newcastle brown ale
Skip itA concentrated shelf (top 5 take 90% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Incredible36avg incumbent reviews — the moat a new listing must climb
Conversion
Great9.7%search→purchase rate — share of searches ending in a sale
Avg price
Good£14.70avg listing price — sweet spot $15–$100
Price range
Good£5.13–£27.22cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+20.1%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£144K£144K/yr · 101K searches
Brand share
Bad96%top-5 brand share — brand-locked demand
Competition
Bad90%top-5 click share — a locked-up shelf
According to Flapen's Amazon United Kingdom niche tracking, newcastle brown ale is a £144K/yr Amazon United Kingdom market (101K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Jun–Dec. Verdict: Skip it — 48/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
newcastle brown ale market data
- Units sold / yr
- 8K–10K
- avg 500–750/product
- Revenue / yr
- £118K–£147K
- units × avg price
- Conversion rate
- 9.7%
- Avg BSR
- #592
- Page quality
- 0%
- Prime
- 75%
- Sponsored
- 13%
- Out of stock
- 0.9%
- Avg brand age
- 78 months
- Avg seller age
- 187 days
Competition & brand share
The top 5 products capture 90% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 falling
Sellers
31
Top-5 brand share
96%
Top 20: 96%
Top-5 click share
90%
Top 20: 100%
Open market
0%
- John Smith's82%
- Newcastle Brown Ale6%
- Boddingtons4%
- --4%
- Generic3%
Demand & seasonality
Weekly Amazon search volume, last 83 weeks — +20.1% search growth over the last 90 days.Peak months: Jun, Dec · busiest ÷ quietest = 3.9×
Top newcastle brown ale search terms
- newcastle brown ale30K/yr
- john smiths27K/yr
- john smiths extra smooth25K/yr
- john smiths extra smooth 18 cans3K/yr
- brown ale4K/yr
- newcastle brown4K/yr
- john smith4K/yr
- john smiths beer3K/yr
Top newcastle brown ale products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 8 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
John Smiths Extra Smooth 3.6% 10 x 440ml
John Smith's£8.164.5★64 rev
John Smiths Extra Smooth 18 x 440ml Can
John Smith's£17.094.8★50 rev
John Smiths Extra Smooth Ale Cans 4x440ml
John Smith's£5.134.3★13 rev
Boddingtons Draught Bitter Beer 24 x 440ml cans
Boddingtons£12.934.4★141 rev
Newcastle Brown Ale - 6 x 550ml
--£20.220.0★0 rev
Newest
by launch dateJohn Smiths Extra Smooth Ale Cans 4x440ml
John Smith's£5.1313 rev
John Smiths Extra Smooth 18 x 440ml Can
John Smith's£17.0950 rev
Boddingtons Draught Bitter Beer 24 x 440ml cans
Boddingtons£12.93141 rev
Newcastle Brown Ale Beer Box Set
Generic£27.221 rev
John Smiths Extra Smooth 3.6% 10 x 440ml
John Smith's£8.1664 rev
Trending
90-day click momentumNewcastle Brown Ale - 6 x 550ml
--£20.220.0★
John Smiths Extra Smooth 3.6% 10 x 440ml
John Smith's£8.164.5★
Newcastle Brown Ale 4 x 500ml
Newcastle Brown Ale£7.024.7★
John Smiths Extra Smooth 18 x 440ml Can
John Smith's£17.094.8★
John Smiths Extra Smooth Ale Cans 4x440ml
John Smith's£5.134.3★
What buyers say about newcastle brown ale
What buyers praise and complain about, mined from review topics.What buyers love
“it tastes really good”
“Value for money”
“Nice refreshing beer”
“Nice refreshing beer”
What buyers complain about
“Poor product”
“Now double the price I'm buying elsewhere for the same original price”
Common questions
- Is newcastle brown ale profitable to sell on Amazon United Kingdom?
- The niche generates £144K/yr across 8 tracked products. 90-day search growth is +20.1%. Flapen's verdict: Skip it (48/100).
- How competitive is the newcastle brown ale niche?
- 4 brands and 31 sellers compete. The top 5 products take 90% of clicks and top 5 brands hold 96% of demand.
- What do buyers complain about in newcastle brown ale?
- Top complaints mined from reviews: Quality-Overall, Value For Money. The return rate is 0.1%.
- When does demand for newcastle brown ale peak?
- Demand peaks in Jun–Dec; the busiest month runs 3.9× the quietest.
- What does it cost to enter the newcastle brown ale niche?
- Listings span £5.13–£27.22; the average listing price is £14.70 (sweet spot $15–$100). The average incumbent carries 36 reviews — the moat a new listing must climb.