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Nut Chocolate

Fail

The top 5 brands take 97% of clicks, so Nut Chocolate is a Fail.

Flapen Score
46
46 / 100
Ranks 1,444 of 2,976 Grocery niches · on the category median
Market size
£126K/yr260K searches / yr
90-day growth
-1.4%search demand this quarter
Competition
79%top-5 click share · 7 brands · 86 sellers

Flapen Score

Nut Chocolate against its category

The dotted line is the Grocery average. Past it, Nut Chocolate is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Nut Chocolate market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Nut Chocolate 260K times last year and spent an estimated £126K. The top 5 brands take 97% of clicks. Demand peaks in Jun–Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

7.2% of searches ended in a purchase last week.

Shoppers searched for this 260K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.2% of those searches ended in a purchase. Searches in the last 90 days moved -1.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £126K a year.

Searches, last 12 months
260K
Growth, 90 days vs prior 90
-1.4%
Conversion, latest week
7.2%
Market size, estimated
£126Ka year
Peak month
December12.5× the quietest month
Top search term
fruit and nut chocolate bar64K searches a year

02 · Price

A sale here is worth £6.74.

Listings sell for £6.74 on average, from £1.44 to £30.48. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,500 to 2,000 of them. At £6.74 that is £10K to £13K a year per listing.

Average price
£6.74under the $15 to $100 sweet spot
Price range
£1.44–£30.48
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
1,500–2,000
Revenue per listing a year
£10K–£13K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

8% of listings pay for placement with sponsored ads. 77% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #282 within Bakery. It carries 341 reviews at 4.06 stars, so a new listing needs social proof before a better product.

Sponsored listings
8%
Prime listings
77%
Out of stock, average day
0.0%
Average rank
#282in Bakery
Average rating
4.06 starsAmazon United Kingdom average 4.36 stars
Average reviews
341per listing
Listings tracked
13

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top Nut Chocolate products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.

£0£13K£25K£38K£50K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 rising

Sellers

86

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

1%

  • Cadbury85%
  • Toblerone5%
  • BENERRY4%
  • Snickers2%
  • Bounty2%
  • Generic1%
  • Open — no brand owns it (1 brand, 1%)

Demand

Nut Chocolate search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Nov, Dec · busiest ÷ quietest = 12.5×

Search terms

Top Nut Chocolate search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fruit and nut chocolate bar64K/yr
  • fruit and nut31K/yr
  • cadbury fruit and nut20K/yr
  • fruit and nut chocolate15K/yr
  • whole nut chocolate cadbury12K/yr
  • toblerone fruit and nut12K/yr
  • dairy milk fruit and nut10K/yr
  • nut chocolate10K/yr
  • whole nut9K/yr
  • cadburys fruit and nut11K/yr

Reviews and returns

What reviews say buyers love and hate about Nut Chocolate

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall45%−0.15

HORRIBLE TASTE

tasteless waste of money

not very tasty

Flavor10%−0.11

More like whole nut with a horrible flavoured chocolate

Flavourless

Wow someone actually thought these were tasty. yuk. tasteless,zero fruit flavour.

Texture/Consistency-Overall7%−0.15

more claggy than anything else

Texture is like foot shavings

The texture is a bit unusual

Durability6%+0.52

I know it doesn't last long when he gets it

It didn't last long so must be good

Advertised Vs Actual Product5%−0.08

using the Bounty name to promote them is poor form

nut is misleading as I didnt find any fruit

Not the same

Love

Taste-Overall50%−0.15

Great taste

Lovely chocolate,

Very nice chocolate

Value For Money14%+2.01

Good value for a large bar at around £5

Great value

Great price

Flavor8%−0.11

Best Toblerone flavour

have always loved the Bounty brand, this is a luxurious fruit and nut and of course my favourite subject of chocolate

Favourite chocolate

Gifting Purpose7%+1.44

Bought for a gift good value

Great gift

Ideal for a family present

Quality-Overall6%+0.43

Quality product

Good quality & value

100% quality chocolate bar

FAQ

Common Nut Chocolate questions

Answered from the same tracked data.