Napkins

Shoppers searched for this 1.4M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 11.7% of those searches ended in a purchase. Searches in the last 90 days moved +14.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £948K a year.

Searches, last 12 months

1.4M

Growth, 90 days vs prior 90

+14.4%

Conversion, latest week

11.7%

Market size, estimated

£948Ka year

Peak month

December1.7× the quietest month

Top search term

napkins565K searches a year

Listings sell for £5.84 on average, from £0.88 to £21.62. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 5,000 to 6,000 of them. At £5.84 that is £29K to £35K a year per listing.

Average price

£5.84under the $15 to $100 sweet spot

Price range

£0.88–£21.62

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

150K–200K

Units per listing a year

5,000–6,000

Revenue per listing a year

£29K–£35K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

75% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #15 within Papers, Wraps & Bags. It carries 1,253 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings

75%

Prime listings

85%

Out of stock, average day

0.3%

Average rank

#15in Papers, Wraps & Bags

Average rating

4.42 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,253per listing

Listings tracked

20

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

38 months