natural yoghurt
Skip itPrices mostly outside the sweet spot ($0.90–$3.67) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible18.0%search→purchase rate — share of searches ending in a sale
Review moat
Good552.55avg incumbent reviews — the moat a new listing must climb
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Growth
Okay+6.1%90-day search growth — must beat 0% to launch
Market size
Okay£109K£109K/yr · 288K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad93%top-5 brand share — brand-locked demand
Avg price
Bad£2.10avg listing price — sweet spot $15–$100
Price range
Bad£0.90–£3.67cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, natural yoghurt is a £109K/yr Amazon United Kingdom market (288K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Jan–Jun. Verdict: Skip it — 47/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
natural yoghurt market data
- Units sold / yr
- 60K–80K
- avg 1,500–2,000/product
- Revenue / yr
- £126K–£168K
- units × avg price
- Conversion rate
- 18.0%
- Avg BSR
- #13
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 0%
- Out of stock
- 0.0%
- Avg brand age
- 80 months
- Avg seller age
- 201 days
Competition & brand share
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.Brands
9 falling
Sellers
37
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
44%
Top 20: 87%
Open market
5%
- Morrisons40%
- Yeo Valley35%
- ONKEN7%
- Lancashire Farm7%
- Arla Skyr4%
- Danone Light & Free2%
- Open — no brand owns it (3 brands, 5%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +6.1% search growth over the last 90 days.Peak months: Jan, Jun · busiest ÷ quietest = 5.4×
Top natural yoghurt search terms
- natural yoghurt57K/yr
- yeo valley yoghurt29K/yr
- fat free greek yoghurt32K/yr
- yeo valley26K/yr
- fat free yoghurt24K/yr
- fat free yogurt13K/yr
- low fat yogurt12K/yr
- fat free greek yogurt9K/yr
- plain yoghurt11K/yr
- low fat greek yoghurt10K/yr
Top natural yoghurt products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Morrisons Fat Free Greek Style Yogurt 500g
Morrisons£1.154.5★1,966 rev
Yeo Valley Organic Natural Yogurt 450g
Yeo Valley£1.924.6★193 rev
Morrisons Greek Style Yogurt 1kg
Morrisons£2.054.6★1,183 rev
Yeo Valley Organic Natural Yogurt 950g
Yeo Valley£3.284.9★187 rev
Morrisons The Best Fat Free Authentic Greek Yogurt 500 g
Morrisons£2.394.6★276 rev
Newest
by launch date
Morrisons Fat Free Greek Style Yoghurt 1kg
Morrisons£2.2291 rev
Morrisons Greek Natural Yoghurt 4 x 100g
Morrisons£1.56198 rev
Danone Skyr High Protein 0% Fat Natural Yoghurt 800g
Danone£3.1463 rev
Onken Natural Set 450g
ONKEN£1.53234 rev
Onken 0% Fat Strawberry 450g
ONKEN£1.76491 rev
Trending
90-day click momentum
Arla Skyr Natural Icelandic Style Yogurt 450g
Arla Skyr£1.784.6★
Lancashire Farm Probiotic Yoghurt 500g
Lancashire Farm£1.174.5★
Yeo Valley Organic Natural Yogurt 950g
Yeo Valley£3.284.9★
Yeo Valley Organic Natural Yogurt 450g
Yeo Valley£1.924.6★
Morrisons The Best Fat Free Authentic Greek Yogurt 500 g
Morrisons£2.394.6★
What buyers say about natural yoghurt
What buyers praise and complain about, mined from review topics.What buyers love
“a creamy taste”
“As good as good quality real Greek yoghurt”
“Great price”
“Deliciously creamy”
“Lovely thick yoghurt”
“Healthy and tasty”
“Creamy and healthy”
“The best Greek style natural yogurt”
“Creamy soft”
“They have a nice smooth texture”
What buyers complain about
“Rather runny”
“Seems chep at that price”
“Too small”
“Went off 1 day later”
“I found it quite sour without the creaminess I like”
“thought the texture was more thick”
“I dont like the yoghurt to be too thick”
“Not overly sweet”
“the cardboard was soaked”
“making it very difficult to handle”
Common questions
- Is natural yoghurt profitable to sell on Amazon United Kingdom?
- The niche generates £109K/yr across 31 tracked products. 90-day search growth is +6.1%. Flapen's verdict: Skip it (47/100).
- How competitive is the natural yoghurt niche?
- 9 brands and 37 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 93% of demand.
- What do buyers complain about in natural yoghurt?
- Top complaints mined from reviews: Dilute/Watery, Value For Money, Size-Overall. The return rate is 0.0%.
- When does demand for natural yoghurt peak?
- Demand peaks in Jan–Jun; the busiest month runs 5.4× the quietest.
- What does it cost to enter the natural yoghurt niche?
- Listings span £0.90–£3.67; the average listing price is £2.10 (sweet spot $15–$100). The average incumbent carries 553 reviews — the moat a new listing must climb.