Is navy strength gin profitable to sell on Amazon United Kingdom?

The niche generates £156K/yr across 7 tracked products. 90-day search growth is +14.7%. Flapen's verdict: Skip it (45/100).

How competitive is the navy strength gin niche?

5 brands and 31 sellers compete. The top 5 products take 92% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in navy strength gin?

Top complaints mined from reviews: Side Effects, Alcohol Content, Flavor. The return rate is 0.2%.

When does demand for navy strength gin peak?

Demand peaks in Nov–Dec; the busiest month runs 2.9× the quietest.

What does it cost to enter the navy strength gin niche?

Listings span £17.56–£34.87; the average listing price is £25.51 (sweet spot $15–$100). The average incumbent carries 2,510 reviews — the moat a new listing must climb.

navy strength gin

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Conversion

Incredible15.6%

search→purchase rate — share of searches ending in a sale

Avg price

Incredible£25.51

avg listing price — sweet spot $15–$100

Price range

Incredible£17.56–£34.87

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Okay+14.7%

90-day search growth — must beat 0% to launch

Review moat

Okay2,509.57

avg incumbent reviews — the moat a new listing must climb

Market size

Okay£156K

£156K/yr · 39K searches

Quality gap

Bad4.8★

avg incumbent rating — lower means beatable quality

Competition

Bad92%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, navy strength gin is a £156K/yr Amazon United Kingdom market (39K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 45/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

navy strength gin market data

Units sold / yr: 5K–6K; avg 500–750/product
Revenue / yr: £128K–£153K; units × avg price
Conversion rate: 15.6%
Avg BSR: #117
Page quality: 0%
Prime: 100%
Sponsored: 57%
Out of stock: 0.0%
Avg brand age: 99 months
Avg seller age: 193 days

Competition & brand share

The top 5 products capture 92% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

92%

Top 20: 100%

Open market

Tanqueray75%
Whitley Neill9%
Darnley's6%
Tarquin's Cornish Gin5%
Blackwoods5%

Demand & seasonality

Weekly Amazon search volume, last 98 weeks — +14.7% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 2.9×

Open Trend

Top navy strength gin search terms

tanqueray 10 gin22K/yr +9.4%14.5% conv.
navy strength gin10K/yr +12.3%3.3% conv.
tanqueray 104K/yr +48.6%13.8% conv.
navy gin4K/yr +27.4%3.8% conv.

All search terms

Top navy strength gin products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 7 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Tanqueray£22.104.8★7,810 rev

Darnley's£26.414.6★206 rev

Tarquins The SeaDog Navy Strength Gin 70 cl

Tarquin's Cornish Gin£27.394.9★750 rev

Whitley Neill Navy Strength Gin 70cl

Whitley Neill£23.754.7★70 rev

Blackwoods Navy Strength Gin 60% 70cl - Vintage Gin small batch distilled with Scotlands finest botanicals Edition may vary

Blackwoods£26.474.7★587 rev

Newest

by launch date

Whitley Neill Navy Strength Gin 70cl

Whitley Neill£23.7570 rev

2y ago

Whitley Neill Distillers Cut London Dry Gin 1L

Whitley Neill£17.56334 rev

2y ago

Darnley's£26.41206 rev

9y ago

Tarquins The SeaDog Navy Strength Gin 70 cl

Tarquin's Cornish Gin£27.39750 rev

10y ago

Blackwoods Navy Strength Gin 60% 70cl - Vintage Gin small batch distilled with Scotlands finest botanicals Edition may vary

Blackwoods£26.47587 rev

15y ago

What buyers say about navy strength gin

What buyers praise and complain about, mined from review topics.

What buyers love

Alcohol Flavor40%

“lovely in a long drink”

Value For Money24%

“Good value”

Taste-Overall15%

“Tastes smooth & refreshing”

Quality-Overall7%

“Good quality gin drinkers Gin”

Flavor5%

“Lovely smooth tasting gin”

Advertised Vs Actual Product2%

“Better than expected”

Color2%

“So I bought the blue one and loved it”

Freshness2%

“refreshing and perfect for hot weather and such an elegant bottle”

Gifting Purpose1%

“Was a gift very well received”

Sweetness1%

“Sweet herbal and powerful I will buy it again”

What buyers complain about

Side Effects33%

“feel rubbish the next day”

Alcohol Content17%

“they've now cut the alcohol - not by much”

Flavor17%

“enough that the loss of flavour is noticeable”

Weight Heavy11%

“The Bottle is heavy”

Common questions

Is navy strength gin profitable to sell on Amazon United Kingdom?: The niche generates £156K/yr across 7 tracked products. 90-day search growth is +14.7%. Flapen's verdict: Skip it (45/100).
How competitive is the navy strength gin niche?: 5 brands and 31 sellers compete. The top 5 products take 92% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in navy strength gin?: Top complaints mined from reviews: Side Effects, Alcohol Content, Flavor. The return rate is 0.2%.
When does demand for navy strength gin peak?: Demand peaks in Nov–Dec; the busiest month runs 2.9× the quietest.
What does it cost to enter the navy strength gin niche?: Listings span £17.56–£34.87; the average listing price is £25.51 (sweet spot $15–$100). The average incumbent carries 2,510 reviews — the moat a new listing must climb.