Nan
Nan shows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Is Nan profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Nan is a £303K/yr Amazon United Kingdom market (852K searches/yr). The top 5 brands hold 41% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 56/100.
Nan: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -25.1% over the last 90 days and 3.2% of searches end in a purchase.
£303K
revenue / yr
Who owns the niche?
The top 5 brands hold 41% of demand, so 59% of the market is open.
59%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.
0/100
page quality · 53 products
Top Nan products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Nan Gifts Bundle With Biscuit Selection Including Border Biscuits Shortbread Custard Creams Digestive Biscuits Chocolate Creams and More - Presents for Nan Birthday Gifts Mothers Day Christmas
- Price
- £14.03
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 3mo ago
QMVMV Handmade Sunflower Crochet Nan Gifts from Grandson Granddaughter - Birthday Christmas Thanksgiving for Nan
- Price
- £8.71
- Rating
- 4.9/5
- Reviews
- 10
- Age
- 8mo ago
Eletorot Garden Ornaments Outdoor Birthday Gifts for Women Mum Nan Grandma
- Price
- £13.37
- Rating
- 4.6/5
- Reviews
- 798
- Age
- 3y ago
Eletorot Birthday Gifts for Women Her on Christmas Valentines Mothers Day
- Price
- £8.78
- Rating
- 4.6/5
- Reviews
- 812
- Age
- 2y ago
Leebbsin Gifts for Nan Nans Wind Chime Best Gift for Nan Birthday Gift Idea from Grandkids Best Gifts Ideas for Christmas Mothers Day
- Price
- £12.90
- Rating
- 4.8/5
- Reviews
- 127
- Age
- 1y ago
Trending
90-day click momentumNan Gifts Bundle With Biscuit Selection Including Border Biscuits Shortbread Custard Creams Digestive Biscuits Chocolate Creams and More - Presents for Nan Birthday Gifts Mothers Day Christmas
- Price
- £14.03
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 3mo ago
Birthday Gifts for Nanny Acrylic Crystal Suncatcher Nan Presents Ornament
- Price
- £6.76
- Rating
- 4.5/5
- Reviews
- 12
- Age
- 8mo ago
IDELTIME Nan Gifts Blanket Birthday Gifts for Nan Presents for Nanny
- Price
- £16.90
- Rating
- 4.7/5
- Reviews
- 4
- Age
- 6mo ago
Me To You Tatty Teddy Lovely Nan 10cm Plush Bear With Satin Banner - Official Collection
- Price
- £6.83
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 1y ago
Me To You Tatty Teddy Luxury Ceramic Mug for Nan Ideal Boxed Gift for Mothers Day or Nans Birthday - Official Signature Collection
- Price
- £7.60
- Rating
- 5.0/5
- Reviews
- 7
- Age
- 1y ago
Newest
by launch dateNan Gifts Bundle With Biscuit Selection Including Border Biscuits Shortbread Custard Creams Digestive Biscuits Chocolate Creams and More - Presents for Nan Birthday Gifts Mothers Day Christmas
- Price
- £14.03
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 3mo ago
IDELTIME Nan Gifts Blanket Birthday Gifts for Nan Presents for Nanny
- Price
- £16.90
- Rating
- 4.7/5
- Reviews
- 4
- Age
- 6mo ago
Birthday Gifts for Nan Crystal Suncatcher Nan Gifts Ideal Mother GiftsPresents for Nan on Mothers Day Valentines Christmas
- Price
- £9.77
- Rating
- 4.4/5
- Reviews
- 141
- Age
- 7mo ago
Birthday Gifts for Nanny Acrylic Crystal Suncatcher Nan Presents Ornament
- Price
- £6.76
- Rating
- 4.5/5
- Reviews
- 12
- Age
- 8mo ago
QMVMV Handmade Sunflower Crochet Nan Gifts from Grandson Granddaughter - Birthday Christmas Thanksgiving for Nan
- Price
- £8.71
- Rating
- 4.9/5
- Reviews
- 10
- Age
- 8mo ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.
Brands
41 falling
Sellers
71
Top-5 brand share
41%
Top 20: 83%
Top-5 click share
31%
Top 20: 71%
Open market
55%
- QMVMV13%
- Eletorot10%
- Windmill Gifts9%
- Giftasy5%
- Me To You4%
- Leebbsin4%
Nan demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 9.7×
Top Nan search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- nan131K/yr
- nan birthday gifts66K/yr
- nan gifts199K/yr
- gifts for nan173K/yr
- nan gifts for birthday24K/yr
- nan gift51K/yr
- birthday gifts for nan24K/yr
- gift for nan34K/yr
- presents for nan33K/yr
- nan presents for birthday9K/yr
What reviews say buyers love and hate about Nan
What buyers mention most, as a share of all reviews.
What buyers love
82% of reviews“Cute gift”
“So comfy”
“It's well made”
“Good value for money”
“Perfect fit”
What buyers complain about
65% of reviews“Very small”
“Cheap and nasty”
“looks much more expensive than it is”
“after a month rubbish”
“Also it did not fit the description as it described on the box”
Nan return rate & reasons
Why buyers send it back, as a share of all return requests.
0.3%
Return rate
51%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Nan questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
