Is nori sheets profitable to sell on Amazon United Kingdom?

The niche generates £148K/yr across 14 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -15.0%. Flapen's verdict: Skip it (38/100).

How competitive is the nori sheets niche?

7 brands and 31 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 96% of demand.

What do buyers complain about in nori sheets?

Top complaints mined from reviews: Advertised Vs Actual Product, Taste-Overall, Moist/Dry. The return rate is 0.1%.

When does demand for nori sheets peak?

Demand peaks in Jan; the busiest month runs 1.5× the quietest.

What does it cost to enter the nori sheets niche?

Listings span £1.49–£10.36; the average listing price is £5.96 (sweet spot $15–$100). The average incumbent carries 3,874 reviews — the moat a new listing must climb.

nori sheets

Skip it

Prices mostly outside the sweet spot ($1.49–$10.36) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Incredible14.2%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay£148K

£148K/yr · 174K searches

Review moat

Okay3,874.36

avg incumbent reviews — the moat a new listing must climb

Competition

Bad73%

top-5 click share — a locked-up shelf

Growth

Bad-15.0%

90-day search growth — must beat 0% to launch

Avg price

Bad£5.96

avg listing price — sweet spot $15–$100

Brand share

Bad96%

top-5 brand share — brand-locked demand

Price range

Bad£1.49–£10.36

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, nori sheets is a £148K/yr Amazon United Kingdom market (174K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Jan. Verdict: Skip it — 38/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

nori sheets market data

Units sold / yr: 25K–30K; avg 1,500–2,000/product
Revenue / yr: £149K–£179K; units × avg price
Conversion rate: 14.2%
Avg BSR: #26
Page quality: 0%
Prime: 93%
Sponsored: 57%
Out of stock: 14.4%
Avg brand age: 56 months
Avg seller age: 180 days

Competition & brand share

The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.

Brands

7 falling

Sellers

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

Emma Basic42%
Yutaka26%
Kaitatuya14%
CHOI'S 112%
Blue Dragon3%
EDE Group2%
Open — no brand owns it (1 brand, 1%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -15.0% search growth over the last 90 days.

Peak months: Jan · busiest ÷ quietest = 1.5×

Open Trend

Top nori sheets search terms

nori sheets54K/yr -13.8%14.1% conv.
nori33K/yr -13.2%12.2% conv.
seaweed sheets31K/yr -25.0%9.8% conv.
sushi nori14K/yr +13.6%11.4% conv.
sushi seaweed sheets17K/yr -32.1%14.4% conv.
nori seaweed sheets8K/yr +29.1%11.9% conv.
sushi nori sheets7K/yr -11.2%13.3% conv.
nori seaweed3K/yr -28.2%6.0% conv.
seaweed sheets dried2K/yr -28.9%11.2% conv.
sushi sheets3K/yr -24.2%13.6% conv.

All search terms

Top nori sheets products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 14 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Emma Basic£7.344.6★3,644 rev

Kaitatuya Roasted Seaweed Green Full Size (Pack of 1 10 Full Sheets) | Premium Japanese Nori | Crisp Texture & Rich Umami Flavour | Perfect for Sushi Hand Rolls Onigiri & Snacks

Kaitatuya£1.554.3★136 rev

Yutaka - Sushi Nori 11g (5 Sheets) x Pack of 4 - Japanese-Style Roasted Seaweed - Crisp & Umami-Rich - Ideal for Sushi Rolls Soups & Rice Bowls - Natural Vegan-Friendly & Ready to Use

Yutaka£5.524.3★1,055 rev

Emma Basic - South Korean Seaweed Sushi Nori 50 full sheets | Young & Crunchy | High Protein | High Fibre

Emma Basic£8.554.6★286 rev

Yutaka Roasted Seaweed Sushi Nori Half Sheets 10pc | Premium Quality Crisp & Flavorful | Perfect for Sushi Rolls Onigiri & Snacking | Authentic Japanese Taste

Yutaka£1.494.2★61 rev

Newest

by launch date

Yutaka Roasted Seaweed 50 Full Sheets | Premium Sushi Nori Seaweed Sheets for Sushi Onigiri & Ramen | Japanese Yakinori | Gluten Free & Vegan

EDE Group£9.652 rev

2mo ago

Itsu£10.36773 rev

1y ago

Emma Basic - South Korean Seaweed Sushi Nori 50 full sheets | Young & Crunchy | High Protein | High Fibre

Emma Basic£8.55286 rev

2y ago

Yutaka Roasted Seaweed Sushi Nori Half Sheets 10pc | Premium Quality Crisp & Flavorful | Perfect for Sushi Rolls Onigiri & Snacking | Authentic Japanese Taste

Yutaka£1.4961 rev

2y ago

Kaitatuya Roasted Seaweed Green Full Size (Pack of 1 10 Full Sheets) | Premium Japanese Nori | Crisp Texture & Rich Umami Flavour | Perfect for Sushi Hand Rolls Onigiri & Snacks

Kaitatuya£1.55136 rev

5y ago

What buyers say about nori sheets

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall21%

“Great taste”

Value For Money20%

“Worth the money”

Quality-Overall17%

“Good quality”

Freshness10%

“Fresh and crispy”

Crispiness8%

“Fresh and crispy”

Ease Of Use6%

“Easy to use”

Spiciness3%

“Amazing Product - I used them for sushi”

Flavor3%

“Mmm I like that the flavor”

Cooking Instructions2%

“are easier to work with when making sushi”

Vegan/Organic2%

“Keeps forever, very versatile, a vegans dream”

What buyers complain about

Advertised Vs Actual Product21%

“False advertising”

Taste-Overall21%

“the taste was horribly metallic”

Moist/Dry11%

“It was very wet”

Strength7%

“Not sturdy”

Smell7%

“Very strong fishy smell like ammonia”

Ease Of Chewing/Swallowing7%

“Too chewy and rubbery”

Value For Money6%

“Also a tad on the expensive side”

Thickness4%

“A little thick to eat”

Quality-Overall2%

“Very very bad quality”

Powdered/Crumbled2%

“The sheets were all crumpled too”

Top return reasons

Quality-Overall75%

Thickness25%

Common questions

Is nori sheets profitable to sell on Amazon United Kingdom?: The niche generates £148K/yr across 14 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -15.0%. Flapen's verdict: Skip it (38/100).
How competitive is the nori sheets niche?: 7 brands and 31 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 96% of demand.
What do buyers complain about in nori sheets?: Top complaints mined from reviews: Advertised Vs Actual Product, Taste-Overall, Moist/Dry. The return rate is 0.1%.
When does demand for nori sheets peak?: Demand peaks in Jan; the busiest month runs 1.5× the quietest.
What does it cost to enter the nori sheets niche?: Listings span £1.49–£10.36; the average listing price is £5.96 (sweet spot $15–$100). The average incumbent carries 3,874 reviews — the moat a new listing must climb.