Nduja
FailThe top 5 brands take 98% of clicks, so Nduja is a Fail.
- Flapen Score
- 43 / 100Ranks 1,873 of 2,976 Grocery niches · −3 vs the category median of 4643
- Market size
- £89K/yr74K searches / yr
- 90-day growth
- -1.8%search demand this quarter
- Competition
- 69%top-5 click share · 7 brands · 18 sellers
Flapen Score
Nduja against its category
The dotted line is the Grocery average. Past it, Nduja is stronger. Inside it, weaker.
Market
The Nduja market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Nduja 74K times last year and spent an estimated £89K. The top 5 brands take 98% of clicks. Flapen scores it 43 out of 100, a Fail.
01 · Demand
11.5% of searches ended in a purchase last week.
Shoppers searched for this 74K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.5% of those searches ended in a purchase. Searches in the last 90 days moved -1.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £89K a year.
- Searches, last 12 months
- 74K
- Growth, 90 days vs prior 90
- -1.8%
- Conversion, latest week
- 11.5%
- Market size, estimated
- £89Ka year
- Peak month
- September1.4× the quietest month
- Top search term
- nduja43K searches a year
02 · Price
A sale here is worth £10.42.
Listings sell for £10.42 on average, from £1.97 to £25.61. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £10.42 that is £3K to £5K a year per listing.
- Average price
- £10.42under the $15 to $100 sweet spot
- Price range
- £1.97–£25.61
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £3K–£5K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
59% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.0% of listings are out of stock. The average listing ranks #168 within Condiments & Sauces. It carries 728 reviews at 4.48 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 59%
- Prime listings
- 100%
- Out of stock, average day
- 4.0%
- Average rank
- #168in Condiments & Sauces
- Average rating
- 4.48 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 728per listing
- Listings tracked
- 17
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 65 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 65 months
Products
Top Nduja products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Moretti Spicy Spilinga Nduja 400g (400g Pack of 1) | Gourmet Artisan Spreadable Salami | Made in Calabria | No GMOs
- Price
- £10.06
- Rating
- 4.2/5
- Reviews
- 1,787
- Age
- 5y ago

Nduja di Spilinga 280g | Spicy Spreadable Salami Gourmet | Artisanal Nduja Sausage Paste - Italian Deli - Authentic Calabrian Made Italy By Delizie Vaticane Di Tropea
- Price
- £9.95
- Rating
- 4.6/5
- Reviews
- 1,590
- Age
- 7y ago

Moretti Spicy Spilinga Nduja 180g (180g Pack of 1)| Artisan Spreadable & Creamy Salami in Jar | Made in Calabria | No GMOs
- Price
- £7.46
- Rating
- 4.4/5
- Reviews
- 1,183
- Age
- 7y ago

NDUJA - Italian Spicy Spreadable Sausage (180g) | Artisan Gourmet Food | By Delizie di Calabria
- Price
- £7.48
- Rating
- 4.4/5
- Reviews
- 526
- Age
- 5y ago

Nduja di Spilinga 180g | Spicy Spreadable Italian Salami | Artisanal Calabrian Sausage Paste Gourmet Delicatessen | Authentic Made in Italy by Delizie Vaticane di Tropea (Glass Jar)
- Price
- £9.04
- Rating
- 4.6/5
- Reviews
- 1,153
- Age
- 6y ago
Trending
90-day click momentum
Moretti Spicy Spilinga Nduja 180g (180g Pack of 3)| Artisan Spreadable & Creamy Salami in Jar | Made in Calabria | No GMOs
- Price
- £16.86
- Rating
- 4.4/5
- Reviews
- 1,183
- Age
- 6y ago

Moretti Spicy Spilinga Nduja 800g (400g Pack of 2) | Vacuum Pack | Gourmet Artisan Spreadable Salami | Made in Calabria | No GMOs
- Price
- £18.77
- Rating
- 4.2/5
- Reviews
- 1,787
- Age
- 6y ago

Moretti Spicy Spilinga Nduja 180g (180g Pack of 1)| Artisan Spreadable & Creamy Salami in Jar | Made in Calabria | No GMOs
- Price
- £7.46
- Rating
- 4.4/5
- Reviews
- 1,183
- Age
- 7y ago

NDUJA - Italian Spicy Spreadable Sausage (180g) | Artisan Gourmet Food | By Delizie di Calabria
- Price
- £7.48
- Rating
- 4.4/5
- Reviews
- 526
- Age
- 5y ago

Moretti Spicy Spilinga Nduja 400g (400g Pack of 1) | Gourmet Artisan Spreadable Salami | Made in Calabria | No GMOs
- Price
- £10.06
- Rating
- 4.2/5
- Reviews
- 1,787
- Age
- 5y ago
Newest
by launch date
Nduja of Spilinga with Honey | Spicy Spreadable Italian Sausage - Italian Artesian Food - Gourmet Delicatessen- 100% Made Italy - Typical Calabrian Product - Delizie Vaticane Di Tropea. (2x 90g)
- Price
- £9.57
- Rating
- 4.8/5
- Reviews
- 42
- Age
- 11mo ago

Morrisons The Best Nduja Stir Through Pasta Sauce 190g
- Price
- £1.97
- Rating
- 4.3/5
- Reviews
- 14
- Age
- 1y ago

Heinz Nduja Pasta Sauce 6 x 350g
- Price
- £9.84
- Rating
- 4.8/5
- Reviews
- 23
- Age
- 1y ago

NDUJA di Spilinga: Crespone - Spicy Spreadable Salami (400g - 14.10oz) | Italian Artisan Food Gourmet Delicatessen | Made in Calabria Italy by Donna Calabria
- Price
- £10.17
- Rating
- 4.2/5
- Reviews
- 40
- Age
- 3y ago

NDUJA di Spilinga - Spicy Spreadable Italian Sausage (280g - 9.88 oz) | Italian Artisan Food Gourmet Delicatessen | Made in Italy by Donna Calabria
- Price
- £9.99
- Rating
- 4.4/5
- Reviews
- 222
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.
Brands
7 flat
Sellers
18
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
69%
Top 20: 100%
Open market
1%
- Moretti40%
- Delizie Vaticane di Tropea36%
- Delizie di Calabria11%
- Donna Calabria9%
- Morrisons2%
- Ajumma Republic1%
- Open — no brand owns it (1 brand, 1%)
Demand
Nduja search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Nduja search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- nduja43K/yr
- nduja paste19K/yr
- nduja sausage9K/yr
- vegan nduja4K/yr
Reviews and returns
What reviews say buyers love and hate about Nduja
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Not authentic taste
Aftertaste not so good
this is pretty tasteless compared to what I have had in the past
not spicy enough
My wife doesnt do chilli hot
Spicy enough to make me sweat
DRY
expensive, though
Expensive
There is additive which shouldn't be there
Love
Great product - arrived on time very good value tastes great
It tastes great with a decent heat
Absolutely delicious
Excellent product
Good quality
Nice products
Nice and spicy
Great spice
It's got the perfect level of spice
Full of flavour
Fantastic flavour with a nice spicy kick
Great flavour for tray bakes
I also like how they offer it as part of a bundle deal - so you can save more money
Great value
Price is reasonable
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Nduja questions
Answered from the same tracked data.









