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Nandos Gift Set

Fail

Shoppers spend only $18K a year here, so Nandos Gift Set is a Fail.

Flapen Score
43
43 / 100
Ranks 1,873 of 2,976 Grocery niches · −3 vs the category median of 46
Market size
£18K/yr44K searches / yr
90-day growth
-0.6%search demand this quarter
Competition
44%top-5 click share · 9 brands · 116 sellers

Flapen Score

Nandos Gift Set against its category

The dotted line is the Grocery average. Past it, Nandos Gift Set is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Nandos Gift Set market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Nandos Gift Set 44K times last year and spent an estimated £18K. The top 5 brands take 95% of clicks. Demand peaks in Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

5.0% of searches ended in a purchase last week.

Shoppers searched for this 44K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.0% of those searches ended in a purchase. Searches in the last 90 days moved -0.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £18K a year.

Searches, last 12 months
44K
Growth, 90 days vs prior 90
-0.6%
Conversion, latest week
5.0%
Market size, estimated
£18Ka year
Peak month
December8.4× the quietest month
Top search term
nandos peri peri sauce6K searches a year

02 · Price

A sale here is worth £8.14.

Listings sell for £8.14 on average, from £1.84 to £20.51. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £8.14 that is £0 to £814 a year per listing.

Average price
£8.14under the $15 to $100 sweet spot
Price range
£1.84–£20.51
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£814
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

34% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 5.7% of listings are out of stock. The average listing ranks #304 within Condiments & Sauces. It carries 235 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
34%
Prime listings
81%
Out of stock, average day
5.7%
Average rank
#304in Condiments & Sauces
Average rating
4.49 starsAmazon United Kingdom average 4.36 stars
Average reviews
235per listing
Listings tracked
32

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 71 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
71 months

Products

Top Nandos Gift Set products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

£0£727£1K£2K£3K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

9 falling

Sellers

116

Top-5 brand share

95%

Top 20: 99%

Top-5 click share

44%

Top 20: 89%

Open market

3%

  • Nando's65%
  • NANDO'S PERI-PERI21%
  • Macarico5%
  • Chefs Larder3%
  • MONRIKON2%
  • Chef's Menu2%
  • Open — no brand owns it (3 brands, 3%)

Demand

Nandos Gift Set search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '25Holiday '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 8.4×

Search terms

Top Nandos Gift Set search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • nandos peri peri sauce6K/yr
  • nandos sauces6K/yr
  • piri piri sauce5K/yr
  • nandos hot sauce4K/yr
  • nandos gift set12K/yr
  • nandos gifts4K/yr
  • nandos gift sets3K/yr
  • nandos sauce gift set4K/yr

Reviews and returns

What reviews say buyers love and hate about Nandos Gift Set

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall25%+0.38

I thought it was the bigger one

Value For Money19%+0.33

Can be expensive

A bit expensive versus supermarket prices but

Texture/Consistency-Overall13%+0.22

Has a slight tangyness

Spiciness6%−0.17

In terms of spice - there isnt any

Love

Taste-Overall38%−0.14

Good taste

Amazing sauce

Nice tasty sauce with a little kick

Spiciness17%−0.17

Love this hot sauce

Nice and spicy

Versatile sauce which has just the right amount of spice

Flavor14%+2.06

Great peri sauce

Great flavour & heat

Flavourful sauce

Value For Money13%+0.33

Happy with the price we paid

Very good for money

Good value for money

Quality-Overall7%+0.90

Great selection

Great flavours and quality

Good quality and I get asked for them every year for him

FAQ

Common Nandos Gift Set questions

Answered from the same tracked data.