Is negroni profitable to sell on Amazon United Kingdom?

The niche generates £504K/yr across 4 tracked products. 90-day search growth is +26.1%. Flapen's verdict: Skip it (46/100).

How competitive is the negroni niche?

2 brands and 34 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in negroni?

Top complaints mined from reviews: Bitter, Sweetness, Taste-Overall. The return rate is 0.2%.

When does demand for negroni peak?

Demand peaks in May–Jun–Dec; the busiest month runs 5.6× the quietest.

What does it cost to enter the negroni niche?

Listings span £8.97–£18.09; the average listing price is £13.13 (sweet spot $15–$100). The average incumbent carries 1,419 reviews — the moat a new listing must climb.

negroni

Skip it

A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Conversion

Incredible17.2%

search→purchase rate — share of searches ending in a sale

Market size

Good£504K

£504K/yr · 224K searches

Avg price

Good£13.13

avg listing price — sweet spot $15–$100

Growth

Good+26.1%

90-day search growth — must beat 0% to launch

Review moat

Good1,418.75

avg incumbent reviews — the moat a new listing must climb

Price range

Okay£8.97–£18.09

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, negroni is a £504K/yr Amazon United Kingdom market (224K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May–Jun–Dec. Verdict: Skip it — 46/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

negroni market data

Units sold / yr: 30K–40K; avg 8,000–10,000/product
Revenue / yr: £394K–£525K; units × avg price
Conversion rate: 17.2%
Avg BSR: #28
Page quality: 0%
Prime: 100%
Sponsored: 75%
Out of stock: 0.0%
Avg brand age: 73 months
Avg seller age: 181 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

2 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

Campari95%
Tanqueray5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +26.1% search growth over the last 90 days.

Peak months: May, Jun, Dec · busiest ÷ quietest = 5.6×

Open Trend

Top negroni search terms

campari114K/yr +22.0%17.1% conv.
negroni52K/yr +18.4%4.8% conv.
campari 1l19K/yr +45.9%17.6% conv.
negroni cocktail11K/yr +56.9%4.9% conv.
campari 70cl9K/yr +28.5%17.8% conv.
negroni gift set10K/yr +16.3%1.3% conv.
campari negroni4K/yr +36.4%12.3% conv.
negroni kit5K/yr +135.6%0.3% conv.

All search terms

Top negroni products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 4 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Campari 70cl 25% ABV Bitter Aperitif - The Heart of the Negroni

Campari£13.314.8★4,470 rev

Campari Bitter 1L | 25% ABV | The iconic Italian aperitif with a bold bittersweet flavour perfect for Negronis

Campari£18.094.8★120 rev

Campari Negroni 50 cl 26% ABV - Ready to Drink Italian Cocktail

Campari£12.134.7★856 rev

Tanqueray London Dry Gin | Negroni Cocktail 17.5% vol 50cl Fruity Orange & Bitter Flavours Bar Quality Cocktails Perfect for Hosting Ready to Serve

Tanqueray£8.974.5★229 rev

Newest

by launch date

Campari Bitter 1L | 25% ABV | The iconic Italian aperitif with a bold bittersweet flavour perfect for Negronis

Campari£18.09120 rev

1y ago

Tanqueray London Dry Gin | Negroni Cocktail 17.5% vol 50cl Fruity Orange & Bitter Flavours Bar Quality Cocktails Perfect for Hosting Ready to Serve

Tanqueray£8.97229 rev

2y ago

Campari Negroni 50 cl 26% ABV - Ready to Drink Italian Cocktail

Campari£12.13856 rev

5y ago

Campari 70cl 25% ABV Bitter Aperitif - The Heart of the Negroni

Campari£13.314,470 rev

15y ago

What buyers say about negroni

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall50%

“Tastes like the real thing”

Value For Money11%

“good value for money”

Ease Of Use8%

“Very good and easy to use”

Quality-Overall8%

“Nice product”

Ingredients-Overall4%

“Balance of the ingredients is just right”

Alcohol Flavor4%

“However, I find this already made cocktail to be the best Ive had”

Blend/Ratio4%

“Really nice pre mix negroni from Tanqueray”

Flavor3%

“Lovely flavour”

Bitter3%

“Lovely original italien bitters for Negroni”

What buyers complain about

Bitter25%

“You like bitter notes”

Sweetness25%

“It is sickly sweet and bears no resemblance to a mix of gin, Campari and sweet vermouth”

Taste-Overall13%

“Nasty artificial aftertaste”

Artificial Sweeteners13%

“even ordinary tonic water has some of the artificial ingredients”

Color13%

“The colour is off - far too red, not orangey”

Common questions

Is negroni profitable to sell on Amazon United Kingdom?: The niche generates £504K/yr across 4 tracked products. 90-day search growth is +26.1%. Flapen's verdict: Skip it (46/100).
How competitive is the negroni niche?: 2 brands and 34 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in negroni?: Top complaints mined from reviews: Bitter, Sweetness, Taste-Overall. The return rate is 0.2%.
When does demand for negroni peak?: Demand peaks in May–Jun–Dec; the busiest month runs 5.6× the quietest.
What does it cost to enter the negroni niche?: Listings span £8.97–£18.09; the average listing price is £13.13 (sweet spot $15–$100). The average incumbent carries 1,419 reviews — the moat a new listing must climb.