Nougat
MaybeReturns run at only 0.0% of orders. But demand is soft, at -9.9% this quarter, so Nougat is a Maybe.
- Flapen Score
- 55 / 100Top 14% of 2,976 Grocery niches · +9 vs the category median of 4655
- Market size
- £83K/yr157K searches / yr
- 90-day growth
- -9.9%search demand this quarter
- Competition
- 44%top-5 click share · 16 brands · 79 sellers
Flapen Score
Nougat against its category
The dotted line is the Grocery average. Past it, Nougat is stronger. Inside it, weaker.
Market
The Nougat market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Nougat 157K times last year and spent an estimated £83K. The top 5 brands take 66% of clicks. Demand peaks in Nov–Dec. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
6.5% of searches ended in a purchase last week.
Shoppers searched for this 157K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.5% of those searches ended in a purchase. Searches in the last 90 days moved -9.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £83K a year.
- Searches, last 12 months
- 157K
- Growth, 90 days vs prior 90
- -9.9%
- Conversion, latest week
- 6.5%
- Market size, estimated
- £83Ka year
- Peak month
- December3.7× the quietest month
- Top search term
- nougat120K searches a year
02 · Price
A sale here is worth £8.14.
Listings sell for £8.14 on average, from £0.46 to £19.84. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At £8.14 that is £2K to £4K a year per listing.
- Average price
- £8.14under the $15 to $100 sweet spot
- Price range
- £0.46–£19.84
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £2K–£4K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
27% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 9.4% of listings are out of stock. The average listing ranks #24 within Confectionery. It carries 152 reviews at 4.20 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 27%
- Prime listings
- 83%
- Out of stock, average day
- 9.4%
- Average rank
- #24in Confectionery
- Average rating
- 4.20 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 152per listing
- Listings tracked
- 30
04 · Newcomers
Amazon counts 1 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 48 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 48 months
Products
Top Nougat products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Bon Bons Gourmet - Traditional Favourites Pink & White Nougat 100g Bar - Soft and Chewy Strawberry and Vanilla Nougat - Delicious Retro Treat - Great For Hampers
- Price
- £2.00
- Rating
- 3.6/5
- Reviews
- 58
- Age
- 1y ago

Monty Bojangles Magnificent 9 Luxury Italian Nougat Gift Box Nine Flavours of Soft Nougat Bar Bites Sweet Treat Selection Box Birthday Thank You Christmas Gift Sets 9 pieces 135 g
- Price
- £9.41
- Rating
- 4.1/5
- Reviews
- 217
- Age
- 3y ago

Walnut Tree Honeyed Nougat Gift Box with Four Individually Wrapped Bars Handpacked in the UK Great Taste Award Winner Vegetarian and Gluten Free Diets Luxury Gift Selection 200g
- Price
- £12.81
- Rating
- 4.4/5
- Reviews
- 218
- Age
- 5y ago

Bon Bons Gourmet - Traditional Favourites Tutti Frutti Nougat Bar 100g Bar - Soft and Chewy Tutti Frutti Nougat! Delicious Retro Treat - Great For Hampers!
- Price
- £2.01
- Rating
- 4.1/5
- Reviews
- 32
- Age
- 1y ago

Nougat Lovers: Classic Twist - Four pack of Delicious Nougat Bars of 130g each - Includes Classic Pink & White Nougat Triple Nougat Liqourice Allsorts Nougat and Chocolate Mint Flavour Nougat
- Price
- £8.35
- Rating
- 3.9/5
- Reviews
- 13
- Age
- 1y ago
Trending
90-day click momentum
Nougat Lovers - Fun & Fruity | 4-Pack of 130g Nougat Bars | Bubblegum Tutti Frutti Pink & White and Triple Flavour | Soft & Chewy Gourmet Treat
- Price
- £8.38
- Rating
- 4.2/5
- Reviews
- 11
- Age
- 1y ago

Bon Bons Gourmet - Traditional Favourites Tutti Frutti Nougat Bar 100g Bar - Soft and Chewy Tutti Frutti Nougat! Delicious Retro Treat - Great For Hampers!
- Price
- £2.01
- Rating
- 4.1/5
- Reviews
- 32
- Age
- 1y ago

Nougat Lovers: Classic Twist - Four pack of Delicious Nougat Bars of 130g each - Includes Classic Pink & White Nougat Triple Nougat Liqourice Allsorts Nougat and Chocolate Mint Flavour Nougat
- Price
- £8.35
- Rating
- 3.9/5
- Reviews
- 13
- Age
- 1y ago

Barratt Chewy Nougat 35g
- Price
- £0.46
- Rating
- 4.5/5
- Reviews
- 160
- Age
- 15y ago

Morrisons The Best Pistachio Nougat 100g
- Price
- £2.47
- Rating
- 4.0/5
- Reviews
- 2
- Age
- 10mo ago
Newest
by launch date
Nougat Gift Box | Selection of 5 Bars | Individually Wrapped Nougat Sweets 130 g Each | Nostalgic Gift for All Ages (5 Bars 5 Flavours)
- Price
- £15.07
- Rating
- 4.1/5
- Reviews
- 12
- Age
- 7mo ago

Morrisons The Best Pistachio Nougat 100g
- Price
- £2.47
- Rating
- 4.0/5
- Reviews
- 2
- Age
- 10mo ago

Nougat Lovers: Classic Twist - Four pack of Delicious Nougat Bars of 130g each - Includes Classic Pink & White Nougat Triple Nougat Liqourice Allsorts Nougat and Chocolate Mint Flavour Nougat
- Price
- £8.35
- Rating
- 3.9/5
- Reviews
- 13
- Age
- 1y ago

Nougat Lovers - Fun & Fruity | 4-Pack of 130g Nougat Bars | Bubblegum Tutti Frutti Pink & White and Triple Flavour | Soft & Chewy Gourmet Treat
- Price
- £8.38
- Rating
- 4.2/5
- Reviews
- 11
- Age
- 1y ago

Quaranta Assorted Italian Soft Nougat 900g
- Price
- £16.93
- Rating
- 4.4/5
- Reviews
- 37
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.
Brands
16 falling
Sellers
79
Top-5 brand share
66%
Top 20: 100%
Top-5 click share
44%
Top 20: 92%
Open market
28%
- Bon Bon's Gourmet21%
- Barratt16%
- Generic12%
- Monty Bojangles9%
- Walnut Tree8%
- Sweets and Treats Wholesale6%
Demand
Nougat search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 3.7×
Search terms
Top Nougat search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- nougat120K/yr
- nougat bar19K/yr
- soft nougat9K/yr
- chocolate nougat4K/yr
- nougat sweets4K/yr
Reviews and returns
What reviews say buyers love and hate about Nougat
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
The taste was bland
Tastes horrible
totally tasteless what a waste of money
uneven sizes from tiny to huge
Small
Very little nuts
is well over priced for what it is
Extremely expensive
Pricey
Sugary
it's so sweet you can't taste the strawberry
not as nice as other cadbury sweets
Very, very hard
Not soft nougat
It's more like a stiff, tasteless fondant
Love
soft fo my taste
Delicious stuff
Tasted great
Great value
well worth it
Value for money
Well presented, for Easter present
Great gift or monthly treat
A brilliant present
Delights soft nougat
Nice and smooth
are quite nice, soft
just enough to fill that sweet spot
havent had one for years until I brought some on here very the red one is very very sweet
Very sweet
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Nougat questions
Answered from the same tracked data.









