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45

nomo chocolate

Skip it

Soft demand (-44.5% this quarter) — this niche doesn't clear our bar today.

Market size 12Growth 3Conversion 39Competition 65Returns 100Price range 75Avg price 76Brand share 7Review moat 95Quality gap 57

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Review moat

Incredible92.9

avg incumbent reviews — the moat a new listing must climb

Avg price

Great£15.39

avg listing price — sweet spot $15–$100

Price range

Great£0.77–£56.96

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good46%

top-5 click share — leaders hold, buyers still browse

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Conversion

Okay3.1%

search→purchase rate — share of searches ending in a sale

Market size

Bad£50K

£50K/yr · 104K searches

Brand share

Bad97%

top-5 brand share — brand-locked demand

Growth

Bad-44.5%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, nomo chocolate is a £50K/yr Amazon United Kingdom market (104K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 45/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

nomo chocolate market data

Units sold / yr
6K–8K
avg 100–250/product
Revenue / yr
£92K–£123K
units × avg price
Conversion rate
3.1%
Avg BSR
#948
Page quality
0%
Prime
68%
Sponsored
19%
Out of stock
37.2%
Avg brand age
40 months
Avg seller age
179 days

Competition & brand share

The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.

Brands

8 flat

Sellers

45

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

46%

Top 20: 88%

Open market

2%

  • NOMO56%
  • Intergalactic Sweets31%
  • GALAXY6%
  • CANDY KITTENS3%
  • candyplanet2%
  • PICO1%
  • Open — no brand owns it (2 brands, 2%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -44.5% search growth over the last 90 days.
10K6KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 6.4×

Top nomo chocolate search terms

  • nomo chocolate60K/yr
  • nomo39K/yr
  • nomo chocolate bars5K/yr
All search terms

Top nomo chocolate products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%£2K10%£5K15%£7K20%£10K1101001K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about nomo chocolate

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall35%

“Lovely taste”

Vegan/Organic21%

“Great vegan alternative”

Value For Money6%

“Good value”

Nutritional Content4%

“Good value for money, size is perfect for how rich it is, texture and quality are good and gluten free”

Quality-Overall4%

“Good quality”

Sweetness3%

“Vegan sweet treats”

Allergies3%

“Main allergens free”

Gifting Purpose3%

“Bought as a gift”

Baking2%

“Lovely chocolate and great for cake decorating”

Crispiness2%

“are really nice crunchy treat”

What buyers complain about

Taste-Overall32%

“Not that tasty”

Sweetness10%

“However a bit too sweet”

Flavor7%

“the flavour is just not there”

Artificial Sweeteners5%

“they taste artificial”

Oily/Greasy4%

“Greasy flavour”

Texture/Consistency-Overall4%

“Bizarre texture”

Quality-Overall3%

“but definitely not great”

Ingredients-Overall3%

“Chose it for the lack of nasties in ingredients unlike most chocolate now”

Value For Money2%

“Overall the cost could be better”

Stale/Rotten/Spoiled1%

“Binned”

Common questions

Is nomo chocolate profitable to sell on Amazon United Kingdom?
The niche generates £50K/yr across 31 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -44.5%. Flapen's verdict: Skip it (45/100).
How competitive is the nomo chocolate niche?
8 brands and 45 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 97% of demand.
What do buyers complain about in nomo chocolate?
Top complaints mined from reviews: Taste-Overall, Sweetness, Flavor. The return rate is 0.0%.
When does demand for nomo chocolate peak?
Demand peaks in Nov–Dec; the busiest month runs 6.4× the quietest.
What does it cost to enter the nomo chocolate niche?
Listings span £0.77–£56.96; the average listing price is £15.39 (sweet spot $15–$100). The average incumbent carries 93 reviews — the moat a new listing must climb.