mustard seeds
Skip itPrices mostly outside the sweet spot ($1.29–$7.07) — this niche doesn't clear our bar today.
Conversion
Incredible19.4%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Great337.48avg incumbent reviews — the moat a new listing must climb
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Growth
Okay+1.5%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad£69K£69K/yr · 85K searches
Avg price
Bad£4.20avg listing price — sweet spot $15–$100
Price range
Bad£1.29–£7.07cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, mustard seeds is a £69K/yr Amazon United Kingdom market (85K searches/yr). The top 5 brands hold 82% of demand. Verdict: Skip it — 43/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
mustard seeds market data
- Units sold / yr
- 15K–20K
- avg 500–750/product
- Revenue / yr
- £63K–£84K
- units × avg price
- Conversion rate
- 19.4%
- Avg BSR
- #52
- Page quality
- 0%
- Prime
- 91%
- Sponsored
- 65%
- Out of stock
- 9.7%
- Avg brand age
- 73 months
- Avg seller age
- 173 days
Competition & brand share
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.Brands
14 rising
Sellers
56
Top-5 brand share
82%
Top 20: 100%
Top-5 click share
62%
Top 20: 97%
Open market
15%
- Natco41%
- Old India21%
- Alpi Nature9%
- Hatton Hill6%
- Schwartz5%
- Jalpur3%
- Open — no brand owns it (8 brands, 15%)
Demand
Weekly Amazon search volume, last 16 weeks — +1.5% search growth over the last 90 days.Top mustard seeds search terms
- mustard seeds49K/yr
- black mustard seeds17K/yr
- yellow mustard seeds6K/yr
- black mustard seeds for cooking5K/yr
- mustard seed4K/yr
- mustard seeds for cooking4K/yr
Top mustard seeds products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 23 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Natco Mustard Seeds 400g
Natco£4.054.7★995 rev
Old India Mustard Seeds Yellow Whole 500g
Old India£3.904.7★304 rev
Natco Foods Black Mustard Seeds 100g - Chilli Wizards
Natco£2.594.7★571 rev
Alpi Nature Mustard Seeds Yellow White 500g 1.1 lb White Yellow Mustard Seeds 1-2mm
Alpi Nature£6.814.6★1,634 rev
Schwartz Mustard Seeds 48g
Schwartz£2.094.7★93 rev
Newest
by launch date
Indus Whole Black Mustard Seeds 100g
indus£1.290 rev
Organic Black (Brown) Mustard Seeds 100g by Hatton Hill Organic
Hatton Hill£4.971 rev
Pipar Spices Black Mustard Seeds - 400g (14.1oz) | For Culinary Use
Pipar Spices£5.3836 rev
Aani Black Mustard Seeds 100g (Pack of 1)
AANI£1.922 rev
Whole Yellow Mustard Seeds | Natural | Non-GMO | No Colouring | Packed in Resealable Kraft Paper Pouch | Vegan and Vegetarian Friendly
Wholefoods World£4.0711 rev
Trending
90-day click momentumAani Black Mustard Seeds 100g (Pack of 1)
AANI£1.925.0★
Organic Black (Brown) Mustard Seeds 100g by Hatton Hill Organic
Hatton Hill£4.975.0★
Indus Whole Black Mustard Seeds 100g
indus£1.290.0★
Organic Yellow Mustard Seeds 50g by Hatton Hill Organic
Hatton Hill£4.074.6★
Organic Yellow Mustard Seeds 100g by Hatton Hill Organic
Hatton Hill£5.035.0★
What buyers say about mustard seeds
What buyers praise and complain about, mined from review topics.What buyers love
“As advertised”
“quality seeds”
“Value for money”
“Fresh and perfect”
“Fit for pirose”
“Great spices from a great seller”
“These organic mustard seeds are a must for making pickles”
“my friends all remarked how delicious it is”
What buyers complain about
“Expensive”
“Contains allergens”
“This is a very small packet with not many seeds in it”
Common questions
- Is mustard seeds profitable to sell on Amazon United Kingdom?
- The niche generates £69K/yr across 23 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +1.5%. Flapen's verdict: Skip it (43/100).
- How competitive is the mustard seeds niche?
- 14 brands and 56 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 82% of demand.
- What do buyers complain about in mustard seeds?
- Top complaints mined from reviews: Value For Money, Allergies, Size-Overall. The return rate is 0.1%.
- What does it cost to enter the mustard seeds niche?
- Listings span £1.29–£7.07; the average listing price is £4.20 (sweet spot $15–$100). The average incumbent carries 337 reviews — the moat a new listing must climb.