Skip to content

Naan Bread

Fail

Prices span $0.68–$2.12, mostly outside the sweet spot, so Naan Bread is a Fail.

Flapen Score
47
47 / 100
Top 44% of 2,976 Grocery niches · +1 vs the category median of 46
Market size
£86K/yr160K searches / yr
90-day growth
-18.5%search demand this quarter
Competition
60%top-5 click share · 9 brands · 40 sellers

Flapen Score

Naan Bread against its category

The dotted line is the Grocery average. Past it, Naan Bread is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Naan Bread market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Naan Bread 160K times last year and spent an estimated £86K. The top 5 brands take 85% of clicks. Demand peaks in Nov. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 34.3% of those searches ended in a purchase.

Shoppers searched for this 160K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 34.3% of those searches ended in a purchase. Searches in the last 90 days moved -18.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £86K a year.

Searches, last 12 months
160K
Growth, 90 days vs prior 90
-18.5%
Conversion, latest week
34.3%
Market size, estimated
£86Ka year
Peak month
November1.8× the quietest month
Top search term
naan bread92K searches a year

02 · Price

A sale here is worth £1.57.

Listings sell for £1.57 on average, from £0.68 to £2.12. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 2,500 to 3,000 of them. At £1.57 that is £4K to £5K a year per listing.

Average price
£1.57under the $15 to $100 sweet spot
Price range
£0.68–£2.12
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
2,500–3,000
Revenue per listing a year
£4K–£5K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #22 within Bakery. It carries 266 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
2.3%
Average rank
#22in Bakery
Average rating
4.34 starsAmazon United Kingdom average 4.36 stars
Average reviews
266per listing
Listings tracked
21

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 66 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
66 months

Products

Top Naan Bread products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 60% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£9K£13K£17K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 flat

Sellers

40

Est. top-5 brand share

85%

Top 20: 100%

Est. top-5 click share

60%

Top 20: 99%

Open market

5%

  • Morrisons35%
  • Jalpur16%
  • Sharwood's13%
  • by Amazon11%
  • Clay Oven Bakery10%
  • Patak's10%
  • Open — no brand owns it (3 brands, 5%)

Demand

Naan Bread search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.8×

Search terms

Top Naan Bread search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • naan bread92K/yr
  • naan41K/yr
  • nan bread16K/yr
  • nan breads5K/yr
  • garlic naan4K/yr
  • mini naan2K/yr

Reviews and returns

What reviews say buyers love and hate about Naan Bread

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Taste-Overall”
20%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“absolutely disgusting straight in the bucket”
A buyer, on “Taste-Overall”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

11 topics

NegativePositive

FAQ

Common Naan Bread questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data