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Mycotoxin Free Coffee

Fail

The top 5 brands take 100% of clicks, so Mycotoxin Free Coffee is a Fail.

Flapen Score
40
40 / 100
Ranks 2,270 of 2,976 Grocery niches · −6 vs the category median of 46
Market size
£95K/yr135K searches / yr
90-day growth
-14.8%search demand this quarter
Competition
81%top-5 click share · 3 brands · 17 sellers

Flapen Score

Mycotoxin Free Coffee against its category

The dotted line is the Grocery average. Past it, Mycotoxin Free Coffee is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mycotoxin Free Coffee market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Mycotoxin Free Coffee 135K times last year and spent an estimated £95K. All 3 brands take every click. Demand peaks in Jan. Flapen scores it 40 out of 100, a Fail.

01 · Demand

4.0% of searches ended in a purchase last week.

Shoppers searched for this 135K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.0% of those searches ended in a purchase. Searches in the last 90 days moved -14.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £95K a year.

Searches, last 12 months
135K
Growth, 90 days vs prior 90
-14.8%
Conversion, latest week
4.0%
Market size, estimated
£95Ka year
Peak month
January1.6× the quietest month
Top search term
exhale coffee69K searches a year

02 · Price

A sale here is worth £17.91.

Listings sell for £17.91 on average, from £11.79 to £21.87. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At £17.91 that is £9K to £13K a year per listing.

Average price
£17.91inside the $15 to $100 sweet spot
Price range
£11.79–£21.87
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
500–750
Revenue per listing a year
£9K–£13K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #58 within Coffee. It carries 647 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
90%
Out of stock, average day
0.0%
Average rank
#58in Coffee
Average rating
4.40 starsAmazon United Kingdom average 4.36 stars
Average reviews
647per listing
Listings tracked
10

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
56 months

Products

Top Mycotoxin Free Coffee products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 81% of clicks. A locked shelf that new listings rarely crack.

£0£10K£19K£29K£38K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

17

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

0%

  • EXHALE94%
  • Bulletproof4%
  • Mindful Coffee2%
  • Open — no brand owns it (0%)

Demand

Mycotoxin Free Coffee search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Prime Day '25MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan · busiest ÷ quietest = 1.6×

Search terms

Top Mycotoxin Free Coffee search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • exhale coffee69K/yr
  • exhale organic coffee14K/yr
  • healthy coffee9K/yr
  • exhale coffee beans6K/yr
  • bulletproof coffee11K/yr
  • purity coffee8K/yr
  • mycotoxin free coffee6K/yr
  • exhale4K/yr
  • low acid coffee6K/yr
  • bullet proof coffee1K/yr

Reviews and returns

What reviews say buyers love and hate about Mycotoxin Free Coffee

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money19%−0.15

Waste of money

pricey

the price is just way too high

Flavor14%−0.18

The flavour was simply the worst coffee i have ever had

It has no flavour

Not a flavour I enjoyed

Caffeine Content11%+0.96

its very weak caffeine hit

Amazingly I also don't get the caffine crash

Nothing like the usual coffee i enjoy sadly

Taste-Overall8%+0.86

It definitely doesn't taste nice or as described

It tastes terrible you can barely taste the coffee

I really didnt like the fruity taste

Indigestion5%−0.07

Gave me indigestion

Love

Taste-Overall23%+0.86

Great tasting coffee

Great Coffee

Fabulous taste

Caffeine Content20%+0.96

Healthy coffee

Best Cup of Coffee ever

really great coffee that is good for you

Health Benefits-Overall9%+0.82

Delicious and healthy

Great healthy coffee

Safe healthy coffee

Vegan/Organic7%+0.19

The best organic coffee ever

The Clipper organic instant coffee I was drinking before tastes far better

Organic

Value For Money7%−0.15

Good value

Worth the price

good price

FAQ

Common Mycotoxin Free Coffee questions

Answered from the same tracked data.