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Mustard Powder

Fail

Demand is soft, at -20.0% this quarter, so Mustard Powder is a Fail.

Flapen Score
48
48 / 100
Top 40% of 2,976 Grocery niches · +2 vs the category median of 46
Market size
£68K/yr62K searches / yr
90-day growth
-20.0%search demand this quarter
Competition
67%top-5 click share · 11 brands · 24 sellers

Flapen Score

Mustard Powder against its category

The dotted line is the Grocery average. Past it, Mustard Powder is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mustard Powder market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Mustard Powder 62K times last year and spent an estimated £68K. The top 5 brands take 76% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 11.9% of those searches ended in a purchase.

Shoppers searched for this 62K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 11.9% of those searches ended in a purchase. Searches in the last 90 days moved -20.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £68K a year.

Searches, last 12 months
62K
Growth, 90 days vs prior 90
-20.0%
Conversion, latest week
11.9%
Market size, estimated
£68Ka year
Peak month
December2.6× the quietest month
Top search term
mustard powder46K searches a year

02 · Price

A sale here is worth £9.26.

Listings sell for £9.26 on average, from £2.61 to £46.58. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £9.26 that is £2K to £5K a year per listing.

Average price
£9.26under the $15 to $100 sweet spot
Price range
£2.61–£46.58
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£2K–£5K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

79% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #126 within Condiments & Sauces. It carries 404 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
79%
Out of stock, average day
1.8%
Average rank
#126in Condiments & Sauces
Average rating
4.41 starsAmazon United Kingdom average 4.36 stars
Average reviews
404per listing
Listings tracked
14

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 78 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
78 months

Products

Top Mustard Powder products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 67% of clicks. Leaders hold, but buyers still shop past them.

£0£7K£14K£20K£27K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 flat

Sellers

24

Est. top-5 brand share

76%

Top 20: 100%

Est. top-5 click share

67%

Top 20: 100%

Open market

19%

  • Colman's40%
  • Alpi Nature12%
  • Brightdale10%
  • Spice Planet7%
  • Spice Mart6%
  • A Kilo of Spices6%

Demand

Mustard Powder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25AugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 2.6×

Search terms

Top Mustard Powder search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • mustard powder46K/yr
  • colmans mustard powder12K/yr
  • english mustard powder4K/yr

Reviews and returns

What reviews say buyers love and hate about Mustard Powder

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Quality-Overall”
37%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Tried several ways to get good consistency and taste but it really wasn't happening.”
A buyer, on “Taste-Overall”37% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Mustard Powder questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data