No Sugar
FailThe top 5 brands take 100% of clicks, so No Sugar is a Fail.
- Flapen Score
- 47 / 100Top 44% of 2,976 Grocery niches · +1 vs the category median of 4647
- Market size
- £481K/yr552K searches / yr
- 90-day growth
- +51.0%search demand this quarter
- Competition
- 80%top-5 click share · 3 brands · 89 sellers
Flapen Score
No Sugar against its category
The dotted line is the Grocery average. Past it, No Sugar is stronger. Inside it, weaker.
Market
The No Sugar market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for No Sugar 552K times last year and spent an estimated £481K. All 3 brands take every click. Demand peaks in May–Jun–Jul–Dec. Flapen scores it 47 out of 100, a Fail.
01 · Demand
17.8% of searches ended in a purchase last week.
Shoppers searched for this 552K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 17.8% of those searches ended in a purchase. Searches in the last 90 days moved +51.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £481K a year.
- Searches, last 12 months
- 552K
- Growth, 90 days vs prior 90
- +51.0%
- Conversion, latest week
- 17.8%
- Market size, estimated
- £481Ka year
- Peak month
- May3.3× the quietest month
- Top search term
- 7up135K searches a year
02 · Price
A sale here is worth £4.88.
Listings sell for £4.88 on average, from £1.28 to £7.82. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 8,000 to 10,000 of them. At £4.88 that is £39K to £49K a year per listing.
- Average price
- £4.88under the $15 to $100 sweet spot
- Price range
- £1.28–£7.82
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 125K–150K
- Units per listing a year
- 8,000–10,000
- Revenue per listing a year
- £39K–£49K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
64% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.9% of listings are out of stock. The average listing ranks #22 within Fizzy Drinks. It carries 1,406 reviews at 4.72 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 64%
- Prime listings
- 100%
- Out of stock, average day
- 9.9%
- Average rank
- #22in Fizzy Drinks
- Average rating
- 4.72 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,406per listing
- Listings tracked
- 11
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 58 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 58 months
Products
Top No Sugar products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
7UP Zero Lemon & Lime Cans 24 x 330ml
- Price
- £6.39
- Rating
- 4.7/5
- Reviews
- 3,131
- Age
- 3y ago

Tango Sugar Free Cherry Cans 24 x 330ml
- Price
- £6.52
- Rating
- 4.8/5
- Reviews
- 1,148
- Age
- 1y ago

7UP Regular 8 x 330ml Cans
- Price
- £2.58
- Rating
- 4.8/5
- Reviews
- 322
- Age
- 1y ago

7UP Zero Lemon & Lime Bottle 2L
- Price
- £1.28
- Rating
- 4.7/5
- Reviews
- 861
- Age
- 3y ago

Tango Orange Soft Drink - 330 ml (Pack of 24)
- Price
- £6.49
- Rating
- 4.8/5
- Reviews
- 2,764
- Age
- 6y ago
Trending
90-day click momentum
7UP Regular 8 x 330ml Cans
- Price
- £2.58
- Rating
- 4.8/5
- Reviews
- 322
- Age
- 1y ago

7UP Zero Pink Lemonade 330ml Can (Pack of 24)
- Price
- £7.82
- Rating
- 4.7/5
- Reviews
- 185
- Age
- 1y ago

7UP Zero Pink Lemonade 330ml Can (Pack of 8)
- Price
- £2.70
- Rating
- 4.5/5
- Reviews
- 481
- Age
- 1y ago

Tango Sugar Free Cherry Cans 24 x 330ml
- Price
- £6.52
- Rating
- 4.8/5
- Reviews
- 1,148
- Age
- 1y ago

7UP Zero Lemon & Lime Cans 24 x 330ml
- Price
- £6.39
- Rating
- 4.7/5
- Reviews
- 3,131
- Age
- 3y ago
Newest
by launch date
7UP Zero Pink Lemonade 330ml Can (Pack of 8)
- Price
- £2.70
- Rating
- 4.5/5
- Reviews
- 481
- Age
- 1y ago

7UP Zero Pink Lemonade 330ml Can (Pack of 24)
- Price
- £7.82
- Rating
- 4.7/5
- Reviews
- 185
- Age
- 1y ago

7UP Regular 8 x 330ml Cans
- Price
- £2.58
- Rating
- 4.8/5
- Reviews
- 322
- Age
- 1y ago

Tango Sugar Free Cherry Cans 24 x 330ml
- Price
- £6.52
- Rating
- 4.8/5
- Reviews
- 1,148
- Age
- 1y ago

Tango Cherry Sugar Free Cans 8 x 330ml
- Price
- £2.54
- Rating
- 4.7/5
- Reviews
- 1,043
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.
Brands
3 falling
Sellers
89
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
80%
Top 20: 100%
Open market
0%
- 7UP68%
- Tango27%
- Sprite5%
- Open — no brand owns it (0%)
Demand
No Sugar search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun, Jul, Dec · busiest ÷ quietest = 3.3×
Search terms
Top No Sugar search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- 7up135K/yr
- tango 24 pack94K/yr
- 7up free cans 2471K/yr
- 7 up43K/yr
- 7up zero34K/yr
- tango cherry34K/yr
- cherry tango28K/yr
- 7 up free 24 pack23K/yr
- 7up free13K/yr
- 7 up zero12K/yr
Reviews and returns
What reviews say buyers love and hate about No Sugar
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Horrible taste
Wierd taste
Not to our taste
Cheapest ive seen
The price has rocketed recently which is a shame
A bit pricey
no sugar drink
Not sugar free
Way too sweet
The apple flavour dominates
Horrible flavour
I hated the flavour
as most of soft drinks this days with sweeteners instead of sugar or adding to sugar which test I don't like
Not as good without the sugar
one of the few sugar free drinks that doesn't taste of sweeteners
Love
Excellent value
Excellent value
Competitive price
Nice taste refreshing
Good taste
Refreshing taste
Best flavor
Lovely taste and refreshing flavour thanks
Very refreshing
great tasting drinks
Nice refreshing drink
Very nice drink
no complaints
No issues exactly as expected
Excellent product
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common No Sugar questions
Answered from the same tracked data.









