How competitive is the No Sugar niche on Amazon United Kingdom?

3 brands and 89 sellers compete in No Sugar on Amazon United Kingdom. The top 5 No Sugar products take 80% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in No Sugar?

No Sugar buyers on Amazon United Kingdom complain most about Taste-Overall, Value For Money, Sweetness, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the No Sugar niche?

No Sugar sells for £4.88 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £1.28–£7.82. The average incumbent carries 1,406 reviews — the moat a new listing must climb.

No Sugar

brand-locked demand (top 5 brands take 100% of clicks) — No Sugar doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is No Sugar profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, No Sugar is a £481K/yr Amazon United Kingdom market (552K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May–Jun–Jul–Dec. Verdict: Skip it — 47/100.

No Sugar: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +51.0% over the last 90 days and 17.8% of searches end in a purchase.

£481K

revenue / yr

Units sold / yr150K

Search volume / yr+51.0%552K

Conversion rate17.8%

Avg price£4.88

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers3 · 89

Top-5 product click share80%

Open market0%

Avg brand age58 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 11 products

Top No Sugar products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

7UP Zero Lemon & Lime Cans 24 x 330ml

Price: £6.39
Rating: 4.7/5
Reviews: 3,131
Age: 3y ago

Tango Sugar Free Cherry Cans 24 x 330ml

Price: £6.52
Rating: 4.8/5
Reviews: 1,148
Age: 1y ago

7UP Regular 8 x 330ml Cans

Price: £2.58
Rating: 4.8/5
Reviews: 322
Age: 1y ago

7UP Zero Lemon & Lime Bottle 2L

Price: £1.28
Rating: 4.7/5
Reviews: 861
Age: 3y ago

Tango Orange Soft Drink - 330 ml (Pack of 24)

Price: £6.49
Rating: 4.8/5
Reviews: 2,764
Age: 6y ago

Newest

by launch date

7UP Zero Pink Lemonade 330ml Can (Pack of 8)

Price: £2.70
Rating: 4.5/5
Reviews: 481
Age: 1y ago

7UP Zero Pink Lemonade 330ml Can (Pack of 24)

Price: £7.82
Rating: 4.7/5
Reviews: 185
Age: 1y ago

7UP Regular 8 x 330ml Cans

Price: £2.58
Rating: 4.8/5
Reviews: 322
Age: 1y ago

Tango Sugar Free Cherry Cans 24 x 330ml

Price: £6.52
Rating: 4.8/5
Reviews: 1,148
Age: 1y ago

Tango Cherry Sugar Free Cans 8 x 330ml

Price: £2.54
Rating: 4.7/5
Reviews: 1,043
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

7UP68%
Tango27%
Sprite5%
Open — no brand owns it (0%)

No Sugar demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume552KCVR17.8%Products11Brands3Top 5 Brands100%OOS Rate9.9%Rating4.7★Reviews1,406Avg BSR#22

Peak months: May, Jun, Jul, Dec · busiest ÷ quietest = 3.3×

Top No Sugar search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

7up135K/yr +44.2%16.5% conv.
tango 24 pack94K/yr +79.2%9.6% conv.
7up free cans 2471K/yr +90.7%18.8% conv.
7 up43K/yr +44.5%16.8% conv.
7up zero34K/yr +60.0%16.4% conv.
tango cherry34K/yr +19.1%17.7% conv.
cherry tango28K/yr +29.3%19.4% conv.
7 up free 24 pack23K/yr +67.2%17.6% conv.
7up free13K/yr +32.1%13.9% conv.
7 up zero12K/yr +6.7%16.8% conv.

What reviews say buyers love and hate about No Sugar

What buyers mention most, as a share of all reviews.

What buyers love

94% of reviews

Value For Money31%

“Excellent value”

Taste-Overall22%

“Nice taste refreshing”

Flavor9%

“Best flavor”

Alcohol Flavor8%

“great tasting drinks”

Quality-Overall6%

“no complaints”

What buyers complain about

78% of reviews

Taste-Overall24%

“Horrible taste”

Value For Money14%

“Cheapest ive seen”

Sweetness12%

“no sugar drink”

Flavor10%

“The apple flavour dominates”

Artificial Sweeteners9%

“as most of soft drinks this days with sweeteners instead of sugar or adding to sugar which test I don't like”

Common No Sugar questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores No Sugar 47/100 on Amazon United Kingdom — Skip it. The niche generates £481K/yr across 11 tracked products. Search demand moved +51.0% over the last 90 days.