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Nomo Chocolate

Fail

Demand is soft, at -44.5% this quarter, so Nomo Chocolate is a Fail.

Flapen Score
45
45 / 100
Ranks 1,592 of 2,976 Grocery niches · −1 vs the category median of 46
Market size
£50K/yr104K searches / yr
90-day growth
-44.5%search demand this quarter
Competition
46%top-5 click share · 8 brands · 45 sellers

Flapen Score

Nomo Chocolate against its category

The dotted line is the Grocery average. Past it, Nomo Chocolate is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Nomo Chocolate market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Nomo Chocolate 104K times last year and spent an estimated £50K. The top 5 brands take 97% of clicks. Demand peaks in Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

3.1% of searches ended in a purchase last week.

Shoppers searched for this 104K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.1% of those searches ended in a purchase. Searches in the last 90 days moved -44.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £50K a year.

Searches, last 12 months
104K
Growth, 90 days vs prior 90
-44.5%
Conversion, latest week
3.1%
Market size, estimated
£50Ka year
Peak month
December6.4× the quietest month
Top search term
nomo chocolate60K searches a year

02 · Price

A sale here is worth £15.39.

Listings sell for £15.39 on average, from £0.77 to £56.96. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £15.39 that is £2K to £4K a year per listing.

Average price
£15.39inside the $15 to $100 sweet spot
Price range
£0.77–£56.96
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£2K–£4K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

19% of listings pay for placement with sponsored ads. 68% ship with Prime. On an average day, 37.2% of listings are out of stock. The average listing ranks #948 within Chocolate Candy. It carries 93 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
19%
Prime listings
68%
Out of stock, average day
37.2%
Average rank
#948in Chocolate Candy
Average rating
4.41 starsAmazon United Kingdom average 4.36 stars
Average reviews
93per listing
Listings tracked
31

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Nomo Chocolate products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£5K£7K£10K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 flat

Sellers

45

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

46%

Top 20: 88%

Open market

2%

  • NOMO56%
  • Intergalactic Sweets31%
  • GALAXY6%
  • CANDY KITTENS3%
  • candyplanet2%
  • PICO1%
  • Open — no brand owns it (2 brands, 2%)

Demand

Nomo Chocolate search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 6.4×

Search terms

Top Nomo Chocolate search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • nomo chocolate60K/yr
  • nomo39K/yr
  • nomo chocolate bars5K/yr

Reviews and returns

What reviews say buyers love and hate about Nomo Chocolate

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall32%−0.08

Not that tasty

Horrible taste

Oil taste

Sweetness10%−0.13

However a bit too sweet

Too much sugar

Overly sugary

Flavor7%−0.08

the flavour is just not there

A cheap chocolate flavour

there really is no flavour even whilst tasting bitter

Artificial Sweeteners5%−0.07

they taste artificial

it's pretty much just sugar

Terrible, just sugar flavour no other taste

Oily/Greasy4%−0.05

Greasy flavour

the chocolate had a greasy texture

didnt like the oily texture

Love

Taste-Overall35%−0.08

Lovely taste

My friends favourite chocolate

Absolutely delicious, it's like having a bounty and smarties cookie

Vegan/Organic21%+2.43

Great vegan alternative

Vegan approved

Fantastic vegan chocolate, tastes amazing, really rich and creamy

Value For Money6%+0.60

Good value

Value for money

great value for money

Nutritional Content4%+0.40

Good value for money, size is perfect for how rich it is, texture and quality are good and gluten free

Really good chocolate thats dairy free

Good price and very tasty dairy free treats

Quality-Overall4%+0.18

Good quality

Absolutely beautiful

Brilliant product

FAQ

Common Nomo Chocolate questions

Answered from the same tracked data.