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53

nespresso pods lungo

Worth a look

Shows low returns (0.1%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Market size 74Growth 16Conversion 94Competition 50Returns 100Price range 76Avg price 95Brand share 0Review moat 46Quality gap 23

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Avg price

Incredible£25.31

avg listing price — sweet spot $15–$100

Conversion

Great11.8%

search→purchase rate — share of searches ending in a sale

Price range

Great£2.18–£56.16

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good£818K

£818K/yr · 274K searches

Competition

Okay55%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay1,911.82

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-18.2%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, nespresso pods lungo is a £818K/yr Amazon United Kingdom market (274K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May–Nov. Verdict: Worth a look — 53/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

nespresso pods lungo market data

Units sold / yr
25K–30K
avg 750–1,000/product
Revenue / yr
£633K–£759K
units × avg price
Conversion rate
11.8%
Avg BSR
#204
Page quality
0%
Prime
75%
Sponsored
32%
Out of stock
0.0%
Avg brand age
57 months
Avg seller age
159 days

Competition & brand share

The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.

Brands

4 falling

Sellers

318

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

55%

Top 20: 93%

Open market

0%

  • Tassimo77%
  • L'OR14%
  • Costa Coffee8%
  • JDE1%

Demand & seasonality

Weekly Amazon search volume, last 103 weeks — -18.2% search growth over the last 90 days.
5K3KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Nov · busiest ÷ quietest = 4.9×

Top nespresso pods lungo search terms

  • costa coffee pods110K/yr
  • tassimo cappuccino pods28K/yr
  • tassimo coffee pods cappuccino17K/yr
  • tassimo cappuccino coffee pods27K/yr
  • costa cappuccino tassimo pods10K/yr
  • costa tassimo pods9K/yr
  • tassimo costa cappuccino coffee pods9K/yr
  • costa cappuccino7K/yr
  • tassimo costa8K/yr
  • costa pods7K/yr
All search terms

Top nespresso pods lungo products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%£33K8%£65K12%£98K16%£131K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about nespresso pods lungo

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money36%

“Excellent value”

Taste-Overall23%

“Good taste”

Quality-Overall11%

“Excellent quality, smooth tasting, great value for money”

Caffeine Content10%

“You get a nice big mug full, smells amazing, it tastes great and has plenty of caffeine”

Flavor6%

“Excellent flavour”

Advertised Vs Actual Product5%

“as advertised”

Ease Of Use2%

“Easy to use”

Soft Feel1%

“Nice, fresh and smooth”

Size-Overall1%

“fit the Philips LOR Barista machine perfectly”

Sweetness1%

“They are a bit sweet”

What buyers complain about

Value For Money33%

“Overpriced”

Taste-Overall19%

“I find these to be very mild and somewhat tasteless”

Flavor7%

“some do have a burnt flavour”

Size-Overall4%

“Not as big as you get in super stores”

Sweetness3%

“Probably not as sweet as the Latte”

Strength3%

“Very weak its like they forgot to add coffee”

Quality-Overall2%

“It must have been a bad batch”

Smell2%

“when I opened it the smell was awful”

Functionality-Overall2%

“2 out of 3 don't work”

Stale/Rotten/Spoiled2%

“No longer caramel, just latte”

Common questions

Is nespresso pods lungo profitable to sell on Amazon United Kingdom?
The niche generates £818K/yr across 28 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -18.2%. Flapen's verdict: Worth a look (53/100).
How competitive is the nespresso pods lungo niche?
4 brands and 318 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in nespresso pods lungo?
Top complaints mined from reviews: Value For Money, Taste-Overall, Flavor. The return rate is 0.1%.
When does demand for nespresso pods lungo peak?
Demand peaks in May–Nov; the busiest month runs 4.9× the quietest.
What does it cost to enter the nespresso pods lungo niche?
Listings span £2.18–£56.16; the average listing price is £25.31 (sweet spot $15–$100). The average incumbent carries 1,912 reviews — the moat a new listing must climb.