Skip to content

Nerds

Fail

The top 5 brands take 95% of clicks, so Nerds is a Fail.

Flapen Score
39
39 / 100
Ranks 2,381 of 2,976 Grocery niches · −7 vs the category median of 46
Market size
£101K/yr209K searches / yr
90-day growth
-7.0%search demand this quarter
Competition
57%top-5 click share · 10 brands · 77 sellers

Flapen Score

Nerds against its category

The dotted line is the Grocery average. Past it, Nerds is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Nerds market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Nerds 209K times last year and spent an estimated £101K. The top 5 brands take 95% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

4.8% of searches ended in a purchase last week.

Shoppers searched for this 209K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.8% of those searches ended in a purchase. Searches in the last 90 days moved -7.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £101K a year.

Searches, last 12 months
209K
Growth, 90 days vs prior 90
-7.0%
Conversion, latest week
4.8%
Market size, estimated
£101Ka year
Peak month
December3.4× the quietest month
Top search term
nerds78K searches a year

02 · Price

A sale here is worth £10.10.

Listings sell for £10.10 on average, from £1.08 to £24.48. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £10.10 that is £3K to £5K a year per listing.

Average price
£10.10under the $15 to $100 sweet spot
Price range
£1.08–£24.48
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
£3K–£5K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

21% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 23.1% of listings are out of stock. The average listing ranks #84 within Confectionery. It carries 1,693 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
21%
Prime listings
75%
Out of stock, average day
23.1%
Average rank
#84in Confectionery
Average rating
4.63 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,693per listing
Listings tracked
24

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top Nerds products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£8K£12K£16K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

10 rising

Sellers

77

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

57%

Top 20: 97%

Open market

4%

  • Nerds64%
  • The American Store15%
  • vapewaves9%
  • Generic5%
  • KOVO2%
  • MyCandyShop2%
  • Open — no brand owns it (4 brands, 4%)

Demand

Nerds search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Holiday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.4×

Search terms

Top Nerds search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • nerds78K/yr
  • nerds gummy clusters84K/yr
  • nerds sweets13K/yr
  • nerd clusters10K/yr
  • nerd9K/yr
  • nerd gummy clusters9K/yr
  • nerds clusters5K/yr

Reviews and returns

What reviews say buyers love and hate about Nerds

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money39%−0.02

Bit expensive bit was a treat

half the price

Also way too expensive for what it is

Size-Overall17%−0.05

I ordered this for £6.95 I'm am so disappointed the size of the bag is the same that is sold in shops for £2

Hard Feel17%−0.04

Too hard

Taste-Overall4%+2.94

I found the taste and texture very different

Ease Of Chewing/Swallowing4%

the gummie texture was more chewy

Love

Taste-Overall46%+2.94

Chewy yummy treats

Yummy

Tasty

Sweetness17%+0.90

Fantastic sweets

Big bag tasty sweets

Huge package, delicious Sweets

Advertised Vs Actual Product10%+0.51

Exactly as described

Supplied order as stated

Sour9%+0.45

Lovely sweet/ sour flavour

Okay, so I recently tried these gummy clusters that are so sour they could make a lemon weep

Ease Of Chewing/Swallowing4%

Chewy and crunchy

Chewy yummy treats

FAQ

Common Nerds questions

Answered from the same tracked data.