How competitive is the Negroni niche on Amazon United Kingdom?

2 brands and 34 sellers compete in Negroni on Amazon United Kingdom. The top 5 Negroni products take 100% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Negroni?

Negroni buyers on Amazon United Kingdom complain most about Bitter, Sweetness, Taste-Overall, the themes mined from the niche's reviews. Its return rate is 0.2%.

What does it cost to enter the Negroni niche?

Negroni sells for £13.13 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £8.97–£18.09. The average incumbent carries 1,419 reviews — the moat a new listing must climb.

Negroni

a concentrated shelf (top 5 take 100% of clicks) — Negroni doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Negroni profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Negroni is a £504K/yr Amazon United Kingdom market (224K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May–Jun–Dec. Verdict: Skip it — 46/100.

Negroni: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +26.1% over the last 90 days and 17.2% of searches end in a purchase.

£504K

revenue / yr

Units sold / yr40K

Search volume / yr+26.1%224K

Conversion rate17.2%

Avg price£13.13

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers2 · 34

Top-5 product click share100%

Open market0%

Avg brand age73 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 4 products

Top Negroni products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Campari 70cl 25% ABV Bitter Aperitif - The Heart of the Negroni

Price: £13.31
Rating: 4.8/5
Reviews: 4,470
Age: 15y ago

Campari Bitter 1L | 25% ABV | The iconic Italian aperitif with a bold bittersweet flavour perfect for Negronis

Price: £18.09
Rating: 4.8/5
Reviews: 120
Age: 1y ago

Campari Negroni 50 cl 26% ABV - Ready to Drink Italian Cocktail

Price: £12.13
Rating: 4.7/5
Reviews: 856
Age: 5y ago

Tanqueray London Dry Gin | Negroni Cocktail 17.5% vol 50cl Fruity Orange & Bitter Flavours Bar Quality Cocktails Perfect for Hosting Ready to Serve

Price: £8.97
Rating: 4.5/5
Reviews: 229
Age: 2y ago

Newest

by launch date

Campari Bitter 1L | 25% ABV | The iconic Italian aperitif with a bold bittersweet flavour perfect for Negronis

Price: £18.09
Rating: 4.8/5
Reviews: 120
Age: 1y ago

Tanqueray London Dry Gin | Negroni Cocktail 17.5% vol 50cl Fruity Orange & Bitter Flavours Bar Quality Cocktails Perfect for Hosting Ready to Serve

Price: £8.97
Rating: 4.5/5
Reviews: 229
Age: 2y ago

Campari Negroni 50 cl 26% ABV - Ready to Drink Italian Cocktail

Price: £12.13
Rating: 4.7/5
Reviews: 856
Age: 5y ago

Campari 70cl 25% ABV Bitter Aperitif - The Heart of the Negroni

Price: £13.31
Rating: 4.8/5
Reviews: 4,470
Age: 15y ago

Competition: brands, sellers & click share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

Campari95%
Tanqueray5%

Negroni demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume224KCVR17.2%Products4Brands2Top 5 Brands100%OOS Rate0.0%Rating4.7★Reviews1,419Avg BSR#28

Peak months: May, Jun, Dec · busiest ÷ quietest = 5.6×

Top Negroni search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

campari114K/yr +22.0%17.1% conv.
negroni52K/yr +18.4%4.8% conv.
campari 1l19K/yr +45.9%17.6% conv.
negroni cocktail11K/yr +56.9%4.9% conv.
campari 70cl9K/yr +28.5%17.8% conv.
negroni gift set10K/yr +16.3%1.3% conv.
campari negroni4K/yr +36.4%12.3% conv.
negroni kit5K/yr +135.6%0.3% conv.

What reviews say buyers love and hate about Negroni

What buyers mention most, as a share of all reviews.

What buyers love

96% of reviews

Taste-Overall50%

“Tastes like the real thing”

Value For Money11%

“good value for money”

Ease Of Use8%

“Very good and easy to use”

Quality-Overall8%

“Nice product”

Ingredients-Overall4%

“Balance of the ingredients is just right”

What buyers complain about

88% of reviews

Bitter25%

“You like bitter notes”

Sweetness25%

“It is sickly sweet and bears no resemblance to a mix of gin, Campari and sweet vermouth”

Taste-Overall13%

“Nasty artificial aftertaste”

Artificial Sweeteners13%

“even ordinary tonic water has some of the artificial ingredients”

Color13%

“The colour is off - far too red, not orangey”

Common Negroni questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Negroni 46/100 on Amazon United Kingdom — Skip it. The niche generates £504K/yr across 4 tracked products. Search demand moved +26.1% over the last 90 days.