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Naan Bread

Fail

Prices span $0.68–$2.12, mostly outside the sweet spot, so Naan Bread is a Fail.

Flapen Score
47
47 / 100
Top 44% of 2,976 Grocery niches · +1 vs the category median of 46
Market size
£86K/yr160K searches / yr
90-day growth
-18.5%search demand this quarter
Competition
60%top-5 click share · 9 brands · 40 sellers

Flapen Score

Naan Bread against its category

The dotted line is the Grocery average. Past it, Naan Bread is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Naan Bread market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Naan Bread 160K times last year and spent an estimated £86K. The top 5 brands take 85% of clicks. Demand peaks in Nov. Flapen scores it 47 out of 100, a Fail.

01 · Demand

34.3% of searches ended in a purchase last week.

Shoppers searched for this 160K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 34.3% of those searches ended in a purchase. Searches in the last 90 days moved -18.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £86K a year.

Searches, last 12 months
160K
Growth, 90 days vs prior 90
-18.5%
Conversion, latest week
34.3%
Market size, estimated
£86Ka year
Peak month
November1.8× the quietest month
Top search term
naan bread92K searches a year

02 · Price

A sale here is worth £1.57.

Listings sell for £1.57 on average, from £0.68 to £2.12. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 2,500 to 3,000 of them. At £1.57 that is £4K to £5K a year per listing.

Average price
£1.57under the $15 to $100 sweet spot
Price range
£0.68–£2.12
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
2,500–3,000
Revenue per listing a year
£4K–£5K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #22 within Bakery. It carries 266 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
2.3%
Average rank
#22in Bakery
Average rating
4.34 starsAmazon United Kingdom average 4.36 stars
Average reviews
266per listing
Listings tracked
21

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 66 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
66 months

Products

Top Naan Bread products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£9K£13K£17K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 flat

Sellers

40

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

60%

Top 20: 99%

Open market

5%

  • Morrisons35%
  • Jalpur16%
  • Sharwood's13%
  • by Amazon11%
  • Clay Oven Bakery10%
  • Patak's10%
  • Open — no brand owns it (3 brands, 5%)

Demand

Naan Bread search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.8×

Search terms

Top Naan Bread search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • naan bread92K/yr
  • naan41K/yr
  • nan bread16K/yr
  • nan breads5K/yr
  • garlic naan4K/yr
  • mini naan2K/yr

Reviews and returns

What reviews say buyers love and hate about Naan Bread

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall20%−0.32

absolutely disgusting straight in the bucket

Size-Overall12%−0.03

They are HUGE

theyre really big. like the carry out ones

Thickness10%−0.04

thick in parts

Quality-Overall7%+0.10

Not as good as home made

Love

Taste-Overall32%−0.32

Good taste

Great taste pataks

Very tasty for the price

Quality-Overall13%+0.10

Really very good

Easy to use good quality and texture and versatile and good value for money

Decent

Value For Money12%+1.12

Great value for what you get

Great value

Good price

Soft Feel9%

Lovely & soft

It's soft, it's bread, is coconutty

Baking8%+1.27

Mini Naan Bread - tasty

Best naan bread Ive purchased

It is yummy naan bread for lazy days

FAQ

Common Naan Bread questions

Answered from the same tracked data.