Is nannas secret paste profitable to sell on Amazon United Kingdom?

The niche generates £109K/yr across 11 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -23.4%. Flapen's verdict: Skip it (36/100).

How competitive is the nannas secret paste niche?

10 brands and 72 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 80% of demand.

What do buyers complain about in nannas secret paste?

Top complaints mined from reviews: Value For Money, Ease Of Cleaning, Functionality-Overall. The return rate is 0.1%.

When does demand for nannas secret paste peak?

Demand peaks in Jan–Sep–Oct–Dec; the busiest month runs 5.2× the quietest.

What does it cost to enter the nannas secret paste niche?

Listings span £0.95–£12.44; the average listing price is £5.88 (sweet spot $15–$100). The average incumbent carries 3,244 reviews — the moat a new listing must climb.

nannas secret paste

Skip it

Prices mostly outside the sweet spot ($0.95–$12.44) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Conversion

Okay3.5%

search→purchase rate — share of searches ending in a sale

Brand share

Okay80%

top-5 brand share — brands hold most of the demand

Review moat

Okay3,244.09

avg incumbent reviews — the moat a new listing must climb

Market size

Okay£109K

£109K/yr · 537K searches

Competition

Bad77%

top-5 click share — a locked-up shelf

Avg price

Bad£5.88

avg listing price — sweet spot $15–$100

Growth

Bad-23.4%

90-day search growth — must beat 0% to launch

Price range

Bad£0.95–£12.44

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, nannas secret paste is a £109K/yr Amazon United Kingdom market (537K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Jan–Sep–Oct–Dec. Verdict: Skip it — 36/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

nannas secret paste market data

Units sold / yr: 13K–15K; avg 1,250–1,500/product
Revenue / yr: £74K–£88K; units × avg price
Conversion rate: 3.5%
Avg BSR: #325
Page quality: 0%
Prime: 100%
Sponsored: 82%
Out of stock: 0.0%
Avg brand age: 56 months
Avg seller age: 169 days

Competition & brand share

The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.

Brands

10 rising

Sellers

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

14%

Scrub Daddy33%
Topest22%
Stardrops9%
Astonish9%
Dr. Beckmann7%
Bio-mex6%
Open — no brand owns it (4 brands, 14%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -23.4% search growth over the last 90 days.

Peak months: Jan, Sep, Oct, Dec · busiest ÷ quietest = 5.2×

Open Trend

Top nannas secret paste search terms

nanas secret natural cleaning clay132K/yr -7.0%2.1% conv.
nannas secret paste88K/yr -8.2%1.1% conv.
nannas secret cleaning paste111K/yr -30.5%3.0% conv.
nanas secret56K/yr -13.1%1.9% conv.
nannas secret64K/yr -39.4%2.0% conv.
cleaning paste9K/yr -32.3%8.1% conv.
nanas secret cleaner paste4K/yr -0.8%2.7% conv.
nannas secret cleaning clay7K/yr -12.3%2.1% conv.
scrub daddy paste3K/yr +4.4%8.7% conv.
scrub daddy power paste7K/yr -72.3%9.2% conv.

All search terms

Top nannas secret paste products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 11 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Scrub Daddy Power Paste Multi Purpose Cleaner - Oven Cleaner Heavy Duty Cleaning Products for Cooker Air Fryer & Induction Hob Sink Cleaner for Bath & Shower Screen Kit with Scrub Mommy Sponge

Scrub Daddy£7.594.5★16,569 rev

Topest All-Purpose Cleaning Paste [500 G] | with Degreaser Sponge | Suitable for Kitchen Oven Tiles Bathroom Stainless Steel Stoves Grease and Scale Cleaning

Topest£8.043.9★34 rev

Astonish The Original Cleaning Paste Multi-Purpose No Harsh Chemicals Mandarin & Peaches Scent 500g

Astonish£0.954.5★695 rev

Dr. Beckmann Power Cleaner | Cleans polishes & protects | 550 g

Dr. Beckmann£4.394.2★177 rev

Biomex Miracle Cleaning Paste. Kitchen & Bathroom Multi Surface Cleaner (300 gr)

Bio-mex£12.444.5★4,382 rev

Newest

by launch date

All Purpose Cleaning Paste 350g with Scrubbing Sponge | Bathroom Kitchen & Outdoor Cleaner | Use on Sinks Ovens Baking Trays BBQs and Grills Hobs Tiles Glass & More (Lemon Fresh)

Avatopia£7.621 rev

4mo ago

The Pink Stuff Miracle Squeezable Cleaning Paste 300g - Easy to Rinse Multi Purpose Household Cleaner for Kitchen Bathroom Cooktops Tiles Sinks Showers and More

Stardrops£1.89473 rev

5mo ago

Topest All-Purpose Cleaning Paste [500 G] | with Degreaser Sponge | Suitable for Kitchen Oven Tiles Bathroom Stainless Steel Stoves Grease and Scale Cleaning

Topest£8.0434 rev

10mo ago

Astonish The Original Cleaning Paste Multi-Purpose No Harsh Chemicals Mandarin & Peaches Scent 500g

Astonish£0.95695 rev

1y ago

Dr. Beckmann Power Cleaner | Cleans polishes & protects | 550 g

Dr. Beckmann£4.39177 rev

2y ago

What buyers say about nannas secret paste

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Cleaning37%

“Makes Cleaning So Much Easier”

Quality-Overall12%

“Excellent product”

Value For Money10%

“Excellent value for money”

Efficiency7%

“effective cleaner”

Ease Of Use5%

“Ease of use”

De-Grease4%

“Tackles grease and dirt easily”

Advertised Vs Actual Product4%

“Excellent, as described on item”

Color3%

“The Amazing Pink Stuff”

Smell3%

“I appreciate the delicate smell”

Brightness/Shine/Glow3%

“Makes everything come up sparkling”

What buyers complain about

Value For Money29%

“Waste of money”

Ease Of Cleaning13%

“it's not a miracle cleaner”

Functionality-Overall10%

“Does not work at all”

Quality-Overall8%

“not as good as they ads make out thats for sure”

Product Condition6%

“Sent an open and already used product”

Color3%

“This pink stuff certainly gets lots of hype”

Thickness3%

“not the thick ones”

Advertised Vs Actual Product3%

“not as good as they ads make out thats for sure”

Adhesion/Stickiness3%

“Doesn't remove sticky stuff”

Residue3%

“It also leaves a residue that's difficult to remove”

Top return reasons

Functionality-Overall26%

Moist/Dry14%

Advertised Vs Actual Product12%

Stain Resistance10%

Leak-Proof10%

Smell7%

Language Issues5%

Oral Hygiene5%

Value For Money5%

Instructions/User Manual/Troubleshooting2%

Common questions

Is nannas secret paste profitable to sell on Amazon United Kingdom?: The niche generates £109K/yr across 11 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -23.4%. Flapen's verdict: Skip it (36/100).
How competitive is the nannas secret paste niche?: 10 brands and 72 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 80% of demand.
What do buyers complain about in nannas secret paste?: Top complaints mined from reviews: Value For Money, Ease Of Cleaning, Functionality-Overall. The return rate is 0.1%.
When does demand for nannas secret paste peak?: Demand peaks in Jan–Sep–Oct–Dec; the busiest month runs 5.2× the quietest.
What does it cost to enter the nannas secret paste niche?: Listings span £0.95–£12.44; the average listing price is £5.88 (sweet spot $15–$100). The average incumbent carries 3,244 reviews — the moat a new listing must climb.