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Nan

Maybe

Returns run at only 0.3% of orders. But demand is soft, at -25.1% this quarter, so Nan is a Maybe.

Flapen Score
56
56 / 100
Top 12% of 2,976 Grocery niches · +10 vs the category median of 46
Market size
£303K/yr852K searches / yr
90-day growth
-25.1%search demand this quarter
Competition
31%top-5 click share · 41 brands · 71 sellers

Flapen Score

Nan against its category

The dotted line is the Grocery average. Past it, Nan is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Nan market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Nan 852K times last year and spent an estimated £303K. The top 5 brands take 41% of clicks. Demand peaks in Nov–Dec. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

3.2% of searches ended in a purchase last week.

Shoppers searched for this 852K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.2% of those searches ended in a purchase. Searches in the last 90 days moved -25.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £303K a year.

Searches, last 12 months
852K
Growth, 90 days vs prior 90
-25.1%
Conversion, latest week
3.2%
Market size, estimated
£303Ka year
Peak month
December9.7× the quietest month
Top search term
nan131K searches a year

02 · Price

A sale here is worth £10.98.

Listings sell for £10.98 on average, from £1.91 to £24.07. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At £10.98 that is £3K to £5K a year per listing.

Average price
£10.98under the $15 to $100 sweet spot
Price range
£1.91–£24.07
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
250–500
Revenue per listing a year
£3K–£5K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 12.9% of listings are out of stock. The average listing ranks #329 within Chocolate Candy. It carries 249 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
96%
Out of stock, average day
12.9%
Average rank
#329in Chocolate Candy
Average rating
4.65 starsAmazon United Kingdom average 4.36 stars
Average reviews
249per listing
Listings tracked
53

04 · Newcomers

Amazon counts 1 of last year's 20 launches as successful.

20 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
20
Successful launches
1Amazon's first-year sales bar
Average brand age
30 months

Products

Top Nan products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 31% of clicks. An open shelf where new products get seen.

£0£9K£18K£27K£36K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

41 falling

Sellers

71

Top-5 brand share

41%

Top 20: 83%

Top-5 click share

31%

Top 20: 71%

Open market

55%

  • QMVMV13%
  • Eletorot10%
  • Windmill Gifts9%
  • Giftasy5%
  • Me To You4%
  • Leebbsin4%

Demand

Nan search demand

Weekly searches over the year, seasonality beneath. Pick a range.

125K75KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 9.7×

Search terms

Top Nan search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • nan131K/yr
  • nan birthday gifts66K/yr
  • nan gifts199K/yr
  • gifts for nan173K/yr
  • nan gifts for birthday24K/yr
  • nan gift51K/yr
  • birthday gifts for nan24K/yr
  • gift for nan34K/yr
  • presents for nan33K/yr
  • nan presents for birthday9K/yr

Reviews and returns

What reviews say buyers love and hate about Nan

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall30%−0.07

Very small

The stings were too short on some of them

They are HUGE

Quality-Overall11%−0.10

Cheap and nasty

Absolute rubbish

Poor quality

Value For Money7%−0.03

looks much more expensive than it is

Not worth the money

It is a little overpriced

Durability3%−0.02

after a month rubbish

But by week 2 they had 2 tears along the edges on each slipper

Advertised Vs Actual Product3%−0.01

Also it did not fit the description as it described on the box

The hair on the older character isn't as detaild as in the product images which is a shame

Love

Gifting Purpose36%+3.31

Cute gift

Nice gift presented well

Awesome gift

Comfort-Overall11%+0.87

So comfy

Nice comfy slippers

Comfy slippers

Quality-Overall10%−0.10

It's well made

The bracelet is well made

Excellent product

Value For Money8%−0.03

Good value for money

Brilliant price

Great value

Size-Overall4%−0.07

Perfect fit

Nice slippers, true to size

the 5/6 fits perfectly

Return

0.3% Return rate 51% Fixable by listing

Size-Overall31%█▅▆▆▂▃

Very small

The stings were too short on some of them

They are HUGE

Quality-Overall8%▂▇▄▆▃█

Cheap and nasty

Absolute rubbish

Poor quality

Functionality-Overall8%▁▂▂█▄▅
Defective Material/Parts7%▄▄▅▁▁█
Feet Fit7%█▆▂▆▇▅

literally within days they now fall off of my feet

FAQ

Common Nan questions

Answered from the same tracked data.