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Myrrh Essential Oil

Fail

Shoppers spend only $42K a year here, so Myrrh Essential Oil is a Fail.

Flapen Score
47
47 / 100
Top 44% of 2,976 Grocery niches · +1 vs the category median of 46
Market size
£42K/yr64K searches / yr
90-day growth
-28.8%search demand this quarter
Competition
53%top-5 click share · 18 brands · 21 sellers

Flapen Score

Myrrh Essential Oil against its category

The dotted line is the Grocery average. Past it, Myrrh Essential Oil is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Myrrh Essential Oil market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Myrrh Essential Oil 64K times last year and spent an estimated £42K. The top 5 brands take 69% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

6.1% of searches ended in a purchase last week.

Shoppers searched for this 64K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.1% of those searches ended in a purchase. Searches in the last 90 days moved -28.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £42K a year.

Searches, last 12 months
64K
Growth, 90 days vs prior 90
-28.8%
Conversion, latest week
6.1%
Market size, estimated
£42Ka year
Top search term
myrrh resin20K searches a year

02 · Price

A sale here is worth £10.61.

Listings sell for £10.61 on average, from £3.23 to £25.96. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £10.61 that is £1K to £3K a year per listing.

Average price
£10.61under the $15 to $100 sweet spot
Price range
£3.23–£25.96
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

66% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #201 within Herbs, Spices & Seasonings. It carries 3,553 reviews at 4.22 stars, so a new listing needs social proof before a better product.

Sponsored listings
66%
Prime listings
90%
Out of stock, average day
0.0%
Average rank
#201in Herbs, Spices & Seasonings
Average rating
4.22 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,553per listing
Listings tracked
29

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
63 months

Products

Top Myrrh Essential Oil products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£3K£5K£7K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 rising

Sellers

21

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

53%

Top 20: 92%

Open market

24%

  • nikura22%
  • Old India22%
  • MUNUSNA11%
  • ANANDAM7%
  • MAYJAM7%
  • Rahiiq6%

Demand

Myrrh Essential Oil search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '26DecJanFebMarAprMayJunJul

Peak months: Feb, Dec · busiest ÷ quietest = 2.2× · 8 of 12 months tracked

Search terms

Top Myrrh Essential Oil search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • myrrh resin20K/yr
  • myrrh essential oil21K/yr
  • myrrh19K/yr
  • myrrh oil5K/yr

Reviews and returns

What reviews say buyers love and hate about Myrrh Essential Oil

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell29%+2.14

the smell is bitter

No scent at all

Too thick and didnt put out enough smell

Quality-Overall26%−0.15

The quality is low as it doesn't smell much

Poor quality

There are other better quality, small sizes

Size-Overall7%−0.10

Small pieces

Taste-Overall7%−0.02

Oh my the taste is just awful

i just couldnt get over how bad the taste was

Noise Level7%+0.47

Noise

Love

Smell50%+2.14

Beautiful aroma

It fragrance is original

Lovely room scent

Quality-Overall18%−0.15

Excellent quality

Great product

It's very good

Value For Money11%0.00

Worth the money

Value for money

Value for money great purchase

Lubrication6%+0.95

Nice oil

Consistently great oils

Advertised Vs Actual Product6%+0.63

Product as described

As expected

Return

0.4% Return rate 12% Fixable by listing

Smell65%▅▇█▄▆▇

the smell is bitter

No scent at all

Too thick and didnt put out enough smell

Functionality-Overall12%█▃▁▁▁▆
Size-Overall8%▁▁█▁█▁

Small pieces

Quality-Overall4%▁▁▁█▁▁

The quality is low as it doesn't smell much

Poor quality

There are other better quality, small sizes

Ingredients-Overall4%▁█▁▁▁▁

FAQ

Common Myrrh Essential Oil questions

Answered from the same tracked data.