demand peaks in Jun–Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 7.2% of those searches ended in a purchase.

Shoppers searched for this 260K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.2% of those searches ended in a purchase. Searches in the last 90 days moved -1.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £126K a year.

Searches, last 12 months
260K
Growth, 90 days vs prior 90
-1.4%
Conversion, latest week
7.2%
Market size, estimated
£126Ka year
Peak month
December12.5× the quietest month
Top search term
fruit and nut chocolate bar64K searches a year

02 · Price

A sale here is worth £6.74.

Listings sell for £6.74 on average, from £1.44 to £30.48. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,500 to 2,000 of them. At £6.74 that is £10K to £13K a year per listing.

Average price
£6.74under the $15 to $100 sweet spot
Price range
£1.44–£30.48
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
1,500–2,000
Revenue per listing a year
£10K–£13K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

8% of listings pay for placement with sponsored ads. 77% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #282 within Bakery. It carries 341 reviews at 4.06 stars, so a new listing needs social proof before a better product.

Sponsored listings
8%
Prime listings
77%
Out of stock, average day
0.0%
Average rank
#282in Bakery
Average rating
4.06 starsAmazon United Kingdom average 4.36 stars
Average reviews
341per listing
Listings tracked
13

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top Nut Chocolate products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 79% of clicks. A locked shelf that new listings rarely crack.

£0£13K£25K£38K£50K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 rising

Sellers

86

Est. top-5 brand share

97%

Top 20: 100%

Est. top-5 click share

79%

Top 20: 100%

Open market

1%

  • Cadbury85%
  • Toblerone5%
  • BENERRY4%
  • Snickers2%
  • Bounty2%
  • Generic1%
  • Open — no brand owns it (1 brand, 1%)

Demand

Nut Chocolate search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Nov, Dec · busiest ÷ quietest = 12.5×

Search terms

Top Nut Chocolate search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • fruit and nut chocolate bar64K/yr
  • fruit and nut31K/yr
  • cadbury fruit and nut20K/yr
  • fruit and nut chocolate15K/yr
  • whole nut chocolate cadbury12K/yr
  • toblerone fruit and nut12K/yr
  • dairy milk fruit and nut10K/yr
  • nut chocolate10K/yr
  • whole nut9K/yr
  • cadburys fruit and nut11K/yr

Reviews and returns

What reviews say buyers love and hate about Nut Chocolate

We read the reviews and the return reasons for every product selling here.

50%of positive reviews mention “Taste-Overall”
45%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“HORRIBLE TASTE”
A buyer, on “Taste-Overall”45% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Nut Chocolate questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data