Skip to content

Mustard Seeds

Fail

Prices span $1.29–$7.07, mostly outside the sweet spot, so Mustard Seeds is a Fail.

Flapen Score
43
43 / 100
Ranks 1,873 of 2,976 Grocery niches · −3 vs the category median of 46
Market size
£69K/yr85K searches / yr
90-day growth
+1.5%search demand this quarter
Competition
62%top-5 click share · 14 brands · 56 sellers

Flapen Score

Mustard Seeds against its category

The dotted line is the Grocery average. Past it, Mustard Seeds is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mustard Seeds market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Mustard Seeds 85K times last year and spent an estimated £69K. The top 5 brands take 82% of clicks. Flapen scores it 43 out of 100, a Fail.

01 · Demand

19.4% of searches ended in a purchase last week.

Shoppers searched for this 85K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 19.4% of those searches ended in a purchase. Searches in the last 90 days moved +1.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £69K a year.

Searches, last 12 months
85K
Growth, 90 days vs prior 90
+1.5%
Conversion, latest week
19.4%
Market size, estimated
£69Ka year
Top search term
mustard seeds49K searches a year

02 · Price

A sale here is worth £4.20.

Listings sell for £4.20 on average, from £1.29 to £7.07. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £4.20 that is £2K to £3K a year per listing.

Average price
£4.20under the $15 to $100 sweet spot
Price range
£1.29–£7.07
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
£2K–£3K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

65% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 9.7% of listings are out of stock. The average listing ranks #52 within Herbs, Spices & Seasonings. It carries 337 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
65%
Prime listings
91%
Out of stock, average day
9.7%
Average rank
#52in Herbs, Spices & Seasonings
Average rating
4.62 starsAmazon United Kingdom average 4.36 stars
Average reviews
337per listing
Listings tracked
23

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 73 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
73 months

Products

Top Mustard Seeds products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£7K£10K£14K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

14 rising

Sellers

56

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

62%

Top 20: 97%

Open market

15%

  • Natco41%
  • Old India21%
  • Alpi Nature9%
  • Hatton Hill6%
  • Schwartz5%
  • Jalpur3%
  • Open — no brand owns it (8 brands, 15%)

Demand

Mustard Seeds search demand

Weekly searches over the year. Pick a range.

2K2KSpike '26Apr '26Apr '26May '26May '26May '26Jun '26Jun '26Jul '26

Search terms

Top Mustard Seeds search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mustard seeds49K/yr
  • black mustard seeds17K/yr
  • yellow mustard seeds6K/yr
  • black mustard seeds for cooking5K/yr
  • mustard seed4K/yr
  • mustard seeds for cooking4K/yr

Reviews and returns

What reviews say buyers love and hate about Mustard Seeds

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money46%−0.09

Expensive

They were value for money not so much for myself

Not good value for money

Allergies25%−0.11

Contains allergens

It lists most common allergens as may contains so unsuitable

Size-Overall13%−0.04

This is a very small packet with not many seeds in it

Very small packet

Love

Advertised Vs Actual Product41%+3.85

As advertised

As described

Does what it says

Quality-Overall31%−0.02

quality seeds

Good Quality

The product itself is fine

Value For Money15%−0.09

Value for money

Good value

well priced

Freshness5%+0.53

Fresh and perfect

Size-Overall2%−0.04

Fit for pirose

FAQ

Common Mustard Seeds questions

Answered from the same tracked data.