Is mustard oil profitable to sell on Amazon United Kingdom?

The niche generates £74K/yr across 15 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -17.5%. Flapen's verdict: Skip it (47/100).

How competitive is the mustard oil niche?

13 brands and 24 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 70% of demand.

What do buyers complain about in mustard oil?

Top complaints mined from reviews: Advertised Vs Actual Product, Cooking Instructions, Value For Money. The return rate is 0.1%.

When does demand for mustard oil peak?

Demand peaks in Aug; the busiest month runs 1.6× the quietest.

What does it cost to enter the mustard oil niche?

Listings span £4.03–£19.26; the average listing price is £9.59 (sweet spot $15–$100). The average incumbent carries 568 reviews — the moat a new listing must climb.

mustard oil

Skip it

Soft demand (-17.5% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Great7.2%

search→purchase rate — share of searches ending in a sale

Review moat

Good568.47

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Brand share

Good70%

top-5 brand share — brands hold most of the demand

Competition

Okay66%

top-5 click share — leaders hold, buyers still browse

Avg price

Okay£9.59

avg listing price — sweet spot $15–$100

Price range

Okay£4.03–£19.26

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Bad£74K

£74K/yr · 107K searches

Growth

Bad-17.5%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, mustard oil is a £74K/yr Amazon United Kingdom market (107K searches/yr). The top 5 brands hold 70% of demand. Demand peaks in Aug. Verdict: Skip it — 47/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

mustard oil market data

Units sold / yr: 8K–10K; avg 250–500/product
Revenue / yr: £77K–£96K; units × avg price
Conversion rate: 7.2%
Avg BSR: #158
Page quality: 0%
Prime: 73%
Sponsored: 60%
Out of stock: 5.3%
Avg brand age: 73 months
Avg seller age: 190 days

Competition & brand share

The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 rising

Sellers

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

23%

Niharti30%
TWO BROTHERS ORGANIC FARMS12%
Gharana Swaad Ka Khazaana12%
Best of Hungary8%
Ktc8%
Gramiyaa7%

Demand & seasonality

Weekly Amazon search volume, last 84 weeks — -17.5% search growth over the last 90 days.

Peak months: Aug · busiest ÷ quietest = 1.6×

Open Trend

Top mustard oil search terms

mustard oil76K/yr -19.9%7.4% conv.
mustard oil for cooking13K/yr -2.9%6.3% conv.
mustard oil for hair10K/yr -28.4%3.0% conv.
organic mustard oil3K/yr -17.8%4.7% conv.
pure mustard oil3K/yr +15.3%4.4% conv.
cooking mustard oil2K/yr -19.4%7.4% conv.

All search terms

Top mustard oil products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 15 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Niharti Pure Mustard Oil 500ml

Niharti£5.484.2★633 rev

Two Brothers India Farms Mustard Oil/Sarso Ka Tel (1L) Made using farm grown Mustard seeds | Cold-Pressed and Single-Filtered Oil | Kacchi Ghani Natural and Unrefined | Only for External Use

TWO BROTHERS ORGANIC FARMS£9.994.2★243 rev

Pure Mustard Oil 250ml - Cold Pressed Cooking Oil - Great Taste Award Winner

Best of Hungary£9.904.3★152 rev

KTC Premium Quality Edible Mustard Oil Blend 1 Litre

Ktc£4.034.3★202 rev

Gramiyaa Mustard Oil/Sarso Ka Tel (1L) Made using farm grown Mustard seeds | Wood Cold-Pressed and Single-Filtered Oil | Kacchi Ghani Natural and Unrefined | Only for External Use

Gramiyaa£9.954.8★20 rev

Newest

by launch date

Gramiyaa Mustard Oil/Sarso Ka Tel (1L) Made using farm grown Mustard seeds | Wood Cold-Pressed and Single-Filtered Oil | Kacchi Ghani Natural and Unrefined | Only for External Use

Gramiyaa£9.9520 rev

4mo ago

Two Brothers India Farms Mustard Oil/Sarso Ka Tel (1L) Made using farm grown Mustard seeds | Cold-Pressed and Single-Filtered Oil | Kacchi Ghani Natural and Unrefined | Only for External Use

TWO BROTHERS ORGANIC FARMS£9.99243 rev

5mo ago

KCS Pure Mustard Oil 250ml (Pack of 2) | 100% Natural Cold-Pressed Oil | Ideal for Hair Skin & Body Massage | Ayurvedic Herbal & Non-Edible Use

Gharana Swaad Ka Khazaana£5.1811 rev

9mo ago

Niharti Pure Mustard Oil 500ml (Pack of 2) | Premium Cold-Pressed | 100% Natural & Aromatic | Multi-Purpose Oil for Hair & Skin

Gharana Swaad Ka Khazaana£7.3446 rev

1y ago

Generic£14.0815 rev

1y ago

What buyers say about mustard oil

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall20%

“Amazing quality”

Taste-Overall18%

“Gives enhanced flavour”

Flavor12%

“the flavor it adds is just incredible”

Ingredients-Overall12%

“Great curry ingredient”

Oily/Greasy10%

“High quality mustard oil that cooks effectively”

Value For Money8%

“Worthy”

Freshness8%

“Fresh as it said”

Salt Content4%

“there is no need for salt when adding spices”

Health Benefits-Overall3%

“cold pressed so healthy too”

Smell2%

“The moment you open the bottle, that bold, pungent aroma hits you instantly — this is exactly what mustard oil should smell like”

What buyers complain about

Advertised Vs Actual Product38%

“False advertising”

Cooking Instructions19%

“NOT Sutiable for cooking with”

Value For Money17%

“Price should be cheaper to be honest”

Oily/Greasy6%

“not edible as stated on the description”

Taste-Overall6%

“Body use only it says, tried tasting it and tastes bad”

Smell6%

“It smells pretty terrible which is why I fortunately looked closely at the label”

Certifications4%

“Edible, just not by UK/EU standards”

Top return reasons

Material Quality25%

Value For Money25%

Color Fading/Discoloration25%

Leak-Proof13%

Unsustainable Design13%

Common questions

Is mustard oil profitable to sell on Amazon United Kingdom?: The niche generates £74K/yr across 15 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -17.5%. Flapen's verdict: Skip it (47/100).
How competitive is the mustard oil niche?: 13 brands and 24 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 70% of demand.
What do buyers complain about in mustard oil?: Top complaints mined from reviews: Advertised Vs Actual Product, Cooking Instructions, Value For Money. The return rate is 0.1%.
When does demand for mustard oil peak?: Demand peaks in Aug; the busiest month runs 1.6× the quietest.
What does it cost to enter the mustard oil niche?: Listings span £4.03–£19.26; the average listing price is £9.59 (sweet spot $15–$100). The average incumbent carries 568 reviews — the moat a new listing must climb.