Nestle
FailThe top 5 brands take 97% of clicks, so Nestle is a Fail.
- Flapen Score
- 37 / 100Ranks 2,578 of 2,976 Grocery niches · −9 vs the category median of 4637
- Market size
- £59K/yr127K searches / yr
- 90-day growth
- +19.9%search demand this quarter
- Competition
- 83%top-5 click share · 7 brands · 75 sellers
Flapen Score
Nestle against its category
The dotted line is the Grocery average. Past it, Nestle is stronger. Inside it, weaker.
Market
The Nestle market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Nestle 127K times last year and spent an estimated £59K. The top 5 brands take 97% of clicks. Demand peaks in Jul–Aug–Sep–Oct–Nov. Flapen scores it 37 out of 100, a Fail.
01 · Demand
An estimated 9.5% of those searches ended in a purchase.
Shoppers searched for this 127K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 9.5% of those searches ended in a purchase. Searches in the last 90 days moved +19.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £59K a year.
- Searches, last 12 months
- 127K
- Growth, 90 days vs prior 90
- +19.9%
- Conversion, latest week
- 9.5%
- Market size, estimated
- £59Ka year
- Peak month
- October5.6× the quietest month
- Top search term
- nestle water53K searches a year
02 · Price
A sale here is worth £4.88.
Listings sell for £4.88 on average, from £1.81 to £16.87. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,500 to 2,000 of them. At £4.88 that is £7K to £10K a year per listing.
- Average price
- £4.88under the $15 to $100 sweet spot
- Price range
- £1.81–£16.87
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- £7K–£10K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
15% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.1% of listings are out of stock. The average listing ranks #271 within Water. It carries 1,912 reviews at 4.66 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 15%
- Prime listings
- 100%
- Out of stock, average day
- 4.1%
- Average rank
- #271in Water
- Average rating
- 4.66 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,912per listing
- Listings tracked
- 13
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 70 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 70 months
Products
Top Nestle products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Nestle Pure Life Still Spring Water 24x500ml
- Price
- £4.69
- Rating
- 4.8/5
- Reviews
- 3,288
- Age
- 11y ago

Nestlé Pure Life Still Spring Water 12x500ml
- Price
- £2.11
- Rating
- 4.8/5
- Reviews
- 1,575
- Age
- 9y ago

Nestlé Pure Life Still Spring Water 6x1.5 L
- Price
- £2.83
- Rating
- 4.8/5
- Reviews
- 1,860
- Age
- 9y ago

Nestle Pure Life Still Spring Water Sports Cap 10 x 330ml
- Price
- £2.68
- Rating
- 4.6/5
- Reviews
- 93
- Age
- 5mo ago

Nestle Pure Life Still Spring Water 12 x 500 ml
- Price
- £2.72
- Rating
- 4.7/5
- Reviews
- 1,800
- Age
- 9y ago
Trending
estimated 90-day click momentum
Nestle Pure Life Still Spring Water Sports Cap 10 x 330ml
- Price
- £2.68
- Rating
- 4.6/5
- Reviews
- 93
- Age
- 5mo ago

Nestlé Pure Life Still Spring Water 10 x 33cl
- Price
- £2.29
- Rating
- 4.7/5
- Reviews
- 341
- Age
- 10y ago

Nestle Pure Life Still Spring Water 6 x 750ml
- Price
- £3.15
- Rating
- 4.4/5
- Reviews
- 11
- Age
- 3y ago

Nestle Pure Life Still Spring Water 24x500ml
- Price
- £4.69
- Rating
- 4.8/5
- Reviews
- 3,288
- Age
- 11y ago

Nestlé Pure Life Still Spring Water 6x1.5 L
- Price
- £2.83
- Rating
- 4.8/5
- Reviews
- 1,860
- Age
- 9y ago
Newest
by launch date
Nestle Pure Life Still Spring Water Sports Cap 10 x 330ml
- Price
- £2.68
- Rating
- 4.6/5
- Reviews
- 93
- Age
- 5mo ago

by Amazon Still Spring Water 500 ml (Pack of 12) Total 6000ml
- Price
- £1.81
- Rating
- 4.6/5
- Reviews
- 7,131
- Age
- 2y ago

Nestlé Kitkat and Friends Big Biscuit Box | 69 x Chocolate Biscuit Bars - KitKat Blue Riband Toffee Crisp | Bulk Chocolate Box 1.357kg
- Price
- £15.20
- Rating
- 4.6/5
- Reviews
- 2,030
- Age
- 2y ago

Nestle Pure Life Still Spring Water 6 x 750ml
- Price
- £3.15
- Rating
- 4.4/5
- Reviews
- 11
- Age
- 3y ago

Nestlé Big Chocolate Box 30 Bars Chocolate Bars Multipack Assorted Chocolates Gift Box with KitKat Aero Yorkie & Munchies
- Price
- £16.87
- Rating
- 4.6/5
- Reviews
- 1,959
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 83% of clicks. A locked shelf that new listings rarely crack.
Brands
7 flat
Sellers
75
Est. top-5 brand share
97%
Top 20: 100%
Est. top-5 click share
83%
Top 20: 100%
Open market
1%
- Nestlé Pure Life70%
- Nestlé22%
- Highland Spring2%
- by Amazon2%
- KitKat2%
- Buxton1%
- Open — no brand owns it (1 brand, 1%)
Demand
Nestle search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Aug, Sep, Oct, Nov · busiest ÷ quietest = 5.6×
Search terms
Top Nestle search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- nestle water53K/yr
- nestle26K/yr
- nestle chocolate17K/yr
- water nestle9K/yr
- nestle pure life water6K/yr
- nestle water 24 pack13K/yr
- pure life water3K/yr
Reviews and returns
What reviews say buyers love and hate about Nestle
We read the reviews and the return reasons for every product selling here.
“Strange taste”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Nestle questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









