Nannas Secret Paste

Shoppers searched for this 537K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -23.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £109K a year.

Searches, last 12 months

537K

Growth, 90 days vs prior 90

-23.4%

Conversion, latest week

3.5%

Market size, estimated

£109Ka year

Peak month

January5.2× the quietest month

Top search term

nanas secret natural cleaning clay132K searches a year

Listings sell for £5.88 on average, from £0.95 to £12.44. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 1,250 to 1,500 of them. At £5.88 that is £7K to £9K a year per listing.

Average price

£5.88under the $15 to $100 sweet spot

Price range

£0.95–£12.44

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

13K–15K

Units per listing a year

1,250–1,500

Revenue per listing a year

£7K–£9K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #325 within Household Cleaners. It carries 3,244 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings

82%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#325in Household Cleaners

Average rating

4.35 starsAmazon United Kingdom average 4.36 stars

Average reviews

3,244per listing

Listings tracked

11

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

1Amazon's first-year sales bar

Average brand age

56 months