How competitive is the Nik Naks Crisps niche on Amazon United Kingdom?

10 brands and 98 sellers compete in Nik Naks Crisps on Amazon United Kingdom. The top 5 Nik Naks Crisps products take 43% of clicks and its top 5 brands hold 94% of demand.

What do buyers complain about in Nik Naks Crisps?

Nik Naks Crisps buyers on Amazon United Kingdom complain most about Taste-Overall, Value For Money, Salt Content, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Nik Naks Crisps niche?

Nik Naks Crisps sells for £4.90 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £1.16–£22.62. The average incumbent carries 875 reviews — the moat a new listing must climb.

Nik Naks Crisps

Nik Naks Crisps shows low returns (0.0%), but brand-locked demand (top 5 brands take 94% of clicks) keeps it on the watch list.

Flapen Score

Worth a look

This niche Category average

Is Nik Naks Crisps profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Nik Naks Crisps is a £188K/yr Amazon United Kingdom market (407K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Nov. Verdict: Worth a look — 50/100.

Nik Naks Crisps: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -1.3% over the last 90 days and 9.4% of searches end in a purchase.

£188K

revenue / yr

Units sold / yr50K

Search volume / yr-1.3%407K

Conversion rate9.4%

Avg price£4.90

Who owns the niche?

The top 5 brands hold 94% of demand, so 6% of the market is open.

open market share

Brands · sellers10 · 98

Top-5 product click share43%

Open market6%

Avg brand age47 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 53 products

Top Nik Naks Crisps products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Walkers Baked Cheese & Onion Multipack Snacks Crisps 6 x 22g

Price: £1.78
Rating: 4.6/5
Reviews: 1,328
Age: 4y ago

Walkers Baked Snacks Sea Salt 6 x 22g

Price: £1.71
Rating: 4.5/5
Reviews: 941
Age: 4y ago

Walkers Oven Baked Variety Pack Crisps 6 x 22g

Price: £1.54
Rating: 4.5/5
Reviews: 533
Age: 4y ago

Walkers Oven Baked Salt and Vinegar Crisps 6 x 22 g

Price: £1.57
Rating: 4.7/5
Reviews: 281
Age: 4y ago

Walkers Ready Salted Multipack Crisps 6x25g

Price: £1.27
Rating: 4.7/5
Reviews: 3,543
Age: 10y ago

Newest

by launch date

Walkers Oven Baked Crisps Roasted Beef Snacks 150g

Price: £1.48
Rating: 3.5/5
Reviews: 26
Age: 5mo ago

Walkers Oven Baked Crisps Tomato & Basil Snacks 150g

Price: £1.40
Rating: 4.3/5
Reviews: 25
Age: 5mo ago

JACOBS Crinklys Prawn Cocktail Flavour Baked Snacks Multipack 30% Less Fat 6 x 23 g (Pack of 1)

Price: £1.46
Rating: 4.5/5
Reviews: 81
Age: 1y ago

Lays Sour Cream & Onion Crisps 150g

Price: £5.94
Rating: 4.5/5
Reviews: 2
Age: 1y ago

Walkers Sensations Thai Sweet Chilli Sharing Bag Crisps 150g

Price: £1.57
Rating: 4.6/5
Reviews: 477
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

Top-5 brand share

94%

Top 20: 99%

Top-5 click share

43%

Top 20: 74%

Open market

Walkers64%
Lay's21%
JACOB'S3%
Sensations3%
Hula Hoops2%
Doritos2%
Open — no brand owns it (4 brands, 4%)

Nik Naks Crisps demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume407KCVR9.4%Products53Brands10Top 5 Brands94%OOS Rate2.2%Rating4.5★Reviews875Avg BSR#263

Peak months: Nov · busiest ÷ quietest = 1.7×

Top Nik Naks Crisps search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

lays crisps78K/yr +13.4%1.6% conv.
crips70K/yr -0.4%6.2% conv.
baked crisps49K/yr -10.3%16.9% conv.
lays53K/yr -1.4%2.1% conv.
walkers baked28K/yr -17.2%15.4% conv.
walkers baked crisps21K/yr +19.4%9.8% conv.
potato chips16K/yr -12.6%2.4% conv.
plain crisps15K/yr -10.4%12.8% conv.
lays chips13K/yr +14.6%0.5% conv.
lays crisps uk11K/yr +25.5%1.7% conv.

What reviews say buyers love and hate about Nik Naks Crisps

What buyers mention most, as a share of all reviews.

What buyers love

91% of reviews

Taste-Overall30%

“Good taste”

Crispiness24%

“Tasty Crisps”

Value For Money14%

“Excellent value for money”

Flavor9%

“Still consistent in texture, taste and quality”

Quality-Overall5%

“as good as in market”

What buyers complain about

72% of reviews

Taste-Overall15%

“Taste more oily”

Value For Money13%

“absolute waste of money”

Salt Content9%

“too salty ready salted”

Flavor8%

“its difficult to find Prawn Cocktail flavour in the shops”

Crispiness8%

“Crisps were damp, very poor”

Nik Naks Crisps return rate & reasons

Why buyers send it back, as a share of all return requests.

0.0%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Moist/Dry

100%

Common Nik Naks Crisps questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Nik Naks Crisps 50/100 on Amazon United Kingdom — Worth a look. The niche generates £188K/yr across 53 tracked products. 3 of 3 products launched in the last 360 days are still selling. Search demand moved -1.3% over the last 90 days.