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New Zealand Sauvignon Blanc Wine

Maybe

An estimated 0.2% of orders come back. But demand is soft, at -5.5% this quarter, so New Zealand Sauvignon Blanc Wine is a Maybe.

Flapen Score
55
55 / 100
Top 14% of 2,976 Grocery niches · +9 vs the category median of 46
Market size
£258K/yr115K searches / yr
90-day growth
-5.5%search demand this quarter
Competition
66%top-5 click share · 16 brands · 51 sellers

Flapen Score

New Zealand Sauvignon Blanc Wine against its category

The dotted line is the Grocery average. Past it, New Zealand Sauvignon Blanc Wine is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The New Zealand Sauvignon Blanc Wine market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for New Zealand Sauvignon Blanc Wine 115K times last year and spent an estimated £258K. The top 5 brands take 76% of clicks. Demand peaks in Nov–Dec. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 11.0% of those searches ended in a purchase.

Shoppers searched for this 115K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 11.0% of those searches ended in a purchase. Searches in the last 90 days moved -5.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £258K a year.

Searches, last 12 months
115K
Growth, 90 days vs prior 90
-5.5%
Conversion, latest week
11.0%
Market size, estimated
£258Ka year
Peak month
December2.7× the quietest month
Top search term
new zealand sauvignon blanc19K searches a year

02 · Price

A sale here is worth £20.42.

Listings sell for £20.42 on average, from £5.86 to £56.61. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At £20.42 that is £15K to £20K a year per listing.

Average price
£20.42inside the $15 to $100 sweet spot
Price range
£5.86–£56.61
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
750–1,000
Revenue per listing a year
£15K–£20K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

30% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #98 within Beer, Wine & Spirits. It carries 233 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
30%
Prime listings
95%
Out of stock, average day
0.0%
Average rank
#98in Beer, Wine & Spirits
Average rating
4.56 starsAmazon United Kingdom average 4.36 stars
Average reviews
233per listing
Listings tracked
20

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 75 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
75 months

Products

Top New Zealand Sauvignon Blanc Wine products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 66% of clicks. Leaders hold, but buyers still shop past them.

£0£26K£52K£78K£103K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 rising

Sellers

51

Est. top-5 brand share

76%

Top 20: 100%

Est. top-5 click share

66%

Top 20: 100%

Open market

20%

  • Cloudy Bay27%
  • Brancott Estate20%
  • Oxford Landing16%
  • Oyster Bay8%
  • Squealing Pig5%
  • Villa Maria4%

Demand

New Zealand Sauvignon Blanc Wine search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Black Friday '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.7×

Search terms

Top New Zealand Sauvignon Blanc Wine search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • new zealand sauvignon blanc19K/yr
  • oyster bay sauvignon blanc18K/yr
  • cloudy bay sauvignon blanc16K/yr
  • brancott estate sauvignon blanc13K/yr
  • marlborough sauvignon blanc8K/yr
  • cloudy bay8K/yr
  • sauvignon blanc case of 67K/yr
  • oxford landing sauvignon blanc5K/yr
  • blanc3K/yr
  • cloudy bay wine5K/yr

Reviews and returns

What reviews say buyers love and hate about New Zealand Sauvignon Blanc Wine

We read the reviews and the return reasons for every product selling here.

35%of positive reviews mention “Value For Money”
20%of negative reviews mention “Taste-Overall”
0.2%of orders come back
“rather unpleasant compared to the Sauvignon Blanc”
A buyer, on “Taste-Overall”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

10 topics

NegativePositive

FAQ

Common New Zealand Sauvignon Blanc Wine questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data