naan bread
Skip itPrices mostly outside the sweet spot ($0.68–$2.12) — this niche doesn't clear our bar today.
Conversion
Incredible34.3%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Great265.67avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Market size
Bad£86K£86K/yr · 160K searches
Growth
Bad-18.5%90-day search growth — must beat 0% to launch
Avg price
Bad£1.57avg listing price — sweet spot $15–$100
Price range
Bad£0.68–£2.12cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, naan bread is a £86K/yr Amazon United Kingdom market (160K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Nov. Verdict: Skip it — 47/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
naan bread market data
- Units sold / yr
- 60K–80K
- avg 2,500–3,000/product
- Revenue / yr
- £94K–£126K
- units × avg price
- Conversion rate
- 34.3%
- Avg BSR
- #22
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 0%
- Out of stock
- 2.3%
- Avg brand age
- 66 months
- Avg seller age
- 191 days
Competition & brand share
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.Brands
9 flat
Sellers
40
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
60%
Top 20: 99%
Open market
5%
- Morrisons35%
- Jalpur16%
- Sharwood's13%
- by Amazon11%
- Clay Oven Bakery10%
- Patak's10%
- Open — no brand owns it (3 brands, 5%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -18.5% search growth over the last 90 days.Peak months: Nov · busiest ÷ quietest = 1.8×
Top naan bread search terms
- naan bread92K/yr
- naan41K/yr
- nan bread16K/yr
- nan breads5K/yr
- garlic naan4K/yr
- mini naan2K/yr
Top naan bread products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Morrisons Garlic & Coriander Garlic Naan 2 pack
Morrisons£1.484.4★1,200 rev
Clay Oven Bakery Garlic & Coriander Naan Breads 360g
Jalpur£1.964.6★731 rev
Clay Oven Bakery Plain Naan Breads Pack of 2
Clay Oven Bakery£1.914.3★379 rev
Morrisons Plain Mini Naan Bread 4 Pack
Morrisons£1.084.4★285 rev
by Amazon 2 Garlic & Coriander Naans 240g
by Amazon£1.004.4★541 rev
Newest
by launch date
Aagrah Garlic & Coriander Naan 2pk
Aagrah£2.126 rev
Morrisons Mini Garlic & Coriander Naan Breads 6pk
Morrisons£1.5810 rev
Leicester Bakery Limited 2 Hand Made Garlic & Coriander Naan Breads
Leicester Bakery£1.4410 rev
Morrisons Takeaway 2 Garlic & Coriander Naans 260g
Morrisons£1.63126 rev
Morrisons Takeaway 2 Plain Naans 260g
Morrisons£1.5458 rev
Trending
90-day click momentumMorrisons Mini Garlic & Coriander Naan Breads 6pk
Morrisons£1.584.0★
Leicester Bakery Limited 2 Hand Made Garlic & Coriander Naan Breads
Leicester Bakery£1.444.4★
Sharwoods Peshwari Flame-Baked Naans 200g
Sharwood's£1.764.2★
Aagrah Garlic & Coriander Naan 2pk
Aagrah£2.124.5★
by Amazon 2 Garlic & Coriander Naans 240g
by Amazon£1.004.4★
What buyers say about naan bread
What buyers praise and complain about, mined from review topics.What buyers love
“Good taste”
“Really very good”
“Great value for what you get”
“Lovely & soft”
“Mini Naan Bread - tasty”
“great flavour”
“Fresh”
“they can keep well”
“A nice size to go alongisde a curry”
“and they also freeze really well too”
What buyers complain about
“absolutely disgusting straight in the bucket”
“They are HUGE”
“thick in parts”
“Not as good as home made”
Common questions
- Is naan bread profitable to sell on Amazon United Kingdom?
- The niche generates £86K/yr across 21 tracked products. 90-day search growth is -18.5%. Flapen's verdict: Skip it (47/100).
- How competitive is the naan bread niche?
- 9 brands and 40 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 85% of demand.
- What do buyers complain about in naan bread?
- Top complaints mined from reviews: Taste-Overall, Size-Overall, Thickness. The return rate is 0.0%.
- When does demand for naan bread peak?
- Demand peaks in Nov; the busiest month runs 1.8× the quietest.
- What does it cost to enter the naan bread niche?
- Listings span £0.68–£2.12; the average listing price is £1.57 (sweet spot $15–$100). The average incumbent carries 266 reviews — the moat a new listing must climb.