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Nespresso Pods Lungo

Maybe

Returns run at only 0.1% of orders. But the top 5 brands take 100% of clicks, so Nespresso Pods Lungo is a Maybe.

Flapen Score
53
53 / 100
Top 20% of 2,976 Grocery niches · +7 vs the category median of 46
Market size
£818K/yr274K searches / yr
90-day growth
-18.2%search demand this quarter
Competition
55%top-5 click share · 4 brands · 318 sellers

Flapen Score

Nespresso Pods Lungo against its category

The dotted line is the Grocery average. Past it, Nespresso Pods Lungo is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Nespresso Pods Lungo market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Nespresso Pods Lungo 274K times last year and spent an estimated £818K. All 4 brands take every click. Demand peaks in May–Nov. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

11.8% of searches ended in a purchase last week.

Shoppers searched for this 274K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.8% of those searches ended in a purchase. Searches in the last 90 days moved -18.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £818K a year.

Searches, last 12 months
274K
Growth, 90 days vs prior 90
-18.2%
Conversion, latest week
11.8%
Market size, estimated
£818Ka year
Peak month
May4.9× the quietest month
Top search term
costa coffee pods110K searches a year

02 · Price

A sale here is worth £25.31.

Listings sell for £25.31 on average, from £2.18 to £56.16. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 750 to 1,000 of them. At £25.31 that is £19K to £25K a year per listing.

Average price
£25.31inside the $15 to $100 sweet spot
Price range
£2.18–£56.16
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
750–1,000
Revenue per listing a year
£19K–£25K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

32% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #204 within Coffee. It carries 1,912 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
32%
Prime listings
75%
Out of stock, average day
0.0%
Average rank
#204in Coffee
Average rating
4.64 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,912per listing
Listings tracked
28

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
57 months

Products

Top Nespresso Pods Lungo products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

£0£33K£65K£98K£131K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

318

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

55%

Top 20: 93%

Open market

0%

  • Tassimo77%
  • L'OR14%
  • Costa Coffee8%
  • JDE1%

Demand

Nespresso Pods Lungo search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Nov · busiest ÷ quietest = 4.9×

Search terms

Top Nespresso Pods Lungo search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • costa coffee pods110K/yr
  • tassimo cappuccino pods28K/yr
  • tassimo coffee pods cappuccino17K/yr
  • tassimo cappuccino coffee pods27K/yr
  • costa cappuccino tassimo pods10K/yr
  • costa tassimo pods9K/yr
  • tassimo costa cappuccino coffee pods9K/yr
  • costa cappuccino7K/yr
  • tassimo costa8K/yr
  • costa pods7K/yr

Reviews and returns

What reviews say buyers love and hate about Nespresso Pods Lungo

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money33%+3.10

Overpriced

Price is a bit high

Too expensive

Taste-Overall19%−0.06

I find these to be very mild and somewhat tasteless

Poor taste

Its a different taste

Flavor7%−0.01

some do have a burnt flavour

lacks flavour

they lack in flavour and creaminess

Size-Overall4%−0.04

Not as big as you get in super stores

The serving is small

Small Cup Size

Sweetness3%−0.02

Probably not as sweet as the Latte

Find the Latte too sweet

Too sweet

Love

Value For Money36%+3.10

Excellent value

Great deal

Cheap price

Taste-Overall23%−0.06

Good taste

Tasty coffee

Smooth taste

Quality-Overall11%+0.92

Excellent quality, smooth tasting, great value for money

Excellent product

Excellent variety

Caffeine Content10%+0.17

You get a nice big mug full, smells amazing, it tastes great and has plenty of caffeine

Coffee is great

A good cup of coffee

Flavor6%−0.01

Excellent flavour

Best flavour coffee

Good range of flavours and family favourites

FAQ

Common Nespresso Pods Lungo questions

Answered from the same tracked data.