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Mustard Powder

Fail

Demand is soft, at -20.0% this quarter, so Mustard Powder is a Fail.

Flapen Score
48
48 / 100
Top 40% of 2,976 Grocery niches · +2 vs the category median of 46
Market size
£68K/yr62K searches / yr
90-day growth
-20.0%search demand this quarter
Competition
67%top-5 click share · 11 brands · 24 sellers

Flapen Score

Mustard Powder against its category

The dotted line is the Grocery average. Past it, Mustard Powder is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mustard Powder market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Mustard Powder 62K times last year and spent an estimated £68K. The top 5 brands take 76% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

11.9% of searches ended in a purchase last week.

Shoppers searched for this 62K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.9% of those searches ended in a purchase. Searches in the last 90 days moved -20.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £68K a year.

Searches, last 12 months
62K
Growth, 90 days vs prior 90
-20.0%
Conversion, latest week
11.9%
Market size, estimated
£68Ka year
Peak month
December2.6× the quietest month
Top search term
mustard powder46K searches a year

02 · Price

A sale here is worth £9.26.

Listings sell for £9.26 on average, from £2.61 to £46.58. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £9.26 that is £2K to £5K a year per listing.

Average price
£9.26under the $15 to $100 sweet spot
Price range
£2.61–£46.58
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£2K–£5K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

79% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #126 within Condiments & Sauces. It carries 404 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
79%
Out of stock, average day
1.8%
Average rank
#126in Condiments & Sauces
Average rating
4.41 starsAmazon United Kingdom average 4.36 stars
Average reviews
404per listing
Listings tracked
14

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 78 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
78 months

Products

Top Mustard Powder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

£0£7K£14K£20K£27K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 flat

Sellers

24

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

19%

  • Colman's40%
  • Alpi Nature12%
  • Brightdale10%
  • Spice Planet7%
  • Spice Mart6%
  • A Kilo of Spices6%

Demand

Mustard Powder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25AugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 2.6×

Search terms

Top Mustard Powder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mustard powder46K/yr
  • colmans mustard powder12K/yr
  • english mustard powder4K/yr

Reviews and returns

What reviews say buyers love and hate about Mustard Powder

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall37%−0.18

Tried several ways to get good consistency and taste but it really wasn't happening.

Weak and almost tasteless

Absolutely no taste at all, it has no heat, no spice, could be eaten by the spoonful with no effect, don't waste your money as it can't be returned

Size-Overall20%−0.12

Too small

Tiny pots

Small pots/tins

Value For Money12%+0.25

Could be cheaper

A waste of £3.79

Ingredients-Overall10%+0.71

Its just powdered mustard seed

Powdered/Crumbled10%+0.34

MUSTARD POWDER

Love

Quality-Overall27%+1.77

Very good produck

It's a very large tin of very good mustard powder

Great quality

Advertised Vs Actual Product17%+1.11

As advertised

As described

As expected

Taste-Overall16%−0.18

It tastes just like my nan made years ago

I make my own Piccallili which is delicious

Not overly hot with a nice taste

Value For Money10%+0.25

Worth the price

Great value for money

good value too

Flavor8%−0.02

Good flavour, fast delivery and good value

it gives a lovely flavour to the recipes

FAQ

Common Mustard Powder questions

Answered from the same tracked data.