Skip to content

Nori Sheets

Fail

Prices span $1.49–$10.36, mostly outside the sweet spot, so Nori Sheets is a Fail.

Flapen Score
38
38 / 100
Ranks 2,496 of 2,976 Grocery niches · −8 vs the category median of 46
Market size
£148K/yr174K searches / yr
90-day growth
-15.0%search demand this quarter
Competition
73%top-5 click share · 7 brands · 31 sellers

Flapen Score

Nori Sheets against its category

The dotted line is the Grocery average. Past it, Nori Sheets is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Nori Sheets market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Nori Sheets 174K times last year and spent an estimated £148K. The top 5 brands take 96% of clicks. Demand peaks in Jan. Flapen scores it 38 out of 100, a Fail.

01 · Demand

14.2% of searches ended in a purchase last week.

Shoppers searched for this 174K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 14.2% of those searches ended in a purchase. Searches in the last 90 days moved -15.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £148K a year.

Searches, last 12 months
174K
Growth, 90 days vs prior 90
-15.0%
Conversion, latest week
14.2%
Market size, estimated
£148Ka year
Peak month
January1.5× the quietest month
Top search term
nori sheets54K searches a year

02 · Price

A sale here is worth £5.96.

Listings sell for £5.96 on average, from £1.49 to £10.36. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,500 to 2,000 of them. At £5.96 that is £9K to £12K a year per listing.

Average price
£5.96under the $15 to $100 sweet spot
Price range
£1.49–£10.36
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
1,500–2,000
Revenue per listing a year
£9K–£12K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

57% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 14.4% of listings are out of stock. The average listing ranks #26 within Cooking Ingredients. It carries 3,874 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
57%
Prime listings
93%
Out of stock, average day
14.4%
Average rank
#26in Cooking Ingredients
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,874per listing
Listings tracked
14

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
56 months

Products

Top Nori Sheets products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.

£0£15K£30K£44K£59K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

31

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

1%

  • Emma Basic42%
  • Yutaka26%
  • Kaitatuya14%
  • CHOI'S 112%
  • Blue Dragon3%
  • EDE Group2%
  • Open — no brand owns it (1 brand, 1%)

Demand

Nori Sheets search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.5×

Search terms

Top Nori Sheets search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • nori sheets54K/yr
  • nori33K/yr
  • seaweed sheets31K/yr
  • sushi nori14K/yr
  • sushi seaweed sheets17K/yr
  • nori seaweed sheets8K/yr
  • sushi nori sheets7K/yr
  • nori seaweed3K/yr
  • seaweed sheets dried2K/yr
  • sushi sheets3K/yr

Reviews and returns

What reviews say buyers love and hate about Nori Sheets

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Advertised Vs Actual Product21%−0.12

False advertising

not 4 as described

Misleading

Taste-Overall21%+0.20

the taste was horribly metallic

Pretty tasteless

The worst thing Ive ever tasted

Moist/Dry11%−0.06

It was very wet

I've stopped buying this as its brittle and dry

Soggy and not like real authentic seaweed

Strength7%−0.04

Not sturdy

Smell7%−0.04

Very strong fishy smell like ammonia

Love

Taste-Overall21%+0.20

Great taste

Super yummy, tastes like the sea. but not fishy

Great for sushi and onigiri :

Value For Money20%+1.08

Worth the money

Great Value for Money

Good value

Quality-Overall17%+1.29

Good quality

These nori sheets are really good quality

good quality seaweed sheets

Freshness10%+0.66

Fresh and crispy

fresh in pack with good expiry and good price

It stays fresh in the original packaging

Crispiness8%

Fresh and crispy

Crunchy

as in it still keeps a certain crispiness

Return

0.1% Return rate 0% Fixable by listing

Quality-Overall75%

Very very bad quality

Thickness25%

A little thick to eat

FAQ

Common Nori Sheets questions

Answered from the same tracked data.