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No Sugar

Fail

The top 5 brands take 100% of clicks, so No Sugar is a Fail.

Flapen Score
47
47 / 100
Top 44% of 2,976 Grocery niches · +1 vs the category median of 46
Market size
£481K/yr552K searches / yr
90-day growth
+51.0%search demand this quarter
Competition
80%top-5 click share · 3 brands · 89 sellers

Flapen Score

No Sugar against its category

The dotted line is the Grocery average. Past it, No Sugar is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The No Sugar market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for No Sugar 552K times last year and spent an estimated £481K. All 3 brands take every click. Demand peaks in May–Jun–Jul–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

17.8% of searches ended in a purchase last week.

Shoppers searched for this 552K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 17.8% of those searches ended in a purchase. Searches in the last 90 days moved +51.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £481K a year.

Searches, last 12 months
552K
Growth, 90 days vs prior 90
+51.0%
Conversion, latest week
17.8%
Market size, estimated
£481Ka year
Peak month
May3.3× the quietest month
Top search term
7up135K searches a year

02 · Price

A sale here is worth £4.88.

Listings sell for £4.88 on average, from £1.28 to £7.82. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 8,000 to 10,000 of them. At £4.88 that is £39K to £49K a year per listing.

Average price
£4.88under the $15 to $100 sweet spot
Price range
£1.28–£7.82
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
125K–150K
Units per listing a year
8,000–10,000
Revenue per listing a year
£39K–£49K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

64% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.9% of listings are out of stock. The average listing ranks #22 within Fizzy Drinks. It carries 1,406 reviews at 4.72 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
100%
Out of stock, average day
9.9%
Average rank
#22in Fizzy Drinks
Average rating
4.72 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,406per listing
Listings tracked
11

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
58 months

Competition

Competition: brands, sellers & click share

The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.

£0£72K£144K£216K£289K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

89

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

0%

  • 7UP68%
  • Tango27%
  • Sprite5%
  • Open — no brand owns it (0%)

Demand

No Sugar search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Dec · busiest ÷ quietest = 3.3×

Search terms

Top No Sugar search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 7up135K/yr
  • tango 24 pack94K/yr
  • 7up free cans 2471K/yr
  • 7 up43K/yr
  • 7up zero34K/yr
  • tango cherry34K/yr
  • cherry tango28K/yr
  • 7 up free 24 pack23K/yr
  • 7up free13K/yr
  • 7 up zero12K/yr

Reviews and returns

What reviews say buyers love and hate about No Sugar

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall24%−0.03

Horrible taste

Wierd taste

Not to our taste

Value For Money14%+2.61

Cheapest ive seen

The price has rocketed recently which is a shame

A bit pricey

Sweetness12%−0.04

no sugar drink

Not sugar free

Way too sweet

Flavor10%−0.01

The apple flavour dominates

Horrible flavour

I hated the flavour

Artificial Sweeteners9%−0.01

as most of soft drinks this days with sweeteners instead of sugar or adding to sugar which test I don't like

Not as good without the sugar

one of the few sugar free drinks that doesn't taste of sweeteners

Love

Value For Money31%+2.61

Excellent value

Excellent value

Competitive price

Taste-Overall22%−0.03

Nice taste refreshing

Good taste

Refreshing taste

Flavor9%−0.01

Best flavor

Lovely taste and refreshing flavour thanks

Very refreshing

Alcohol Flavor8%+0.41

great tasting drinks

Nice refreshing drink

Very nice drink

Quality-Overall6%

no complaints

No issues exactly as expected

Excellent product

FAQ

Common No Sugar questions

Answered from the same tracked data.