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Nobbys Nuts

Fail

The top 5 brands take 98% of clicks, so Nobbys Nuts is a Fail.

Flapen Score
41
41 / 100
Ranks 2,140 of 2,976 Grocery niches · −5 vs the category median of 46
Market size
£91K/yr49K searches / yr
90-day growth
+5.9%search demand this quarter
Competition
90%top-5 click share · 6 brands · 40 sellers

Flapen Score

Nobbys Nuts against its category

The dotted line is the Grocery average. Past it, Nobbys Nuts is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Nobbys Nuts market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Nobbys Nuts 49K times last year and spent an estimated £91K. The top 5 brands take 98% of clicks. Demand peaks in Nov–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

13.9% of searches ended in a purchase last week.

Shoppers searched for this 49K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.9% of those searches ended in a purchase. Searches in the last 90 days moved +5.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £91K a year.

Searches, last 12 months
49K
Growth, 90 days vs prior 90
+5.9%
Conversion, latest week
13.9%
Market size, estimated
£91Ka year
Peak month
December2.4× the quietest month
Top search term
nobbys nuts37K searches a year

02 · Price

A sale here is worth £13.34.

Listings sell for £13.34 on average, from £1.53 to £20.67. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At £13.34 that is £3K to £7K a year per listing.

Average price
£13.34under the $15 to $100 sweet spot
Price range
£1.53–£20.67
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
£3K–£7K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 63% ship with Prime. On an average day, 4.2% of listings are out of stock. The average listing ranks #421 within Dried Fruits, Nuts & Vegetables. It carries 464 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
63%
Out of stock, average day
4.2%
Average rank
#421in Dried Fruits, Nuts & Vegetables
Average rating
4.60 starsAmazon United Kingdom average 4.36 stars
Average reviews
464per listing
Listings tracked
8

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Products

Top Nobbys Nuts products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 90% of clicks. A locked shelf that new listings rarely crack.

£0£14K£27K£41K£55K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

40

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

90%

Top 20: 100%

Open market

0%

  • Nobby's Nuts70%
  • Love Pub Snacks14%
  • VR ANGLE6%
  • TinTastic5%
  • Generic3%
  • Sensations2%

Demand

Nobbys Nuts search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KHoliday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.4×

Reviews and returns

What reviews say buyers love and hate about Nobbys Nuts

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall17%+2.49

They have a hard coating on them that did not taste good

Salt Content17%−0.14

salted was not enough

Spiciness17%−0.03

sweet chilli, was what we expected, salted was not enough and dry roasted not covered in powder, not what our taste buds wanted we will stick with kp nuts

Texture/Consistency-Overall17%−0.14

Do mot like the taste or texture

Value For Money17%+0.98

£1.75 is also not cheap

Regulat price is much higher

Love

Taste-Overall42%+2.49

Really tasty

A tasty snack

Nice nuts

Value For Money24%+0.98

Great value

Good price

Well priced

Spiciness13%−0.03

Thai sweet chili peanuts

Very yummy spicy nuts

Delicious and spicy

Quality-Overall8%+0.80

Great product

Flavor4%−0.04

Great flavour

Walkers look towards Thai inspiration for flavour sensation of this food offering which provides much enjoyment through such quality

FAQ

Common Nobbys Nuts questions

Answered from the same tracked data.