Negroni
FailThe top 5 products take 100% of clicks, so Negroni is a Fail.
- Flapen Score
- 46 / 100Ranks 1,444 of 2,976 Grocery niches · on the category median46
- Market size
- £504K/yr224K searches / yr
- 90-day growth
- +26.1%search demand this quarter
- Competition
- 100%top-5 click share · 2 brands · 34 sellers
Flapen Score
Negroni against its category
The dotted line is the Grocery average. Past it, Negroni is stronger. Inside it, weaker.
Market
The Negroni market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Negroni 224K times last year and spent an estimated £504K. All 2 brands take every click. Demand peaks in May–Jun–Dec. Flapen scores it 46 out of 100, a Fail.
01 · Demand
17.2% of searches ended in a purchase last week.
Shoppers searched for this 224K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 17.2% of those searches ended in a purchase. Searches in the last 90 days moved +26.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £504K a year.
- Searches, last 12 months
- 224K
- Growth, 90 days vs prior 90
- +26.1%
- Conversion, latest week
- 17.2%
- Market size, estimated
- £504Ka year
- Peak month
- December5.6× the quietest month
- Top search term
- campari114K searches a year
02 · Price
A sale here is worth £13.13.
Listings sell for £13.13 on average, from £8.97 to £18.09. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 8,000 to 10,000 of them. At £13.13 that is £105K to £131K a year per listing.
- Average price
- £13.13under the $15 to $100 sweet spot
- Price range
- £8.97–£18.09
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 8,000–10,000
- Revenue per listing a year
- £105K–£131K
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #28 within Beer, Wine & Spirits. It carries 1,419 reviews at 4.70 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 75%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #28in Beer, Wine & Spirits
- Average rating
- 4.70 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,419per listing
- Listings tracked
- 4
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 73 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 73 months
Products
Top Negroni products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Campari 70cl 25% ABV Bitter Aperitif - The Heart of the Negroni
- Price
- £13.31
- Rating
- 4.8/5
- Reviews
- 4,470
- Age
- 15y ago

Campari Bitter 1L | 25% ABV | The iconic Italian aperitif with a bold bittersweet flavour perfect for Negronis
- Price
- £18.09
- Rating
- 4.8/5
- Reviews
- 120
- Age
- 1y ago

Campari Negroni 50 cl 26% ABV - Ready to Drink Italian Cocktail
- Price
- £12.13
- Rating
- 4.7/5
- Reviews
- 856
- Age
- 5y ago

Tanqueray London Dry Gin | Negroni Cocktail 17.5% vol 50cl Fruity Orange & Bitter Flavours Bar Quality Cocktails Perfect for Hosting Ready to Serve
- Price
- £8.97
- Rating
- 4.5/5
- Reviews
- 229
- Age
- 2y ago
Trending
90-day click momentum
Campari 70cl 25% ABV Bitter Aperitif - The Heart of the Negroni
- Price
- £13.31
- Rating
- 4.8/5
- Reviews
- 4,470
- Age
- 15y ago

Campari Bitter 1L | 25% ABV | The iconic Italian aperitif with a bold bittersweet flavour perfect for Negronis
- Price
- £18.09
- Rating
- 4.8/5
- Reviews
- 120
- Age
- 1y ago

Campari Negroni 50 cl 26% ABV - Ready to Drink Italian Cocktail
- Price
- £12.13
- Rating
- 4.7/5
- Reviews
- 856
- Age
- 5y ago

Tanqueray London Dry Gin | Negroni Cocktail 17.5% vol 50cl Fruity Orange & Bitter Flavours Bar Quality Cocktails Perfect for Hosting Ready to Serve
- Price
- £8.97
- Rating
- 4.5/5
- Reviews
- 229
- Age
- 2y ago
Newest
by launch date
Campari Bitter 1L | 25% ABV | The iconic Italian aperitif with a bold bittersweet flavour perfect for Negronis
- Price
- £18.09
- Rating
- 4.8/5
- Reviews
- 120
- Age
- 1y ago

Tanqueray London Dry Gin | Negroni Cocktail 17.5% vol 50cl Fruity Orange & Bitter Flavours Bar Quality Cocktails Perfect for Hosting Ready to Serve
- Price
- £8.97
- Rating
- 4.5/5
- Reviews
- 229
- Age
- 2y ago

Campari Negroni 50 cl 26% ABV - Ready to Drink Italian Cocktail
- Price
- £12.13
- Rating
- 4.7/5
- Reviews
- 856
- Age
- 5y ago

Campari 70cl 25% ABV Bitter Aperitif - The Heart of the Negroni
- Price
- £13.31
- Rating
- 4.8/5
- Reviews
- 4,470
- Age
- 15y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.
Brands
2 flat
Sellers
34
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Campari95%
- Tanqueray5%
Demand
Negroni search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun, Dec · busiest ÷ quietest = 5.6×
Search terms
Top Negroni search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- campari114K/yr
- negroni52K/yr
- campari 1l19K/yr
- negroni cocktail11K/yr
- campari 70cl9K/yr
- negroni gift set10K/yr
- campari negroni4K/yr
- negroni kit5K/yr
Reviews and returns
What reviews say buyers love and hate about Negroni
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
You like bitter notes
It is sickly sweet and bears no resemblance to a mix of gin, Campari and sweet vermouth
Nasty artificial aftertaste
Nasty and artificial taste
Doesn't even taste of Campari
even ordinary tonic water has some of the artificial ingredients
It was extremely difficult to find mixers that didnt contain artificial sweeteners of one sort or another
The colour is off - far too red, not orangey
Love
Tastes like the real thing
Great taste
Tastes just like negroni
good value for money
Great price on offer
Twas on̈ offer at a great price
Very good and easy to use
Nice product
Balance of the ingredients is just right
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Negroni questions
Answered from the same tracked data.









