How competitive is the New Zealand Sauvignon Blanc Wine niche on Amazon United Kingdom?

16 brands and 51 sellers compete in New Zealand Sauvignon Blanc Wine on Amazon United Kingdom. The top 5 New Zealand Sauvignon Blanc Wine products take 66% of clicks and its top 5 brands hold 76% of demand.

What do buyers complain about in New Zealand Sauvignon Blanc Wine?

New Zealand Sauvignon Blanc Wine buyers on Amazon United Kingdom complain most about Taste-Overall, Sour, Alcohol Flavor, the themes mined from the niche's reviews. Its return rate is 0.2%.

What does it cost to enter the New Zealand Sauvignon Blanc Wine niche?

New Zealand Sauvignon Blanc Wine sells for £20.42 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £5.86–£56.61. The average incumbent carries 233 reviews — the moat a new listing must climb.

New Zealand Sauvignon Blanc Wine

New Zealand Sauvignon Blanc Wine shows low returns (0.2%), but soft demand (-5.5% this quarter) keeps it on the watch list.

Flapen Score

Worth a look

This niche Category average

Is New Zealand Sauvignon Blanc Wine profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, New Zealand Sauvignon Blanc Wine is a £258K/yr Amazon United Kingdom market (115K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 55/100.

New Zealand Sauvignon Blanc Wine: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -5.5% over the last 90 days and 11.0% of searches end in a purchase.

£258K

revenue / yr

Units sold / yr20K

Search volume / yr-5.5%115K

Conversion rate11.0%

Avg price£20.42

Who owns the niche?

The top 5 brands hold 76% of demand, so 24% of the market is open.

24%

open market share

Brands · sellers16 · 51

Top-5 product click share66%

Open market24%

Avg brand age75 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 20 products

Top New Zealand Sauvignon Blanc Wine products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Cloudy Bay Sauvignon Blanc 2025 Marlborough New Zealand 75cl

Price: £19.32
Rating: 4.7/5
Reviews: 505
Age: 6y ago

Brancott Estate Marlborough Sauvignon Blanc 750 ml

Price: £6.74
Rating: 4.7/5
Reviews: 542
Age: 14y ago

Oxford Landing Sauvignon Blanc White Wine 75 cl (Case of 6) Packaging may vary

Price: £26.01
Rating: 4.4/5
Reviews: 653
Age: 13y ago

NZ OYSTER BAY SAUV BLANC

Price: £9.18
Rating: 4.5/5
Reviews: 234
Age: 15y ago

Squealing Pig Sauvignon Blanc 75cl

Price: £6.56
Rating: 4.5/5
Reviews: 262
Age: 6y ago

Newest

by launch date

The Daybreak New Zealand Sauvignon Blanc 75cl

Price: £7.55
Rating: 5.0/5
Reviews: 1
Age: 10mo ago

New Zealand Sauvignon Blanc White Wine | Case of 6 Bottles | 75cl | Crisp Refreshing (Case of 6 Bottles Brancott Estate Sauvignon Blanc)

Price: £55.24
Rating: 4.2/5
Reviews: 6
Age: 1y ago

Cloudy Bay Sauvignon Blanc Gift Boxed 75cl | Wine Gifts for Him Her Birthdays Christmas Corporate Mothers Day Fathers Day

Price: £33.52
Rating: 5.0/5
Reviews: 1
Age: 1y ago

Gary Barlow Wines Sauvignon Blanc 75cl

Price: £6.37
Rating: 4.2/5
Reviews: 9
Age: 3y ago

by Amazon South African Sauvignon Blanc White Wine 75cl Case of 6

Price: £30.99
Rating: 4.3/5
Reviews: 309
Age: 3y ago

Competition: brands, sellers & click share

The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 rising

Sellers

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

20%

Cloudy Bay27%
Brancott Estate20%
Oxford Landing16%
Oyster Bay8%
Squealing Pig5%
Villa Maria4%

New Zealand Sauvignon Blanc Wine demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume115KCVR11.0%Products20Brands16Top 5 Brands76%OOS Rate0.0%Rating4.6★Reviews233Avg BSR#98

Peak months: Nov, Dec · busiest ÷ quietest = 2.7×

Top New Zealand Sauvignon Blanc Wine search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

new zealand sauvignon blanc19K/yr +4.4%4.2% conv.
oyster bay sauvignon blanc18K/yr +6.9%4.1% conv.
cloudy bay sauvignon blanc16K/yr -15.8%10.5% conv.
brancott estate sauvignon blanc13K/yr -35.0%9.2% conv.
marlborough sauvignon blanc8K/yr +13.3%6.4% conv.
cloudy bay8K/yr -1.3%7.2% conv.
sauvignon blanc case of 67K/yr -15.3%4.7% conv.
oxford landing sauvignon blanc5K/yr +11.8%14.8% conv.
blanc3K/yr +12.9%0.4% conv.
cloudy bay wine5K/yr +9.1%3.8% conv.

What reviews say buyers love and hate about New Zealand Sauvignon Blanc Wine

What buyers mention most, as a share of all reviews.

What buyers love

90% of reviews

Value For Money35%

“for the price it is very easy drinking and good value”

Taste-Overall25%

“Delicious”

Alcohol Flavor17%

“Really nice Sauvignon with only 9% alcohol”

Color3%

“It feels vibrant”

Freshness3%

“refreshing”

What buyers complain about

77% of reviews

Taste-Overall20%

“rather unpleasant compared to the Sauvignon Blanc”

Sour20%

“One of my favourite wines however there was a lot of acidity in this bttle making it very undrinkable”

Alcohol Flavor20%

“Would give it zero stars the wine was awful”

Salt Content10%

“salty”

Sweetness7%

“they are always too sweet”

Common New Zealand Sauvignon Blanc Wine questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores New Zealand Sauvignon Blanc Wine 55/100 on Amazon United Kingdom — Worth a look. The niche generates £258K/yr across 20 tracked products. 1 of 1 products launched in the last 360 days are still selling. Search demand moved -5.5% over the last 90 days.