Mustard Oil
FailDemand is soft, at -17.5% this quarter, so Mustard Oil is a Fail.
- Flapen Score
- 47 / 100Top 44% of 2,976 Grocery niches · +1 vs the category median of 4647
- Market size
- £74K/yr107K searches / yr
- 90-day growth
- -17.5%search demand this quarter
- Competition
- 66%top-5 click share · 13 brands · 24 sellers
Flapen Score
Mustard Oil against its category
The dotted line is the Grocery average. Past it, Mustard Oil is stronger. Inside it, weaker.
Market
The Mustard Oil market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Mustard Oil 107K times last year and spent an estimated £74K. The top 5 brands take 70% of clicks. Demand peaks in Aug. Flapen scores it 47 out of 100, a Fail.
01 · Demand
7.2% of searches ended in a purchase last week.
Shoppers searched for this 107K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.2% of those searches ended in a purchase. Searches in the last 90 days moved -17.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £74K a year.
- Searches, last 12 months
- 107K
- Growth, 90 days vs prior 90
- -17.5%
- Conversion, latest week
- 7.2%
- Market size, estimated
- £74Ka year
- Peak month
- August1.6× the quietest month
- Top search term
- mustard oil76K searches a year
02 · Price
A sale here is worth £9.59.
Listings sell for £9.59 on average, from £4.03 to £19.26. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £9.59 that is £2K to £5K a year per listing.
- Average price
- £9.59under the $15 to $100 sweet spot
- Price range
- £4.03–£19.26
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £2K–£5K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
60% of listings pay for placement with sponsored ads. 73% ship with Prime. On an average day, 5.3% of listings are out of stock. The average listing ranks #158 within Oils, Vinegars & Salad Dressings. It carries 568 reviews at 4.32 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 60%
- Prime listings
- 73%
- Out of stock, average day
- 5.3%
- Average rank
- #158in Oils, Vinegars & Salad Dressings
- Average rating
- 4.32 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 568per listing
- Listings tracked
- 15
04 · Newcomers
Amazon counts 0 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 73 months on average, so the names here are established.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 73 months
Products
Top Mustard Oil products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Niharti Pure Mustard Oil 500ml
- Price
- £5.48
- Rating
- 4.2/5
- Reviews
- 633
- Age
- 9y ago

Two Brothers India Farms Mustard Oil/Sarso Ka Tel (1L) Made using farm grown Mustard seeds | Cold-Pressed and Single-Filtered Oil | Kacchi Ghani Natural and Unrefined | Only for External Use
- Price
- £9.99
- Rating
- 4.2/5
- Reviews
- 243
- Age
- 5mo ago

Pure Mustard Oil 250ml - Cold Pressed Cooking Oil - Great Taste Award Winner
- Price
- £9.90
- Rating
- 4.3/5
- Reviews
- 152
- Age
- 7y ago

KTC Premium Quality Edible Mustard Oil Blend 1 Litre
- Price
- £4.03
- Rating
- 4.3/5
- Reviews
- 202
- Age
- 6y ago

Gramiyaa Mustard Oil/Sarso Ka Tel (1L) Made using farm grown Mustard seeds | Wood Cold-Pressed and Single-Filtered Oil | Kacchi Ghani Natural and Unrefined | Only for External Use
- Price
- £9.95
- Rating
- 4.8/5
- Reviews
- 20
- Age
- 4mo ago
Trending
90-day click momentum
Gramiyaa Mustard Oil/Sarso Ka Tel (1L) Made using farm grown Mustard seeds | Wood Cold-Pressed and Single-Filtered Oil | Kacchi Ghani Natural and Unrefined | Only for External Use
- Price
- £9.95
- Rating
- 4.8/5
- Reviews
- 20
- Age
- 4mo ago

Two Brothers India Farms Mustard Oil/Sarso Ka Tel (1L) Made using farm grown Mustard seeds | Cold-Pressed and Single-Filtered Oil | Kacchi Ghani Natural and Unrefined | Only for External Use
- Price
- £9.99
- Rating
- 4.2/5
- Reviews
- 243
- Age
- 5mo ago

Patanjali Kachi Ghani Mustard Oil 1 ltr
- Price
- £9.17
- Rating
- 4.4/5
- Reviews
- 6,029
- Age
- 10y ago

KTC Premium Quality Edible Mustard Oil Blend 1 Litre
- Price
- £4.03
- Rating
- 4.3/5
- Reviews
- 202
- Age
- 6y ago

Pure Mustard Oil TRS - 2x1Lt
- Price
- £14.66
- Rating
- 4.5/5
- Reviews
- 114
- Age
- 9y ago
Newest
by launch date
Gramiyaa Mustard Oil/Sarso Ka Tel (1L) Made using farm grown Mustard seeds | Wood Cold-Pressed and Single-Filtered Oil | Kacchi Ghani Natural and Unrefined | Only for External Use
- Price
- £9.95
- Rating
- 4.8/5
- Reviews
- 20
- Age
- 4mo ago

Two Brothers India Farms Mustard Oil/Sarso Ka Tel (1L) Made using farm grown Mustard seeds | Cold-Pressed and Single-Filtered Oil | Kacchi Ghani Natural and Unrefined | Only for External Use
- Price
- £9.99
- Rating
- 4.2/5
- Reviews
- 243
- Age
- 5mo ago

KCS Pure Mustard Oil 250ml (Pack of 2) | 100% Natural Cold-Pressed Oil | Ideal for Hair Skin & Body Massage | Ayurvedic Herbal & Non-Edible Use
- Price
- £5.18
- Rating
- 4.1/5
- Reviews
- 11
- Age
- 9mo ago

Niharti Pure Mustard Oil 500ml (Pack of 2) | Premium Cold-Pressed | 100% Natural & Aromatic | Multi-Purpose Oil for Hair & Skin
- Price
- £7.34
- Rating
- 4.4/5
- Reviews
- 46
- Age
- 1y ago

Cold Pressed Mustard Oil 500 ml Pure & Natural | Premium Quality | Preservative Free | Cooking Oil | Mustard Seed based Oil |
- Price
- £14.08
- Rating
- 4.1/5
- Reviews
- 15
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 rising
Sellers
24
Top-5 brand share
70%
Top 20: 100%
Top-5 click share
66%
Top 20: 100%
Open market
23%
- Niharti30%
- TWO BROTHERS ORGANIC FARMS12%
- Gharana Swaad Ka Khazaana12%
- Best of Hungary8%
- Ktc8%
- Gramiyaa7%
Demand
Mustard Oil search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug · busiest ÷ quietest = 1.6×
Search terms
Top Mustard Oil search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- mustard oil76K/yr
- mustard oil for cooking13K/yr
- mustard oil for hair10K/yr
- organic mustard oil3K/yr
- pure mustard oil3K/yr
- cooking mustard oil2K/yr
Reviews and returns
What reviews say buyers love and hate about Mustard Oil
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
False advertising
Not the same
not edible as stated on the description
NOT Sutiable for cooking with
Not for cooking
Price should be cheaper to be honest
Product was Price
not edible as stated on the description
Body use only it says, tried tasting it and tastes bad
Love
Amazing quality
Great product
I honestly wouldn't go back to any other brand
Gives enhanced flavour
tastes/smells lovely when cooked with
Tastes really nice
the flavor it adds is just incredible
Huge flavour and a must have for a home made tandoori
really flavourful and good quality
Great curry ingredient
Phenomenal oil for use in curries
High quality mustard oil that cooks effectively
Good price for a quality oil
It's thick, nourishing, and leaves my scalp feeling conditioned without feeling greasy after washing
Return
0.1% Return rate 25% Fixable by listing
Price should be cheaper to be honest
Product was Price
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Mustard Oil questions
Answered from the same tracked data.









