Nik Naks Crisps
MaybeReturns run at only 0.0% of orders. But the top 5 brands take 94% of clicks, so Nik Naks Crisps is a Maybe.
- Flapen Score
- 50 / 100Top 31% of 2,976 Grocery niches · +4 vs the category median of 4650
- Market size
- £188K/yr407K searches / yr
- 90-day growth
- -1.3%search demand this quarter
- Competition
- 43%top-5 click share · 10 brands · 98 sellers
Flapen Score
Nik Naks Crisps against its category
The dotted line is the Grocery average. Past it, Nik Naks Crisps is stronger. Inside it, weaker.
Market
The Nik Naks Crisps market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Nik Naks Crisps 407K times last year and spent an estimated £188K. The top 5 brands take 94% of clicks. Demand peaks in Nov. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
9.4% of searches ended in a purchase last week.
Shoppers searched for this 407K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.4% of those searches ended in a purchase. Searches in the last 90 days moved -1.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £188K a year.
- Searches, last 12 months
- 407K
- Growth, 90 days vs prior 90
- -1.3%
- Conversion, latest week
- 9.4%
- Market size, estimated
- £188Ka year
- Peak month
- November1.7× the quietest month
- Top search term
- lays crisps78K searches a year
02 · Price
A sale here is worth £4.90.
Listings sell for £4.90 on average, from £1.16 to £22.62. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 750 to 1,000 of them. At £4.90 that is £4K to £5K a year per listing.
- Average price
- £4.90under the $15 to $100 sweet spot
- Price range
- £1.16–£22.62
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £4K–£5K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
25% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 2.2% of listings are out of stock. The average listing ranks #263 within Snack Foods. It carries 875 reviews at 4.46 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 25%
- Prime listings
- 79%
- Out of stock, average day
- 2.2%
- Average rank
- #263in Snack Foods
- Average rating
- 4.46 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 875per listing
- Listings tracked
- 53
04 · Newcomers
Amazon counts 3 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 47 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 47 months
Products
Top Nik Naks Crisps products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Walkers Baked Cheese & Onion Multipack Snacks Crisps 6 x 22g
- Price
- £1.78
- Rating
- 4.6/5
- Reviews
- 1,328
- Age
- 4y ago

Walkers Baked Snacks Sea Salt 6 x 22g
- Price
- £1.71
- Rating
- 4.5/5
- Reviews
- 941
- Age
- 4y ago

Walkers Oven Baked Variety Pack Crisps 6 x 22g
- Price
- £1.54
- Rating
- 4.5/5
- Reviews
- 533
- Age
- 4y ago

Walkers Oven Baked Salt and Vinegar Crisps 6 x 22 g
- Price
- £1.57
- Rating
- 4.7/5
- Reviews
- 281
- Age
- 4y ago

Walkers Ready Salted Multipack Crisps 6x25g
- Price
- £1.27
- Rating
- 4.7/5
- Reviews
- 3,543
- Age
- 10y ago
Trending
90-day click momentum
Walkers French Fries Variety Sharing Snacks 6x18 g
- Price
- £1.73
- Rating
- 4.6/5
- Reviews
- 1,457
- Age
- 10y ago

Walkers Ready Salted Multipack Crisps 6x25g
- Price
- £1.27
- Rating
- 4.7/5
- Reviews
- 3,543
- Age
- 10y ago

Walkers Oven Baked Crisps Roasted Beef Snacks 150g
- Price
- £1.48
- Rating
- 3.5/5
- Reviews
- 26
- Age
- 5mo ago

Ritz Cheese Flavoured Crackers Classic Savoury Snack 140 g (1-Pack)
- Price
- £1.21
- Rating
- 4.5/5
- Reviews
- 612
- Age
- 2y ago

Walkers Oven Baked Crisps Tomato & Basil Snacks 150g
- Price
- £1.40
- Rating
- 4.3/5
- Reviews
- 25
- Age
- 5mo ago
Newest
by launch date
Walkers Oven Baked Crisps Roasted Beef Snacks 150g
- Price
- £1.48
- Rating
- 3.5/5
- Reviews
- 26
- Age
- 5mo ago

Walkers Oven Baked Crisps Tomato & Basil Snacks 150g
- Price
- £1.40
- Rating
- 4.3/5
- Reviews
- 25
- Age
- 5mo ago

JACOBS Crinklys Prawn Cocktail Flavour Baked Snacks Multipack 30% Less Fat 6 x 23 g (Pack of 1)
- Price
- £1.46
- Rating
- 4.5/5
- Reviews
- 81
- Age
- 1y ago

Lays Sour Cream & Onion Crisps 150g
- Price
- £5.94
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 1y ago

Walkers Sensations Thai Sweet Chilli Sharing Bag Crisps 150g
- Price
- £1.57
- Rating
- 4.6/5
- Reviews
- 477
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 falling
Sellers
98
Top-5 brand share
94%
Top 20: 99%
Top-5 click share
43%
Top 20: 74%
Open market
4%
- Walkers64%
- Lay's21%
- JACOB'S3%
- Sensations3%
- Hula Hoops2%
- Doritos2%
- Open — no brand owns it (4 brands, 4%)
Demand
Nik Naks Crisps search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov · busiest ÷ quietest = 1.7×
Search terms
Top Nik Naks Crisps search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- lays crisps78K/yr
- crips70K/yr
- baked crisps49K/yr
- lays53K/yr
- walkers baked28K/yr
- walkers baked crisps21K/yr
- potato chips16K/yr
- plain crisps15K/yr
- lays chips13K/yr
- lays crisps uk11K/yr
Reviews and returns
What reviews say buyers love and hate about Nik Naks Crisps
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Taste more oily
not very flavoured
Awful taste
absolute waste of money
on the pricey side
expensive
too salty ready salted
not very salty flavoured
Far too salty they need to reduce the amount of salt by half
its difficult to find Prawn Cocktail flavour in the shops
These are bbq flavour, not beef
have no flavour
Crisps were damp, very poor
Qaulity of crisps is not good as compare to local bought pack
however some of the packets contained soggy crisps
Love
Good taste
Tasty and crunchy
Delicious as usual
Tasty Crisps
Crunch is lovely
Lovely crunchy the best
Excellent value for money
Cost effective
worth the money
Still consistent in texture, taste and quality
Lovely paprika flavour on every crisp
Nice flavor
as good as in market
Its well made
Excellent product
Return
0.0% Return rate 0% Fixable by listing
Keep looking
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Best Flapen score
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FAQ
Common Nik Naks Crisps questions
Answered from the same tracked data.









