Skip to content

Nestle

Fail

The top 5 brands take 97% of clicks, so Nestle is a Fail.

Flapen Score
37
37 / 100
Ranks 2,578 of 2,976 Grocery niches · −9 vs the category median of 46
Market size
£59K/yr127K searches / yr
90-day growth
+19.9%search demand this quarter
Competition
83%top-5 click share · 7 brands · 75 sellers

Flapen Score

Nestle against its category

The dotted line is the Grocery average. Past it, Nestle is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Nestle market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Nestle 127K times last year and spent an estimated £59K. The top 5 brands take 97% of clicks. Demand peaks in Jul–Aug–Sep–Oct–Nov. Flapen scores it 37 out of 100, a Fail.

01 · Demand

9.5% of searches ended in a purchase last week.

Shoppers searched for this 127K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.5% of those searches ended in a purchase. Searches in the last 90 days moved +19.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £59K a year.

Searches, last 12 months
127K
Growth, 90 days vs prior 90
+19.9%
Conversion, latest week
9.5%
Market size, estimated
£59Ka year
Peak month
October5.6× the quietest month
Top search term
nestle water53K searches a year

02 · Price

A sale here is worth £4.88.

Listings sell for £4.88 on average, from £1.81 to £16.87. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,500 to 2,000 of them. At £4.88 that is £7K to £10K a year per listing.

Average price
£4.88under the $15 to $100 sweet spot
Price range
£1.81–£16.87
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
1,500–2,000
Revenue per listing a year
£7K–£10K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

15% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.1% of listings are out of stock. The average listing ranks #271 within Water. It carries 1,912 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
15%
Prime listings
100%
Out of stock, average day
4.1%
Average rank
#271in Water
Average rating
4.66 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,912per listing
Listings tracked
13

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 70 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
70 months

Products

Top Nestle products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 83% of clicks. A locked shelf that new listings rarely crack.

£0£6K£12K£18K£24K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 flat

Sellers

75

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

1%

  • Nestlé Pure Life70%
  • Nestlé22%
  • Highland Spring2%
  • by Amazon2%
  • KitKat2%
  • Buxton1%
  • Open — no brand owns it (1 brand, 1%)

Demand

Nestle search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KPrime Day '25Spike '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jul, Aug, Sep, Oct, Nov · busiest ÷ quietest = 5.6×

Search terms

Top Nestle search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • nestle water53K/yr
  • nestle26K/yr
  • nestle chocolate17K/yr
  • water nestle9K/yr
  • nestle pure life water6K/yr
  • nestle water 24 pack13K/yr
  • pure life water3K/yr

Reviews and returns

What reviews say buyers love and hate about Nestle

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall19%−0.05

Strange taste

No taste

Tastes like nothing

Size-Overall8%−0.01

Small bars

Small box

they are very small in size

Value For Money8%+3.58

The price is criminal

Bit expensive

in an expensive way

Dilute/Watery7%

Its water tastes like water

It is wet

It is water not sonthingelse

Quality-Overall7%−0.07

the white bottle cap quality are different from the blue bottles

Cheap Cheap Cheap

Quality not the best

Love

Value For Money40%+3.58

Excellent value

Excellent value

Great deal

Taste-Overall17%−0.05

Good tasting

Yummy bars

Wonderful chocolate

Quality-Overall12%−0.07

Excellent product

Reasonable product

the bottles are good quality

Size-Overall5%−0.01

Perfect bottle size

The bottles are a convenient size

Good size

Gifting Purpose4%+0.38

Great for gifting if you want to

Excellent gift

Great birthday gift

FAQ

Common Nestle questions

Answered from the same tracked data.