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Nougat

Maybe

Returns run at only 0.0% of orders. But demand is soft, at -9.9% this quarter, so Nougat is a Maybe.

Flapen Score
55
55 / 100
Top 14% of 2,976 Grocery niches · +9 vs the category median of 46
Market size
£83K/yr157K searches / yr
90-day growth
-9.9%search demand this quarter
Competition
44%top-5 click share · 16 brands · 79 sellers

Flapen Score

Nougat against its category

The dotted line is the Grocery average. Past it, Nougat is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Nougat market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Nougat 157K times last year and spent an estimated £83K. The top 5 brands take 66% of clicks. Demand peaks in Nov–Dec. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

6.5% of searches ended in a purchase last week.

Shoppers searched for this 157K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.5% of those searches ended in a purchase. Searches in the last 90 days moved -9.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £83K a year.

Searches, last 12 months
157K
Growth, 90 days vs prior 90
-9.9%
Conversion, latest week
6.5%
Market size, estimated
£83Ka year
Peak month
December3.7× the quietest month
Top search term
nougat120K searches a year

02 · Price

A sale here is worth £8.14.

Listings sell for £8.14 on average, from £0.46 to £19.84. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At £8.14 that is £2K to £4K a year per listing.

Average price
£8.14under the $15 to $100 sweet spot
Price range
£0.46–£19.84
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

27% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 9.4% of listings are out of stock. The average listing ranks #24 within Confectionery. It carries 152 reviews at 4.20 stars, so a new listing needs social proof before a better product.

Sponsored listings
27%
Prime listings
83%
Out of stock, average day
9.4%
Average rank
#24in Confectionery
Average rating
4.20 starsAmazon United Kingdom average 4.36 stars
Average reviews
152per listing
Listings tracked
30

04 · Newcomers

Amazon counts 1 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
48 months

Products

Top Nougat products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£7K£10K£13K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 falling

Sellers

79

Top-5 brand share

66%

Top 20: 100%

Top-5 click share

44%

Top 20: 92%

Open market

28%

  • Bon Bon's Gourmet21%
  • Barratt16%
  • Generic12%
  • Monty Bojangles9%
  • Walnut Tree8%
  • Sweets and Treats Wholesale6%

Demand

Nougat search demand

Weekly searches over the year, seasonality beneath. Pick a range.

12K8KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.7×

Search terms

Top Nougat search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • nougat120K/yr
  • nougat bar19K/yr
  • soft nougat9K/yr
  • chocolate nougat4K/yr
  • nougat sweets4K/yr

Reviews and returns

What reviews say buyers love and hate about Nougat

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall16%+2.21

The taste was bland

Tastes horrible

totally tasteless what a waste of money

Size-Overall15%−0.14

uneven sizes from tiny to huge

Small

Very little nuts

Value For Money14%

is well over priced for what it is

Extremely expensive

Pricey

Sweetness6%−0.06

Sugary

it's so sweet you can't taste the strawberry

not as nice as other cadbury sweets

Hard Feel5%−0.09

Very, very hard

Not soft nougat

It's more like a stiff, tasteless fondant

Love

Taste-Overall45%+2.21

soft fo my taste

Delicious stuff

Tasted great

Value For Money10%

Great value

well worth it

Value for money

Gifting Purpose6%+0.40

Well presented, for Easter present

Great gift or monthly treat

A brilliant present

Soft Feel6%

Delights soft nougat

Nice and smooth

are quite nice, soft

Sweetness6%−0.06

just enough to fill that sweet spot

havent had one for years until I brought some on here very the red one is very very sweet

Very sweet

FAQ

Common Nougat questions

Answered from the same tracked data.