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Natural Chewing Gum

Fail

Shoppers spend only $59K a year here, so Natural Chewing Gum is a Fail.

Flapen Score
48
48 / 100
Top 40% of 2,976 Grocery niches · +2 vs the category median of 46
Market size
£59K/yr80K searches / yr
90-day growth
-5.7%search demand this quarter
Competition
50%top-5 click share · 9 brands · 42 sellers

Flapen Score

Natural Chewing Gum against its category

The dotted line is the Grocery average. Past it, Natural Chewing Gum is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Natural Chewing Gum market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Natural Chewing Gum 80K times last year and spent an estimated £59K. The top 5 brands take 92% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

6.4% of searches ended in a purchase last week.

Shoppers searched for this 80K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.4% of those searches ended in a purchase. Searches in the last 90 days moved -5.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £59K a year.

Searches, last 12 months
80K
Growth, 90 days vs prior 90
-5.7%
Conversion, latest week
6.4%
Market size, estimated
£59Ka year
Top search term
plastic free chewing gum15K searches a year

02 · Price

A sale here is worth £11.63.

Listings sell for £11.63 on average, from £3.60 to £21.54. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £11.63 that is £1K to £3K a year per listing.

Average price
£11.63under the $15 to $100 sweet spot
Price range
£3.60–£21.54
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.0% of listings are out of stock. The average listing ranks #35 within Confectionery. It carries 3,707 reviews at 4.08 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
5.0%
Average rank
#35in Confectionery
Average rating
4.08 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,707per listing
Listings tracked
25

04 · Newcomers

Amazon counts 1 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months
5
Successful launches
1Amazon's first-year sales bar
Average brand age
63 months

Products

Top Natural Chewing Gum products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£6K£9K£12K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 rising

Sellers

42

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

50%

Top 20: 95%

Open market

4%

  • Milliways43%
  • PUR Gum27%
  • Peppersmith10%
  • ANIANHAO6%
  • georganics5%
  • CHEWSY4%
  • Open — no brand owns it (3 brands, 4%)

Demand

Natural Chewing Gum search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '26DecJanFebMarAprMayJunJul

Peak months: Jan · busiest ÷ quietest = 5.6× · 8 of 12 months tracked

Search terms

Top Natural Chewing Gum search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • plastic free chewing gum15K/yr
  • natural chewing gum14K/yr
  • milliways chewing gum9K/yr
  • plastic free gum6K/yr
  • healthy chewing gum6K/yr
  • natural chewing gum plastic free4K/yr
  • aspartame free chewing gum6K/yr
  • natural gum5K/yr
  • dental chewing gum5K/yr
  • chewing gum for dentures3K/yr

Reviews and returns

What reviews say buyers love and hate about Natural Chewing Gum

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall17%−0.26

Taste doesnt last long

Chemical taste

Not the best tasting

Flavor16%−0.23

flavourless gum

The flavour is pretty weak

I couldn't even decide what flavour it was actually supposed to be

Value For Money9%−0.10

Its expensive

A bit pricey

Waste of money

Durability7%−0.08

Doesnt last

not for long

sadly does last long

Texture/Consistency-Overall6%−0.05

Odd texture

Don't like the texture

Strange texture

Love

Taste-Overall20%−0.26

They taste fresh

Yummy gummies

Good taste

Flavor13%−0.23

Crisp, fresh flavour

Good flavor

Texture and flavour are really good

Ease Of Chewing/Swallowing11%+1.48

Very good for chewing practise

Get chewing

fun to chew just makes me happy

Value For Money6%−0.10

Good value for money

Good value

Reasonable

Quality-Overall5%

I love how it's made with mastic

Good quality

Great product

FAQ

Common Natural Chewing Gum questions

Answered from the same tracked data.