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Nan

Maybe

An estimated 0.3% of orders come back. But demand is soft, at -25.1% this quarter, so Nan is a Maybe.

Flapen Score
56
56 / 100
Top 12% of 2,976 Grocery niches · +10 vs the category median of 46
Market size
£303K/yr852K searches / yr
90-day growth
-25.1%search demand this quarter
Competition
31%top-5 click share · 41 brands · 71 sellers

Flapen Score

Nan against its category

The dotted line is the Grocery average. Past it, Nan is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Nan market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Nan 852K times last year and spent an estimated £303K. The top 5 brands take 41% of clicks. Demand peaks in Nov–Dec. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

An estimated 3.2% of those searches ended in a purchase.

Shoppers searched for this 852K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.2% of those searches ended in a purchase. Searches in the last 90 days moved -25.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £303K a year.

Searches, last 12 months
852K
Growth, 90 days vs prior 90
-25.1%
Conversion, latest week
3.2%
Market size, estimated
£303Ka year
Peak month
December9.7× the quietest month
Top search term
nan131K searches a year

02 · Price

A sale here is worth £10.98.

Listings sell for £10.98 on average, from £1.91 to £24.07. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At £10.98 that is £3K to £5K a year per listing.

Average price
£10.98under the $15 to $100 sweet spot
Price range
£1.91–£24.07
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
250–500
Revenue per listing a year
£3K–£5K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 12.9% of listings are out of stock. The average listing ranks #329 within Chocolate Candy. It carries 249 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
96%
Out of stock, average day
12.9%
Average rank
#329in Chocolate Candy
Average rating
4.65 starsAmazon United Kingdom average 4.36 stars
Average reviews
249per listing
Listings tracked
53

04 · Newcomers

1 of last year's 20 launches cleared the first-year sales bar.

20 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
20
Successful launches
1Amazon's first-year sales bar
Average brand age
30 months

Products

Top Nan products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 31% of clicks, no more. An open shelf where new products get seen.

£0£9K£18K£27K£36K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

41 falling

Sellers

71

Est. top-5 brand share

41%

Top 20: 83%

Est. top-5 click share

31%

Top 20: 71%

Open market

55%

  • QMVMV13%
  • Eletorot10%
  • Windmill Gifts9%
  • Giftasy5%
  • Me To You4%
  • Leebbsin4%

Demand

Nan search demand

Weekly searches over the year, seasonality beneath. Pick a range.

125K75KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 9.7×

Search terms

Top Nan search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • nan131K/yr
  • nan birthday gifts66K/yr
  • nan gifts199K/yr
  • gifts for nan173K/yr
  • nan gifts for birthday24K/yr
  • nan gift51K/yr
  • birthday gifts for nan24K/yr
  • gift for nan34K/yr
  • presents for nan33K/yr
  • nan presents for birthday9K/yr

Reviews and returns

What reviews say buyers love and hate about Nan

We read the reviews and the return reasons for every product selling here.

36%of positive reviews mention “Gifting Purpose”
30%of negative reviews mention “Size-Overall”
0.3%of orders come back
“Very small”
A buyer, on “Size-Overall”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Nan questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data