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Navy Strength Gin

Fail

The top 5 brands take 100% of clicks, so Navy Strength Gin is a Fail.

Flapen Score
45
45 / 100
Ranks 1,592 of 2,976 Grocery niches · −1 vs the category median of 46
Market size
£156K/yr39K searches / yr
90-day growth
+14.7%search demand this quarter
Competition
92%top-5 click share · 5 brands · 31 sellers

Flapen Score

Navy Strength Gin against its category

The dotted line is the Grocery average. Past it, Navy Strength Gin is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Navy Strength Gin market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Navy Strength Gin 39K times last year and spent an estimated £156K. All 5 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

15.6% of searches ended in a purchase last week.

Shoppers searched for this 39K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 15.6% of those searches ended in a purchase. Searches in the last 90 days moved +14.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £156K a year.

Searches, last 12 months
39K
Growth, 90 days vs prior 90
+14.7%
Conversion, latest week
15.6%
Market size, estimated
£156Ka year
Peak month
December2.9× the quietest month
Top search term
tanqueray 10 gin22K searches a year

02 · Price

A sale here is worth £25.51.

Listings sell for £25.51 on average, from £17.56 to £34.87. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 500 to 750 of them. At £25.51 that is £13K to £19K a year per listing.

Average price
£25.51inside the $15 to $100 sweet spot
Price range
£17.56–£34.87
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
500–750
Revenue per listing a year
£13K–£19K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

57% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #117 within Beer, Wine & Spirits. It carries 2,510 reviews at 4.76 stars, so a new listing needs social proof before a better product.

Sponsored listings
57%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#117in Beer, Wine & Spirits
Average rating
4.76 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,510per listing
Listings tracked
7

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 99 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
99 months

Products

Top Navy Strength Gin products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 92% of clicks. A locked shelf that new listings rarely crack.

£0£31K£62K£93K£125K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 rising

Sellers

31

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

92%

Top 20: 100%

Open market

0%

  • Tanqueray75%
  • Whitley Neill9%
  • Darnley's6%
  • Tarquin's Cornish Gin5%
  • Blackwoods5%

Demand

Navy Strength Gin search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.9×

Search terms

Top Navy Strength Gin search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tanqueray 10 gin22K/yr
  • navy strength gin10K/yr
  • tanqueray 104K/yr
  • navy gin4K/yr

Reviews and returns

What reviews say buyers love and hate about Navy Strength Gin

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Side Effects33%−0.03

feel rubbish the next day

Alcohol Content17%−0.01

they've now cut the alcohol - not by much

Flavor17%−0.02

enough that the loss of flavour is noticeable

Now reduced strength - and reduced flavour. June 2026

Weight Heavy11%+0.04

The Bottle is heavy

Love

Alcohol Flavor40%+3.10

lovely in a long drink

A really nice drink

Good quality gin drinkers Gin

Value For Money24%+0.32

Good value

Decent value,

great Value

Taste-Overall15%+0.51

Tastes smooth & refreshing

No harsh after taste

Great taste

Quality-Overall7%+0.48

Good quality gin drinkers Gin

An excellent quality Gin

Great product and quality

Flavor5%−0.02

Lovely smooth tasting gin

Great price and love the flavour of this gin

Refreshing flavour and gorgeous bottle

FAQ

Common Navy Strength Gin questions

Answered from the same tracked data.