Skip to content

Negroni

Fail

The top 5 products take 100% of clicks, so Negroni is a Fail.

Flapen Score
46
46 / 100
Ranks 1,444 of 2,976 Grocery niches · on the category median
Market size
£504K/yr224K searches / yr
90-day growth
+26.1%search demand this quarter
Competition
100%top-5 click share · 2 brands · 34 sellers

Flapen Score

Negroni against its category

The dotted line is the Grocery average. Past it, Negroni is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Negroni market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Negroni 224K times last year and spent an estimated £504K. All 2 brands take every click. Demand peaks in May–Jun–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

17.2% of searches ended in a purchase last week.

Shoppers searched for this 224K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 17.2% of those searches ended in a purchase. Searches in the last 90 days moved +26.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £504K a year.

Searches, last 12 months
224K
Growth, 90 days vs prior 90
+26.1%
Conversion, latest week
17.2%
Market size, estimated
£504Ka year
Peak month
December5.6× the quietest month
Top search term
campari114K searches a year

02 · Price

A sale here is worth £13.13.

Listings sell for £13.13 on average, from £8.97 to £18.09. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 8,000 to 10,000 of them. At £13.13 that is £105K to £131K a year per listing.

Average price
£13.13under the $15 to $100 sweet spot
Price range
£8.97–£18.09
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
8,000–10,000
Revenue per listing a year
£105K–£131K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #28 within Beer, Wine & Spirits. It carries 1,419 reviews at 4.70 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#28in Beer, Wine & Spirits
Average rating
4.70 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,419per listing
Listings tracked
4

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 73 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
73 months

Products

Top Negroni products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£101K£202K£302K£403K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 flat

Sellers

34

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Campari95%
  • Tanqueray5%

Demand

Negroni search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Dec · busiest ÷ quietest = 5.6×

Search terms

Top Negroni search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • campari114K/yr
  • negroni52K/yr
  • campari 1l19K/yr
  • negroni cocktail11K/yr
  • campari 70cl9K/yr
  • negroni gift set10K/yr
  • campari negroni4K/yr
  • negroni kit5K/yr

Reviews and returns

What reviews say buyers love and hate about Negroni

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Bitter25%+0.77

You like bitter notes

Sweetness25%−0.11

It is sickly sweet and bears no resemblance to a mix of gin, Campari and sweet vermouth

Taste-Overall13%+2.06

Nasty artificial aftertaste

Nasty and artificial taste

Doesn't even taste of Campari

Artificial Sweeteners13%+0.27

even ordinary tonic water has some of the artificial ingredients

It was extremely difficult to find mixers that didnt contain artificial sweeteners of one sort or another

Color13%−0.05

The colour is off - far too red, not orangey

Love

Taste-Overall50%+2.06

Tastes like the real thing

Great taste

Tastes just like negroni

Value For Money11%+0.77

good value for money

Great price on offer

Twas on̈ offer at a great price

Ease Of Use8%+0.57

Very good and easy to use

Quality-Overall8%−0.04

Nice product

Ingredients-Overall4%−0.02

Balance of the ingredients is just right

FAQ

Common Negroni questions

Answered from the same tracked data.