mythos beer
Worth a lookShows low returns (0.0%), but a small market ($36K/yr) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Incredible26.18avg incumbent reviews — the moat a new listing must climb
Growth
Incredible+139.4%90-day search growth — must beat 0% to launch
Avg price
Incredible£30.57avg listing price — sweet spot $15–$100
Price range
Incredible£23.22–£45.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Competition
Bad84%top-5 click share — a locked-up shelf
Market size
Bad£36K£36K/yr · 43K searches
According to Flapen's Amazon United Kingdom niche tracking, mythos beer is a £36K/yr Amazon United Kingdom market (43K searches/yr). The top 5 brands hold 81% of demand. Verdict: Worth a look — 52/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
mythos beer market data
- Units sold / yr
- 750–1K
- avg 0–100/product
- Revenue / yr
- £23K–£31K
- units × avg price
- Conversion rate
- 2.7%
- Avg BSR
- #378
- Page quality
- 0%
- Prime
- 0%
- Sponsored
- 0%
- Out of stock
- 15.4%
- Avg brand age
- 71 months
- Avg seller age
- 183 days
Competition & brand share
The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.Brands
8 rising
Sellers
9
Top-5 brand share
81%
Top 20: 85%
Top-5 click share
84%
Top 20: 100%
Open market
4%
- PDL21%
- CCidea20%
- Beer Hunter19%
- --15%
- Beers of Europe Ltd11%
- Mythos9%
- Open — no brand owns it (2 brands, 4%)
Demand
Weekly Amazon search volume, last 47 weeks — +139.4% search growth over the last 90 days.Top mythos beer search terms
- mythos beer29K/yr
- mythos beer glass8K/yr
- greek beer6K/yr
Top mythos beer products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Newest
by launch date
Mythos Premium Greek Lager 330ml Bottles (12 Pack) - 4.7% ABV
Beer Hunter£27.821 rev
Mediterranean Gift Hamper with Complimentary Snacks - Kyos Beer - Mythos Greek Beer - Efes Beer - Gift Set for Men and Women
Total Drinks£29.161 rev
Mythos Brewery Hellenic Lager Beer 330ml (Pack of 24 x 330ml)
Mythos Brewery£45.9910 rev
Mythos 330ml - Case of 12
Beers of Europe Ltd£24.678 rev
Mythos Hellenic Beer 12 Pack
PDL£26.0246 rev
Trending
90-day click momentumWhat buyers say about mythos beer
What buyers praise and complain about, mined from review topics.What buyers love
“which is of a higher quality”
“Good value for multiple bottles”
“Exceptional Flavour”
Common questions
- Is mythos beer profitable to sell on Amazon United Kingdom?
- The niche generates £36K/yr across 11 tracked products. 90-day search growth is +139.4%. Flapen's verdict: Worth a look (52/100).
- How competitive is the mythos beer niche?
- 8 brands and 9 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 81% of demand.
- What does it cost to enter the mythos beer niche?
- Listings span £23.22–£45.99; the average listing price is £30.57 (sweet spot $15–$100). The average incumbent carries 26 reviews — the moat a new listing must climb.