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Natural Yoghurt

Fail

Prices span $0.90–$3.67, mostly outside the sweet spot, so Natural Yoghurt is a Fail.

Flapen Score
47
47 / 100
Top 44% of 2,976 Grocery niches · +1 vs the category median of 46
Market size
£109K/yr288K searches / yr
90-day growth
+6.1%search demand this quarter
Competition
44%top-5 click share · 9 brands · 37 sellers

Flapen Score

Natural Yoghurt against its category

The dotted line is the Grocery average. Past it, Natural Yoghurt is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Natural Yoghurt market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Natural Yoghurt 288K times last year and spent an estimated £109K. The top 5 brands take 93% of clicks. Demand peaks in Jan–Jun. Flapen scores it 47 out of 100, a Fail.

01 · Demand

18.0% of searches ended in a purchase last week.

Shoppers searched for this 288K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 18.0% of those searches ended in a purchase. Searches in the last 90 days moved +6.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £109K a year.

Searches, last 12 months
288K
Growth, 90 days vs prior 90
+6.1%
Conversion, latest week
18.0%
Market size, estimated
£109Ka year
Peak month
June5.4× the quietest month
Top search term
natural yoghurt57K searches a year

02 · Price

A sale here is worth £2.10.

Listings sell for £2.10 on average, from £0.90 to £3.67. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 1,500 to 2,000 of them. At £2.10 that is £3K to £4K a year per listing.

Average price
£2.10under the $15 to $100 sweet spot
Price range
£0.90–£3.67
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
1,500–2,000
Revenue per listing a year
£3K–£4K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #13 within Fresh & Chilled. It carries 553 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#13in Fresh & Chilled
Average rating
4.62 starsAmazon United Kingdom average 4.36 stars
Average reviews
553per listing
Listings tracked
31

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 80 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
80 months

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£11K£16K£22K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

37

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

44%

Top 20: 87%

Open market

5%

  • Morrisons40%
  • Yeo Valley35%
  • ONKEN7%
  • Lancashire Farm7%
  • Arla Skyr4%
  • Danone Light & Free2%
  • Open — no brand owns it (3 brands, 5%)

Demand

Natural Yoghurt search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Jun · busiest ÷ quietest = 5.4×

Search terms

Top Natural Yoghurt search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • natural yoghurt57K/yr
  • yeo valley yoghurt29K/yr
  • fat free greek yoghurt32K/yr
  • yeo valley26K/yr
  • fat free yoghurt24K/yr
  • fat free yogurt13K/yr
  • low fat yogurt12K/yr
  • fat free greek yogurt9K/yr
  • plain yoghurt11K/yr
  • low fat greek yoghurt10K/yr

Reviews and returns

What reviews say buyers love and hate about Natural Yoghurt

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Dilute/Watery15%−0.08

Rather runny

very liquid

its very liquid

Value For Money15%−0.01

Seems chep at that price

a little bit expensive

Not the cheapest

Size-Overall8%−0.05

Too small

Durability8%−0.04

Went off 1 day later

Sour8%−0.04

I found it quite sour without the creaminess I like

Love

Taste-Overall37%+1.63

a creamy taste

Good taste

Great tasting healthy breakfast

Quality-Overall10%+0.77

As good as good quality real Greek yoghurt

Excellent product

Good quality

Value For Money8%−0.01

Great price

reasonably priced

Great value

Flavor8%+0.76

Deliciously creamy

a creamy taste

Great Flavour

Thickness7%+0.43

Lovely thick yoghurt

Great thick, creamy yogurt

Nice and thick

FAQ

Common Natural Yoghurt questions

Answered from the same tracked data.