myrrh essential oil
Skip itA small market ($42K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Conversion
Good6.1%search→purchase rate — share of searches ending in a sale
Brand share
Good69%top-5 brand share — brands hold most of the demand
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Price range
Okay£3.23–£25.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£10.61avg listing price — sweet spot $15–$100
Review moat
Okay3,553.31avg incumbent reviews — the moat a new listing must climb
Growth
Bad-28.8%90-day search growth — must beat 0% to launch
Market size
Bad£42K£42K/yr · 64K searches
According to Flapen's Amazon United Kingdom niche tracking, myrrh essential oil is a £42K/yr Amazon United Kingdom market (64K searches/yr). The top 5 brands hold 69% of demand. Verdict: Skip it — 47/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
myrrh essential oil market data
- Units sold / yr
- 4K–5K
- avg 100–250/product
- Revenue / yr
- £42K–£53K
- units × avg price
- Conversion rate
- 6.1%
- Avg BSR
- #201
- Page quality
- 0%
- Prime
- 90%
- Sponsored
- 66%
- Out of stock
- 0.0%
- Avg brand age
- 63 months
- Avg seller age
- 185 days
Competition & brand share
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.Brands
18 rising
Sellers
21
Top-5 brand share
69%
Top 20: 100%
Top-5 click share
53%
Top 20: 92%
Open market
24%
- nikura22%
- Old India22%
- MUNUSNA11%
- ANANDAM7%
- MAYJAM7%
- Rahiiq6%
Demand
Weekly Amazon search volume, last 31 weeks — -28.8% search growth over the last 90 days.Top myrrh essential oil search terms
- myrrh resin20K/yr
- myrrh essential oil21K/yr
- myrrh19K/yr
- myrrh oil5K/yr
Top myrrh essential oil products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Nikura Myrrh Essential Oil - 10ml | 100% Pure Natural Oils | Perfect for Aromatherapy Diffusers Soap Making Candle Making | Great for Skin Headache Relief | Vegan & UK Made
nikura£5.044.5★42,940 rev
Old India Myrrh Grains 250g Packaging may vary
Old India£13.424.2★86 rev
MUNUSNA Myrrh Essential Oil 100ml 100% Pure Myrrh Oil for Aromatherapy & Diffuser Skincare Soap & Candle Making Amber Glass Bottle with Glass Dropper
MUNUSNA£7.434.4★2,633 rev
Old India Myrrh Grains 100g
Old India£7.554.0★12 rev
Nikura | Myrrh (Thick) Essential Oil - 10ml - 100% Pure
nikura£5.024.4★233 rev
Newest
by launch date
Myrrh - Commiphora Myrrha - Aromatic Tree Resin in Natural Pieces (25g)
ANANDAM£12.264 rev
100g Myrrh - Commiphora Myrrha - Aromatic Tree Resin in Natural Pieces
ANANDAM£17.304 rev
MUNUSNA Myrrh Essential Oil 100ml 100% Pure Myrrh Oil for Aromatherapy & Diffuser Skincare Soap & Candle Making Amber Glass Bottle with Glass Dropper
MUNUSNA£7.432,633 rev
Incensera Myrrh Resin 500g Natural Incense for Burning Meditation Cleansing & Spiritual Rituals - Pure Aromatic Tree Resin for Church Incense & Relaxation
Incensera£25.96779 rev
Qicai Xiaolu 100% Natural Incense Resin - Organic Somalian Myrrh | Aromatherapy & Spiritual Practices | 40g/150g (40)
Qicai Xiaolu£22.03174 rev
Trending
90-day click momentum
Incensera Frankincense Resin Myrrh Resin & Incense Charcoal Kit House Cleansing Meditation & Ritual Smudging Set for Spiritual Purification
Incensera£16.814.7★
Incensera Myrrh Resin 500g Natural Incense for Burning Meditation Cleansing & Spiritual Rituals - Pure Aromatic Tree Resin for Church Incense & Relaxation
Incensera£25.964.5★
Myrrh - Commiphora Myrrha - Aromatic Tree Resin in Natural Pieces (25g)
ANANDAM£12.263.8★
100g Myrrh - Commiphora Myrrha - Aromatic Tree Resin in Natural Pieces
ANANDAM£17.303.8★
Frankincense Resin 50g Pack
VIE£4.863.2★
What buyers say about myrrh essential oil
What buyers praise and complain about, mined from review topics.What buyers love
“Beautiful aroma”
“Excellent quality”
“Worth the money”
“Nice oil”
“Product as described”
“Long lasting and quality”
“nurturing my skin”
What buyers complain about
“the smell is bitter”
“The quality is low as it doesn't smell much”
“Small pieces”
“Oh my the taste is just awful”
“Noise”
“Quite heavy by itself”
“Not best of the oil i have uses, very waterly and white colour”
“Too thick and didnt put out enough smell”
“the IFRA certificate restricts its use in body lotion to a tiny 0.13%”
“the smell is bitter”
Top return reasons
Common questions
- Is myrrh essential oil profitable to sell on Amazon United Kingdom?
- The niche generates £42K/yr across 29 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -28.8%. Flapen's verdict: Skip it (47/100).
- How competitive is the myrrh essential oil niche?
- 18 brands and 21 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 69% of demand.
- What do buyers complain about in myrrh essential oil?
- Top complaints mined from reviews: Smell, Quality-Overall, Size-Overall. The return rate is 0.4%.
- What does it cost to enter the myrrh essential oil niche?
- Listings span £3.23–£25.96; the average listing price is £10.61 (sweet spot $15–$100). The average incumbent carries 3,553 reviews — the moat a new listing must climb.