Is nerds profitable to sell on Amazon United Kingdom?

The niche generates £101K/yr across 24 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -7.0%. Flapen's verdict: Skip it (39/100).

How competitive is the nerds niche?

10 brands and 77 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 95% of demand.

What do buyers complain about in nerds?

Top complaints mined from reviews: Value For Money, Size-Overall, Hard Feel. The return rate is 0.0%.

When does demand for nerds peak?

Demand peaks in Oct–Nov–Dec; the busiest month runs 3.4× the quietest.

What does it cost to enter the nerds niche?

Listings span £1.08–£24.48; the average listing price is £10.10 (sweet spot $15–$100). The average incumbent carries 1,693 reviews — the moat a new listing must climb.

nerds

Skip it

Brand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Good4.8%

search→purchase rate — share of searches ending in a sale

Review moat

Okay1,693

avg incumbent reviews — the moat a new listing must climb

Competition

Okay57%

top-5 click share — leaders hold, buyers still browse

Price range

Okay£1.08–£24.48

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Okay£10.10

avg listing price — sweet spot $15–$100

Market size

Okay£101K

£101K/yr · 209K searches

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-7.0%

90-day search growth — must beat 0% to launch

Brand share

Bad95%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, nerds is a £101K/yr Amazon United Kingdom market (209K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 39/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

nerds market data

Units sold / yr: 10K–13K; avg 250–500/product
Revenue / yr: £101K–£126K; units × avg price
Conversion rate: 4.8%
Avg BSR: #84
Page quality: 0%
Prime: 75%
Sponsored: 21%
Out of stock: 23.1%
Avg brand age: 44 months
Avg seller age: 166 days

Competition & brand share

The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.

Brands

10 rising

Sellers

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

57%

Top 20: 97%

Open market

Nerds64%
The American Store15%
vapewaves9%
Generic5%
KOVO2%
MyCandyShop2%
Open — no brand owns it (4 brands, 4%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -7.0% search growth over the last 90 days.

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.4×

Open Trend

Top nerds search terms

nerds78K/yr -0.5%4.0% conv.
nerds gummy clusters84K/yr -11.7%4.2% conv.
nerds sweets13K/yr -1.1%1.5% conv.
nerd clusters10K/yr -18.1%2.4% conv.
nerd9K/yr -11.6%1.1% conv.
nerd gummy clusters9K/yr -17.7%3.2% conv.
nerds clusters5K/yr +3.6%3.0% conv.

All search terms

Top nerds products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Nerds Gummy Clusters Very Berry 18.50 oz (524g)

The American Store£15.164.4★45 rev

Nerds Gummy Clusters Rainbow Candy Rainbow Resealable 18.5 Ounce Resealable Big Bag

Nerds£14.404.8★5,144 rev

Nerds Gummy Clusters Fruit-Flavour Candy 113g

Nerds£2.004.9★43 rev

Nerds Berries Fruit-Flavour Candy Gummy Clusters 113g

Nerds£2.015.0★18 rev

vapewaves Wonka Rainbow Nerds Theatre Size Box 141g Box American Candy x1 0.141 kilograms 1.0 count Pack of 1

vapewaves£4.994.8★12 rev

Newest

by launch date

Nerds Fruit-Flavour Candy Gummy Clusters 10 X 113g (1.13kg)

Nerds£21.284 rev

5mo ago

New Nerds Juicy Gummy Clusters Strawberry Punch Peg Bag 128g sweets gummy Candy

Generic£7.138 rev

8mo ago

Nerds Gummy Clusters Cherry Lemonade 8oz DOY

Nerds£11.0021 rev

10mo ago

MyCandyShop Rainbow Rocks 500g Bag | Fruity Crunchy Rainbow Rocks with Tangy Candy Shell | Chewy Juicy Bite-Sized Halal Sweets for Sharing Snacking & Parties

MyCandyShop£6.3746 rev

10mo ago

Nerds Easter Gummy Clusters 8oz Resealable Bag

Nerds£8.8562 rev

1y ago

What buyers say about nerds

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall46%

“Chewy yummy treats”

Sweetness17%

“Fantastic sweets”

Advertised Vs Actual Product10%

“Exactly as described”

Sour9%

“Lovely sweet/ sour flavour”

Ease Of Chewing/Swallowing4%

“Chewy and crunchy”

Value For Money3%

“Great value”

Crispiness2%

“Chewy and crunchy”

Size-Overall2%

“Good portion size though”

What buyers complain about

Value For Money39%

“Bit expensive bit was a treat”

Size-Overall17%

“I ordered this for £6.95 I'm am so disappointed the size of the bag is the same that is sold in shops for £2”

Hard Feel17%

“Too hard”

Taste-Overall4%

“I found the taste and texture very different”