Natural Yoghurt
FailPrices span $0.90–$3.67, mostly outside the sweet spot, so Natural Yoghurt is a Fail.
- Flapen Score
- 47 / 100Top 44% of 2,976 Grocery niches · +1 vs the category median of 4647
- Market size
- £109K/yr288K searches / yr
- 90-day growth
- +6.1%search demand this quarter
- Competition
- 44%top-5 click share · 9 brands · 37 sellers
Flapen Score
Natural Yoghurt against its category
The dotted line is the Grocery average. Past it, Natural Yoghurt is stronger. Inside it, weaker.
Market
The Natural Yoghurt market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Natural Yoghurt 288K times last year and spent an estimated £109K. The top 5 brands take 93% of clicks. Demand peaks in Jan–Jun. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 18.0% of those searches ended in a purchase.
Shoppers searched for this 288K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 18.0% of those searches ended in a purchase. Searches in the last 90 days moved +6.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £109K a year.
- Searches, last 12 months
- 288K
- Growth, 90 days vs prior 90
- +6.1%
- Conversion, latest week
- 18.0%
- Market size, estimated
- £109Ka year
- Peak month
- June5.4× the quietest month
- Top search term
- natural yoghurt57K searches a year
02 · Price
A sale here is worth £2.10.
Listings sell for £2.10 on average, from £0.90 to £3.67. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 1,500 to 2,000 of them. At £2.10 that is £3K to £4K a year per listing.
- Average price
- £2.10under the $15 to $100 sweet spot
- Price range
- £0.90–£3.67
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- £3K–£4K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #13 within Fresh & Chilled. It carries 553 reviews at 4.62 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 0%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #13in Fresh & Chilled
- Average rating
- 4.62 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 553per listing
- Listings tracked
- 31
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 80 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 80 months
Products
Top Natural Yoghurt products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Morrisons Fat Free Greek Style Yogurt 500g
- Price
- £1.15
- Rating
- 4.5/5
- Reviews
- 1,966
- Age
- 6y ago

Yeo Valley Organic Natural Yogurt 450g
- Price
- £1.92
- Rating
- 4.6/5
- Reviews
- 193
- Age
- 3y ago

Morrisons Greek Style Yogurt 1kg
- Price
- £2.05
- Rating
- 4.6/5
- Reviews
- 1,183
- Age
- 8y ago

Yeo Valley Organic Natural Yogurt 950g
- Price
- £3.28
- Rating
- 4.9/5
- Reviews
- 187
- Age
- 3y ago

Morrisons The Best Fat Free Authentic Greek Yogurt 500 g
- Price
- £2.39
- Rating
- 4.6/5
- Reviews
- 276
- Age
- 8y ago
Trending
estimated 90-day click momentum
Arla Skyr Natural Icelandic Style Yogurt 450g
- Price
- £1.78
- Rating
- 4.6/5
- Reviews
- 751
- Age
- 10y ago

Lancashire Farm Probiotic Yoghurt 500g
- Price
- £1.17
- Rating
- 4.5/5
- Reviews
- 213
- Age
- 9y ago

Yeo Valley Organic Natural Yogurt 950g
- Price
- £3.28
- Rating
- 4.9/5
- Reviews
- 187
- Age
- 3y ago

Yeo Valley Organic Natural Yogurt 450g
- Price
- £1.92
- Rating
- 4.6/5
- Reviews
- 193
- Age
- 3y ago

Morrisons The Best Fat Free Authentic Greek Yogurt 500 g
- Price
- £2.39
- Rating
- 4.6/5
- Reviews
- 276
- Age
- 8y ago
Newest
by launch date
Morrisons Fat Free Greek Style Yoghurt 1kg
- Price
- £2.22
- Rating
- 4.5/5
- Reviews
- 91
- Age
- 1y ago

Morrisons Greek Natural Yoghurt 4 x 100g
- Price
- £1.56
- Rating
- 4.6/5
- Reviews
- 198
- Age
- 1y ago

Danone Skyr High Protein 0% Fat Natural Yoghurt 800g
- Price
- £3.14
- Rating
- 4.6/5
- Reviews
- 63
- Age
- 1y ago

Onken Natural Set 450g
- Price
- £1.53
- Rating
- 4.7/5
- Reviews
- 234
- Age
- 3y ago

Onken 0% Fat Strawberry 450g
- Price
- £1.76
- Rating
- 4.6/5
- Reviews
- 491
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 44% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 falling
Sellers
37
Est. top-5 brand share
93%
Top 20: 100%
Est. top-5 click share
44%
Top 20: 87%
Open market
5%
- Morrisons40%
- Yeo Valley35%
- ONKEN7%
- Lancashire Farm7%
- Arla Skyr4%
- Danone Light & Free2%
- Open — no brand owns it (3 brands, 5%)
Demand
Natural Yoghurt search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Jun · busiest ÷ quietest = 5.4×
Search terms
Top Natural Yoghurt search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- natural yoghurt57K/yr
- yeo valley yoghurt29K/yr
- fat free greek yoghurt32K/yr
- yeo valley26K/yr
- fat free yoghurt24K/yr
- fat free yogurt13K/yr
- low fat yogurt12K/yr
- fat free greek yogurt9K/yr
- plain yoghurt11K/yr
- low fat greek yoghurt10K/yr
Reviews and returns
What reviews say buyers love and hate about Natural Yoghurt
We read the reviews and the return reasons for every product selling here.
“Rather runny”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Natural Yoghurt questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









