no sugar
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible17.8%search→purchase rate — share of searches ending in a sale
Growth
Good+51.0%90-day search growth — must beat 0% to launch
Market size
Good£481K£481K/yr · 552K searches
Review moat
Good1,405.64avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad80%top-5 click share — a locked-up shelf
Avg price
Bad£4.88avg listing price — sweet spot $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£1.28–£7.82cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, no sugar is a £481K/yr Amazon United Kingdom market (552K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May–Jun–Jul–Dec. Verdict: Skip it — 47/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
no sugar market data
- Units sold / yr
- 125K–150K
- avg 8,000–10,000/product
- Revenue / yr
- £610K–£732K
- units × avg price
- Conversion rate
- 17.8%
- Avg BSR
- #22
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 64%
- Out of stock
- 9.9%
- Avg brand age
- 58 months
- Avg seller age
- 165 days
Competition & brand share
The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 falling
Sellers
89
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
80%
Top 20: 100%
Open market
0%
- 7UP68%
- Tango27%
- Sprite5%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +51.0% search growth over the last 90 days.Peak months: May, Jun, Jul, Dec · busiest ÷ quietest = 3.3×
Top no sugar search terms
- 7up135K/yr
- tango 24 pack94K/yr
- 7up free cans 2471K/yr
- 7 up43K/yr
- 7up zero34K/yr
- tango cherry34K/yr
- cherry tango28K/yr
- 7 up free 24 pack23K/yr
- 7up free13K/yr
- 7 up zero12K/yr
Top no sugar products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Newest
by launch date
7UP Zero Pink Lemonade 330ml Can (Pack of 8)
7UP£2.70481 rev
7UP Zero Pink Lemonade 330ml Can (Pack of 24)
7UP£7.82185 rev
7UP Regular 8 x 330ml Cans
7UP£2.58322 rev
Tango Sugar Free Cherry Cans 24 x 330ml
Tango£6.521,148 rev
Tango Cherry Sugar Free Cans 8 x 330ml
Tango£2.541,043 rev
Trending
90-day click momentumWhat buyers say about no sugar
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent value”
“Nice taste refreshing”
“Best flavor”
“great tasting drinks”
“no complaints”
“Very refreshing”
“zero sugar”
“As advertised”
“it remains one of my favourite sugar-free soft drinks”
“Convenient to buy”
What buyers complain about
“Horrible taste”
“Cheapest ive seen”
“no sugar drink”
“The apple flavour dominates”
“as most of soft drinks this days with sweeteners instead of sugar or adding to sugar which test I don't like”
“some looked like they was going to explode”
“Got this for family they love it don't last long”
“Never realised this had 0 caffeine in it, anyway it tastes great and is refreshing”
Common questions
- Is no sugar profitable to sell on Amazon United Kingdom?
- The niche generates £481K/yr across 11 tracked products. 90-day search growth is +51.0%. Flapen's verdict: Skip it (47/100).
- How competitive is the no sugar niche?
- 3 brands and 89 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in no sugar?
- Top complaints mined from reviews: Taste-Overall, Value For Money, Sweetness. The return rate is 0.0%.
- When does demand for no sugar peak?
- Demand peaks in May–Jun–Jul–Dec; the busiest month runs 3.3× the quietest.
- What does it cost to enter the no sugar niche?
- Listings span £1.28–£7.82; the average listing price is £4.88 (sweet spot $15–$100). The average incumbent carries 1,406 reviews — the moat a new listing must climb.