Nestle
FailThe top 5 brands take 97% of clicks, so Nestle is a Fail.
- Flapen Score
- 37 / 100Ranks 2,578 of 2,976 Grocery niches · −9 vs the category median of 4637
- Market size
- £59K/yr127K searches / yr
- 90-day growth
- +19.9%search demand this quarter
- Competition
- 83%top-5 click share · 7 brands · 75 sellers
Flapen Score
Nestle against its category
The dotted line is the Grocery average. Past it, Nestle is stronger. Inside it, weaker.
Market
The Nestle market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Nestle 127K times last year and spent an estimated £59K. The top 5 brands take 97% of clicks. Demand peaks in Jul–Aug–Sep–Oct–Nov. Flapen scores it 37 out of 100, a Fail.
01 · Demand
9.5% of searches ended in a purchase last week.
Shoppers searched for this 127K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.5% of those searches ended in a purchase. Searches in the last 90 days moved +19.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £59K a year.
- Searches, last 12 months
- 127K
- Growth, 90 days vs prior 90
- +19.9%
- Conversion, latest week
- 9.5%
- Market size, estimated
- £59Ka year
- Peak month
- October5.6× the quietest month
- Top search term
- nestle water53K searches a year
02 · Price
A sale here is worth £4.88.
Listings sell for £4.88 on average, from £1.81 to £16.87. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,500 to 2,000 of them. At £4.88 that is £7K to £10K a year per listing.
- Average price
- £4.88under the $15 to $100 sweet spot
- Price range
- £1.81–£16.87
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- £7K–£10K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
15% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.1% of listings are out of stock. The average listing ranks #271 within Water. It carries 1,912 reviews at 4.66 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 15%
- Prime listings
- 100%
- Out of stock, average day
- 4.1%
- Average rank
- #271in Water
- Average rating
- 4.66 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,912per listing
- Listings tracked
- 13
04 · Newcomers
Amazon counts 1 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 70 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 70 months
Products
Top Nestle products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Nestle Pure Life Still Spring Water 24x500ml
- Price
- £4.69
- Rating
- 4.8/5
- Reviews
- 3,288
- Age
- 11y ago

Nestlé Pure Life Still Spring Water 12x500ml
- Price
- £2.11
- Rating
- 4.8/5
- Reviews
- 1,575
- Age
- 9y ago

Nestlé Pure Life Still Spring Water 6x1.5 L
- Price
- £2.83
- Rating
- 4.8/5
- Reviews
- 1,860
- Age
- 9y ago

Nestle Pure Life Still Spring Water Sports Cap 10 x 330ml
- Price
- £2.68
- Rating
- 4.6/5
- Reviews
- 93
- Age
- 5mo ago

Nestle Pure Life Still Spring Water 12 x 500 ml
- Price
- £2.72
- Rating
- 4.7/5
- Reviews
- 1,800
- Age
- 9y ago
Trending
90-day click momentum
Nestle Pure Life Still Spring Water Sports Cap 10 x 330ml
- Price
- £2.68
- Rating
- 4.6/5
- Reviews
- 93
- Age
- 5mo ago

Nestlé Pure Life Still Spring Water 10 x 33cl
- Price
- £2.29
- Rating
- 4.7/5
- Reviews
- 341
- Age
- 10y ago

Nestle Pure Life Still Spring Water 6 x 750ml
- Price
- £3.15
- Rating
- 4.4/5
- Reviews
- 11
- Age
- 3y ago

Nestle Pure Life Still Spring Water 24x500ml
- Price
- £4.69
- Rating
- 4.8/5
- Reviews
- 3,288
- Age
- 11y ago

Nestlé Pure Life Still Spring Water 6x1.5 L
- Price
- £2.83
- Rating
- 4.8/5
- Reviews
- 1,860
- Age
- 9y ago
Newest
by launch date
Nestle Pure Life Still Spring Water Sports Cap 10 x 330ml
- Price
- £2.68
- Rating
- 4.6/5
- Reviews
- 93
- Age
- 5mo ago

by Amazon Still Spring Water 500 ml (Pack of 12) Total 6000ml
- Price
- £1.81
- Rating
- 4.6/5
- Reviews
- 7,131
- Age
- 2y ago

Nestlé Kitkat and Friends Big Biscuit Box | 69 x Chocolate Biscuit Bars - KitKat Blue Riband Toffee Crisp | Bulk Chocolate Box 1.357kg
- Price
- £15.20
- Rating
- 4.6/5
- Reviews
- 2,030
- Age
- 2y ago

Nestle Pure Life Still Spring Water 6 x 750ml
- Price
- £3.15
- Rating
- 4.4/5
- Reviews
- 11
- Age
- 3y ago

Nestlé Big Chocolate Box 30 Bars Chocolate Bars Multipack Assorted Chocolates Gift Box with KitKat Aero Yorkie & Munchies
- Price
- £16.87
- Rating
- 4.6/5
- Reviews
- 1,959
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 83% of clicks. A locked shelf that new listings rarely crack.
Brands
7 flat
Sellers
75
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
83%
Top 20: 100%
Open market
1%
- Nestlé Pure Life70%
- Nestlé22%
- Highland Spring2%
- by Amazon2%
- KitKat2%
- Buxton1%
- Open — no brand owns it (1 brand, 1%)
Demand
Nestle search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Aug, Sep, Oct, Nov · busiest ÷ quietest = 5.6×
Search terms
Top Nestle search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- nestle water53K/yr
- nestle26K/yr
- nestle chocolate17K/yr
- water nestle9K/yr
- nestle pure life water6K/yr
- nestle water 24 pack13K/yr
- pure life water3K/yr
Reviews and returns
What reviews say buyers love and hate about Nestle
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Strange taste
No taste
Tastes like nothing
Small bars
Small box
they are very small in size
The price is criminal
Bit expensive
in an expensive way
Its water tastes like water
It is wet
It is water not sonthingelse
the white bottle cap quality are different from the blue bottles
Cheap Cheap Cheap
Quality not the best
Love
Excellent value
Excellent value
Great deal
Good tasting
Yummy bars
Wonderful chocolate
Excellent product
Reasonable product
the bottles are good quality
Perfect bottle size
The bottles are a convenient size
Good size
Great for gifting if you want to
Excellent gift
Great birthday gift
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Nestle questions
Answered from the same tracked data.









