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Non Scratch Scourers

Fail

Prices span $0.48–$10.69, mostly outside the sweet spot, so Non Scratch Scourers is a Fail.

Flapen Score
41
41 / 100
Ranks 2,140 of 2,976 Grocery niches · −5 vs the category median of 46
Market size
£58K/yr130K searches / yr
90-day growth
-16.0%search demand this quarter
Competition
64%top-5 click share · 13 brands · 64 sellers

Flapen Score

Non Scratch Scourers against its category

The dotted line is the Grocery average. Past it, Non Scratch Scourers is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Non Scratch Scourers market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Non Scratch Scourers 130K times last year and spent an estimated £58K. The top 5 brands take 76% of clicks. Demand peaks in Jul. Flapen scores it 41 out of 100, a Fail.

01 · Demand

10.4% of searches ended in a purchase last week.

Shoppers searched for this 130K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.4% of those searches ended in a purchase. Searches in the last 90 days moved -16.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £58K a year.

Searches, last 12 months
130K
Growth, 90 days vs prior 90
-16.0%
Conversion, latest week
10.4%
Market size, estimated
£58Ka year
Peak month
July2.0× the quietest month
Top search term
50p items31K searches a year

02 · Price

A sale here is worth £4.30.

Listings sell for £4.30 on average, from £0.48 to £10.69. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At £4.30 that is £2K to £3K a year per listing.

Average price
£4.30under the $15 to $100 sweet spot
Price range
£0.48–£10.69
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
500–750
Revenue per listing a year
£2K–£3K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

76% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 3.0% of listings are out of stock. The average listing ranks #198 within Cleaning Tools. It carries 3,718 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
94%
Out of stock, average day
3.0%
Average rank
#198in Cleaning Tools
Average rating
4.44 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,718per listing
Listings tracked
17

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
51 months

Products

Top Non Scratch Scourers products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£12K£18K£23K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

64

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

20%

  • Spontex44%
  • Zale Yardley15%
  • G4GADGET7%
  • Scotch-Brite5%
  • MR.SIGA5%
  • Swizzels4%

Demand

Non Scratch Scourers search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 2.0×

Search terms

Top Non Scratch Scourers search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 50p items31K/yr
  • non scratch scourers28K/yr
  • non scratch sponges17K/yr
  • scourers non scratch17K/yr
  • under 50p items9K/yr
  • scouring pads non scratch10K/yr
  • items under 50p9K/yr
  • non scratch scouring pads3K/yr
  • pan scourers non scratch3K/yr
  • pan scrubbers non scratch4K/yr

Reviews and returns

What reviews say buyers love and hate about Non Scratch Scourers

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall15%−0.02

Rubbish quality

These are low quality

Awful quality

Thickness12%−0.14

Good bit thinner than I thought

quite thin and not much to get hold of

Not very thick as I expected

Ease Of Cleaning8%

cleaning performance make them disappointing overall

Even with a lot of effort they are ineffective at cleaning

Poor at cleaning

Durability7%−0.07

Fell apart within a day

it's not as durable as I expected it to be

the poor durability

Advertised Vs Actual Product6%

Not at advertised, avoid

Misleading Amazon Photo Advert

Not as good as described

Love

Value For Money19%+2.36

Good for price

Value for money

Good value for money

Quality-Overall14%−0.02

Very good product and great price and quality came in good condition

Best quality sponges I have used

EXCELLENT QUALITY

Ease Of Cleaning12%

work well for everyday cleaning

gives a good clean

Clean well,

Taste-Overall10%+0.93

Overall, a fun, tasty snack that Ill definitely buy again

Good taste

Taste just like bubblegum great sweets for children and adults l

Advertised Vs Actual Product6%

As advertised

Does the job

product as described

Return

0.1% Return rate 48% Fixable by listing

Size-Overall24%█▃▃▁▂▄
Quality-Overall13%▁▅▁█▇▁

Rubbish quality

These are low quality

Awful quality

Advertised Vs Actual Product10%▁▅█▁▆▁

Not at advertised, avoid

Misleading Amazon Photo Advert

Not as good as described

Thin6%▁▇█▁▁▁
Color5%▁█▇▁▁▁

FAQ

Common Non Scratch Scourers questions

Answered from the same tracked data.