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Newcastle Brown Ale

Fail

The top 5 products take 90% of clicks, so Newcastle Brown Ale is a Fail.

Flapen Score
48
48 / 100
Top 40% of 2,976 Grocery niches · +2 vs the category median of 46
Market size
£144K/yr101K searches / yr
90-day growth
+20.1%search demand this quarter
Competition
90%top-5 click share · 4 brands · 31 sellers

Flapen Score

Newcastle Brown Ale against its category

The dotted line is the Grocery average. Past it, Newcastle Brown Ale is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Newcastle Brown Ale market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Newcastle Brown Ale 101K times last year and spent an estimated £144K. The top 5 brands take 96% of clicks. Demand peaks in Jun–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

9.7% of searches ended in a purchase last week.

Shoppers searched for this 101K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.7% of those searches ended in a purchase. Searches in the last 90 days moved +20.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £144K a year.

Searches, last 12 months
101K
Growth, 90 days vs prior 90
+20.1%
Conversion, latest week
9.7%
Market size, estimated
£144Ka year
Peak month
December3.9× the quietest month
Top search term
newcastle brown ale30K searches a year

02 · Price

A sale here is worth £14.70.

Listings sell for £14.70 on average, from £5.13 to £27.22. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At £14.70 that is £7K to £11K a year per listing.

Average price
£14.70under the $15 to $100 sweet spot
Price range
£5.13–£27.22
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
500–750
Revenue per listing a year
£7K–£11K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

13% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #592 within Beer, Wine & Spirits. It carries 36 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
13%
Prime listings
75%
Out of stock, average day
0.9%
Average rank
#592in Beer, Wine & Spirits
Average rating
4.53 starsAmazon United Kingdom average 4.36 stars
Average reviews
36per listing
Listings tracked
8

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 78 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
78 months

Competition

Competition: brands, sellers & click share

The top 5 products take 90% of clicks. A locked shelf that new listings rarely crack.

£0£22K£43K£65K£86K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

4 falling

Sellers

31

Top-5 brand share

96%

Top 20: 96%

Top-5 click share

90%

Top 20: 100%

Open market

0%

  • John Smith's82%
  • Newcastle Brown Ale6%
  • Boddingtons4%
  • --4%
  • Generic3%

Demand

Newcastle Brown Ale search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jun, Dec · busiest ÷ quietest = 3.9×

Search terms

Top Newcastle Brown Ale search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • newcastle brown ale30K/yr
  • john smiths27K/yr
  • john smiths extra smooth25K/yr
  • john smiths extra smooth 18 cans3K/yr
  • brown ale4K/yr
  • newcastle brown4K/yr
  • john smith4K/yr
  • john smiths beer3K/yr

Reviews and returns

What reviews say buyers love and hate about Newcastle Brown Ale

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall50%−0.32

Poor product

Value For Money50%−0.14

Now double the price I'm buying elsewhere for the same original price

Not worth it

Love

Taste-Overall33%+2.59

it tastes really good

Value For Money33%−0.14

Value for money

Alcohol Flavor17%+1.15

Nice refreshing beer

Freshness17%+1.15

Nice refreshing beer

FAQ

Common Newcastle Brown Ale questions

Answered from the same tracked data.