Newcastle Brown Ale
FailThe top 5 products take 90% of clicks, so Newcastle Brown Ale is a Fail.
- Flapen Score
- 48 / 100Top 40% of 2,976 Grocery niches · +2 vs the category median of 4648
- Market size
- £144K/yr101K searches / yr
- 90-day growth
- +20.1%search demand this quarter
- Competition
- 90%top-5 click share · 4 brands · 31 sellers
Flapen Score
Newcastle Brown Ale against its category
The dotted line is the Grocery average. Past it, Newcastle Brown Ale is stronger. Inside it, weaker.
Market
The Newcastle Brown Ale market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Newcastle Brown Ale 101K times last year and spent an estimated £144K. The top 5 brands take 96% of clicks. Demand peaks in Jun–Dec. Flapen scores it 48 out of 100, a Fail.
01 · Demand
9.7% of searches ended in a purchase last week.
Shoppers searched for this 101K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.7% of those searches ended in a purchase. Searches in the last 90 days moved +20.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £144K a year.
- Searches, last 12 months
- 101K
- Growth, 90 days vs prior 90
- +20.1%
- Conversion, latest week
- 9.7%
- Market size, estimated
- £144Ka year
- Peak month
- December3.9× the quietest month
- Top search term
- newcastle brown ale30K searches a year
02 · Price
A sale here is worth £14.70.
Listings sell for £14.70 on average, from £5.13 to £27.22. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At £14.70 that is £7K to £11K a year per listing.
- Average price
- £14.70under the $15 to $100 sweet spot
- Price range
- £5.13–£27.22
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £7K–£11K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
13% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #592 within Beer, Wine & Spirits. It carries 36 reviews at 4.53 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 13%
- Prime listings
- 75%
- Out of stock, average day
- 0.9%
- Average rank
- #592in Beer, Wine & Spirits
- Average rating
- 4.53 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 36per listing
- Listings tracked
- 8
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 78 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 78 months
Products
Top Newcastle Brown Ale products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
John Smiths Extra Smooth 3.6% 10 x 440ml
- Price
- £8.16
- Rating
- 4.5/5
- Reviews
- 64
- Age
- 4y ago

John Smiths Extra Smooth 18 x 440ml Can
- Price
- £17.09
- Rating
- 4.8/5
- Reviews
- 50
- Age
- 2y ago

John Smiths Extra Smooth Ale Cans 4x440ml
- Price
- £5.13
- Rating
- 4.3/5
- Reviews
- 13
- Age
- 2y ago

Boddingtons Draught Bitter Beer 24 x 440ml cans
- Price
- £12.93
- Rating
- 4.4/5
- Reviews
- 141
- Age
- 2y ago

Newcastle Brown Ale - 6 x 550ml
- Price
- £20.22
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 10y ago
Trending
90-day click momentum
Newcastle Brown Ale - 6 x 550ml
- Price
- £20.22
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 10y ago

John Smiths Extra Smooth 3.6% 10 x 440ml
- Price
- £8.16
- Rating
- 4.5/5
- Reviews
- 64
- Age
- 4y ago

Newcastle Brown Ale 4 x 500ml
- Price
- £7.02
- Rating
- 4.7/5
- Reviews
- 12
- Age
- 10y ago

John Smiths Extra Smooth 18 x 440ml Can
- Price
- £17.09
- Rating
- 4.8/5
- Reviews
- 50
- Age
- 2y ago

John Smiths Extra Smooth Ale Cans 4x440ml
- Price
- £5.13
- Rating
- 4.3/5
- Reviews
- 13
- Age
- 2y ago
Newest
by launch date
John Smiths Extra Smooth Ale Cans 4x440ml
- Price
- £5.13
- Rating
- 4.3/5
- Reviews
- 13
- Age
- 2y ago

John Smiths Extra Smooth 18 x 440ml Can
- Price
- £17.09
- Rating
- 4.8/5
- Reviews
- 50
- Age
- 2y ago

Boddingtons Draught Bitter Beer 24 x 440ml cans
- Price
- £12.93
- Rating
- 4.4/5
- Reviews
- 141
- Age
- 2y ago

Newcastle Brown Ale Beer Box Set
- Price
- £27.22
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 3y ago

John Smiths Extra Smooth 3.6% 10 x 440ml
- Price
- £8.16
- Rating
- 4.5/5
- Reviews
- 64
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 90% of clicks. A locked shelf that new listings rarely crack.
Brands
4 falling
Sellers
31
Top-5 brand share
96%
Top 20: 96%
Top-5 click share
90%
Top 20: 100%
Open market
0%
- John Smith's82%
- Newcastle Brown Ale6%
- Boddingtons4%
- --4%
- Generic3%
Demand
Newcastle Brown Ale search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun, Dec · busiest ÷ quietest = 3.9×
Search terms
Top Newcastle Brown Ale search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- newcastle brown ale30K/yr
- john smiths27K/yr
- john smiths extra smooth25K/yr
- john smiths extra smooth 18 cans3K/yr
- brown ale4K/yr
- newcastle brown4K/yr
- john smith4K/yr
- john smiths beer3K/yr
Reviews and returns
What reviews say buyers love and hate about Newcastle Brown Ale
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Poor product
Now double the price I'm buying elsewhere for the same original price
Not worth it
Love
it tastes really good
Value for money
Nice refreshing beer
Nice refreshing beer
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Newcastle Brown Ale questions
Answered from the same tracked data.









