Navy Strength Gin
FailThe top 5 brands take 100% of clicks, so Navy Strength Gin is a Fail.
- Flapen Score
- 45 / 100Ranks 1,592 of 2,976 Grocery niches · −1 vs the category median of 4645
- Market size
- £156K/yr39K searches / yr
- 90-day growth
- +14.7%search demand this quarter
- Competition
- 92%top-5 click share · 5 brands · 31 sellers
Flapen Score
Navy Strength Gin against its category
The dotted line is the Grocery average. Past it, Navy Strength Gin is stronger. Inside it, weaker.
Market
The Navy Strength Gin market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Navy Strength Gin 39K times last year and spent an estimated £156K. All 5 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 45 out of 100, a Fail.
01 · Demand
15.6% of searches ended in a purchase last week.
Shoppers searched for this 39K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 15.6% of those searches ended in a purchase. Searches in the last 90 days moved +14.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £156K a year.
- Searches, last 12 months
- 39K
- Growth, 90 days vs prior 90
- +14.7%
- Conversion, latest week
- 15.6%
- Market size, estimated
- £156Ka year
- Peak month
- December2.9× the quietest month
- Top search term
- tanqueray 10 gin22K searches a year
02 · Price
A sale here is worth £25.51.
Listings sell for £25.51 on average, from £17.56 to £34.87. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 500 to 750 of them. At £25.51 that is £13K to £19K a year per listing.
- Average price
- £25.51inside the $15 to $100 sweet spot
- Price range
- £17.56–£34.87
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £13K–£19K
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
57% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #117 within Beer, Wine & Spirits. It carries 2,510 reviews at 4.76 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 57%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #117in Beer, Wine & Spirits
- Average rating
- 4.76 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,510per listing
- Listings tracked
- 7
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 99 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 99 months
Products
Top Navy Strength Gin products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Tanqueray No. TEN Gin | 47.3% vol | 70cl | Distilled 4 Times | Citrus Fruits & Gin Botanicals | Enjoy with Ice & Tonic | Award-Winning Ultra-Premium
- Price
- £22.10
- Rating
- 4.8/5
- Reviews
- 7,810
- Age
- 15y ago

Darnleys Navy Strength Gin | Award-Winning Scottish London Dry Gin | 70cl | 57.1% ABV | Bold & Intense | Juniper Berries & Warming Spice Botanicals | Handcrafted in Fife Scotland
- Price
- £26.41
- Rating
- 4.6/5
- Reviews
- 206
- Age
- 9y ago

Tarquins The SeaDog Navy Strength Gin 70 cl
- Price
- £27.39
- Rating
- 4.9/5
- Reviews
- 750
- Age
- 10y ago

Whitley Neill Navy Strength Gin 70cl
- Price
- £23.75
- Rating
- 4.7/5
- Reviews
- 70
- Age
- 2y ago

Blackwoods Navy Strength Gin 60% 70cl - Vintage Gin small batch distilled with Scotlands finest botanicals Edition may vary
- Price
- £26.47
- Rating
- 4.7/5
- Reviews
- 587
- Age
- 15y ago
Trending
90-day click momentum
Darnleys Navy Strength Gin | Award-Winning Scottish London Dry Gin | 70cl | 57.1% ABV | Bold & Intense | Juniper Berries & Warming Spice Botanicals | Handcrafted in Fife Scotland
- Price
- £26.41
- Rating
- 4.6/5
- Reviews
- 206
- Age
- 9y ago

Whitley Neill Distillers Cut London Dry Gin 1L
- Price
- £17.56
- Rating
- 4.8/5
- Reviews
- 334
- Age
- 2y ago

Tanqueray No. TEN Gin | 47.3% vol | 70cl | Distilled 4 Times | Citrus Fruits & Gin Botanicals | Enjoy with Ice & Tonic | Award-Winning Ultra-Premium
- Price
- £22.10
- Rating
- 4.8/5
- Reviews
- 7,810
- Age
- 15y ago

Tarquins The SeaDog Navy Strength Gin 70 cl
- Price
- £27.39
- Rating
- 4.9/5
- Reviews
- 750
- Age
- 10y ago

Tanqueray No. Ten Gin | 47.3% vol | 1L | Distilled 4 Times | Notes of Citrus Fruits & Botanicals | Award-Winning Ultra-Premium Gin | Enjoy with Ice & Tonic
- Price
- £34.87
- Rating
- 4.8/5
- Reviews
- 7,810
- Age
- 16y ago
Newest
by launch date
Whitley Neill Navy Strength Gin 70cl
- Price
- £23.75
- Rating
- 4.7/5
- Reviews
- 70
- Age
- 2y ago

Whitley Neill Distillers Cut London Dry Gin 1L
- Price
- £17.56
- Rating
- 4.8/5
- Reviews
- 334
- Age
- 2y ago

Darnleys Navy Strength Gin | Award-Winning Scottish London Dry Gin | 70cl | 57.1% ABV | Bold & Intense | Juniper Berries & Warming Spice Botanicals | Handcrafted in Fife Scotland
- Price
- £26.41
- Rating
- 4.6/5
- Reviews
- 206
- Age
- 9y ago

Tarquins The SeaDog Navy Strength Gin 70 cl
- Price
- £27.39
- Rating
- 4.9/5
- Reviews
- 750
- Age
- 10y ago

Blackwoods Navy Strength Gin 60% 70cl - Vintage Gin small batch distilled with Scotlands finest botanicals Edition may vary
- Price
- £26.47
- Rating
- 4.7/5
- Reviews
- 587
- Age
- 15y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 92% of clicks. A locked shelf that new listings rarely crack.
Brands
5 rising
Sellers
31
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
92%
Top 20: 100%
Open market
0%
- Tanqueray75%
- Whitley Neill9%
- Darnley's6%
- Tarquin's Cornish Gin5%
- Blackwoods5%
Demand
Navy Strength Gin search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.9×
Search terms
Top Navy Strength Gin search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- tanqueray 10 gin22K/yr
- navy strength gin10K/yr
- tanqueray 104K/yr
- navy gin4K/yr
Reviews and returns
What reviews say buyers love and hate about Navy Strength Gin
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
feel rubbish the next day
they've now cut the alcohol - not by much
enough that the loss of flavour is noticeable
Now reduced strength - and reduced flavour. June 2026
The Bottle is heavy
Love
lovely in a long drink
A really nice drink
Good quality gin drinkers Gin
Good value
Decent value,
great Value
Tastes smooth & refreshing
No harsh after taste
Great taste
Good quality gin drinkers Gin
An excellent quality Gin
Great product and quality
Lovely smooth tasting gin
Great price and love the flavour of this gin
Refreshing flavour and gorgeous bottle
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Navy Strength Gin questions
Answered from the same tracked data.









