Nannas Secret Paste
prices mostly outside the sweet spot ($0.95–$12.44) — Nannas Secret Paste doesn't clear our bar today.
Flapen Score
Is Nannas Secret Paste profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Nannas Secret Paste is a £109K/yr Amazon United Kingdom market (537K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Jan–Sep–Oct–Dec. Verdict: Skip it — 36/100.
Nannas Secret Paste: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -23.4% over the last 90 days and 3.5% of searches end in a purchase.
£109K
revenue / yr
Who owns the niche?
The top 5 brands hold 80% of demand, so 20% of the market is open.
20%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 11 products
Top Nannas Secret Paste products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Scrub Daddy Power Paste Multi Purpose Cleaner - Oven Cleaner Heavy Duty Cleaning Products for Cooker Air Fryer & Induction Hob Sink Cleaner for Bath & Shower Screen Kit with Scrub Mommy Sponge
- Price
- £7.59
- Rating
- 4.5/5
- Reviews
- 16,569
- Age
- 6y ago
![Topest All-Purpose Cleaning Paste [500 G] | with Degreaser Sponge | Suitable for Kitchen Oven Tiles Bathroom Stainless Steel Stoves Grease and Scale Cleaning](https://m.media-amazon.com/images/I/314C1jO6izL.jpg)
Topest All-Purpose Cleaning Paste [500 G] | with Degreaser Sponge | Suitable for Kitchen Oven Tiles Bathroom Stainless Steel Stoves Grease and Scale Cleaning
- Price
- £8.04
- Rating
- 3.9/5
- Reviews
- 34
- Age
- 10mo ago
Astonish The Original Cleaning Paste Multi-Purpose No Harsh Chemicals Mandarin & Peaches Scent 500g
- Price
- £0.95
- Rating
- 4.5/5
- Reviews
- 695
- Age
- 1y ago
Dr. Beckmann Power Cleaner | Cleans polishes & protects | 550 g
- Price
- £4.39
- Rating
- 4.2/5
- Reviews
- 177
- Age
- 2y ago
Biomex Miracle Cleaning Paste. Kitchen & Bathroom Multi Surface Cleaner (300 gr)
- Price
- £12.44
- Rating
- 4.5/5
- Reviews
- 4,382
- Age
- 5y ago
Trending
90-day click momentum
All Purpose Cleaning Paste 350g with Scrubbing Sponge | Bathroom Kitchen & Outdoor Cleaner | Use on Sinks Ovens Baking Trays BBQs and Grills Hobs Tiles Glass & More (Lemon Fresh)
- Price
- £7.62
- Rating
- 4.0/5
- Reviews
- 1
- Age
- 4mo ago
Eco Cleaning Paste with Sponge Multipurpose Dirt and Grease Remover
- Price
- £10.22
- Rating
- 4.3/5
- Reviews
- 1,474
- Age
- 7y ago
Pink Stuff Miracle Cleaning Paste -850g
- Price
- £1.29
- Rating
- 4.6/5
- Reviews
- 11,554
- Age
- 4y ago
The Pink Stuff Miracle Squeezable Cleaning Paste 300g - Easy to Rinse Multi Purpose Household Cleaner for Kitchen Bathroom Cooktops Tiles Sinks Showers and More
- Price
- £1.89
- Rating
- 4.5/5
- Reviews
- 473
- Age
- 5mo ago
Topest All-Purpose Cleaning Paste [500 G] | with Degreaser Sponge | Suitable for Kitchen Oven Tiles Bathroom Stainless Steel Stoves Grease and Scale Cleaning
- Price
- £8.04
- Rating
- 3.9/5
- Reviews
- 34
- Age
- 10mo ago
Newest
by launch dateAll Purpose Cleaning Paste 350g with Scrubbing Sponge | Bathroom Kitchen & Outdoor Cleaner | Use on Sinks Ovens Baking Trays BBQs and Grills Hobs Tiles Glass & More (Lemon Fresh)
- Price
- £7.62
- Rating
- 4.0/5
- Reviews
- 1
- Age
- 4mo ago
The Pink Stuff Miracle Squeezable Cleaning Paste 300g - Easy to Rinse Multi Purpose Household Cleaner for Kitchen Bathroom Cooktops Tiles Sinks Showers and More
- Price
- £1.89
- Rating
- 4.5/5
- Reviews
- 473
- Age
- 5mo ago
Topest All-Purpose Cleaning Paste [500 G] | with Degreaser Sponge | Suitable for Kitchen Oven Tiles Bathroom Stainless Steel Stoves Grease and Scale Cleaning
- Price
- £8.04
- Rating
- 3.9/5
- Reviews
- 34
- Age
- 10mo ago
Astonish The Original Cleaning Paste Multi-Purpose No Harsh Chemicals Mandarin & Peaches Scent 500g
- Price
- £0.95
- Rating
- 4.5/5
- Reviews
- 695
- Age
- 1y ago
Dr. Beckmann Power Cleaner | Cleans polishes & protects | 550 g
- Price
- £4.39
- Rating
- 4.2/5
- Reviews
- 177
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.
Brands
10 rising
Sellers
72
Top-5 brand share
80%
Top 20: 100%
Top-5 click share
77%
Top 20: 100%
Open market
14%
- Scrub Daddy33%
- Topest22%
- Stardrops9%
- Astonish9%
- Dr. Beckmann7%
- Bio-mex6%
- Open — no brand owns it (4 brands, 14%)
Nannas Secret Paste demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan, Sep, Oct, Dec · busiest ÷ quietest = 5.2×
Top Nannas Secret Paste search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- nanas secret natural cleaning clay132K/yr
- nannas secret paste88K/yr
- nannas secret cleaning paste111K/yr
- nanas secret56K/yr
- nannas secret64K/yr
- cleaning paste9K/yr
- nanas secret cleaner paste4K/yr
- nannas secret cleaning clay7K/yr
- scrub daddy paste3K/yr
- scrub daddy power paste7K/yr
What reviews say buyers love and hate about Nannas Secret Paste
What buyers mention most, as a share of all reviews.
What buyers love
90% of reviews“Makes Cleaning So Much Easier”
“Excellent product”
“Excellent value for money”
“effective cleaner”
“Ease of use”
What buyers complain about
79% of reviews“Waste of money”
“it's not a miracle cleaner”
“Does not work at all”
“not as good as they ads make out thats for sure”
“Sent an open and already used product”
Nannas Secret Paste return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
12%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Nannas Secret Paste questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
