nut chocolate
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Review moat
Great341.15avg incumbent reviews — the moat a new listing must climb
Conversion
Great7.2%search→purchase rate — share of searches ending in a sale
Price range
Good£1.44–£30.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£126K£126K/yr · 260K searches
Growth
Bad-1.4%90-day search growth — must beat 0% to launch
Avg price
Bad£6.74avg listing price — sweet spot $15–$100
Competition
Bad79%top-5 click share — a locked-up shelf
Brand share
Bad97%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, nut chocolate is a £126K/yr Amazon United Kingdom market (260K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Jun–Nov–Dec. Verdict: Skip it — 46/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
nut chocolate market data
- Units sold / yr
- 30K–40K
- avg 1,500–2,000/product
- Revenue / yr
- £202K–£270K
- units × avg price
- Conversion rate
- 7.2%
- Avg BSR
- #282
- Page quality
- 0%
- Prime
- 77%
- Sponsored
- 8%
- Out of stock
- 0.0%
- Avg brand age
- 49 months
- Avg seller age
- 162 days
Competition & brand share
The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.Brands
7 rising
Sellers
86
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
79%
Top 20: 100%
Open market
1%
- Cadbury85%
- Toblerone5%
- BENERRY4%
- Snickers2%
- Bounty2%
- Generic1%
- Open — no brand owns it (1 brand, 1%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -1.4% search growth over the last 90 days.Peak months: Jun, Nov, Dec · busiest ÷ quietest = 12.5×
Top nut chocolate search terms
- fruit and nut chocolate bar64K/yr
- fruit and nut31K/yr
- cadbury fruit and nut20K/yr
- fruit and nut chocolate15K/yr
- whole nut chocolate cadbury12K/yr
- toblerone fruit and nut12K/yr
- dairy milk fruit and nut10K/yr
- nut chocolate10K/yr
- whole nut9K/yr
- cadburys fruit and nut11K/yr
Top nut chocolate products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Cadbury Dairy Milk Fruit & Nut Bar Classic Chocolate Delight 180 g (Pack of 1)
Cadbury£1.924.7★430 rev
Cadbury Dairy Milk Fruit & Nut Chocolate Bar 280 g (Pack of 1)
Cadbury£3.144.6★104 rev
Cadbury Dairy Milk Fruit & Nut Chocolate Bar The Classic Creamy Taste With Fruit & Nut Pieces 110 g (Pack of 1)
Cadbury£1.594.7★915 rev
Cadbury Dairy Milk Whole Nut Bar 180 g (Pack of 1)
Cadbury£2.144.6★755 rev
Cadbury Dairy Milk Whole Nut Bar Whole Hazelnuts Covered in Creamy Milk Chocolate 120 g Bar (Pack of 1)
Cadbury£1.514.6★755 rev
Newest
by launch date
Premium Chocolate Bar Variety Flavours & Fillings - For Best gift for Friends & Family (Toblerone Fruit Nut 360G)
Generic£13.061 rev
Wholenut Chocolate Gift Box Whole nut Dairy Milk chocolate present UK Favourite Chocolate Brands Perfect for Nut Chocolate Lovers
SweetiePost£10.1912 rev
Cadbury Dairy Milk Fruit & Nut 220g - Creamy Milk Chocolate with Raisins & Almonds Indulgent Snack Bar Duo Sharing Pack Great Dessert Option Perfect Treat Idea for Gifting (2x110g)
Cadbury£7.5519 rev
Chocolate Gift Box - Letterbox Hamper - For Kids - Him and Her (All Occasion - Dairy Milk)
BENERRY£8.34119 rev
Cadbury Dairy Milk Fruit & Nut Chocolate Bar 280 g (Pack of 1)
Cadbury£3.14104 rev
Trending
90-day click momentumPremium Chocolate Bar Variety Flavours & Fillings - For Best gift for Friends & Family (Toblerone Fruit Nut 360G)
Generic£13.061.0★
Chocolate Gift Box - Letterbox Hamper - For Kids - Him and Her (All Occasion - Dairy Milk)
BENERRY£8.344.6★
Cadbury Dairy Milk Whole Nut Bar Whole Hazelnuts Covered in Creamy Milk Chocolate 120 g Bar (Pack of 1)
Cadbury£1.514.6★
Cadbury Dairy Milk Fruit & Nut Bar Classic Chocolate Delight 180 g (Pack of 1)
Cadbury£1.924.7★
Bounty Fruit & Nut Milk Chocolate Snack Bars Multipack 4 Bars x 32g
Bounty£1.593.7★
What buyers say about nut chocolate
What buyers praise and complain about, mined from review topics.What buyers love
“Great taste”
“Good value for a large bar at around £5”
“Best Toblerone flavour”
“Bought for a gift good value”
“Quality product”
“Good for dieting and love chocolate”
“Great size”
“had nicer things for less calories”
“Nice chocolate, I like the addition of the raisins which adds some extra sweetness and texture compared to the original Toblerone”
“As always 👍🏼 Smooth 🍫, juicy sultanas and almonds”
What buyers complain about
“HORRIBLE TASTE”
“More like whole nut with a horrible flavoured chocolate”
“more claggy than anything else”
“I know it doesn't last long when he gets it”
“using the Bounty name to promote them is poor form”
“expensive”
“So sad the greatest chocolate in the world is on its knees quality wise”
“Very small”
“Peanuts were soft”
“Vile absolutely 💯 horrible dry”
Common questions
- Is nut chocolate profitable to sell on Amazon United Kingdom?
- The niche generates £126K/yr across 13 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -1.4%. Flapen's verdict: Skip it (46/100).
- How competitive is the nut chocolate niche?
- 7 brands and 86 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 97% of demand.
- What do buyers complain about in nut chocolate?
- Top complaints mined from reviews: Taste-Overall, Flavor, Texture/Consistency-Overall. The return rate is 0.0%.
- When does demand for nut chocolate peak?
- Demand peaks in Jun–Nov–Dec; the busiest month runs 12.5× the quietest.
- What does it cost to enter the nut chocolate niche?
- Listings span £1.44–£30.48; the average listing price is £6.74 (sweet spot $15–$100). The average incumbent carries 341 reviews — the moat a new listing must climb.