Nannas Secret Paste
FailPrices span $0.95–$12.44, mostly outside the sweet spot, so Nannas Secret Paste is a Fail.
- Flapen Score
- 36 / 100Ranks 2,659 of 2,976 Grocery niches · −10 vs the category median of 4636
- Market size
- £109K/yr537K searches / yr
- 90-day growth
- -23.4%search demand this quarter
- Competition
- 77%top-5 click share · 10 brands · 72 sellers
Flapen Score
Nannas Secret Paste against its category
The dotted line is the Grocery average. Past it, Nannas Secret Paste is stronger. Inside it, weaker.
Market
The Nannas Secret Paste market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Nannas Secret Paste 537K times last year and spent an estimated £109K. The top 5 brands take 80% of clicks. Demand peaks in Jan–Sep–Oct–Dec. Flapen scores it 36 out of 100, a Fail.
01 · Demand
3.5% of searches ended in a purchase last week.
Shoppers searched for this 537K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -23.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £109K a year.
- Searches, last 12 months
- 537K
- Growth, 90 days vs prior 90
- -23.4%
- Conversion, latest week
- 3.5%
- Market size, estimated
- £109Ka year
- Peak month
- January5.2× the quietest month
- Top search term
- nanas secret natural cleaning clay132K searches a year
02 · Price
A sale here is worth £5.88.
Listings sell for £5.88 on average, from £0.95 to £12.44. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 1,250 to 1,500 of them. At £5.88 that is £7K to £9K a year per listing.
- Average price
- £5.88under the $15 to $100 sweet spot
- Price range
- £0.95–£12.44
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- £7K–£9K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #325 within Household Cleaners. It carries 3,244 reviews at 4.35 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 82%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #325in Household Cleaners
- Average rating
- 4.35 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,244per listing
- Listings tracked
- 11
04 · Newcomers
Amazon counts 1 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 56 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 56 months
Products
Top Nannas Secret Paste products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Scrub Daddy Power Paste Multi Purpose Cleaner - Oven Cleaner Heavy Duty Cleaning Products for Cooker Air Fryer & Induction Hob Sink Cleaner for Bath & Shower Screen Kit with Scrub Mommy Sponge
- Price
- £7.59
- Rating
- 4.5/5
- Reviews
- 16,569
- Age
- 6y ago
![Topest All-Purpose Cleaning Paste [500 G] | with Degreaser Sponge | Suitable for Kitchen Oven Tiles Bathroom Stainless Steel Stoves Grease and Scale Cleaning](https://m.media-amazon.com/images/I/314C1jO6izL.jpg)
Topest All-Purpose Cleaning Paste [500 G] | with Degreaser Sponge | Suitable for Kitchen Oven Tiles Bathroom Stainless Steel Stoves Grease and Scale Cleaning
- Price
- £8.04
- Rating
- 3.9/5
- Reviews
- 34
- Age
- 10mo ago
Astonish The Original Cleaning Paste Multi-Purpose No Harsh Chemicals Mandarin & Peaches Scent 500g
- Price
- £0.95
- Rating
- 4.5/5
- Reviews
- 695
- Age
- 1y ago
Dr. Beckmann Power Cleaner | Cleans polishes & protects | 550 g
- Price
- £4.39
- Rating
- 4.2/5
- Reviews
- 177
- Age
- 2y ago
Biomex Miracle Cleaning Paste. Kitchen & Bathroom Multi Surface Cleaner (300 gr)
- Price
- £12.44
- Rating
- 4.5/5
- Reviews
- 4,382
- Age
- 5y ago
Trending
90-day click momentum
All Purpose Cleaning Paste 350g with Scrubbing Sponge | Bathroom Kitchen & Outdoor Cleaner | Use on Sinks Ovens Baking Trays BBQs and Grills Hobs Tiles Glass & More (Lemon Fresh)
- Price
- £7.62
- Rating
- 4.0/5
- Reviews
- 1
- Age
- 4mo ago
Eco Cleaning Paste with Sponge Multipurpose Dirt and Grease Remover
- Price
- £10.22
- Rating
- 4.3/5
- Reviews
- 1,474
- Age
- 7y ago
Pink Stuff Miracle Cleaning Paste -850g
- Price
- £1.29
- Rating
- 4.6/5
- Reviews
- 11,554
- Age
- 4y ago
The Pink Stuff Miracle Squeezable Cleaning Paste 300g - Easy to Rinse Multi Purpose Household Cleaner for Kitchen Bathroom Cooktops Tiles Sinks Showers and More
- Price
- £1.89
- Rating
- 4.5/5
- Reviews
- 473
- Age
- 5mo ago
Topest All-Purpose Cleaning Paste [500 G] | with Degreaser Sponge | Suitable for Kitchen Oven Tiles Bathroom Stainless Steel Stoves Grease and Scale Cleaning
- Price
- £8.04
- Rating
- 3.9/5
- Reviews
- 34
- Age
- 10mo ago
Newest
by launch dateAll Purpose Cleaning Paste 350g with Scrubbing Sponge | Bathroom Kitchen & Outdoor Cleaner | Use on Sinks Ovens Baking Trays BBQs and Grills Hobs Tiles Glass & More (Lemon Fresh)
- Price
- £7.62
- Rating
- 4.0/5
- Reviews
- 1
- Age
- 4mo ago
The Pink Stuff Miracle Squeezable Cleaning Paste 300g - Easy to Rinse Multi Purpose Household Cleaner for Kitchen Bathroom Cooktops Tiles Sinks Showers and More
- Price
- £1.89
- Rating
- 4.5/5
- Reviews
- 473
- Age
- 5mo ago
Topest All-Purpose Cleaning Paste [500 G] | with Degreaser Sponge | Suitable for Kitchen Oven Tiles Bathroom Stainless Steel Stoves Grease and Scale Cleaning
- Price
- £8.04
- Rating
- 3.9/5
- Reviews
- 34
- Age
- 10mo ago
Astonish The Original Cleaning Paste Multi-Purpose No Harsh Chemicals Mandarin & Peaches Scent 500g
- Price
- £0.95
- Rating
- 4.5/5
- Reviews
- 695
- Age
- 1y ago
Dr. Beckmann Power Cleaner | Cleans polishes & protects | 550 g
- Price
- £4.39
- Rating
- 4.2/5
- Reviews
- 177
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.
Brands
10 rising
Sellers
72
Top-5 brand share
80%
Top 20: 100%
Top-5 click share
77%
Top 20: 100%
Open market
14%
- Scrub Daddy33%
- Topest22%
- Stardrops9%
- Astonish9%
- Dr. Beckmann7%
- Bio-mex6%
- Open — no brand owns it (4 brands, 14%)
Demand
Nannas Secret Paste search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Sep, Oct, Dec · busiest ÷ quietest = 5.2×
Search terms
Top Nannas Secret Paste search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- nanas secret natural cleaning clay132K/yr
- nannas secret paste88K/yr
- nannas secret cleaning paste111K/yr
- nanas secret56K/yr
- nannas secret64K/yr
- cleaning paste9K/yr
- nanas secret cleaner paste4K/yr
- nannas secret cleaning clay7K/yr
- scrub daddy paste3K/yr
- scrub daddy power paste7K/yr
Reviews and returns
What reviews say buyers love and hate about Nannas Secret Paste
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Waste of money
Not as good as expected for the price
Little pricey on line
it's not a miracle cleaner
on the bottom of frying pans that were impossible to get clean
It does require a lot of scrubbing though
Does not work at all
Didn't work as well on my oven door as expected
This didnt do anything
not as good as they ads make out thats for sure
Not as good as other similar products
Sent an open and already used product
already used product
Love
Makes Cleaning So Much Easier
Cleans stuff so well
effective cleaner
Excellent product
Overall, it is a reliable product and good value for money
Great product, multifunctional at a fantastic price
Excellent value for money
Great price
Good value for money
effective cleaner
This cleaning paste works brilliantly on multiple surfaces
Works well
Ease of use
The paste is easy to apply
I will make sure I always have some in my cupboard now as I just love it so easy to use
Return
0.1% Return rate 12% Fixable by listing
Does not work at all
Didn't work as well on my oven door as expected
This didnt do anything
not as good as they ads make out thats for sure
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Nannas Secret Paste questions
Answered from the same tracked data.