mustard powder
Skip itSoft demand (-20.0% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great11.9%search→purchase rate — share of searches ending in a sale
Review moat
Great403.79avg incumbent reviews — the moat a new listing must climb
Price range
Good£2.61–£46.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£9.26avg listing price — sweet spot $15–$100
Market size
Bad£68K£68K/yr · 62K searches
Growth
Bad-20.0%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, mustard powder is a £68K/yr Amazon United Kingdom market (62K searches/yr). The top 5 brands hold 76% of demand. Verdict: Skip it — 48/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
mustard powder market data
- Units sold / yr
- 6K–8K
- avg 250–500/product
- Revenue / yr
- £56K–£74K
- units × avg price
- Conversion rate
- 11.9%
- Avg BSR
- #126
- Page quality
- 0%
- Prime
- 79%
- Sponsored
- 79%
- Out of stock
- 1.8%
- Avg brand age
- 78 months
- Avg seller age
- 183 days
Competition & brand share
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.Brands
11 flat
Sellers
24
Top-5 brand share
76%
Top 20: 100%
Top-5 click share
67%
Top 20: 100%
Open market
19%
- Colman's40%
- Alpi Nature12%
- Brightdale10%
- Spice Planet7%
- Spice Mart6%
- A Kilo of Spices6%
Demand
Weekly Amazon search volume, last 51 weeks — -20.0% search growth over the last 90 days.Top mustard powder search terms
- mustard powder46K/yr
- colmans mustard powder12K/yr
- english mustard powder4K/yr
Top mustard powder products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Colmans Colmans Original English Mustard Powder 57 g
Colman's£2.614.6★1,508 rev
Alpi Nature Mustard Powder Yellow White 250g 8.8 oz Ground White Yellow Mustard Seeds Powder
Alpi Nature£5.544.4★2,001 rev
Mustard Powder Bundle with Colmans Mustard Tin Powder 57g 2 Pack + Brightdale Kitchen Booklet
Brightdale£10.044.5★67 rev
Colmans Original English Mustard Powder 454 g
Colman's£16.534.8★1,362 rev
Yellow Mustard Powder | Ground Premium Quality by Spice Planet 25g-1.9kg (50 Grams)
Spice Planet£2.764.2★25 rev
Newest
by launch date
Mustard Powder 100g
Thebest786Ltd£3.021 rev
100g Yellow Mustard Powder | Ground Premium Quality by Masala Cottage
Masala Cottage£3.8050 rev
Yellow Mustard Powder | Ground Premium Quality by Spice Planet 25g-1.9kg (50 Grams)
Spice Planet£2.7625 rev
Mustard Powder Bundle with Colmans Mustard Tin Powder 57g 2 Pack + Brightdale Kitchen Booklet
Brightdale£10.0467 rev
Yellow Mustard Powder | Ground Premium Quality Free UK P&P 50g-950g (50g)
Spice Mart£2.98178 rev
Trending
90-day click momentumMustard Powder 100g
Thebest786Ltd£3.025.0★
Organic Yellow Mustard Powder Premium Quality Free P&P Certified by Soil Association (50g)
Spice Mart£3.124.3★
Just Ingredients Ground Mustard Powder 1kg - English Mustard Powder from Brassica Seeds Tangy Mustard Seed Powder for Cooking Sauces Marinades & Spice Blends
JustIngredients£12.024.3★
Yellow Mustard Powder | Ground Premium Quality by Spice Planet 25g-1.9kg (50 Grams)
Spice Planet£2.764.2★
Colmans Colmans Original English Mustard Powder 57 g
Colman's£2.614.6★
What buyers say about mustard powder
What buyers praise and complain about, mined from review topics.What buyers love
“Very good produck”
“As advertised”
“It tastes just like my nan made years ago”
“Worth the price”
“Good flavour, fast delivery and good value”
“Being powder, it comes in handy to bring a bit of life to cooking as well”
“So much mustard”
“Mustard powder as it should be, excellent stuff, a must in your kitchen”
“Nice for my pickling uses”
What buyers complain about
“Tried several ways to get good consistency and taste but it really wasn't happening.”
“Too small”
“Could be cheaper”
“Its just powdered mustard seed”
“MUSTARD POWDER”
“Weak and almost tasteless”
“Extremely disappointing, the only thing this has in common with mustard is the colour”
“is normally very good this doesn't deserve to be listed”
“Absolutely no taste at all, it has no heat, no spice, could be eaten by the spoonful with no effect, don't waste your money as it can't be returned”
Common questions
- Is mustard powder profitable to sell on Amazon United Kingdom?
- The niche generates £68K/yr across 14 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -20.0%. Flapen's verdict: Skip it (48/100).
- How competitive is the mustard powder niche?
- 11 brands and 24 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 76% of demand.
- What do buyers complain about in mustard powder?
- Top complaints mined from reviews: Taste-Overall, Size-Overall, Value For Money. The return rate is 0.0%.
- What does it cost to enter the mustard powder niche?
- Listings span £2.61–£46.58; the average listing price is £9.26 (sweet spot $15–$100). The average incumbent carries 404 reviews — the moat a new listing must climb.