How competitive is the Naan Bread niche on Amazon United Kingdom?

9 brands and 40 sellers compete in Naan Bread on Amazon United Kingdom. The top 5 Naan Bread products take 60% of clicks and its top 5 brands hold 85% of demand.

What do buyers complain about in Naan Bread?

Naan Bread buyers on Amazon United Kingdom complain most about Taste-Overall, Size-Overall, Thickness, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Naan Bread niche?

Naan Bread sells for £1.57 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £0.68–£2.12. The average incumbent carries 266 reviews — the moat a new listing must climb.

Naan Bread

prices mostly outside the sweet spot ($0.68–$2.12) — Naan Bread doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Naan Bread profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Naan Bread is a £86K/yr Amazon United Kingdom market (160K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Nov. Verdict: Skip it — 47/100.

Naan Bread: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -18.5% over the last 90 days and 34.3% of searches end in a purchase.

£86K

revenue / yr

Units sold / yr80K

Search volume / yr-18.5%160K

Conversion rate34.3%

Avg price£1.57

Who owns the niche?

The top 5 brands hold 85% of demand, so 15% of the market is open.

15%

open market share

Brands · sellers9 · 40

Top-5 product click share60%

Open market15%

Avg brand age66 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 21 products

Top Naan Bread products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Morrisons Garlic & Coriander Garlic Naan 2 pack

Price: £1.48
Rating: 4.4/5
Reviews: 1,200
Age: 10y ago

Clay Oven Bakery Garlic & Coriander Naan Breads 360g

Price: £1.96
Rating: 4.6/5
Reviews: 731
Age: 7y ago

Clay Oven Bakery Plain Naan Breads Pack of 2

Price: £1.91
Rating: 4.3/5
Reviews: 379
Age: 6y ago

Morrisons Plain Mini Naan Bread 4 Pack

Price: £1.08
Rating: 4.4/5
Reviews: 285
Age: 4y ago

by Amazon 2 Garlic & Coriander Naans 240g

Price: £1.00
Rating: 4.4/5
Reviews: 541
Age: 5y ago

Newest

by launch date

Aagrah Garlic & Coriander Naan 2pk

Price: £2.12
Rating: 4.5/5
Reviews: 6
Age: 1y ago

Morrisons Mini Garlic & Coriander Naan Breads 6pk

Price: £1.58
Rating: 4.0/5
Reviews: 10
Age: 1y ago

Leicester Bakery Limited 2 Hand Made Garlic & Coriander Naan Breads

Price: £1.44
Rating: 4.4/5
Reviews: 10
Age: 3y ago

Morrisons Takeaway 2 Garlic & Coriander Naans 260g

Price: £1.63
Rating: 4.2/5
Reviews: 126
Age: 3y ago

Morrisons Takeaway 2 Plain Naans 260g

Price: £1.54
Rating: 4.2/5
Reviews: 58
Age: 3y ago

Competition: brands, sellers & click share

The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 flat

Sellers

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

60%

Top 20: 99%

Open market

Morrisons35%
Jalpur16%
Sharwood's13%
by Amazon11%
Clay Oven Bakery10%
Patak's10%
Open — no brand owns it (3 brands, 5%)

Naan Bread demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume160KCVR34.3%Products21Brands9Top 5 Brands85%OOS Rate2.3%Rating4.3★Reviews266Avg BSR#22

Peak months: Nov · busiest ÷ quietest = 1.8×

Top Naan Bread search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

naan bread92K/yr -18.8%34.6% conv.
naan41K/yr -20.0%28.4% conv.
nan bread16K/yr +9.4%27.4% conv.
nan breads5K/yr -52.7%19.9% conv.
garlic naan4K/yr +7.3%28.6% conv.
mini naan2K/yr -30.8%36.9% conv.

What reviews say buyers love and hate about Naan Bread

What buyers mention most, as a share of all reviews.

What buyers love

94% of reviews

Taste-Overall32%

“Good taste”

Quality-Overall13%

“Really very good”

Value For Money12%

“Great value for what you get”

Soft Feel9%

“Lovely & soft”

Baking8%

“Mini Naan Bread - tasty”

What buyers complain about

48% of reviews

Taste-Overall20%

“absolutely disgusting straight in the bucket”

Size-Overall12%

“They are HUGE”

Thickness10%

“thick in parts”

Quality-Overall7%

“Not as good as home made”

Common Naan Bread questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Naan Bread 47/100 on Amazon United Kingdom — Skip it. The niche generates £86K/yr across 21 tracked products. Search demand moved -18.5% over the last 90 days.