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Mustard Oil

Fail

Demand is soft, at -17.5% this quarter, so Mustard Oil is a Fail.

Flapen Score
47
47 / 100
Top 44% of 2,976 Grocery niches · +1 vs the category median of 46
Market size
£74K/yr107K searches / yr
90-day growth
-17.5%search demand this quarter
Competition
66%top-5 click share · 13 brands · 24 sellers

Flapen Score

Mustard Oil against its category

The dotted line is the Grocery average. Past it, Mustard Oil is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mustard Oil market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Mustard Oil 107K times last year and spent an estimated £74K. The top 5 brands take 70% of clicks. Demand peaks in Aug. Flapen scores it 47 out of 100, a Fail.

01 · Demand

7.2% of searches ended in a purchase last week.

Shoppers searched for this 107K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.2% of those searches ended in a purchase. Searches in the last 90 days moved -17.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £74K a year.

Searches, last 12 months
107K
Growth, 90 days vs prior 90
-17.5%
Conversion, latest week
7.2%
Market size, estimated
£74Ka year
Peak month
August1.6× the quietest month
Top search term
mustard oil76K searches a year

02 · Price

A sale here is worth £9.59.

Listings sell for £9.59 on average, from £4.03 to £19.26. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £9.59 that is £2K to £5K a year per listing.

Average price
£9.59under the $15 to $100 sweet spot
Price range
£4.03–£19.26
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
£2K–£5K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

60% of listings pay for placement with sponsored ads. 73% ship with Prime. On an average day, 5.3% of listings are out of stock. The average listing ranks #158 within Oils, Vinegars & Salad Dressings. It carries 568 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
73%
Out of stock, average day
5.3%
Average rank
#158in Oils, Vinegars & Salad Dressings
Average rating
4.32 starsAmazon United Kingdom average 4.36 stars
Average reviews
568per listing
Listings tracked
15

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 73 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
73 months

Products

Top Mustard Oil products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

£0£7K£15K£22K£29K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 rising

Sellers

24

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

23%

  • Niharti30%
  • TWO BROTHERS ORGANIC FARMS12%
  • Gharana Swaad Ka Khazaana12%
  • Best of Hungary8%
  • Ktc8%
  • Gramiyaa7%

Demand

Mustard Oil search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Prime Day '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Aug · busiest ÷ quietest = 1.6×

Search terms

Top Mustard Oil search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mustard oil76K/yr
  • mustard oil for cooking13K/yr
  • mustard oil for hair10K/yr
  • organic mustard oil3K/yr
  • pure mustard oil3K/yr
  • cooking mustard oil2K/yr

Reviews and returns

What reviews say buyers love and hate about Mustard Oil

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Advertised Vs Actual Product38%−0.32

False advertising

Not the same

not edible as stated on the description

Cooking Instructions19%−0.15

NOT Sutiable for cooking with

Not for cooking

Value For Money17%−0.03

Price should be cheaper to be honest

Product was Price

Oily/Greasy6%+0.39

not edible as stated on the description

Taste-Overall6%+0.49

Body use only it says, tried tasting it and tastes bad

Love

Quality-Overall20%+1.44

Amazing quality

Great product

I honestly wouldn't go back to any other brand

Taste-Overall18%+0.49

Gives enhanced flavour

tastes/smells lovely when cooked with

Tastes really nice

Flavor12%+1.08

the flavor it adds is just incredible

Huge flavour and a must have for a home made tandoori

really flavourful and good quality

Ingredients-Overall12%+0.62

Great curry ingredient

Phenomenal oil for use in curries

Oily/Greasy10%+0.39

High quality mustard oil that cooks effectively

Good price for a quality oil

It's thick, nourishing, and leaves my scalp feeling conditioned without feeling greasy after washing

Return

0.1% Return rate 25% Fixable by listing

Material Quality25%▁▁▁▁▁█
Value For Money25%▁▁▁▁█▁

Price should be cheaper to be honest

Product was Price

Color Fading/Discoloration25%
Leak-Proof13%▁█▁▁▁▁
Unsustainable Design13%▁█▁▁▁▁

FAQ

Common Mustard Oil questions

Answered from the same tracked data.