Myrrh Essential Oil
FailShoppers spend an estimated $42K a year here, so Myrrh Essential Oil is a Fail.
- Flapen Score
- 47 / 100Top 44% of 2,976 Grocery niches · +1 vs the category median of 4647
- Market size
- £42K/yr64K searches / yr
- 90-day growth
- -28.8%search demand this quarter
- Competition
- 53%top-5 click share · 18 brands · 21 sellers
Flapen Score
Myrrh Essential Oil against its category
The dotted line is the Grocery average. Past it, Myrrh Essential Oil is stronger. Inside it, weaker.
Market
The Myrrh Essential Oil market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Myrrh Essential Oil 64K times last year and spent an estimated £42K. The top 5 brands take 69% of clicks. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 6.1% of those searches ended in a purchase.
Shoppers searched for this 64K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.1% of those searches ended in a purchase. Searches in the last 90 days moved -28.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £42K a year.
- Searches, last 12 months
- 64K
- Growth, 90 days vs prior 90
- -28.8%
- Conversion, latest week
- 6.1%
- Market size, estimated
- £42Ka year
- Top search term
- myrrh resin20K searches a year
02 · Price
A sale here is worth £10.61.
Listings sell for £10.61 on average, from £3.23 to £25.96. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £10.61 that is £1K to £3K a year per listing.
- Average price
- £10.61under the $15 to $100 sweet spot
- Price range
- £3.23–£25.96
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£3K
- Returns
- 0.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
66% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #201 within Herbs, Spices & Seasonings. It carries 3,553 reviews at 4.22 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 66%
- Prime listings
- 90%
- Out of stock, average day
- 0.0%
- Average rank
- #201in Herbs, Spices & Seasonings
- Average rating
- 4.22 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,553per listing
- Listings tracked
- 29
04 · Newcomers
0 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 63 months on average, so the names here are established.
- Launched, last 12 months
- 4
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 63 months
Products
Top Myrrh Essential Oil products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Nikura Myrrh Essential Oil - 10ml | 100% Pure Natural Oils | Perfect for Aromatherapy Diffusers Soap Making Candle Making | Great for Skin Headache Relief | Vegan & UK Made
- Price
- £5.04
- Rating
- 4.5/5
- Reviews
- 42,940
- Age
- 10y ago

Old India Myrrh Grains 250g Packaging may vary
- Price
- £13.42
- Rating
- 4.2/5
- Reviews
- 86
- Age
- 5y ago

MUNUSNA Myrrh Essential Oil 100ml 100% Pure Myrrh Oil for Aromatherapy & Diffuser Skincare Soap & Candle Making Amber Glass Bottle with Glass Dropper
- Price
- £7.43
- Rating
- 4.4/5
- Reviews
- 2,633
- Age
- 10mo ago

Old India Myrrh Grains 100g
- Price
- £7.55
- Rating
- 4.0/5
- Reviews
- 12
- Age
- 5y ago

Nikura | Myrrh (Thick) Essential Oil - 10ml - 100% Pure
- Price
- £5.02
- Rating
- 4.4/5
- Reviews
- 233
- Age
- 7y ago
Trending
estimated 90-day click momentum
Incensera Frankincense Resin Myrrh Resin & Incense Charcoal Kit House Cleansing Meditation & Ritual Smudging Set for Spiritual Purification
- Price
- £16.81
- Rating
- 4.7/5
- Reviews
- 38
- Age
- 1y ago

Incensera Myrrh Resin 500g Natural Incense for Burning Meditation Cleansing & Spiritual Rituals - Pure Aromatic Tree Resin for Church Incense & Relaxation
- Price
- £25.96
- Rating
- 4.5/5
- Reviews
- 779
- Age
- 1y ago

Myrrh - Commiphora Myrrha - Aromatic Tree Resin in Natural Pieces (25g)
- Price
- £12.26
- Rating
- 3.8/5
- Reviews
- 4
- Age
- 5mo ago

100g Myrrh - Commiphora Myrrha - Aromatic Tree Resin in Natural Pieces
- Price
- £17.30
- Rating
- 3.8/5
- Reviews
- 4
- Age
- 5mo ago

Frankincense Resin 50g Pack
- Price
- £4.86
- Rating
- 3.2/5
- Reviews
- 14
- Age
- 1y ago
Newest
by launch date
Myrrh - Commiphora Myrrha - Aromatic Tree Resin in Natural Pieces (25g)
- Price
- £12.26
- Rating
- 3.8/5
- Reviews
- 4
- Age
- 5mo ago

100g Myrrh - Commiphora Myrrha - Aromatic Tree Resin in Natural Pieces
- Price
- £17.30
- Rating
- 3.8/5
- Reviews
- 4
- Age
- 5mo ago

MUNUSNA Myrrh Essential Oil 100ml 100% Pure Myrrh Oil for Aromatherapy & Diffuser Skincare Soap & Candle Making Amber Glass Bottle with Glass Dropper
- Price
- £7.43
- Rating
- 4.4/5
- Reviews
- 2,633
- Age
- 10mo ago

Incensera Myrrh Resin 500g Natural Incense for Burning Meditation Cleansing & Spiritual Rituals - Pure Aromatic Tree Resin for Church Incense & Relaxation
- Price
- £25.96
- Rating
- 4.5/5
- Reviews
- 779
- Age
- 1y ago

Qicai Xiaolu 100% Natural Incense Resin - Organic Somalian Myrrh | Aromatherapy & Spiritual Practices | 40g/150g (40)
- Price
- £22.03
- Rating
- 3.9/5
- Reviews
- 174
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 53% of clicks. Leaders hold, but buyers still shop past them.
Brands
18 rising
Sellers
21
Est. top-5 brand share
69%
Top 20: 100%
Est. top-5 click share
53%
Top 20: 92%
Open market
24%
- nikura22%
- Old India22%
- MUNUSNA11%
- ANANDAM7%
- MAYJAM7%
- Rahiiq6%
Demand
Myrrh Essential Oil search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb, Dec · busiest ÷ quietest = 2.2× · 8 of 12 months tracked
Search terms
Top Myrrh Essential Oil search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- myrrh resin20K/yr
- myrrh essential oil21K/yr
- myrrh19K/yr
- myrrh oil5K/yr
Reviews and returns
What reviews say buyers love and hate about Myrrh Essential Oil
We read the reviews and the return reasons for every product selling here.
“the smell is bitter”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Myrrh Essential Oil questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









