Nougat
Nougat shows low returns (0.0%), but soft demand (-9.9% this quarter) keeps it on the watch list.
Flapen Score
Is Nougat profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Nougat is a £83K/yr Amazon United Kingdom market (157K searches/yr). The top 5 brands hold 66% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 55/100.
Nougat: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -9.9% over the last 90 days and 6.5% of searches end in a purchase.
£83K
revenue / yr
Who owns the niche?
The top 5 brands hold 66% of demand, so 34% of the market is open.
34%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.
0/100
page quality · 30 products
Top Nougat products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Bon Bons Gourmet - Traditional Favourites Pink & White Nougat 100g Bar - Soft and Chewy Strawberry and Vanilla Nougat - Delicious Retro Treat - Great For Hampers
- Price
- £2.00
- Rating
- 3.6/5
- Reviews
- 58
- Age
- 1y ago
Monty Bojangles Magnificent 9 Luxury Italian Nougat Gift Box Nine Flavours of Soft Nougat Bar Bites Sweet Treat Selection Box Birthday Thank You Christmas Gift Sets 9 pieces 135 g
- Price
- £9.41
- Rating
- 4.1/5
- Reviews
- 217
- Age
- 3y ago
Walnut Tree Honeyed Nougat Gift Box with Four Individually Wrapped Bars Handpacked in the UK Great Taste Award Winner Vegetarian and Gluten Free Diets Luxury Gift Selection 200g
- Price
- £12.81
- Rating
- 4.4/5
- Reviews
- 218
- Age
- 5y ago
Bon Bons Gourmet - Traditional Favourites Tutti Frutti Nougat Bar 100g Bar - Soft and Chewy Tutti Frutti Nougat! Delicious Retro Treat - Great For Hampers!
- Price
- £2.01
- Rating
- 4.1/5
- Reviews
- 32
- Age
- 1y ago
Nougat Lovers: Classic Twist - Four pack of Delicious Nougat Bars of 130g each - Includes Classic Pink & White Nougat Triple Nougat Liqourice Allsorts Nougat and Chocolate Mint Flavour Nougat
- Price
- £8.35
- Rating
- 3.9/5
- Reviews
- 13
- Age
- 1y ago
Trending
90-day click momentum
Nougat Lovers - Fun & Fruity | 4-Pack of 130g Nougat Bars | Bubblegum Tutti Frutti Pink & White and Triple Flavour | Soft & Chewy Gourmet Treat
- Price
- £8.38
- Rating
- 4.2/5
- Reviews
- 11
- Age
- 1y ago
Bon Bons Gourmet - Traditional Favourites Tutti Frutti Nougat Bar 100g Bar - Soft and Chewy Tutti Frutti Nougat! Delicious Retro Treat - Great For Hampers!
- Price
- £2.01
- Rating
- 4.1/5
- Reviews
- 32
- Age
- 1y ago
Nougat Lovers: Classic Twist - Four pack of Delicious Nougat Bars of 130g each - Includes Classic Pink & White Nougat Triple Nougat Liqourice Allsorts Nougat and Chocolate Mint Flavour Nougat
- Price
- £8.35
- Rating
- 3.9/5
- Reviews
- 13
- Age
- 1y ago
Barratt Chewy Nougat 35g
- Price
- £0.46
- Rating
- 4.5/5
- Reviews
- 160
- Age
- 15y ago
Morrisons The Best Pistachio Nougat 100g
- Price
- £2.47
- Rating
- 4.0/5
- Reviews
- 2
- Age
- 10mo ago
Newest
by launch date
Nougat Gift Box | Selection of 5 Bars | Individually Wrapped Nougat Sweets 130 g Each | Nostalgic Gift for All Ages (5 Bars 5 Flavours)
- Price
- £15.07
- Rating
- 4.1/5
- Reviews
- 12
- Age
- 7mo ago
Morrisons The Best Pistachio Nougat 100g
- Price
- £2.47
- Rating
- 4.0/5
- Reviews
- 2
- Age
- 10mo ago
Nougat Lovers: Classic Twist - Four pack of Delicious Nougat Bars of 130g each - Includes Classic Pink & White Nougat Triple Nougat Liqourice Allsorts Nougat and Chocolate Mint Flavour Nougat
- Price
- £8.35
- Rating
- 3.9/5
- Reviews
- 13
- Age
- 1y ago
Nougat Lovers - Fun & Fruity | 4-Pack of 130g Nougat Bars | Bubblegum Tutti Frutti Pink & White and Triple Flavour | Soft & Chewy Gourmet Treat
- Price
- £8.38
- Rating
- 4.2/5
- Reviews
- 11
- Age
- 1y ago
Quaranta Assorted Italian Soft Nougat 900g
- Price
- £16.93
- Rating
- 4.4/5
- Reviews
- 37
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.
Brands
16 falling
Sellers
79
Top-5 brand share
66%
Top 20: 100%
Top-5 click share
44%
Top 20: 92%
Open market
28%
- Bon Bon's Gourmet21%
- Barratt16%
- Generic12%
- Monty Bojangles9%
- Walnut Tree8%
- Sweets and Treats Wholesale6%
Nougat demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 3.7×
Top Nougat search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- nougat120K/yr
- nougat bar19K/yr
- soft nougat9K/yr
- chocolate nougat4K/yr
- nougat sweets4K/yr
What reviews say buyers love and hate about Nougat
What buyers mention most, as a share of all reviews.
What buyers love
87% of reviews“soft fo my taste”
“Great value”
“Well presented, for Easter present”
“Delights soft nougat”
“just enough to fill that sweet spot”
What buyers complain about
74% of reviews“The taste was bland”
“uneven sizes from tiny to huge”
“is well over priced for what it is”
“Sugary”
“Very, very hard”
Common Nougat questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
