Is non scratch scourers profitable to sell on Amazon United Kingdom?

The niche generates £58K/yr across 17 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -16.0%. Flapen's verdict: Skip it (41/100).

How competitive is the non scratch scourers niche?

13 brands and 64 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 76% of demand.

What do buyers complain about in non scratch scourers?

Top complaints mined from reviews: Quality-Overall, Thickness, Ease Of Cleaning. The return rate is 0.1%.

When does demand for non scratch scourers peak?

Demand peaks in Jul; the busiest month runs 2.0× the quietest.

What does it cost to enter the non scratch scourers niche?

Listings span £0.48–£10.69; the average listing price is £4.30 (sweet spot $15–$100). The average incumbent carries 3,718 reviews — the moat a new listing must climb.

non scratch scourers

Skip it

Prices mostly outside the sweet spot ($0.48–$10.69) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Great10.4%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Okay76%

top-5 brand share — brands hold most of the demand

Competition

Okay64%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay3,717.59

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-16.0%

90-day search growth — must beat 0% to launch

Market size

Bad£58K

£58K/yr · 130K searches

Avg price

Bad£4.30

avg listing price — sweet spot $15–$100

Price range

Bad£0.48–£10.69

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, non scratch scourers is a £58K/yr Amazon United Kingdom market (130K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Jul. Verdict: Skip it — 41/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

non scratch scourers market data

Units sold / yr: 13K–15K; avg 500–750/product
Revenue / yr: £54K–£65K; units × avg price
Conversion rate: 10.4%
Avg BSR: #198
Page quality: 0%
Prime: 94%
Sponsored: 76%
Out of stock: 3.0%
Avg brand age: 51 months
Avg seller age: 177 days

Competition & brand share

The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 falling

Sellers

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

20%

Spontex44%
Zale Yardley15%
G4GADGET7%
Scotch-Brite5%
MR.SIGA5%
Swizzels4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -16.0% search growth over the last 90 days.

Peak months: Jul · busiest ÷ quietest = 2.0×

Open Trend

Top non scratch scourers search terms

50p items31K/yr +4.2%1.9% conv.
non scratch scourers28K/yr -9.8%10.2% conv.
non scratch sponges17K/yr -33.2%10.8% conv.
scourers non scratch17K/yr -36.2%10.5% conv.
under 50p items9K/yr +5.4%0.5% conv.
scouring pads non scratch10K/yr -2.7%9.4% conv.
items under 50p9K/yr -23.0%0.9% conv.
non scratch scouring pads3K/yr -30.7%9.2% conv.
pan scourers non scratch3K/yr -26.3%9.3% conv.
pan scrubbers non scratch4K/yr -36.9%9.8% conv.

All search terms

Top non scratch scourers products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 17 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Spontex 4 Washups Non Scratch Sponge Scourers

Spontex£0.844.7★2,295 rev

Zale Yardley Sponges Scrubbing Pad 5pk Non-Scratch Stainless Steel Scouring Pad Washing Up Scourer - Easy Grip Cleaning for Pots and Pans (Grey)

Zale Yardley£4.924.4★532 rev

Spontex Brilliant Scourers Value Pack | Powerful Non Scratch & Recommended by Tefal | 13 x 8.5 cm | 12 Count

Spontex£10.694.7★1,813 rev

Scotch-Brite Delicate Non-Scratch Sponge Scourer 12 Pieces - Ideal Everyday Washing up sponge use on Non-Stick Cookware and Glass

Scotch-Brite£6.034.6★1,460 rev

MR.SIGA Non-Scratch Cellulose Scrub Sponge Dual-Sided Dishwashing Sponge for Kitchen 12 Pack

MR.SIGA£8.594.3★21,102 rev

Newest

by launch date

8 Pack Kitchen Sponges Dual-Sided Non-Scratch Scrubbers

Oavie£3.447 rev

4mo ago

G4GADGET Heavy Duty Scouring Pads Green 5 Pack (3.9 x 5.9 inch / 10 x 15 cm) Non-Scratch Multipurpose Scrubber for Kitchen Sink Pots Pans & Dish Cleaning Durable Reusable Scourers

G4GADGET£2.5090 rev

9mo ago

BTIFU 10 Pcs Multipurpose Non Scratch Wire Dishcloth Reusable Wire Dishwashing Rag Wet and Dry Metal Dishcloths for Kitchen Cleaning Sinks Dishes Stoves (20 x 20 cm)

BTIFU£5.25179 rev

1y ago

Scouring Pads Heavy Duty Scourer Pad Green Scourers Non Scratch Abrasive Reusable Household Washing Up Dish Scrubber Sponges For Cleaning Kitchen Utensils Dishes Pots Pan Sink Scrub (Pack of 10)

SAFNAJ£5.56266 rev

2y ago

Swizzels Squashies Sweets - Bubblegum Flavour- Single Pack 140g

Swizzels£0.75997 rev

2y ago

What buyers say about non scratch scourers

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money19%

“Good for price”

Quality-Overall14%

“Very good product and great price and quality came in good condition”

Ease Of Cleaning12%

“work well for everyday cleaning”

Taste-Overall10%

“Overall, a fun, tasty snack that Ill definitely buy again”

Advertised Vs Actual Product6%

“As advertised”

Scratch Resistance5%

“they don't scratch”

Sweetness4%

“they are very sweet”

Size-Overall4%

“Fit for purpose”

Durability4%

“Strong and durable”

Ease Of Use3%

“Convenient For The Dog, Mostly”

What buyers complain about

Quality-Overall15%

“Rubbish quality”

Thickness12%

“Good bit thinner than I thought”

Ease Of Cleaning8%

“cleaning performance make them disappointing overall”

Durability7%

“Fell apart within a day”

Advertised Vs Actual Product6%

“Not at advertised, avoid”

Functionality-Overall5%

“Doesnt work”

Taste-Overall3%

“I found these tasteless and mushy”

Value For Money3%

“Expensive now have found them cheaper”

Material Quality3%

“Not as good as wire wool”

Weight Heavy3%

“Absolutely not heavy duty”

Top return reasons

Size-Overall24%

Quality-Overall13%

Advertised Vs Actual Product10%

Thin6%

Color5%