How competitive is the Natural Yoghurt niche on Amazon United Kingdom?

9 brands and 37 sellers compete in Natural Yoghurt on Amazon United Kingdom. The top 5 Natural Yoghurt products take 44% of clicks and its top 5 brands hold 93% of demand.

What do buyers complain about in Natural Yoghurt?

Natural Yoghurt buyers on Amazon United Kingdom complain most about Dilute/Watery, Value For Money, Size-Overall, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Natural Yoghurt niche?

Natural Yoghurt sells for £2.10 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £0.90–£3.67. The average incumbent carries 553 reviews — the moat a new listing must climb.

Natural Yoghurt

prices mostly outside the sweet spot ($0.90–$3.67) — Natural Yoghurt doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Natural Yoghurt profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Natural Yoghurt is a £109K/yr Amazon United Kingdom market (288K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Jan–Jun. Verdict: Skip it — 47/100.

Natural Yoghurt: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +6.1% over the last 90 days and 18.0% of searches end in a purchase.

£109K

revenue / yr

Units sold / yr80K

Search volume / yr+6.1%288K

Conversion rate18.0%

Avg price£2.10

Who owns the niche?

The top 5 brands hold 93% of demand, so 7% of the market is open.

open market share

Brands · sellers9 · 37

Top-5 product click share44%

Open market7%

Avg brand age80 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 31 products

Top Natural Yoghurt products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Morrisons Fat Free Greek Style Yogurt 500g

Price: £1.15
Rating: 4.5/5
Reviews: 1,966
Age: 6y ago

Yeo Valley Organic Natural Yogurt 450g

Price: £1.92
Rating: 4.6/5
Reviews: 193
Age: 3y ago

Morrisons Greek Style Yogurt 1kg

Price: £2.05
Rating: 4.6/5
Reviews: 1,183
Age: 8y ago

Yeo Valley Organic Natural Yogurt 950g

Price: £3.28
Rating: 4.9/5
Reviews: 187
Age: 3y ago

Morrisons The Best Fat Free Authentic Greek Yogurt 500 g

Price: £2.39
Rating: 4.6/5
Reviews: 276
Age: 8y ago

Newest

by launch date

Morrisons Fat Free Greek Style Yoghurt 1kg

Price: £2.22
Rating: 4.5/5
Reviews: 91
Age: 1y ago

Morrisons Greek Natural Yoghurt 4 x 100g

Price: £1.56
Rating: 4.6/5
Reviews: 198
Age: 1y ago

Danone Skyr High Protein 0% Fat Natural Yoghurt 800g

Price: £3.14
Rating: 4.6/5
Reviews: 63
Age: 1y ago

Onken Natural Set 450g

Price: £1.53
Rating: 4.7/5
Reviews: 234
Age: 3y ago

Onken 0% Fat Strawberry 450g

Price: £1.76
Rating: 4.6/5
Reviews: 491
Age: 3y ago

Competition: brands, sellers & click share

The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

44%

Top 20: 87%

Open market

Morrisons40%
Yeo Valley35%
ONKEN7%
Lancashire Farm7%
Arla Skyr4%
Danone Light & Free2%
Open — no brand owns it (3 brands, 5%)

Natural Yoghurt demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume288KCVR18.0%Products31Brands9Top 5 Brands93%OOS Rate0.0%Rating4.6★Reviews553Avg BSR#13

Peak months: Jan, Jun · busiest ÷ quietest = 5.4×

Top Natural Yoghurt search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

natural yoghurt57K/yr -2.3%23.9% conv.
yeo valley yoghurt29K/yr +128.8%12.5% conv.
fat free greek yoghurt32K/yr +56.1%18.9% conv.
yeo valley26K/yr -32.5%7.7% conv.
fat free yoghurt24K/yr -36.4%8.4% conv.
fat free yogurt13K/yr +21.2%6.9% conv.
low fat yogurt12K/yr -0.3%4.0% conv.
fat free greek yogurt9K/yr +9.2%5.7% conv.
plain yoghurt11K/yr +16.6%18.7% conv.
low fat greek yoghurt10K/yr +13.8%6.3% conv.

What reviews say buyers love and hate about Natural Yoghurt

What buyers mention most, as a share of all reviews.

What buyers love

89% of reviews

Taste-Overall37%

“a creamy taste”

Quality-Overall10%

“As good as good quality real Greek yoghurt”

Value For Money8%

“Great price”

Flavor8%

“Deliciously creamy”

Thickness7%

“Lovely thick yoghurt”

What buyers complain about

75% of reviews

Dilute/Watery15%

“Rather runny”

Value For Money15%

“Seems chep at that price”

Size-Overall8%

“Too small”

Durability8%

“Went off 1 day later”

Sour8%

“I found it quite sour without the creaminess I like”

Common Natural Yoghurt questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Natural Yoghurt 47/100 on Amazon United Kingdom — Skip it. The niche generates £109K/yr across 31 tracked products. Search demand moved +6.1% over the last 90 days.