nik naks crisps
Worth a lookShows low returns (0.0%), but brand-locked demand (top 5 brands take 94% of clicks) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great9.4%search→purchase rate — share of searches ending in a sale
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Review moat
Good875.3avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£188K£188K/yr · 407K searches
Price range
Okay£1.16–£22.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-1.3%90-day search growth — must beat 0% to launch
Brand share
Bad94%top-5 brand share — brand-locked demand
Avg price
Bad£4.90avg listing price — sweet spot $15–$100
According to Flapen's Amazon United Kingdom niche tracking, nik naks crisps is a £188K/yr Amazon United Kingdom market (407K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Nov. Verdict: Worth a look — 50/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
nik naks crisps market data
- Units sold / yr
- 40K–50K
- avg 750–1,000/product
- Revenue / yr
- £196K–£245K
- units × avg price
- Conversion rate
- 9.4%
- Avg BSR
- #263
- Page quality
- 0%
- Prime
- 79%
- Sponsored
- 25%
- Out of stock
- 2.2%
- Avg brand age
- 47 months
- Avg seller age
- 165 days
Competition & brand share
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.Brands
10 falling
Sellers
98
Top-5 brand share
94%
Top 20: 99%
Top-5 click share
43%
Top 20: 74%
Open market
4%
- Walkers64%
- Lay's21%
- JACOB'S3%
- Sensations3%
- Hula Hoops2%
- Doritos2%
- Open — no brand owns it (4 brands, 4%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -1.3% search growth over the last 90 days.Peak months: Nov · busiest ÷ quietest = 1.7×
Top nik naks crisps search terms
- lays crisps78K/yr
- crips70K/yr
- baked crisps49K/yr
- lays53K/yr
- walkers baked28K/yr
- walkers baked crisps21K/yr
- potato chips16K/yr
- plain crisps15K/yr
- lays chips13K/yr
- lays crisps uk11K/yr
Top nik naks crisps products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Walkers Baked Cheese & Onion Multipack Snacks Crisps 6 x 22g
Walkers£1.784.6★1,328 rev
Walkers Baked Snacks Sea Salt 6 x 22g
Walkers£1.714.5★941 rev
Walkers Oven Baked Variety Pack Crisps 6 x 22g
Walkers£1.544.5★533 rev
Walkers Oven Baked Salt and Vinegar Crisps 6 x 22 g
Walkers£1.574.7★281 rev
Walkers Ready Salted Multipack Crisps 6x25g
Walkers£1.274.7★3,543 rev
Newest
by launch date
Walkers Oven Baked Crisps Roasted Beef Snacks 150g
Walkers£1.4826 rev
Walkers Oven Baked Crisps Tomato & Basil Snacks 150g
Walkers£1.4025 rev
JACOBS Crinklys Prawn Cocktail Flavour Baked Snacks Multipack 30% Less Fat 6 x 23 g (Pack of 1)
JACOB'S£1.4681 rev
Lays Sour Cream & Onion Crisps 150g
Lay's£5.942 rev
Walkers Sensations Thai Sweet Chilli Sharing Bag Crisps 150g
Sensations£1.57477 rev
Trending
90-day click momentum
Walkers French Fries Variety Sharing Snacks 6x18 g
Walkers£1.734.6★
Walkers Ready Salted Multipack Crisps 6x25g
Walkers£1.274.7★
Walkers Oven Baked Crisps Roasted Beef Snacks 150g
Walkers£1.483.5★
Ritz Cheese Flavoured Crackers Classic Savoury Snack 140 g (1-Pack)
RITZ£1.214.5★
Walkers Oven Baked Crisps Tomato & Basil Snacks 150g
Walkers£1.404.3★
What buyers say about nik naks crisps
What buyers praise and complain about, mined from review topics.What buyers love
“Good taste”
“Tasty Crisps”
“Excellent value for money”
“Still consistent in texture, taste and quality”
“as good as in market”
“The salt tasting is good”
“Crisps are fresh”
“Love these Doritos very cheesy”
“Item as described”
“Nice with Chilli”
What buyers complain about
“Taste more oily”
“absolute waste of money”
“too salty ready salted”
“its difficult to find Prawn Cocktail flavour in the shops”
“Crisps were damp, very poor”
“the bags were pretty big”
“Not Fresh”
“not as hot”
“MAINELY SO HARD I ACTUALLY CUT MY GUM”
“walkers seem to be a lot more greasy lately”
Top return reasons
Common questions
- Is nik naks crisps profitable to sell on Amazon United Kingdom?
- The niche generates £188K/yr across 53 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -1.3%. Flapen's verdict: Worth a look (50/100).
- How competitive is the nik naks crisps niche?
- 10 brands and 98 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 94% of demand.
- What do buyers complain about in nik naks crisps?
- Top complaints mined from reviews: Taste-Overall, Value For Money, Salt Content. The return rate is 0.0%.
- When does demand for nik naks crisps peak?
- Demand peaks in Nov; the busiest month runs 1.7× the quietest.
- What does it cost to enter the nik naks crisps niche?
- Listings span £1.16–£22.62; the average listing price is £4.90 (sweet spot $15–$100). The average incumbent carries 875 reviews — the moat a new listing must climb.