new zealand sauvignon blanc wine
Worth a lookShows low returns (0.2%), but soft demand (-5.5% this quarter) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great11.0%search→purchase rate — share of searches ending in a sale
Avg price
Great£20.42avg listing price — sweet spot $15–$100
Review moat
Great233.3avg incumbent reviews — the moat a new listing must climb
Price range
Great£5.86–£56.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£258K£258K/yr · 115K searches
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-5.5%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, new zealand sauvignon blanc wine is a £258K/yr Amazon United Kingdom market (115K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 55/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
new zealand sauvignon blanc wine market data
- Units sold / yr
- 15K–20K
- avg 750–1,000/product
- Revenue / yr
- £306K–£408K
- units × avg price
- Conversion rate
- 11.0%
- Avg BSR
- #98
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 30%
- Out of stock
- 0.0%
- Avg brand age
- 75 months
- Avg seller age
- 186 days
Competition & brand share
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.Brands
16 rising
Sellers
51
Top-5 brand share
76%
Top 20: 100%
Top-5 click share
66%
Top 20: 100%
Open market
20%
- Cloudy Bay27%
- Brancott Estate20%
- Oxford Landing16%
- Oyster Bay8%
- Squealing Pig5%
- Villa Maria4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -5.5% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 2.7×
Top new zealand sauvignon blanc wine search terms
- new zealand sauvignon blanc19K/yr
- oyster bay sauvignon blanc18K/yr
- cloudy bay sauvignon blanc16K/yr
- brancott estate sauvignon blanc13K/yr
- marlborough sauvignon blanc8K/yr
- cloudy bay8K/yr
- sauvignon blanc case of 67K/yr
- oxford landing sauvignon blanc5K/yr
- blanc3K/yr
- cloudy bay wine5K/yr
Top new zealand sauvignon blanc wine products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Cloudy Bay Sauvignon Blanc 2025 Marlborough New Zealand 75cl
Cloudy Bay£19.324.7★505 rev
Brancott Estate Marlborough Sauvignon Blanc 750 ml
Brancott Estate£6.744.7★542 rev
Oxford Landing Sauvignon Blanc White Wine 75 cl (Case of 6) Packaging may vary
Oxford Landing£26.014.4★653 rev
NZ OYSTER BAY SAUV BLANC
Oyster Bay£9.184.5★234 rev
Squealing Pig Sauvignon Blanc 75cl
Squealing Pig£6.564.5★262 rev
Newest
by launch date
The Daybreak New Zealand Sauvignon Blanc 75cl
The Daybreak£7.551 rev
New Zealand Sauvignon Blanc White Wine | Case of 6 Bottles | 75cl | Crisp Refreshing (Case of 6 Bottles Brancott Estate Sauvignon Blanc)
Drayman Direct£55.246 rev
Cloudy Bay Sauvignon Blanc Gift Boxed 75cl | Wine Gifts for Him Her Birthdays Christmas Corporate Mothers Day Fathers Day
Secret Bottle Shop£33.521 rev
Gary Barlow Wines Sauvignon Blanc 75cl
Blue Tree£6.379 rev
by Amazon South African Sauvignon Blanc White Wine 75cl Case of 6
by Amazon£30.99309 rev
Trending
90-day click momentum
Mud House Sauvignion Blanc 750 ml(12% / 12.5 % alcohol content may vary)
Mud House£5.864.6★
NZ OYSTER BAY SAUV BLANC
Oyster Bay£9.184.5★
Gary Barlow Wines Sauvignon Blanc 75cl
Blue Tree£6.374.2★
Villa Maria Cellar Selection Sauvignon Blanc New Zealand White Wine 75 cl
Villa Maria£9.254.6★
The Daybreak New Zealand Sauvignon Blanc 75cl
The Daybreak£7.555.0★
What buyers say about new zealand sauvignon blanc wine
What buyers praise and complain about, mined from review topics.What buyers love
“for the price it is very easy drinking and good value”
“Delicious”
“Really nice Sauvignon with only 9% alcohol”
“It feels vibrant”
“refreshing”
“easy to drink”
“with a nice intensity of flavour that keeps it interesting from start to finish”
What buyers complain about
“rather unpleasant compared to the Sauvignon Blanc”
“One of my favourite wines however there was a lot of acidity in this bttle making it very undrinkable”
“Would give it zero stars the wine was awful”
“salty”
“they are always too sweet”
Common questions
- Is new zealand sauvignon blanc wine profitable to sell on Amazon United Kingdom?
- The niche generates £258K/yr across 20 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -5.5%. Flapen's verdict: Worth a look (55/100).
- How competitive is the new zealand sauvignon blanc wine niche?
- 16 brands and 51 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 76% of demand.
- What do buyers complain about in new zealand sauvignon blanc wine?
- Top complaints mined from reviews: Taste-Overall, Sour, Alcohol Flavor. The return rate is 0.2%.
- When does demand for new zealand sauvignon blanc wine peak?
- Demand peaks in Nov–Dec; the busiest month runs 2.7× the quietest.
- What does it cost to enter the new zealand sauvignon blanc wine niche?
- Listings span £5.86–£56.61; the average listing price is £20.42 (sweet spot $15–$100). The average incumbent carries 233 reviews — the moat a new listing must climb.