nan
Worth a lookShows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Brand share
Great41%top-5 brand share — no brand owns this niche
Review moat
Great248.85avg incumbent reviews — the moat a new listing must climb
Competition
Great31%top-5 click share — an open shelf
Market size
Good£303K£303K/yr · 852K searches
Avg price
Okay£10.98avg listing price — sweet spot $15–$100
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Price range
Okay£1.91–£24.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-25.1%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, nan is a £303K/yr Amazon United Kingdom market (852K searches/yr). The top 5 brands hold 41% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 56/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
nan market data
- Units sold / yr
- 20K–25K
- avg 250–500/product
- Revenue / yr
- £220K–£275K
- units × avg price
- Conversion rate
- 3.2%
- Avg BSR
- #329
- Page quality
- 0%
- Prime
- 96%
- Sponsored
- 92%
- Out of stock
- 12.9%
- Avg brand age
- 30 months
- Avg seller age
- 180 days
Competition & brand share
Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.Brands
41 falling
Sellers
71
Top-5 brand share
41%
Top 20: 83%
Top-5 click share
31%
Top 20: 71%
Open market
55%
- QMVMV13%
- Eletorot10%
- Windmill Gifts9%
- Giftasy5%
- Me To You4%
- Leebbsin4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -25.1% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 9.7×
Top nan search terms
- nan131K/yr
- nan birthday gifts66K/yr
- nan gifts199K/yr
- gifts for nan173K/yr
- nan gifts for birthday24K/yr
- nan gift51K/yr
- birthday gifts for nan24K/yr
- gift for nan34K/yr
- presents for nan33K/yr
- nan presents for birthday9K/yr
Top nan products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Nan Gifts Bundle With Biscuit Selection Including Border Biscuits Shortbread Custard Creams Digestive Biscuits Chocolate Creams and More - Presents for Nan Birthday Gifts Mothers Day Christmas
Windmill Gifts£14.035.0★1 rev
QMVMV Handmade Sunflower Crochet Nan Gifts from Grandson Granddaughter - Birthday Christmas Thanksgiving for Nan
QMVMV£8.714.9★10 rev
Eletorot Garden Ornaments Outdoor Birthday Gifts for Women Mum Nan Grandma
Eletorot£13.374.6★798 rev
Eletorot Birthday Gifts for Women Her on Christmas Valentines Mothers Day
Eletorot£8.784.6★812 rev
Leebbsin Gifts for Nan Nans Wind Chime Best Gift for Nan Birthday Gift Idea from Grandkids Best Gifts Ideas for Christmas Mothers Day
Leebbsin£12.904.8★127 rev
Newest
by launch dateNan Gifts Bundle With Biscuit Selection Including Border Biscuits Shortbread Custard Creams Digestive Biscuits Chocolate Creams and More - Presents for Nan Birthday Gifts Mothers Day Christmas
Windmill Gifts£14.031 rev
IDELTIME Nan Gifts Blanket Birthday Gifts for Nan Presents for Nanny
IDELTIME£16.904 rev
Birthday Gifts for Nan Crystal Suncatcher Nan Gifts Ideal Mother GiftsPresents for Nan on Mothers Day Valentines Christmas
OINETRK£9.77141 rev
Birthday Gifts for Nanny Acrylic Crystal Suncatcher Nan Presents Ornament
Yootiko£6.7612 rev
QMVMV Handmade Sunflower Crochet Nan Gifts from Grandson Granddaughter - Birthday Christmas Thanksgiving for Nan
QMVMV£8.7110 rev
Trending
90-day click momentumNan Gifts Bundle With Biscuit Selection Including Border Biscuits Shortbread Custard Creams Digestive Biscuits Chocolate Creams and More - Presents for Nan Birthday Gifts Mothers Day Christmas
Windmill Gifts£14.035.0★
Birthday Gifts for Nanny Acrylic Crystal Suncatcher Nan Presents Ornament
Yootiko£6.764.5★
IDELTIME Nan Gifts Blanket Birthday Gifts for Nan Presents for Nanny
IDELTIME£16.904.7★
Me To You Tatty Teddy Lovely Nan 10cm Plush Bear With Satin Banner - Official Collection
Me To You£6.835.0★
Me To You Tatty Teddy Luxury Ceramic Mug for Nan Ideal Boxed Gift for Mothers Day or Nans Birthday - Official Signature Collection
Me To You£7.605.0★
What buyers say about nan
What buyers praise and complain about, mined from review topics.What buyers love
“Cute gift”
“So comfy”
“It's well made”
“Good value for money”
“Perfect fit”
“As advertised, very warm and comfy”
“Well lit”
“Lovely colours”
“Its fluffy”
“As advertised”
What buyers complain about
“Very small”
“Cheap and nasty”
“looks much more expensive than it is”
“after a month rubbish”
“Also it did not fit the description as it described on the box”
“Battery capacity could be better”
“A gift so didnt get a good look”
“the writing is not as visible as it appears on the advert”
“Quite wide”
“literally within days they now fall off of my feet”
Top return reasons
Common questions
- Is nan profitable to sell on Amazon United Kingdom?
- The niche generates £303K/yr across 53 tracked products. 1 of 20 products launched in the last 360 days are still selling. 90-day search growth is -25.1%. Flapen's verdict: Worth a look (56/100).
- How competitive is the nan niche?
- 41 brands and 71 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 41% of demand.
- What do buyers complain about in nan?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Value For Money. The return rate is 0.3%.
- When does demand for nan peak?
- Demand peaks in Nov–Dec; the busiest month runs 9.7× the quietest.
- What does it cost to enter the nan niche?
- Listings span £1.91–£24.07; the average listing price is £10.98 (sweet spot $15–$100). The average incumbent carries 249 reviews — the moat a new listing must climb.