Naan Bread
FailPrices span $0.68–$2.12, mostly outside the sweet spot, so Naan Bread is a Fail.
- Flapen Score
- 47 / 100Top 44% of 2,976 Grocery niches · +1 vs the category median of 4647
- Market size
- £86K/yr160K searches / yr
- 90-day growth
- -18.5%search demand this quarter
- Competition
- 60%top-5 click share · 9 brands · 40 sellers
Flapen Score
Naan Bread against its category
The dotted line is the Grocery average. Past it, Naan Bread is stronger. Inside it, weaker.
Market
The Naan Bread market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Naan Bread 160K times last year and spent an estimated £86K. The top 5 brands take 85% of clicks. Demand peaks in Nov. Flapen scores it 47 out of 100, a Fail.
01 · Demand
34.3% of searches ended in a purchase last week.
Shoppers searched for this 160K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 34.3% of those searches ended in a purchase. Searches in the last 90 days moved -18.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £86K a year.
- Searches, last 12 months
- 160K
- Growth, 90 days vs prior 90
- -18.5%
- Conversion, latest week
- 34.3%
- Market size, estimated
- £86Ka year
- Peak month
- November1.8× the quietest month
- Top search term
- naan bread92K searches a year
02 · Price
A sale here is worth £1.57.
Listings sell for £1.57 on average, from £0.68 to £2.12. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 2,500 to 3,000 of them. At £1.57 that is £4K to £5K a year per listing.
- Average price
- £1.57under the $15 to $100 sweet spot
- Price range
- £0.68–£2.12
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 2,500–3,000
- Revenue per listing a year
- £4K–£5K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #22 within Bakery. It carries 266 reviews at 4.34 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 0%
- Prime listings
- 100%
- Out of stock, average day
- 2.3%
- Average rank
- #22in Bakery
- Average rating
- 4.34 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 266per listing
- Listings tracked
- 21
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 66 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 66 months
Products
Top Naan Bread products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Morrisons Garlic & Coriander Garlic Naan 2 pack
- Price
- £1.48
- Rating
- 4.4/5
- Reviews
- 1,200
- Age
- 10y ago

Clay Oven Bakery Garlic & Coriander Naan Breads 360g
- Price
- £1.96
- Rating
- 4.6/5
- Reviews
- 731
- Age
- 7y ago

Clay Oven Bakery Plain Naan Breads Pack of 2
- Price
- £1.91
- Rating
- 4.3/5
- Reviews
- 379
- Age
- 6y ago

Morrisons Plain Mini Naan Bread 4 Pack
- Price
- £1.08
- Rating
- 4.4/5
- Reviews
- 285
- Age
- 4y ago

by Amazon 2 Garlic & Coriander Naans 240g
- Price
- £1.00
- Rating
- 4.4/5
- Reviews
- 541
- Age
- 5y ago
Trending
90-day click momentum
Morrisons Mini Garlic & Coriander Naan Breads 6pk
- Price
- £1.58
- Rating
- 4.0/5
- Reviews
- 10
- Age
- 1y ago

Leicester Bakery Limited 2 Hand Made Garlic & Coriander Naan Breads
- Price
- £1.44
- Rating
- 4.4/5
- Reviews
- 10
- Age
- 3y ago

Sharwoods Peshwari Flame-Baked Naans 200g
- Price
- £1.76
- Rating
- 4.2/5
- Reviews
- 285
- Age
- 8y ago

Aagrah Garlic & Coriander Naan 2pk
- Price
- £2.12
- Rating
- 4.5/5
- Reviews
- 6
- Age
- 1y ago

by Amazon 2 Garlic & Coriander Naans 240g
- Price
- £1.00
- Rating
- 4.4/5
- Reviews
- 541
- Age
- 5y ago
Newest
by launch date
Aagrah Garlic & Coriander Naan 2pk
- Price
- £2.12
- Rating
- 4.5/5
- Reviews
- 6
- Age
- 1y ago

Morrisons Mini Garlic & Coriander Naan Breads 6pk
- Price
- £1.58
- Rating
- 4.0/5
- Reviews
- 10
- Age
- 1y ago

Leicester Bakery Limited 2 Hand Made Garlic & Coriander Naan Breads
- Price
- £1.44
- Rating
- 4.4/5
- Reviews
- 10
- Age
- 3y ago

Morrisons Takeaway 2 Garlic & Coriander Naans 260g
- Price
- £1.63
- Rating
- 4.2/5
- Reviews
- 126
- Age
- 3y ago

Morrisons Takeaway 2 Plain Naans 260g
- Price
- £1.54
- Rating
- 4.2/5
- Reviews
- 58
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 flat
Sellers
40
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
60%
Top 20: 99%
Open market
5%
- Morrisons35%
- Jalpur16%
- Sharwood's13%
- by Amazon11%
- Clay Oven Bakery10%
- Patak's10%
- Open — no brand owns it (3 brands, 5%)
Demand
Naan Bread search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov · busiest ÷ quietest = 1.8×
Search terms
Top Naan Bread search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- naan bread92K/yr
- naan41K/yr
- nan bread16K/yr
- nan breads5K/yr
- garlic naan4K/yr
- mini naan2K/yr
Reviews and returns
What reviews say buyers love and hate about Naan Bread
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
absolutely disgusting straight in the bucket
They are HUGE
theyre really big. like the carry out ones
thick in parts
Not as good as home made
Love
Good taste
Great taste pataks
Very tasty for the price
Really very good
Easy to use good quality and texture and versatile and good value for money
Decent
Great value for what you get
Great value
Good price
Lovely & soft
It's soft, it's bread, is coconutty
Mini Naan Bread - tasty
Best naan bread Ive purchased
It is yummy naan bread for lazy days
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Naan Bread questions
Answered from the same tracked data.









