Nootropic
MaybeAn estimated 0.1% of orders come back. But demand is soft, at -21.2% this quarter, so Nootropic is a Maybe.
- Flapen Score
- 53 / 100Top 20% of 2,976 Grocery niches · +7 vs the category median of 4653
- Market size
- £143K/yr105K searches / yr
- 90-day growth
- -21.2%search demand this quarter
- Competition
- 57%top-5 click share · 15 brands · 26 sellers
Flapen Score
Nootropic against its category
The dotted line is the Grocery average. Past it, Nootropic is stronger. Inside it, weaker.
Market
The Nootropic market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Nootropic 105K times last year and spent an estimated £143K. The top 5 brands take 83% of clicks. Demand peaks in Sep–Oct. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
An estimated 5.9% of those searches ended in a purchase.
Shoppers searched for this 105K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.9% of those searches ended in a purchase. Searches in the last 90 days moved -21.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £143K a year.
- Searches, last 12 months
- 105K
- Growth, 90 days vs prior 90
- -21.2%
- Conversion, latest week
- 5.9%
- Market size, estimated
- £143Ka year
- Peak month
- September1.7× the quietest month
- Top search term
- nootropics41K searches a year
02 · Price
A sale here is worth £23.35.
Listings sell for £23.35 on average, from £7.97 to £94.01. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £23.35 that is £6K to £12K a year per listing.
- Average price
- £23.35inside the $15 to $100 sweet spot
- Price range
- £7.97–£94.01
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £6K–£12K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
87% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #286 within Coffee. It carries 501 reviews at 4.40 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 87%
- Prime listings
- 96%
- Out of stock, average day
- 1.0%
- Average rank
- #286in Coffee
- Average rating
- 4.40 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 501per listing
- Listings tracked
- 23
04 · Newcomers
1 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 5
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 31 months
Products
Top Nootropic products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
London Nootropics - Selection Box - Flow Mojo & Zen Adaptogenic Mushroom Coffee - 12 Sachets
- Price
- £14.40
- Rating
- 4.4/5
- Reviews
- 241
- Age
- 3y ago

NuroFuel Nootropic Brain Supplement for Focus Energy Memory & Mental Performance | with Ginkgo Biloba Bacopa Lions Mane Rhodiola & Vitamin B12 for Cognitive Support
- Price
- £14.63
- Rating
- 4.4/5
- Reviews
- 78
- Age
- 10mo ago

JustFloow Genius Mind Nootropic Brain Supplement Support Cognitive Function Energy Levels Focus & Memory Function - 16 Brain Boosting Ingredients Including Lions Mane Bacopa Ginkgo & Vitamin B12
- Price
- £20.79
- Rating
- 4.0/5
- Reviews
- 1,465
- Age
- 6y ago

Nootropic with Ginkgo biloba Bacopa monnieri L-Theanin L-Tyrosine and Vitamins B 120 Vegan Capsules | Memory Concentration Clear Thinking | Vegan Additive Free Allergen Free | Zenement
- Price
- £16.51
- Rating
- 4.3/5
- Reviews
- 1,067
- Age
- 5y ago

London Nootropics - Flow - Adaptogenic Mushroom Coffee with Lions Mane & Rhodiola - 12 Sachets
- Price
- £14.31
- Rating
- 4.3/5
- Reviews
- 146
- Age
- 3y ago
Trending
estimated 90-day click momentum
HP-1 Focus Nootropics Supplement 30-Day Supply (60 Capsules) | Vegan Brain Supplements Containing Creatine Caffeine L Theanine | Supports Mental Clarity & Focus Without Crashing
- Price
- £25.29
- Rating
- 5.0/5
- Reviews
- 8
- Age
- 4mo ago

Nootropic with Ginkgo biloba Bacopa monnieri L-Theanin L-Tyrosine and Vitamins B 120 Vegan Capsules | Memory Concentration Clear Thinking | Vegan Additive Free Allergen Free | Zenement
- Price
- £16.51
- Rating
- 4.3/5
- Reviews
- 1,067
- Age
- 5y ago

NuroFuel Nootropic Brain Supplement for Focus Energy Memory & Mental Performance | with Ginkgo Biloba Bacopa Lions Mane Rhodiola & Vitamin B12 for Cognitive Support
- Price
- £14.63
- Rating
- 4.4/5
- Reviews
- 78
- Age
- 10mo ago

Sentra Nootropic Brain Supplement | 30x Berry Sachets for Focus Concentration Brain Fog Memory & Cognitive Function | Caffeine Free Brain Boost with Lions Mane Ginkgo Biloba & B Vitamins
- Price
- £21.87
- Rating
- 4.5/5
- Reviews
- 50
- Age
- 9mo ago

London Nootropics - Adaptogenic Mushroom Coffee Selection Box - 20 Sachets Each of Flow Mojo & Zen - 60 x 3.3g Powder Sachets
- Price
- £94.01
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 10mo ago
Newest
by launch date
HP-1 Focus Nootropics Supplement 30-Day Supply (60 Capsules) | Vegan Brain Supplements Containing Creatine Caffeine L Theanine | Supports Mental Clarity & Focus Without Crashing
- Price
- £25.29
- Rating
- 5.0/5
- Reviews
- 8
- Age
- 4mo ago

London Nootropics Mush Love Coffee Mushroom Coffee with Lions Mane Cordyceps & Chaga Adaptogenic Instant Coffee 12 Sachets
- Price
- £14.75
- Rating
- 4.8/5
- Reviews
- 10
- Age
- 8mo ago

Sentra Nootropic Brain Supplement | 30x Berry Sachets for Focus Concentration Brain Fog Memory & Cognitive Function | Caffeine Free Brain Boost with Lions Mane Ginkgo Biloba & B Vitamins
- Price
- £21.87
- Rating
- 4.5/5
- Reviews
- 50
- Age
- 9mo ago

NuroFuel Nootropic Brain Supplement for Focus Energy Memory & Mental Performance | with Ginkgo Biloba Bacopa Lions Mane Rhodiola & Vitamin B12 for Cognitive Support
- Price
- £14.63
- Rating
- 4.4/5
- Reviews
- 78
- Age
- 10mo ago

London Nootropics - Adaptogenic Mushroom Coffee Selection Box - 20 Sachets Each of Flow Mojo & Zen - 60 x 3.3g Powder Sachets
- Price
- £94.01
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 10mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 57% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 falling
Sellers
26
Est. top-5 brand share
83%
Top 20: 100%
Est. top-5 click share
57%
Top 20: 97%
Open market
15%
- London Nootropics40%
- HEAD START SUPPLEMENTS15%
- Justfloow12%
- Neutonic8%
- Zenement7%
- Bulk3%
- Open — no brand owns it (9 brands, 15%)
Demand
Nootropic search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct · busiest ÷ quietest = 1.7×
Search terms
Top Nootropic search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- nootropics41K/yr
- london nootropics coffee16K/yr
- nootropic14K/yr
- london nootropics5K/yr
- mind lab pro4K/yr
- brainzyme4K/yr
- nootropics brain supplements9K/yr
- noopept3K/yr
- nootropic coffee alternative2K/yr
- brainzyme focus pro2K/yr
Reviews and returns
What reviews say buyers love and hate about Nootropic
We read the reviews and the return reasons for every product selling here.
“Struggled to focus initially”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Nootropic questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









