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Nespresso Pods

Maybe

An estimated 0.1% of orders come back. But demand is soft, at -10.8% this quarter, so Nespresso Pods is a Maybe.

Flapen Score
62
62 / 100
Top 4% of 2,976 Grocery niches · +16 vs the category median of 46
Market size
£5.4M/yr3.2M searches / yr
90-day growth
-10.8%search demand this quarter
Competition
46%top-5 click share · 14 brands · 134 sellers

Flapen Score

Nespresso Pods against its category

The dotted line is the Grocery average. Past it, Nespresso Pods is stronger. Inside it, weaker.

62Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Nespresso Pods market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Nespresso Pods 3.2M times last year and spent an estimated £5.4M. The top 5 brands take 82% of clicks. Demand peaks in Nov–Dec. Flapen scores it 62 out of 100, a Maybe.

01 · Demand

An estimated 8.4% of those searches ended in a purchase.

Shoppers searched for this 3.2M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.4% of those searches ended in a purchase. Searches in the last 90 days moved -10.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £5.4M a year.

Searches, last 12 months
3.2M
Growth, 90 days vs prior 90
-10.8%
Conversion, latest week
8.4%
Market size, estimated
£5.4Ma year
Peak month
December1.8× the quietest month
Top search term
coffee pods1.0M searches a year

02 · Price

A sale here is worth £19.62.

Listings sell for £19.62 on average, from £3.39 to £50.17. Amazon reports units sold in ranges. This niche sold 250K to 300K a year. The average listing sells 4,000 to 5,000 of them. At £19.62 that is £78K to £98K a year per listing.

Average price
£19.62inside the $15 to $100 sweet spot
Price range
£3.39–£50.17
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
250K–300K
Units per listing a year
4,000–5,000
Revenue per listing a year
£78K–£98K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #54 within Coffee. It carries 4,367 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
97%
Out of stock, average day
0.3%
Average rank
#54in Coffee
Average rating
4.56 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,367per listing
Listings tracked
32

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
55 months

Products

Top Nespresso Pods products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 46% of clicks. Leaders hold, but buyers still shop past them.

£0£214K£429K£643K£858K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

134

Est. top-5 brand share

82%

Top 20: 100%

Est. top-5 click share

46%

Top 20: 89%

Open market

13%

  • L'OR32%
  • Nespresso22%
  • by Amazon15%
  • L'Or Espresso7%
  • REAL COFFEE GREAT TASTE. EVERY DAY7%
  • STARBUCKS5%
  • Open — no brand owns it (8 brands, 13%)

Demand

Nespresso Pods search demand

Weekly searches over the year, seasonality beneath. Pick a range.

150K100KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 1.8×

Search terms

Top Nespresso Pods search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • coffee pods1.0M/yr
  • nespresso pods534K/yr
  • nespresso coffee pods844K/yr
  • lor coffee pods268K/yr
  • coffee pods nespresso compatible110K/yr
  • coffee capsules67K/yr
  • espresso pods49K/yr
  • nespresso compatible coffee pods45K/yr
  • nespresso capsules39K/yr
  • nespresso original pods22K/yr

Reviews and returns

What reviews say buyers love and hate about Nespresso Pods

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Taste-Overall”
19%of negative reviews mention “Value For Money”
0.1%of orders come back
“Waste of money”
A buyer, on “Value For Money”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Nespresso Pods questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data