Skip to content

Nootropic

Maybe

Returns run at only 0.1% of orders. But demand is soft, at -21.2% this quarter, so Nootropic is a Maybe.

Flapen Score
53
53 / 100
Top 20% of 2,976 Grocery niches · +7 vs the category median of 46
Market size
£143K/yr105K searches / yr
90-day growth
-21.2%search demand this quarter
Competition
57%top-5 click share · 15 brands · 26 sellers

Flapen Score

Nootropic against its category

The dotted line is the Grocery average. Past it, Nootropic is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Nootropic market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Nootropic 105K times last year and spent an estimated £143K. The top 5 brands take 83% of clicks. Demand peaks in Sep–Oct. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

5.9% of searches ended in a purchase last week.

Shoppers searched for this 105K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.9% of those searches ended in a purchase. Searches in the last 90 days moved -21.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £143K a year.

Searches, last 12 months
105K
Growth, 90 days vs prior 90
-21.2%
Conversion, latest week
5.9%
Market size, estimated
£143Ka year
Peak month
September1.7× the quietest month
Top search term
nootropics41K searches a year

02 · Price

A sale here is worth £23.35.

Listings sell for £23.35 on average, from £7.97 to £94.01. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £23.35 that is £6K to £12K a year per listing.

Average price
£23.35inside the $15 to $100 sweet spot
Price range
£7.97–£94.01
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£6K–£12K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

87% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #286 within Coffee. It carries 501 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
96%
Out of stock, average day
1.0%
Average rank
#286in Coffee
Average rating
4.40 starsAmazon United Kingdom average 4.36 stars
Average reviews
501per listing
Listings tracked
23

04 · Newcomers

Amazon counts 1 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
1Amazon's first-year sales bar
Average brand age
31 months

Products

Top Nootropic products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

£0£7K£14K£22K£29K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

26

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

57%

Top 20: 97%

Open market

15%

  • London Nootropics40%
  • HEAD START SUPPLEMENTS15%
  • Justfloow12%
  • Neutonic8%
  • Zenement7%
  • Bulk3%
  • Open — no brand owns it (9 brands, 15%)

Demand

Nootropic search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 1.7×

Search terms

Top Nootropic search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • nootropics41K/yr
  • london nootropics coffee16K/yr
  • nootropic14K/yr
  • london nootropics5K/yr
  • mind lab pro4K/yr
  • brainzyme4K/yr
  • nootropics brain supplements9K/yr
  • noopept3K/yr
  • nootropic coffee alternative2K/yr
  • brainzyme focus pro2K/yr

Reviews and returns

What reviews say buyers love and hate about Nootropic

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Focus Enhancement9%+1.58

Struggled to focus initially

Less able to focus

Made me less focussed

Functionality-Overall7%−0.12

noticed absolutely no difference whatsoever

Dont work

Not getting same results not like other brand used sadly

Taste-Overall6%

This honestly tastes worse than plain water

These are just swallowed with water so you dont really taste them

I am not keen on the taste

Value For Money5%+0.18

Waste of money

Very expensive tough

Very expensive-sounding

Dosage5%−0.05

Underdosed ingredients

never with one dose or one use

Tablets to small

Love

Focus Enhancement19%+1.58

my focus is greatly improved

Great for improving memory

Great focus

Quality-Overall11%+0.91

Easy to take & quality product

Excellent product

Good quality product from a reliable company

Taste-Overall11%

Delicious taste

It just tastes ok

Very tasty coffee

Value For Money6%+0.18

Good Value

Value for money

Great value for money

Energy Level5%+0.50

Really noticeable increase in energy levels

Much more energy

Good energy

FAQ

Common Nootropic questions

Answered from the same tracked data.