nougat
Worth a lookShows low returns (0.0%), but soft demand (-9.9% this quarter) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Great151.77avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Conversion
Good6.5%search→purchase rate — share of searches ending in a sale
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Brand share
Good66%top-5 brand share — brands hold most of the demand
Price range
Okay£0.46–£19.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad£8.14avg listing price — sweet spot $15–$100
Market size
Bad£83K£83K/yr · 157K searches
Growth
Bad-9.9%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, nougat is a £83K/yr Amazon United Kingdom market (157K searches/yr). The top 5 brands hold 66% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 55/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
nougat market data
- Units sold / yr
- 13K–15K
- avg 250–500/product
- Revenue / yr
- £102K–£122K
- units × avg price
- Conversion rate
- 6.5%
- Avg BSR
- #24
- Page quality
- 0%
- Prime
- 83%
- Sponsored
- 27%
- Out of stock
- 9.4%
- Avg brand age
- 48 months
- Avg seller age
- 170 days
Competition & brand share
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.Brands
16 falling
Sellers
79
Top-5 brand share
66%
Top 20: 100%
Top-5 click share
44%
Top 20: 92%
Open market
28%
- Bon Bon's Gourmet21%
- Barratt16%
- Generic12%
- Monty Bojangles9%
- Walnut Tree8%
- Sweets and Treats Wholesale6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -9.9% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 3.7×
Top nougat search terms
- nougat120K/yr
- nougat bar19K/yr
- soft nougat9K/yr
- chocolate nougat4K/yr
- nougat sweets4K/yr
Top nougat products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Bon Bons Gourmet - Traditional Favourites Pink & White Nougat 100g Bar - Soft and Chewy Strawberry and Vanilla Nougat - Delicious Retro Treat - Great For Hampers
Bon Bon's Gourmet£2.003.6★58 rev
Monty Bojangles Magnificent 9 Luxury Italian Nougat Gift Box Nine Flavours of Soft Nougat Bar Bites Sweet Treat Selection Box Birthday Thank You Christmas Gift Sets 9 pieces 135 g
Monty Bojangles£9.414.1★217 rev
Walnut Tree Honeyed Nougat Gift Box with Four Individually Wrapped Bars Handpacked in the UK Great Taste Award Winner Vegetarian and Gluten Free Diets Luxury Gift Selection 200g
Walnut Tree£12.814.4★218 rev
Bon Bons Gourmet - Traditional Favourites Tutti Frutti Nougat Bar 100g Bar - Soft and Chewy Tutti Frutti Nougat! Delicious Retro Treat - Great For Hampers!
Bon Bon's Gourmet£2.014.1★32 rev
Nougat Lovers: Classic Twist - Four pack of Delicious Nougat Bars of 130g each - Includes Classic Pink & White Nougat Triple Nougat Liqourice Allsorts Nougat and Chocolate Mint Flavour Nougat
Generic£8.353.9★13 rev
Newest
by launch date
Nougat Gift Box | Selection of 5 Bars | Individually Wrapped Nougat Sweets 130 g Each | Nostalgic Gift for All Ages (5 Bars 5 Flavours)
confection cabin£15.0712 rev
Morrisons The Best Pistachio Nougat 100g
Morrisons£2.472 rev
Nougat Lovers: Classic Twist - Four pack of Delicious Nougat Bars of 130g each - Includes Classic Pink & White Nougat Triple Nougat Liqourice Allsorts Nougat and Chocolate Mint Flavour Nougat
Generic£8.3513 rev
Nougat Lovers - Fun & Fruity | 4-Pack of 130g Nougat Bars | Bubblegum Tutti Frutti Pink & White and Triple Flavour | Soft & Chewy Gourmet Treat
Black Nore Gifts£8.3811 rev
Quaranta Assorted Italian Soft Nougat 900g
Quaranta£16.9337 rev
Trending
90-day click momentumNougat Lovers - Fun & Fruity | 4-Pack of 130g Nougat Bars | Bubblegum Tutti Frutti Pink & White and Triple Flavour | Soft & Chewy Gourmet Treat
Black Nore Gifts£8.384.2★
Bon Bons Gourmet - Traditional Favourites Tutti Frutti Nougat Bar 100g Bar - Soft and Chewy Tutti Frutti Nougat! Delicious Retro Treat - Great For Hampers!
Bon Bon's Gourmet£2.014.1★
Nougat Lovers: Classic Twist - Four pack of Delicious Nougat Bars of 130g each - Includes Classic Pink & White Nougat Triple Nougat Liqourice Allsorts Nougat and Chocolate Mint Flavour Nougat
Generic£8.353.9★
Barratt Chewy Nougat 35g
Barratt£0.464.5★
Morrisons The Best Pistachio Nougat 100g
Morrisons£2.474.0★
What buyers say about nougat
What buyers praise and complain about, mined from review topics.What buyers love
“soft fo my taste”
“Great value”
“Well presented, for Easter present”
“Delights soft nougat”
“just enough to fill that sweet spot”
“Great tasting nugget”
“Good quality, delicious tasting almond nouget”
“guessing good if on diet as light”
“good size good value”
“chewy you can't go wrong”
What buyers complain about
“The taste was bland”
“uneven sizes from tiny to huge”
“is well over priced for what it is”
“Sugary”
“Very, very hard”
“this product advertises a pack of 10, on delivery you get 9”
“It disappeared fast”
“A couple were quite hard to bite into”
“Not as nutty as I would like”
“stale”
Common questions
- Is nougat profitable to sell on Amazon United Kingdom?
- The niche generates £83K/yr across 30 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -9.9%. Flapen's verdict: Worth a look (55/100).
- How competitive is the nougat niche?
- 16 brands and 79 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 66% of demand.
- What do buyers complain about in nougat?
- Top complaints mined from reviews: Taste-Overall, Size-Overall, Value For Money. The return rate is 0.0%.
- When does demand for nougat peak?
- Demand peaks in Nov–Dec; the busiest month runs 3.7× the quietest.
- What does it cost to enter the nougat niche?
- Listings span £0.46–£19.84; the average listing price is £8.14 (sweet spot $15–$100). The average incumbent carries 152 reviews — the moat a new listing must climb.