Skip to content

Mustard Seeds

Fail

Prices span $1.29–$7.07, mostly outside the sweet spot, so Mustard Seeds is a Fail.

Flapen Score
43
43 / 100
Ranks 1,873 of 2,976 Grocery niches · −3 vs the category median of 46
Market size
£69K/yr85K searches / yr
90-day growth
+1.5%search demand this quarter
Competition
62%top-5 click share · 14 brands · 56 sellers

Flapen Score

Mustard Seeds against its category

The dotted line is the Grocery average. Past it, Mustard Seeds is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mustard Seeds market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Mustard Seeds 85K times last year and spent an estimated £69K. The top 5 brands take 82% of clicks. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 19.4% of those searches ended in a purchase.

Shoppers searched for this 85K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 19.4% of those searches ended in a purchase. Searches in the last 90 days moved +1.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £69K a year.

Searches, last 12 months
85K
Growth, 90 days vs prior 90
+1.5%
Conversion, latest week
19.4%
Market size, estimated
£69Ka year
Top search term
mustard seeds49K searches a year

02 · Price

A sale here is worth £4.20.

Listings sell for £4.20 on average, from £1.29 to £7.07. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £4.20 that is £2K to £3K a year per listing.

Average price
£4.20under the $15 to $100 sweet spot
Price range
£1.29–£7.07
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
£2K–£3K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

65% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 9.7% of listings are out of stock. The average listing ranks #52 within Herbs, Spices & Seasonings. It carries 337 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
65%
Prime listings
91%
Out of stock, average day
9.7%
Average rank
#52in Herbs, Spices & Seasonings
Average rating
4.62 starsAmazon United Kingdom average 4.36 stars
Average reviews
337per listing
Listings tracked
23

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 73 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
73 months

Products

Top Mustard Seeds products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 62% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£7K£10K£14K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

14 rising

Sellers

56

Est. top-5 brand share

82%

Top 20: 100%

Est. top-5 click share

62%

Top 20: 97%

Open market

15%

  • Natco41%
  • Old India21%
  • Alpi Nature9%
  • Hatton Hill6%
  • Schwartz5%
  • Jalpur3%
  • Open — no brand owns it (8 brands, 15%)

Demand

Mustard Seeds search demand

Weekly searches over the year. Pick a range.

2K2KSpike '26Apr '26Apr '26May '26May '26May '26Jun '26Jun '26Jul '26

Search terms

Top Mustard Seeds search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • mustard seeds49K/yr
  • black mustard seeds17K/yr
  • yellow mustard seeds6K/yr
  • black mustard seeds for cooking5K/yr
  • mustard seed4K/yr
  • mustard seeds for cooking4K/yr

Reviews and returns

What reviews say buyers love and hate about Mustard Seeds

We read the reviews and the return reasons for every product selling here.

41%of positive reviews mention “Advertised Vs Actual Product”
46%of negative reviews mention “Value For Money”
0.1%of orders come back
“Expensive”
A buyer, on “Value For Money”46% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

9 topics

NegativePositive

FAQ

Common Mustard Seeds questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data