Nan
MaybeReturns run at only 0.3% of orders. But demand is soft, at -25.1% this quarter, so Nan is a Maybe.
- Flapen Score
- 56 / 100Top 12% of 2,976 Grocery niches · +10 vs the category median of 4656
- Market size
- £303K/yr852K searches / yr
- 90-day growth
- -25.1%search demand this quarter
- Competition
- 31%top-5 click share · 41 brands · 71 sellers
Flapen Score
Nan against its category
The dotted line is the Grocery average. Past it, Nan is stronger. Inside it, weaker.
Market
The Nan market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Nan 852K times last year and spent an estimated £303K. The top 5 brands take 41% of clicks. Demand peaks in Nov–Dec. Flapen scores it 56 out of 100, a Maybe.
01 · Demand
3.2% of searches ended in a purchase last week.
Shoppers searched for this 852K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.2% of those searches ended in a purchase. Searches in the last 90 days moved -25.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £303K a year.
- Searches, last 12 months
- 852K
- Growth, 90 days vs prior 90
- -25.1%
- Conversion, latest week
- 3.2%
- Market size, estimated
- £303Ka year
- Peak month
- December9.7× the quietest month
- Top search term
- nan131K searches a year
02 · Price
A sale here is worth £10.98.
Listings sell for £10.98 on average, from £1.91 to £24.07. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At £10.98 that is £3K to £5K a year per listing.
- Average price
- £10.98under the $15 to $100 sweet spot
- Price range
- £1.91–£24.07
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £3K–£5K
- Returns
- 0.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
92% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 12.9% of listings are out of stock. The average listing ranks #329 within Chocolate Candy. It carries 249 reviews at 4.65 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 92%
- Prime listings
- 96%
- Out of stock, average day
- 12.9%
- Average rank
- #329in Chocolate Candy
- Average rating
- 4.65 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 249per listing
- Listings tracked
- 53
04 · Newcomers
Amazon counts 1 of last year's 20 launches as successful.
20 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 20
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 30 months
Products
Top Nan products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Nan Gifts Bundle With Biscuit Selection Including Border Biscuits Shortbread Custard Creams Digestive Biscuits Chocolate Creams and More - Presents for Nan Birthday Gifts Mothers Day Christmas
- Price
- £14.03
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 3mo ago

QMVMV Handmade Sunflower Crochet Nan Gifts from Grandson Granddaughter - Birthday Christmas Thanksgiving for Nan
- Price
- £8.71
- Rating
- 4.9/5
- Reviews
- 10
- Age
- 8mo ago

Eletorot Garden Ornaments Outdoor Birthday Gifts for Women Mum Nan Grandma
- Price
- £13.37
- Rating
- 4.6/5
- Reviews
- 798
- Age
- 3y ago

Eletorot Birthday Gifts for Women Her on Christmas Valentines Mothers Day
- Price
- £8.78
- Rating
- 4.6/5
- Reviews
- 812
- Age
- 2y ago

Leebbsin Gifts for Nan Nans Wind Chime Best Gift for Nan Birthday Gift Idea from Grandkids Best Gifts Ideas for Christmas Mothers Day
- Price
- £12.90
- Rating
- 4.8/5
- Reviews
- 127
- Age
- 1y ago
Trending
90-day click momentum
Nan Gifts Bundle With Biscuit Selection Including Border Biscuits Shortbread Custard Creams Digestive Biscuits Chocolate Creams and More - Presents for Nan Birthday Gifts Mothers Day Christmas
- Price
- £14.03
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 3mo ago

Birthday Gifts for Nanny Acrylic Crystal Suncatcher Nan Presents Ornament
- Price
- £6.76
- Rating
- 4.5/5
- Reviews
- 12
- Age
- 8mo ago

IDELTIME Nan Gifts Blanket Birthday Gifts for Nan Presents for Nanny
- Price
- £16.90
- Rating
- 4.7/5
- Reviews
- 4
- Age
- 6mo ago

Me To You Tatty Teddy Lovely Nan 10cm Plush Bear With Satin Banner - Official Collection
- Price
- £6.83
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 1y ago

Me To You Tatty Teddy Luxury Ceramic Mug for Nan Ideal Boxed Gift for Mothers Day or Nans Birthday - Official Signature Collection
- Price
- £7.60
- Rating
- 5.0/5
- Reviews
- 7
- Age
- 1y ago
Newest
by launch date
Nan Gifts Bundle With Biscuit Selection Including Border Biscuits Shortbread Custard Creams Digestive Biscuits Chocolate Creams and More - Presents for Nan Birthday Gifts Mothers Day Christmas
- Price
- £14.03
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 3mo ago

IDELTIME Nan Gifts Blanket Birthday Gifts for Nan Presents for Nanny
- Price
- £16.90
- Rating
- 4.7/5
- Reviews
- 4
- Age
- 6mo ago

Birthday Gifts for Nan Crystal Suncatcher Nan Gifts Ideal Mother GiftsPresents for Nan on Mothers Day Valentines Christmas
- Price
- £9.77
- Rating
- 4.4/5
- Reviews
- 141
- Age
- 7mo ago

Birthday Gifts for Nanny Acrylic Crystal Suncatcher Nan Presents Ornament
- Price
- £6.76
- Rating
- 4.5/5
- Reviews
- 12
- Age
- 8mo ago

QMVMV Handmade Sunflower Crochet Nan Gifts from Grandson Granddaughter - Birthday Christmas Thanksgiving for Nan
- Price
- £8.71
- Rating
- 4.9/5
- Reviews
- 10
- Age
- 8mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 31% of clicks. An open shelf where new products get seen.
Brands
41 falling
Sellers
71
Top-5 brand share
41%
Top 20: 83%
Top-5 click share
31%
Top 20: 71%
Open market
55%
- QMVMV13%
- Eletorot10%
- Windmill Gifts9%
- Giftasy5%
- Me To You4%
- Leebbsin4%
Demand
Nan search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 9.7×
Search terms
Top Nan search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- nan131K/yr
- nan birthday gifts66K/yr
- nan gifts199K/yr
- gifts for nan173K/yr
- nan gifts for birthday24K/yr
- nan gift51K/yr
- birthday gifts for nan24K/yr
- gift for nan34K/yr
- presents for nan33K/yr
- nan presents for birthday9K/yr
Reviews and returns
What reviews say buyers love and hate about Nan
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Very small
The stings were too short on some of them
They are HUGE
Cheap and nasty
Absolute rubbish
Poor quality
looks much more expensive than it is
Not worth the money
It is a little overpriced
after a month rubbish
But by week 2 they had 2 tears along the edges on each slipper
Also it did not fit the description as it described on the box
The hair on the older character isn't as detaild as in the product images which is a shame
Love
Cute gift
Nice gift presented well
Awesome gift
So comfy
Nice comfy slippers
Comfy slippers
It's well made
The bracelet is well made
Excellent product
Good value for money
Brilliant price
Great value
Perfect fit
Nice slippers, true to size
the 5/6 fits perfectly
Return
0.3% Return rate 51% Fixable by listing
Very small
The stings were too short on some of them
They are HUGE
Cheap and nasty
Absolute rubbish
Poor quality
literally within days they now fall off of my feet
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Nan questions
Answered from the same tracked data.









