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Nespresso Pods

Maybe

Returns run at only 0.1% of orders. But demand is soft, at -10.8% this quarter, so Nespresso Pods is a Maybe.

Flapen Score
62
62 / 100
Top 4% of 2,976 Grocery niches · +16 vs the category median of 46
Market size
£5.4M/yr3.2M searches / yr
90-day growth
-10.8%search demand this quarter
Competition
46%top-5 click share · 14 brands · 134 sellers

Flapen Score

Nespresso Pods against its category

The dotted line is the Grocery average. Past it, Nespresso Pods is stronger. Inside it, weaker.

62Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Nespresso Pods market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Nespresso Pods 3.2M times last year and spent an estimated £5.4M. The top 5 brands take 82% of clicks. Demand peaks in Nov–Dec. Flapen scores it 62 out of 100, a Maybe.

01 · Demand

8.4% of searches ended in a purchase last week.

Shoppers searched for this 3.2M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.4% of those searches ended in a purchase. Searches in the last 90 days moved -10.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £5.4M a year.

Searches, last 12 months
3.2M
Growth, 90 days vs prior 90
-10.8%
Conversion, latest week
8.4%
Market size, estimated
£5.4Ma year
Peak month
December1.8× the quietest month
Top search term
coffee pods1.0M searches a year

02 · Price

A sale here is worth £19.62.

Listings sell for £19.62 on average, from £3.39 to £50.17. Amazon reports units sold in ranges. This niche sold 250K to 300K a year. The average listing sells 4,000 to 5,000 of them. At £19.62 that is £78K to £98K a year per listing.

Average price
£19.62inside the $15 to $100 sweet spot
Price range
£3.39–£50.17
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
250K–300K
Units per listing a year
4,000–5,000
Revenue per listing a year
£78K–£98K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #54 within Coffee. It carries 4,367 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
97%
Out of stock, average day
0.3%
Average rank
#54in Coffee
Average rating
4.56 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,367per listing
Listings tracked
32

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
55 months

Products

Top Nespresso Pods products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

£0£214K£429K£643K£858K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

134

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

46%

Top 20: 89%

Open market

13%

  • L'OR32%
  • Nespresso22%
  • by Amazon15%
  • L'Or Espresso7%
  • REAL COFFEE GREAT TASTE. EVERY DAY7%
  • STARBUCKS5%
  • Open — no brand owns it (8 brands, 13%)

Demand

Nespresso Pods search demand

Weekly searches over the year, seasonality beneath. Pick a range.

150K100KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 1.8×

Search terms

Top Nespresso Pods search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • coffee pods1.0M/yr
  • nespresso pods534K/yr
  • nespresso coffee pods844K/yr
  • lor coffee pods268K/yr
  • coffee pods nespresso compatible110K/yr
  • coffee capsules67K/yr
  • espresso pods49K/yr
  • nespresso compatible coffee pods45K/yr
  • nespresso capsules39K/yr
  • nespresso original pods22K/yr

Reviews and returns

What reviews say buyers love and hate about Nespresso Pods

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money19%+2.30

Waste of money

very pricey

tad bit expensive

Taste-Overall15%+0.26

Taste is not that good

Bland taste

these leave a strange aftertaste

Flavor10%+0.53

Barely coffee flavoured

Not as flavourful as hoped

the flavour was not for me

Quality-Overall7%0.00

There are cheaper brands out there that are better quality

the quality of the coffee isnt up to much

Poor quality

Bitter6%−0.07

Some are quite bitter

I found these coffee pods quite bitter

There is also a bitter taste to them

Love

Taste-Overall27%+0.26

Smooth taste

Good taste

Delicious coffee

Value For Money24%+2.30

Excellent value

Cheap price

Money well spent

Quality-Overall12%0.00

Nice quality pods

Good Variety

Excellent product

Flavor11%+0.53

Great flavour with the hint of vanilla

Rich flavour

Good flavor

Caffeine Content11%+0.87

As nice as caffeinated pods

Really good coffee

Nice tasty coffee

Return

0.1% Return rate 0% Fixable by listing

Product Condition100%▁▁▁▁▁█

FAQ

Common Nespresso Pods questions

Answered from the same tracked data.