Mustard Oil
soft demand (-17.5% this quarter) — Mustard Oil doesn't clear our bar today.
Flapen Score
Is Mustard Oil profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Mustard Oil is a £74K/yr Amazon United Kingdom market (107K searches/yr). The top 5 brands hold 70% of demand. Demand peaks in Aug. Verdict: Skip it — 47/100.
Mustard Oil: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -17.5% over the last 90 days and 7.2% of searches end in a purchase.
£74K
revenue / yr
Who owns the niche?
The top 5 brands hold 70% of demand, so 30% of the market is open.
30%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 15 products
Top Mustard Oil products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Niharti Pure Mustard Oil 500ml
- Price
- £5.48
- Rating
- 4.2/5
- Reviews
- 633
- Age
- 9y ago
Two Brothers India Farms Mustard Oil/Sarso Ka Tel (1L) Made using farm grown Mustard seeds | Cold-Pressed and Single-Filtered Oil | Kacchi Ghani Natural and Unrefined | Only for External Use
- Price
- £9.99
- Rating
- 4.2/5
- Reviews
- 243
- Age
- 5mo ago
Pure Mustard Oil 250ml - Cold Pressed Cooking Oil - Great Taste Award Winner
- Price
- £9.90
- Rating
- 4.3/5
- Reviews
- 152
- Age
- 7y ago
KTC Premium Quality Edible Mustard Oil Blend 1 Litre
- Price
- £4.03
- Rating
- 4.3/5
- Reviews
- 202
- Age
- 6y ago
Gramiyaa Mustard Oil/Sarso Ka Tel (1L) Made using farm grown Mustard seeds | Wood Cold-Pressed and Single-Filtered Oil | Kacchi Ghani Natural and Unrefined | Only for External Use
- Price
- £9.95
- Rating
- 4.8/5
- Reviews
- 20
- Age
- 4mo ago
Trending
90-day click momentumGramiyaa Mustard Oil/Sarso Ka Tel (1L) Made using farm grown Mustard seeds | Wood Cold-Pressed and Single-Filtered Oil | Kacchi Ghani Natural and Unrefined | Only for External Use
- Price
- £9.95
- Rating
- 4.8/5
- Reviews
- 20
- Age
- 4mo ago
Two Brothers India Farms Mustard Oil/Sarso Ka Tel (1L) Made using farm grown Mustard seeds | Cold-Pressed and Single-Filtered Oil | Kacchi Ghani Natural and Unrefined | Only for External Use
- Price
- £9.99
- Rating
- 4.2/5
- Reviews
- 243
- Age
- 5mo ago
Patanjali Kachi Ghani Mustard Oil 1 ltr
- Price
- £9.17
- Rating
- 4.4/5
- Reviews
- 6,029
- Age
- 10y ago
KTC Premium Quality Edible Mustard Oil Blend 1 Litre
- Price
- £4.03
- Rating
- 4.3/5
- Reviews
- 202
- Age
- 6y ago
Pure Mustard Oil TRS - 2x1Lt
- Price
- £14.66
- Rating
- 4.5/5
- Reviews
- 114
- Age
- 9y ago
Newest
by launch dateGramiyaa Mustard Oil/Sarso Ka Tel (1L) Made using farm grown Mustard seeds | Wood Cold-Pressed and Single-Filtered Oil | Kacchi Ghani Natural and Unrefined | Only for External Use
- Price
- £9.95
- Rating
- 4.8/5
- Reviews
- 20
- Age
- 4mo ago
Two Brothers India Farms Mustard Oil/Sarso Ka Tel (1L) Made using farm grown Mustard seeds | Cold-Pressed and Single-Filtered Oil | Kacchi Ghani Natural and Unrefined | Only for External Use
- Price
- £9.99
- Rating
- 4.2/5
- Reviews
- 243
- Age
- 5mo ago
KCS Pure Mustard Oil 250ml (Pack of 2) | 100% Natural Cold-Pressed Oil | Ideal for Hair Skin & Body Massage | Ayurvedic Herbal & Non-Edible Use
- Price
- £5.18
- Rating
- 4.1/5
- Reviews
- 11
- Age
- 9mo ago
Niharti Pure Mustard Oil 500ml (Pack of 2) | Premium Cold-Pressed | 100% Natural & Aromatic | Multi-Purpose Oil for Hair & Skin
- Price
- £7.34
- Rating
- 4.4/5
- Reviews
- 46
- Age
- 1y ago
Cold Pressed Mustard Oil 500 ml Pure & Natural | Premium Quality | Preservative Free | Cooking Oil | Mustard Seed based Oil |
- Price
- £14.08
- Rating
- 4.1/5
- Reviews
- 15
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.
Brands
13 rising
Sellers
24
Top-5 brand share
70%
Top 20: 100%
Top-5 click share
66%
Top 20: 100%
Open market
23%
- Niharti30%
- TWO BROTHERS ORGANIC FARMS12%
- Gharana Swaad Ka Khazaana12%
- Best of Hungary8%
- Ktc8%
- Gramiyaa7%
Mustard Oil demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Aug · busiest ÷ quietest = 1.6×
Top Mustard Oil search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- mustard oil76K/yr
- mustard oil for cooking13K/yr
- mustard oil for hair10K/yr
- organic mustard oil3K/yr
- pure mustard oil3K/yr
- cooking mustard oil2K/yr
What reviews say buyers love and hate about Mustard Oil
What buyers mention most, as a share of all reviews.
What buyers love
95% of reviews“Amazing quality”
“Gives enhanced flavour”
“the flavor it adds is just incredible”
“Great curry ingredient”
“High quality mustard oil that cooks effectively”
What buyers complain about
96% of reviews“False advertising”
“NOT Sutiable for cooking with”
“Price should be cheaper to be honest”
“not edible as stated on the description”
“Body use only it says, tried tasting it and tastes bad”
Mustard Oil return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
25%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Mustard Oil questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
