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Nespresso Pro Capsules

Fail

The top 5 brands take 100% of clicks, so Nespresso Pro Capsules is a Fail.

Flapen Score
48
48 / 100
Top 40% of 2,976 Grocery niches · +2 vs the category median of 46
Market size
£42K/yr15K searches / yr
90-day growth
-22.6%search demand this quarter
Competition
60%top-5 click share · 2 brands · 21 sellers

Flapen Score

Nespresso Pro Capsules against its category

The dotted line is the Grocery average. Past it, Nespresso Pro Capsules is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Nespresso Pro Capsules market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Nespresso Pro Capsules 15K times last year and spent an estimated £42K. All 2 brands take every click. Demand peaks in Oct–Nov. Flapen scores it 48 out of 100, a Fail.

01 · Demand

12.9% of searches ended in a purchase last week.

Shoppers searched for this 15K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.9% of those searches ended in a purchase. Searches in the last 90 days moved -22.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £42K a year.

Searches, last 12 months
15K
Growth, 90 days vs prior 90
-22.6%
Conversion, latest week
12.9%
Market size, estimated
£42Ka year
Peak month
November1.8× the quietest month
Top search term
nespresso professional coffee pods6K searches a year

02 · Price

A sale here is worth £22.41.

Listings sell for £22.41 on average, from £12.80 to £31.22. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At £22.41 that is £2K to £6K a year per listing.

Average price
£22.41inside the $15 to $100 sweet spot
Price range
£12.80–£31.22
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
£2K–£6K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

27% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.5% of listings are out of stock. The average listing ranks #409 within Coffee. It carries 576 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
27%
Prime listings
100%
Out of stock, average day
10.5%
Average rank
#409in Coffee
Average rating
4.41 starsAmazon United Kingdom average 4.36 stars
Average reviews
576per listing
Listings tracked
15

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
64 months

Products

Top Nespresso Pro Capsules products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£6K£8K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

21

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

0%

  • Nespresso54%
  • Café Royal46%
  • Open — no brand owns it (0%)

Demand

Nespresso Pro Capsules search demand

Weekly searches over the year, seasonality beneath. Pick a range.

400300Spike '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov · busiest ÷ quietest = 1.8×

Reviews and returns

What reviews say buyers love and hate about Nespresso Pro Capsules

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money25%+1.18

expensive

aren't cheap

Functionality-Overall25%−0.20

both didnt work

Hard Feel13%−0.10

Some of these were hard when they arrived

Taste-Overall6%+0.70

My suprise was that there is no taste of Vanila

Advertised Vs Actual Product6%−0.05

Perhaps descriptions is wrong

Love

Taste-Overall31%+0.70

Very nice tasting coffee pods

Great tasting coffee

Delicious

Quality-Overall31%+2.57

As good as official product

Good variety selection

Excellent product

Value For Money10%+1.18

Its also good value for mo ey

Worth buying

Caffeine Content9%−0.12

Good coffee

Otherwise coffee has been always good

Flavor5%−0.02

Great flavour

I love flavored coffees

FAQ

Common Nespresso Pro Capsules questions

Answered from the same tracked data.