Mustard Powder
FailDemand is soft, at -20.0% this quarter, so Mustard Powder is a Fail.
- Flapen Score
- 48 / 100Top 40% of 2,976 Grocery niches · +2 vs the category median of 4648
- Market size
- £68K/yr62K searches / yr
- 90-day growth
- -20.0%search demand this quarter
- Competition
- 67%top-5 click share · 11 brands · 24 sellers
Flapen Score
Mustard Powder against its category
The dotted line is the Grocery average. Past it, Mustard Powder is stronger. Inside it, weaker.
Market
The Mustard Powder market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Mustard Powder 62K times last year and spent an estimated £68K. The top 5 brands take 76% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 48 out of 100, a Fail.
01 · Demand
11.9% of searches ended in a purchase last week.
Shoppers searched for this 62K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.9% of those searches ended in a purchase. Searches in the last 90 days moved -20.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £68K a year.
- Searches, last 12 months
- 62K
- Growth, 90 days vs prior 90
- -20.0%
- Conversion, latest week
- 11.9%
- Market size, estimated
- £68Ka year
- Peak month
- December2.6× the quietest month
- Top search term
- mustard powder46K searches a year
02 · Price
A sale here is worth £9.26.
Listings sell for £9.26 on average, from £2.61 to £46.58. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £9.26 that is £2K to £5K a year per listing.
- Average price
- £9.26under the $15 to $100 sweet spot
- Price range
- £2.61–£46.58
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £2K–£5K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
79% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #126 within Condiments & Sauces. It carries 404 reviews at 4.41 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 79%
- Prime listings
- 79%
- Out of stock, average day
- 1.8%
- Average rank
- #126in Condiments & Sauces
- Average rating
- 4.41 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 404per listing
- Listings tracked
- 14
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 78 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 78 months
Products
Top Mustard Powder products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Colmans Colmans Original English Mustard Powder 57 g
- Price
- £2.61
- Rating
- 4.6/5
- Reviews
- 1,508
- Age
- 13y ago

Alpi Nature Mustard Powder Yellow White 250g 8.8 oz Ground White Yellow Mustard Seeds Powder
- Price
- £5.54
- Rating
- 4.4/5
- Reviews
- 2,001
- Age
- 6y ago

Mustard Powder Bundle with Colmans Mustard Tin Powder 57g 2 Pack + Brightdale Kitchen Booklet
- Price
- £10.04
- Rating
- 4.5/5
- Reviews
- 67
- Age
- 2y ago

Colmans Original English Mustard Powder 454 g
- Price
- £16.53
- Rating
- 4.8/5
- Reviews
- 1,362
- Age
- 15y ago

Yellow Mustard Powder | Ground Premium Quality by Spice Planet 25g-1.9kg (50 Grams)
- Price
- £2.76
- Rating
- 4.2/5
- Reviews
- 25
- Age
- 1y ago
Trending
90-day click momentum
Mustard Powder 100g
- Price
- £3.02
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 4mo ago

Organic Yellow Mustard Powder Premium Quality Free P&P Certified by Soil Association (50g)
- Price
- £3.12
- Rating
- 4.3/5
- Reviews
- 45
- Age
- 6y ago

Just Ingredients Ground Mustard Powder 1kg - English Mustard Powder from Brassica Seeds Tangy Mustard Seed Powder for Cooking Sauces Marinades & Spice Blends
- Price
- £12.02
- Rating
- 4.3/5
- Reviews
- 71
- Age
- 6y ago

Yellow Mustard Powder | Ground Premium Quality by Spice Planet 25g-1.9kg (50 Grams)
- Price
- £2.76
- Rating
- 4.2/5
- Reviews
- 25
- Age
- 1y ago

Colmans Colmans Original English Mustard Powder 57 g
- Price
- £2.61
- Rating
- 4.6/5
- Reviews
- 1,508
- Age
- 13y ago
Newest
by launch date
Mustard Powder 100g
- Price
- £3.02
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 4mo ago

100g Yellow Mustard Powder | Ground Premium Quality by Masala Cottage
- Price
- £3.80
- Rating
- 4.4/5
- Reviews
- 50
- Age
- 1y ago

Yellow Mustard Powder | Ground Premium Quality by Spice Planet 25g-1.9kg (50 Grams)
- Price
- £2.76
- Rating
- 4.2/5
- Reviews
- 25
- Age
- 1y ago

Mustard Powder Bundle with Colmans Mustard Tin Powder 57g 2 Pack + Brightdale Kitchen Booklet
- Price
- £10.04
- Rating
- 4.5/5
- Reviews
- 67
- Age
- 2y ago

Yellow Mustard Powder | Ground Premium Quality Free UK P&P 50g-950g (50g)
- Price
- £2.98
- Rating
- 4.4/5
- Reviews
- 178
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 flat
Sellers
24
Top-5 brand share
76%
Top 20: 100%
Top-5 click share
67%
Top 20: 100%
Open market
19%
- Colman's40%
- Alpi Nature12%
- Brightdale10%
- Spice Planet7%
- Spice Mart6%
- A Kilo of Spices6%
Demand
Mustard Powder search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 2.6×
Search terms
Top Mustard Powder search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- mustard powder46K/yr
- colmans mustard powder12K/yr
- english mustard powder4K/yr
Reviews and returns
What reviews say buyers love and hate about Mustard Powder
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Tried several ways to get good consistency and taste but it really wasn't happening.
Weak and almost tasteless
Absolutely no taste at all, it has no heat, no spice, could be eaten by the spoonful with no effect, don't waste your money as it can't be returned
Too small
Tiny pots
Small pots/tins
Could be cheaper
A waste of £3.79
Its just powdered mustard seed
MUSTARD POWDER
Love
Very good produck
It's a very large tin of very good mustard powder
Great quality
As advertised
As described
As expected
It tastes just like my nan made years ago
I make my own Piccallili which is delicious
Not overly hot with a nice taste
Worth the price
Great value for money
good value too
Good flavour, fast delivery and good value
it gives a lovely flavour to the recipes
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Mustard Powder questions
Answered from the same tracked data.









