nourishment drink
Worth a lookShows low returns (0.0%), but brand-locked demand (top 5 brands take 94% of clicks) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Great108.61avg incumbent reviews — the moat a new listing must climb
Conversion
Great7.8%search→purchase rate — share of searches ending in a sale
Avg price
Great£16.32avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Price range
Okay£1.55–£22.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£114K£114K/yr · 90K searches
Growth
Bad-1.5%90-day search growth — must beat 0% to launch
Brand share
Bad94%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, nourishment drink is a £114K/yr Amazon United Kingdom market (90K searches/yr). The top 5 brands hold 94% of demand. Verdict: Worth a look — 51/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
nourishment drink market data
- Units sold / yr
- 6K–8K
- avg 100–250/product
- Revenue / yr
- £98K–£131K
- units × avg price
- Conversion rate
- 7.8%
- Avg BSR
- #142
- Page quality
- 0%
- Prime
- 39%
- Sponsored
- 26%
- Out of stock
- 6.0%
- Avg brand age
- 71 months
- Avg seller age
- 170 days
Competition & brand share
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.Brands
8 rising
Sellers
49
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
52%
Top 20: 97%
Open market
3%
- Nurishment43%
- SHANZA DEPARTMENTAL'S19%
- Generic16%
- Dunn's River8%
- Saras Flavours of Asia7%
- Khudadad3%
- Open — no brand owns it (2 brands, 3%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -1.5% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.2×
Top nourishment drink search terms
- nurishment drink36K/yr
- nourishment drink22K/yr
- nurishment17K/yr
- nurishment drinks multipack 2410K/yr
- nourishment5K/yr
Top nourishment drink products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 23 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Dunns River Nurishment Original Chocolate 400 g (Pack of 12) (Package may vary)
Nurishment£17.114.7★375 rev
The Original Nurishment Protein Drink 4 Flavours Variety Pack (Vanilla Strawberry Chocolate & Banana) High Protein Source of Energy 400g (12 Packs 3 of Each Flavour)
SHANZA DEPARTMENTAL'S£21.584.7★18 rev
Nurishment The Original Vanilla 400g Cans (Pack of 12) | Enriched Milk Drink | High in Protein & Vitamins | Energy & Recovery Drink
Generic£19.914.4★13 rev
Nurishment The Original Strawberry Flavour Milk Drink 400g (Pack of 12) | Nutrient-Rich Energy Drink | Source of Protein Vitamins & Minerals
Generic£20.904.4★6 rev
Dunns River Nurishment Original Big Can Strawberry Flavour 12x400g
Dunn's River£19.614.6★118 rev
Newest
by launch dateNurishment The Original Strawberry Flavour Milk Drink 400g (Pack of 12) | Nutrient-Rich Energy Drink | Source of Protein Vitamins & Minerals
Generic£20.906 rev
Nurishment The Original Chocolate Flavour Milk Drink 400g (Pack of 12) | Nutrient-Rich Energy Drink | Source of Protein Vitamins & Minerals
Generic£20.995 rev
The Original Nurishment Protein Drink 4 Flavours Variety Pack (Vanilla Strawberry Chocolate & Banana) High Protein Source of Energy 400g (12 Packs 3 of Each Flavour)
SHANZA DEPARTMENTAL'S£21.5818 rev
The Original Nurishment Strawberry Flavour Milk Drink High Protein Price Marked Bottles - 330ml Pack of 6
SHANZA DEPARTMENTAL'S£14.624 rev
Nurishment The Original Vanilla 400g Cans (Pack of 12) | Enriched Milk Drink | High in Protein & Vitamins | Energy & Recovery Drink
Generic£19.9113 rev
Trending
90-day click momentumNurishment The Original Strawberry Flavour Milk Drink 400g (Pack of 12) | Nutrient-Rich Energy Drink | Source of Protein Vitamins & Minerals
Generic£20.904.4★
Dunns River Nurishment Original Chocolate 400 g (Pack of 12) (Package may vary)
Nurishment£17.114.7★
Nurishment The Original Vanilla 400g Cans (Pack of 12) | Enriched Milk Drink | High in Protein & Vitamins | Energy & Recovery Drink
Generic£19.914.4★
Nurishment The Original Chocolate Flavour Milk Drink 400g (Pack of 12) | Nutrient-Rich Energy Drink | Source of Protein Vitamins & Minerals
Generic£20.994.3★
Nourishment Vanilla Flavour 400g Cans | Creamy & Delicious High-Protein Enriched Milk Drink | Convenient Ready-to-Drink Shake (6x)
Khudadad£14.503.4★
What buyers say about nourishment drink
What buyers praise and complain about, mined from review topics.What buyers love
“Great taste”
“Is cheaper than boots”
“Superior quality”
“Loving the flavour”
“a really handy way to get some extra protein in”
“Easy energy”
“Easy to use”
“Very good to help deliver vitamins to fussy eaters or people who need extra support”
“Very nice creamy”
“creamy without being too sweet”
What buyers complain about
“cheaps as chips”
“Is expensive,”
“the taste wasnt that nice”
“Flavour is too sweet way too sweet”
“Great nutritional and healthy benefits however I can't stand this particular flavour the flavour is revolting”
“I can no longer swallow”
“Sweetner warning 🤢 Has Sweetener in it”
Top return reasons
Common questions
- Is nourishment drink profitable to sell on Amazon United Kingdom?
- The niche generates £114K/yr across 23 tracked products. 1 of 7 products launched in the last 360 days are still selling. 90-day search growth is -1.5%. Flapen's verdict: Worth a look (51/100).
- How competitive is the nourishment drink niche?
- 8 brands and 49 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 94% of demand.
- What do buyers complain about in nourishment drink?
- Top complaints mined from reviews: Quality-Overall, Value For Money, Taste-Overall. The return rate is 0.0%.
- When does demand for nourishment drink peak?
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- What does it cost to enter the nourishment drink niche?
- Listings span £1.55–£22.43; the average listing price is £16.32 (sweet spot $15–$100). The average incumbent carries 109 reviews — the moat a new listing must climb.