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Nik Naks Crisps

Maybe

Returns run at only 0.0% of orders. But the top 5 brands take 94% of clicks, so Nik Naks Crisps is a Maybe.

Flapen Score
50
50 / 100
Top 31% of 2,976 Grocery niches · +4 vs the category median of 46
Market size
£188K/yr407K searches / yr
90-day growth
-1.3%search demand this quarter
Competition
43%top-5 click share · 10 brands · 98 sellers

Flapen Score

Nik Naks Crisps against its category

The dotted line is the Grocery average. Past it, Nik Naks Crisps is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Nik Naks Crisps market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Nik Naks Crisps 407K times last year and spent an estimated £188K. The top 5 brands take 94% of clicks. Demand peaks in Nov. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

9.4% of searches ended in a purchase last week.

Shoppers searched for this 407K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.4% of those searches ended in a purchase. Searches in the last 90 days moved -1.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £188K a year.

Searches, last 12 months
407K
Growth, 90 days vs prior 90
-1.3%
Conversion, latest week
9.4%
Market size, estimated
£188Ka year
Peak month
November1.7× the quietest month
Top search term
lays crisps78K searches a year

02 · Price

A sale here is worth £4.90.

Listings sell for £4.90 on average, from £1.16 to £22.62. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 750 to 1,000 of them. At £4.90 that is £4K to £5K a year per listing.

Average price
£4.90under the $15 to $100 sweet spot
Price range
£1.16–£22.62
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
750–1,000
Revenue per listing a year
£4K–£5K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

25% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 2.2% of listings are out of stock. The average listing ranks #263 within Snack Foods. It carries 875 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
25%
Prime listings
79%
Out of stock, average day
2.2%
Average rank
#263in Snack Foods
Average rating
4.46 starsAmazon United Kingdom average 4.36 stars
Average reviews
875per listing
Listings tracked
53

04 · Newcomers

Amazon counts 3 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
47 months

Products

Top Nik Naks Crisps products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£11K£17K£23K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

98

Top-5 brand share

94%

Top 20: 99%

Top-5 click share

43%

Top 20: 74%

Open market

4%

  • Walkers64%
  • Lay's21%
  • JACOB'S3%
  • Sensations3%
  • Hula Hoops2%
  • Doritos2%
  • Open — no brand owns it (4 brands, 4%)

Demand

Nik Naks Crisps search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Black Friday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.7×

Search terms

Top Nik Naks Crisps search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lays crisps78K/yr
  • crips70K/yr
  • baked crisps49K/yr
  • lays53K/yr
  • walkers baked28K/yr
  • walkers baked crisps21K/yr
  • potato chips16K/yr
  • plain crisps15K/yr
  • lays chips13K/yr
  • lays crisps uk11K/yr

Reviews and returns

What reviews say buyers love and hate about Nik Naks Crisps

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall15%+1.35

Taste more oily

not very flavoured

Awful taste

Value For Money13%−0.03

absolute waste of money

on the pricey side

expensive

Salt Content9%−0.10

too salty ready salted

not very salty flavoured

Far too salty they need to reduce the amount of salt by half

Flavor8%+0.36

its difficult to find Prawn Cocktail flavour in the shops

These are bbq flavour, not beef

have no flavour

Crispiness8%+1.59

Crisps were damp, very poor

Qaulity of crisps is not good as compare to local bought pack

however some of the packets contained soggy crisps

Love

Taste-Overall30%+1.35

Good taste

Tasty and crunchy

Delicious as usual

Crispiness24%+1.59

Tasty Crisps

Crunch is lovely

Lovely crunchy the best

Value For Money14%−0.03

Excellent value for money

Cost effective

worth the money

Flavor9%+0.36

Still consistent in texture, taste and quality

Lovely paprika flavour on every crisp

Nice flavor

Quality-Overall5%+0.42

as good as in market

Its well made

Excellent product

Return

0.0% Return rate 0% Fixable by listing

Moist/Dry100%▁█▁▁▁▁

FAQ

Common Nik Naks Crisps questions

Answered from the same tracked data.