How competitive is the Mustard Powder niche on Amazon United Kingdom?

11 brands and 24 sellers compete in Mustard Powder on Amazon United Kingdom. The top 5 Mustard Powder products take 67% of clicks and its top 5 brands hold 76% of demand.

What does it cost to enter the Mustard Powder niche?

Mustard Powder sells for £9.26 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £2.61–£46.58. The average incumbent carries 404 reviews — the moat a new listing must climb.

Mustard Powder

soft demand (-20.0% this quarter) — Mustard Powder doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Mustard Powder profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Mustard Powder is a £68K/yr Amazon United Kingdom market (62K searches/yr). The top 5 brands hold 76% of demand. Verdict: Skip it — 48/100.

Mustard Powder: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -20.0% over the last 90 days and 11.9% of searches end in a purchase.

£68K

revenue / yr

Units sold / yr8K

Search volume / yr-20.0%62K

Conversion rate11.9%

Avg price£9.26

Who owns the niche?

The top 5 brands hold 76% of demand, so 24% of the market is open.

24%

open market share

Brands · sellers11 · 24

Top-5 product click share67%

Open market24%

Avg brand age78 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 14 products

Top Mustard Powder products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Colmans Colmans Original English Mustard Powder 57 g

Price: £2.61
Rating: 4.6/5
Reviews: 1,508
Age: 13y ago

Alpi Nature Mustard Powder Yellow White 250g 8.8 oz Ground White Yellow Mustard Seeds Powder

Price: £5.54
Rating: 4.4/5
Reviews: 2,001
Age: 6y ago

Mustard Powder Bundle with Colmans Mustard Tin Powder 57g 2 Pack + Brightdale Kitchen Booklet

Price: £10.04
Rating: 4.5/5
Reviews: 67
Age: 2y ago

Colmans Original English Mustard Powder 454 g

Price: £16.53
Rating: 4.8/5
Reviews: 1,362
Age: 15y ago

Yellow Mustard Powder | Ground Premium Quality by Spice Planet 25g-1.9kg (50 Grams)

Price: £2.76
Rating: 4.2/5
Reviews: 25
Age: 1y ago

Newest

by launch date

Mustard Powder 100g

Price: £3.02
Rating: 5.0/5
Reviews: 1
Age: 4mo ago

100g Yellow Mustard Powder | Ground Premium Quality by Masala Cottage

Price: £3.80
Rating: 4.4/5
Reviews: 50
Age: 1y ago

Yellow Mustard Powder | Ground Premium Quality by Spice Planet 25g-1.9kg (50 Grams)

Price: £2.76
Rating: 4.2/5
Reviews: 25
Age: 1y ago

Mustard Powder Bundle with Colmans Mustard Tin Powder 57g 2 Pack + Brightdale Kitchen Booklet

Price: £10.04
Rating: 4.5/5
Reviews: 67
Age: 2y ago

Yellow Mustard Powder | Ground Premium Quality Free UK P&P 50g-950g (50g)

Price: £2.98
Rating: 4.4/5
Reviews: 178
Age: 5y ago

Competition: brands, sellers & click share

The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 flat

Sellers

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

19%

Colman's40%
Alpi Nature12%
Brightdale10%
Spice Planet7%
Spice Mart6%
A Kilo of Spices6%

Mustard Powder demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume62KCVR11.9%Products14Brands11Top 5 Brands76%OOS Rate1.8%Rating4.4★Reviews404Avg BSR#126

Top Mustard Powder search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

mustard powder46K/yr -20.1%8.8% conv.
colmans mustard powder12K/yr -22.0%5.2% conv.
english mustard powder4K/yr -12.6%6.4% conv.

What reviews say buyers love and hate about Mustard Powder

What buyers mention most, as a share of all reviews.

What buyers love

100% of reviews

Quality-Overall27%

“Very good produck”

Advertised Vs Actual Product17%

“As advertised”

Taste-Overall16%

“It tastes just like my nan made years ago”

Value For Money10%

“Worth the price”

Flavor8%

“Good flavour, fast delivery and good value”

What buyers complain about

100% of reviews

Taste-Overall37%

“Tried several ways to get good consistency and taste but it really wasn't happening.”

Size-Overall20%

“Too small”

Value For Money12%

“Could be cheaper”

Ingredients-Overall10%

“Its just powdered mustard seed”

Powdered/Crumbled10%

“MUSTARD POWDER”

Common Mustard Powder questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Mustard Powder 48/100 on Amazon United Kingdom — Skip it. The niche generates £68K/yr across 14 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -20.0% over the last 90 days.

Mustard Powder buyers on Amazon United Kingdom complain most about Taste-Overall, Size-Overall, Value For Money, the themes mined from the niche's reviews. Its return rate is 0.0%.