How competitive is the Myrrh Essential Oil niche on Amazon United Kingdom?

18 brands and 21 sellers compete in Myrrh Essential Oil on Amazon United Kingdom. The top 5 Myrrh Essential Oil products take 53% of clicks and its top 5 brands hold 69% of demand.

What does it cost to enter the Myrrh Essential Oil niche?

Myrrh Essential Oil sells for £10.61 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £3.23–£25.96. The average incumbent carries 3,553 reviews — the moat a new listing must climb.

Myrrh Essential Oil

a small market ($42K/yr) — Myrrh Essential Oil doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Myrrh Essential Oil profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Myrrh Essential Oil is a £42K/yr Amazon United Kingdom market (64K searches/yr). The top 5 brands hold 69% of demand. Verdict: Skip it — 47/100.

Myrrh Essential Oil: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -28.8% over the last 90 days and 6.1% of searches end in a purchase.

£42K

revenue / yr

Units sold / yr5K

Search volume / yr-28.8%64K

Conversion rate6.1%

Avg price£10.61

Who owns the niche?

The top 5 brands hold 69% of demand, so 31% of the market is open.

31%

open market share

Brands · sellers18 · 21

Top-5 product click share53%

Open market31%

Avg brand age63 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 29 products

Top Myrrh Essential Oil products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Nikura Myrrh Essential Oil - 10ml | 100% Pure Natural Oils | Perfect for Aromatherapy Diffusers Soap Making Candle Making | Great for Skin Headache Relief | Vegan & UK Made

Price: £5.04
Rating: 4.5/5
Reviews: 42,940
Age: 10y ago

Old India Myrrh Grains 250g Packaging may vary

Price: £13.42
Rating: 4.2/5
Reviews: 86
Age: 5y ago

MUNUSNA Myrrh Essential Oil 100ml 100% Pure Myrrh Oil for Aromatherapy & Diffuser Skincare Soap & Candle Making Amber Glass Bottle with Glass Dropper

Price: £7.43
Rating: 4.4/5
Reviews: 2,633
Age: 10mo ago

Old India Myrrh Grains 100g

Price: £7.55
Rating: 4.0/5
Reviews: 12
Age: 5y ago

Nikura | Myrrh (Thick) Essential Oil - 10ml - 100% Pure

Price: £5.02
Rating: 4.4/5
Reviews: 233
Age: 7y ago

Newest

by launch date

Myrrh - Commiphora Myrrha - Aromatic Tree Resin in Natural Pieces (25g)

Price: £12.26
Rating: 3.8/5
Reviews: 4
Age: 5mo ago

100g Myrrh - Commiphora Myrrha - Aromatic Tree Resin in Natural Pieces

Price: £17.30
Rating: 3.8/5
Reviews: 4
Age: 5mo ago

MUNUSNA Myrrh Essential Oil 100ml 100% Pure Myrrh Oil for Aromatherapy & Diffuser Skincare Soap & Candle Making Amber Glass Bottle with Glass Dropper

Price: £7.43
Rating: 4.4/5
Reviews: 2,633
Age: 10mo ago

Incensera Myrrh Resin 500g Natural Incense for Burning Meditation Cleansing & Spiritual Rituals - Pure Aromatic Tree Resin for Church Incense & Relaxation

Price: £25.96
Rating: 4.5/5
Reviews: 779
Age: 1y ago

Qicai Xiaolu 100% Natural Incense Resin - Organic Somalian Myrrh | Aromatherapy & Spiritual Practices | 40g/150g (40)

Price: £22.03
Rating: 3.9/5
Reviews: 174
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 rising

Sellers

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

53%

Top 20: 92%

Open market

24%

nikura22%
Old India22%
MUNUSNA11%
ANANDAM7%
MAYJAM7%
Rahiiq6%

Myrrh Essential Oil demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume64KCVR6.1%Products29Brands18Top 5 Brands69%OOS Rate0.0%Rating4.2★Reviews3,553Avg BSR#201

Top Myrrh Essential Oil search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

myrrh resin20K/yr -9.1%3.3% conv.
myrrh essential oil21K/yr -35.2%9.3% conv.
myrrh19K/yr -40.7%3.0% conv.
myrrh oil5K/yr -25.9%6.2% conv.

What reviews say buyers love and hate about Myrrh Essential Oil

What buyers mention most, as a share of all reviews.

What buyers love

97% of reviews

Smell50%

“Beautiful aroma”

Quality-Overall18%

“Excellent quality”

Value For Money11%

“Worth the money”

Lubrication6%

“Nice oil”

Advertised Vs Actual Product6%

“Product as described”

What buyers complain about

92% of reviews

Smell29%

“the smell is bitter”

Quality-Overall26%

“The quality is low as it doesn't smell much”

Size-Overall7%

“Small pieces”

Taste-Overall7%

“Oh my the taste is just awful”

Noise Level7%

“Noise”

Myrrh Essential Oil return rate & reasons

Why buyers send it back, as a share of all return requests.

0.4%

Return rate

12%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Smell

65%

2Functionality-Overall

12%

3Size-Overall

4Quality-Overall

5Ingredients-Overall

Common Myrrh Essential Oil questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Myrrh Essential Oil 47/100 on Amazon United Kingdom — Skip it. The niche generates £42K/yr across 29 tracked products. 0 of 4 products launched in the last 360 days are still selling. Search demand moved -28.8% over the last 90 days.

Myrrh Essential Oil buyers on Amazon United Kingdom complain most about Smell, Quality-Overall, Size-Overall, the themes mined from the niche's reviews. Its return rate is 0.4%.