How competitive is the Newcastle Brown Ale niche on Amazon United Kingdom?

4 brands and 31 sellers compete in Newcastle Brown Ale on Amazon United Kingdom. The top 5 Newcastle Brown Ale products take 90% of clicks and its top 5 brands hold 96% of demand.

What do buyers complain about in Newcastle Brown Ale?

Newcastle Brown Ale buyers on Amazon United Kingdom complain most about Quality-Overall, Value For Money, the themes mined from the niche's reviews. Its return rate is 0.1%.

What does it cost to enter the Newcastle Brown Ale niche?

Newcastle Brown Ale sells for £14.70 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £5.13–£27.22. The average incumbent carries 36 reviews — the moat a new listing must climb.

Newcastle Brown Ale

a concentrated shelf (top 5 take 90% of clicks) — Newcastle Brown Ale doesn't clear our bar today.

Signals Low Review Barrier

Flapen Score

Skip it

This niche Category average

Is Newcastle Brown Ale profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Newcastle Brown Ale is a £144K/yr Amazon United Kingdom market (101K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Jun–Dec. Verdict: Skip it — 48/100.

Newcastle Brown Ale: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +20.1% over the last 90 days and 9.7% of searches end in a purchase.

£144K

revenue / yr

Units sold / yr10K

Search volume / yr+20.1%101K

Conversion rate9.7%

Avg price£14.70

Who owns the niche?

The top 5 brands hold 96% of demand, so 4% of the market is open.

open market share

Brands · sellers4 · 31

Top-5 product click share90%

Open market4%

Avg brand age78 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 8 products

Top Newcastle Brown Ale products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

John Smiths Extra Smooth 3.6% 10 x 440ml

Price: £8.16
Rating: 4.5/5
Reviews: 64
Age: 4y ago

John Smiths Extra Smooth 18 x 440ml Can

Price: £17.09
Rating: 4.8/5
Reviews: 50
Age: 2y ago

John Smiths Extra Smooth Ale Cans 4x440ml

Price: £5.13
Rating: 4.3/5
Reviews: 13
Age: 2y ago

Boddingtons Draught Bitter Beer 24 x 440ml cans

Price: £12.93
Rating: 4.4/5
Reviews: 141
Age: 2y ago

Newcastle Brown Ale - 6 x 550ml

Price: £20.22
Rating: 0.0/5
Reviews: 0
Age: 10y ago

Newest

by launch date

John Smiths Extra Smooth Ale Cans 4x440ml

Price: £5.13
Rating: 4.3/5
Reviews: 13
Age: 2y ago

John Smiths Extra Smooth 18 x 440ml Can

Price: £17.09
Rating: 4.8/5
Reviews: 50
Age: 2y ago

Boddingtons Draught Bitter Beer 24 x 440ml cans

Price: £12.93
Rating: 4.4/5
Reviews: 141
Age: 2y ago

Newcastle Brown Ale Beer Box Set

Price: £27.22
Rating: 5.0/5
Reviews: 1
Age: 3y ago

John Smiths Extra Smooth 3.6% 10 x 440ml

Price: £8.16
Rating: 4.5/5
Reviews: 64
Age: 4y ago

Competition: brands, sellers & click share

The top 5 products capture 90% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

4 falling

Sellers

Top-5 brand share

96%

Top 20: 96%

Top-5 click share

90%

Top 20: 100%

Open market

John Smith's82%
Newcastle Brown Ale6%
Boddingtons4%
--4%
Generic3%

Newcastle Brown Ale demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume101KCVR9.7%Products8Brands4Top 5 Brands96%OOS Rate0.9%Rating4.5★Reviews36Avg BSR#592

Peak months: Jun, Dec · busiest ÷ quietest = 3.9×

Top Newcastle Brown Ale search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

newcastle brown ale30K/yr +13.5%1.3% conv.
john smiths27K/yr +51.0%10.2% conv.
john smiths extra smooth25K/yr +7.1%10.4% conv.
john smiths extra smooth 18 cans3K/yr +19.8%11.3% conv.
brown ale4K/yr -1.0%0.8% conv.
newcastle brown4K/yr +14.4%0.3% conv.
john smith4K/yr +15.2%8.1% conv.
john smiths beer3K/yr +23.6%8.0% conv.

What reviews say buyers love and hate about Newcastle Brown Ale

What buyers mention most, as a share of all reviews.

What buyers love

100% of reviews

Taste-Overall33%

“it tastes really good”

Value For Money33%

“Value for money”

Alcohol Flavor17%

“Nice refreshing beer”

Freshness17%

“Nice refreshing beer”

What buyers complain about

100% of reviews

Quality-Overall50%

“Poor product”

Value For Money50%

“Now double the price I'm buying elsewhere for the same original price”

Common Newcastle Brown Ale questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Newcastle Brown Ale 48/100 on Amazon United Kingdom — Skip it. The niche generates £144K/yr across 8 tracked products. Search demand moved +20.1% over the last 90 days.