How competitive is the Mustard Seeds niche on Amazon United Kingdom?

14 brands and 56 sellers compete in Mustard Seeds on Amazon United Kingdom. The top 5 Mustard Seeds products take 62% of clicks and its top 5 brands hold 82% of demand.

What does it cost to enter the Mustard Seeds niche?

Mustard Seeds sells for £4.20 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £1.29–£7.07. The average incumbent carries 337 reviews — the moat a new listing must climb.

Mustard Seeds

prices mostly outside the sweet spot ($1.29–$7.07) — Mustard Seeds doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Mustard Seeds profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Mustard Seeds is a £69K/yr Amazon United Kingdom market (85K searches/yr). The top 5 brands hold 82% of demand. Verdict: Skip it — 43/100.

Mustard Seeds: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +1.5% over the last 90 days and 19.4% of searches end in a purchase.

£69K

revenue / yr

Units sold / yr20K

Search volume / yr+1.5%85K

Conversion rate19.4%

Avg price£4.20

Who owns the niche?

The top 5 brands hold 82% of demand, so 18% of the market is open.

18%

open market share

Brands · sellers14 · 56

Top-5 product click share62%

Open market18%

Avg brand age73 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 23 products

Top Mustard Seeds products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Natco Mustard Seeds 400g

Price: £4.05
Rating: 4.7/5
Reviews: 995
Age: 16y ago

Old India Mustard Seeds Yellow Whole 500g

Price: £3.90
Rating: 4.7/5
Reviews: 304
Age: 5y ago

Natco Foods Black Mustard Seeds 100g - Chilli Wizards

Price: £2.59
Rating: 4.7/5
Reviews: 571
Age: 6y ago

Alpi Nature Mustard Seeds Yellow White 500g 1.1 lb White Yellow Mustard Seeds 1-2mm

Price: £6.81
Rating: 4.6/5
Reviews: 1,634
Age: 6y ago

Schwartz Mustard Seeds 48g

Price: £2.09
Rating: 4.7/5
Reviews: 93
Age: 13y ago

Newest

by launch date

Indus Whole Black Mustard Seeds 100g

Price: £1.29
Rating: 0.0/5
Reviews: 0
Age: 4mo ago

Organic Black (Brown) Mustard Seeds 100g by Hatton Hill Organic

Price: £4.97
Rating: 5.0/5
Reviews: 1
Age: 10mo ago

Pipar Spices Black Mustard Seeds - 400g (14.1oz) | For Culinary Use

Price: £5.38
Rating: 4.9/5
Reviews: 36
Age: 1y ago

Aani Black Mustard Seeds 100g (Pack of 1)

Price: £1.92
Rating: 5.0/5
Reviews: 2
Age: 2y ago

Whole Yellow Mustard Seeds | Natural | Non-GMO | No Colouring | Packed in Resealable Kraft Paper Pouch | Vegan and Vegetarian Friendly

Price: £4.07
Rating: 4.3/5
Reviews: 11
Age: 2y ago

Competition: brands, sellers & click share

The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

14 rising

Sellers

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

62%

Top 20: 97%

Open market

15%

Natco41%
Old India21%
Alpi Nature9%
Hatton Hill6%
Schwartz5%
Jalpur3%
Open — no brand owns it (8 brands, 15%)

Mustard Seeds demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume85KCVR19.4%Products23Brands14Top 5 Brands82%OOS Rate9.7%Rating4.6★Reviews337Avg BSR#52

Top Mustard Seeds search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

mustard seeds49K/yr +10.7%13.1% conv.
black mustard seeds17K/yr -23.5%22.8% conv.
yellow mustard seeds6K/yr +16.6%17.5% conv.
black mustard seeds for cooking5K/yr -16.2%23.0% conv.
mustard seed4K/yr +15.7%9.3% conv.
mustard seeds for cooking4K/yr +3.9%19.3% conv.

What reviews say buyers love and hate about Mustard Seeds

What buyers mention most, as a share of all reviews.

What buyers love

99% of reviews

Advertised Vs Actual Product41%

“As advertised”

Quality-Overall31%

“quality seeds”

Value For Money15%

“Value for money”

Freshness5%

“Fresh and perfect”

Size-Overall2%

“Fit for pirose”

What buyers complain about

83% of reviews

Value For Money46%

“Expensive”

Allergies25%

“Contains allergens”

Size-Overall13%

“This is a very small packet with not many seeds in it”

Common Mustard Seeds questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Mustard Seeds 43/100 on Amazon United Kingdom — Skip it. The niche generates £69K/yr across 23 tracked products. 0 of 2 products launched in the last 360 days are still selling. Search demand moved +1.5% over the last 90 days.

Mustard Seeds buyers on Amazon United Kingdom complain most about Value For Money, Allergies, Size-Overall, the themes mined from the niche's reviews. Its return rate is 0.1%.