Mustard Seeds
FailPrices span $1.29–$7.07, mostly outside the sweet spot, so Mustard Seeds is a Fail.
- Flapen Score
- 43 / 100Ranks 1,873 of 2,976 Grocery niches · −3 vs the category median of 4643
- Market size
- £69K/yr85K searches / yr
- 90-day growth
- +1.5%search demand this quarter
- Competition
- 62%top-5 click share · 14 brands · 56 sellers
Flapen Score
Mustard Seeds against its category
The dotted line is the Grocery average. Past it, Mustard Seeds is stronger. Inside it, weaker.
Market
The Mustard Seeds market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Mustard Seeds 85K times last year and spent an estimated £69K. The top 5 brands take 82% of clicks. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 19.4% of those searches ended in a purchase.
Shoppers searched for this 85K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 19.4% of those searches ended in a purchase. Searches in the last 90 days moved +1.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £69K a year.
- Searches, last 12 months
- 85K
- Growth, 90 days vs prior 90
- +1.5%
- Conversion, latest week
- 19.4%
- Market size, estimated
- £69Ka year
- Top search term
- mustard seeds49K searches a year
02 · Price
A sale here is worth £4.20.
Listings sell for £4.20 on average, from £1.29 to £7.07. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £4.20 that is £2K to £3K a year per listing.
- Average price
- £4.20under the $15 to $100 sweet spot
- Price range
- £1.29–£7.07
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £2K–£3K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
65% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 9.7% of listings are out of stock. The average listing ranks #52 within Herbs, Spices & Seasonings. It carries 337 reviews at 4.62 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 65%
- Prime listings
- 91%
- Out of stock, average day
- 9.7%
- Average rank
- #52in Herbs, Spices & Seasonings
- Average rating
- 4.62 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 337per listing
- Listings tracked
- 23
04 · Newcomers
0 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 73 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 73 months
Products
Top Mustard Seeds products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Natco Mustard Seeds 400g
- Price
- £4.05
- Rating
- 4.7/5
- Reviews
- 995
- Age
- 16y ago

Old India Mustard Seeds Yellow Whole 500g
- Price
- £3.90
- Rating
- 4.7/5
- Reviews
- 304
- Age
- 5y ago

Natco Foods Black Mustard Seeds 100g - Chilli Wizards
- Price
- £2.59
- Rating
- 4.7/5
- Reviews
- 571
- Age
- 6y ago

Alpi Nature Mustard Seeds Yellow White 500g 1.1 lb White Yellow Mustard Seeds 1-2mm
- Price
- £6.81
- Rating
- 4.6/5
- Reviews
- 1,634
- Age
- 6y ago

Schwartz Mustard Seeds 48g
- Price
- £2.09
- Rating
- 4.7/5
- Reviews
- 93
- Age
- 13y ago
Trending
estimated 90-day click momentum
Aani Black Mustard Seeds 100g (Pack of 1)
- Price
- £1.92
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 2y ago

Organic Black (Brown) Mustard Seeds 100g by Hatton Hill Organic
- Price
- £4.97
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 10mo ago

Indus Whole Black Mustard Seeds 100g
- Price
- £1.29
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago

Organic Yellow Mustard Seeds 50g by Hatton Hill Organic
- Price
- £4.07
- Rating
- 4.6/5
- Reviews
- 7
- Age
- 3y ago

Organic Yellow Mustard Seeds 100g by Hatton Hill Organic
- Price
- £5.03
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 3y ago
Newest
by launch date
Indus Whole Black Mustard Seeds 100g
- Price
- £1.29
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago

Organic Black (Brown) Mustard Seeds 100g by Hatton Hill Organic
- Price
- £4.97
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 10mo ago

Pipar Spices Black Mustard Seeds - 400g (14.1oz) | For Culinary Use
- Price
- £5.38
- Rating
- 4.9/5
- Reviews
- 36
- Age
- 1y ago

Aani Black Mustard Seeds 100g (Pack of 1)
- Price
- £1.92
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 2y ago

Whole Yellow Mustard Seeds | Natural | Non-GMO | No Colouring | Packed in Resealable Kraft Paper Pouch | Vegan and Vegetarian Friendly
- Price
- £4.07
- Rating
- 4.3/5
- Reviews
- 11
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 62% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 rising
Sellers
56
Est. top-5 brand share
82%
Top 20: 100%
Est. top-5 click share
62%
Top 20: 97%
Open market
15%
- Natco41%
- Old India21%
- Alpi Nature9%
- Hatton Hill6%
- Schwartz5%
- Jalpur3%
- Open — no brand owns it (8 brands, 15%)
Demand
Mustard Seeds search demand
Weekly searches over the year. Pick a range.
Search terms
Top Mustard Seeds search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- mustard seeds49K/yr
- black mustard seeds17K/yr
- yellow mustard seeds6K/yr
- black mustard seeds for cooking5K/yr
- mustard seed4K/yr
- mustard seeds for cooking4K/yr
Reviews and returns
What reviews say buyers love and hate about Mustard Seeds
We read the reviews and the return reasons for every product selling here.
“Expensive”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
9 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Mustard Seeds questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









