Mushroom Soup
FailThe top 5 brands take 98% of clicks, so Mushroom Soup is a Fail.
- Flapen Score
- 40 / 100Ranks 2,270 of 2,976 Grocery niches · −6 vs the category median of 4640
- Market size
- £63K/yr88K searches / yr
- 90-day growth
- -24.5%search demand this quarter
- Competition
- 61%top-5 click share · 6 brands · 57 sellers
Flapen Score
Mushroom Soup against its category
The dotted line is the Grocery average. Past it, Mushroom Soup is stronger. Inside it, weaker.
Market
The Mushroom Soup market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Mushroom Soup 88K times last year and spent an estimated £63K. The top 5 brands take 98% of clicks. Demand peaks in Nov. Flapen scores it 40 out of 100, a Fail.
01 · Demand
7.3% of searches ended in a purchase last week.
Shoppers searched for this 88K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.3% of those searches ended in a purchase. Searches in the last 90 days moved -24.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £63K a year.
- Searches, last 12 months
- 88K
- Growth, 90 days vs prior 90
- -24.5%
- Conversion, latest week
- 7.3%
- Market size, estimated
- £63Ka year
- Peak month
- November2.5× the quietest month
- Top search term
- mushroom soup29K searches a year
02 · Price
A sale here is worth £9.75.
Listings sell for £9.75 on average, from £0.76 to £35.81. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At £9.75 that is £2K to £5K a year per listing.
- Average price
- £9.75under the $15 to $100 sweet spot
- Price range
- £0.76–£35.81
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £2K–£5K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
10% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 2.7% of listings are out of stock. The average listing ranks #50 within Instant Meals & Sides. It carries 540 reviews at 4.53 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 10%
- Prime listings
- 67%
- Out of stock, average day
- 2.7%
- Average rank
- #50in Instant Meals & Sides
- Average rating
- 4.53 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 540per listing
- Listings tracked
- 21
04 · Newcomers
Amazon counts 1 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 62 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 62 months
Products
Top Mushroom Soup products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Morrisons Cream of Mushroom Soup 400g
- Price
- £0.76
- Rating
- 4.4/5
- Reviews
- 723
- Age
- 12y ago

Campbells Condensed Cream of Mushroom Soup 295g
- Price
- £1.72
- Rating
- 4.5/5
- Reviews
- 277
- Age
- 13y ago

Campbells Condensed Soup Cream of Mushroom Soup Tinned 12 Pack
- Price
- £17.70
- Rating
- 4.5/5
- Reviews
- 114
- Age
- 2y ago

Campbells Condensed Soup Cream of Chicken Soup Tinned 12 Pack
- Price
- £17.78
- Rating
- 4.6/5
- Reviews
- 104
- Age
- 2y ago

HEINZ Classic Cream Of Mushroom Soup 400 G Black
- Price
- £1.95
- Rating
- 4.6/5
- Reviews
- 384
- Age
- 14y ago
Trending
90-day click momentum
Campbells Condensed Soup Cream of Celery Soup Tinned 6 Pack
- Price
- £35.81
- Rating
- 4.6/5
- Reviews
- 713
- Age
- 13y ago

Cream of Mushroom Soup 400g X 6 Pack Low Fat Vegetarian No Artificial Colours or Preservatives
- Price
- £16.88
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 11mo ago

Heinz Cream of Mushroom Soup 400g
- Price
- £1.59
- Rating
- 4.5/5
- Reviews
- 857
- Age
- 10y ago

Campbells Condensed Cream of Mushroom Soup 295g
- Price
- £1.72
- Rating
- 4.5/5
- Reviews
- 277
- Age
- 13y ago

Batchelors Cup a Soup Mushroom Instant Soup 4 Sachets 99 g
- Price
- £1.35
- Rating
- 4.4/5
- Reviews
- 444
- Age
- 10y ago
Newest
by launch date
Morrisons Limited Edition Best Mushroom Risotto Soup 600g
- Price
- £3.04
- Rating
- 3.9/5
- Reviews
- 25
- Age
- 10mo ago

Cream of Mushroom Soup 400g X 6 Pack Low Fat Vegetarian No Artificial Colours or Preservatives
- Price
- £16.88
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 11mo ago

Campbells Condensed Homestyle Chicken Noodle Soup 10.5 Ounce Can (Pack of 4)
- Price
- £14.95
- Rating
- 4.6/5
- Reviews
- 766
- Age
- 1y ago

Campbells Vegetarian Vegetable Condensed Soup (298g)
- Price
- £6.99
- Rating
- 4.6/5
- Reviews
- 1,403
- Age
- 1y ago

Campbells Condensed Soup Cream of Mushroom Soup Tinned 12 Pack
- Price
- £17.70
- Rating
- 4.5/5
- Reviews
- 114
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.
Brands
6 falling
Sellers
57
Top-5 brand share
98%
Top 20: 99%
Top-5 click share
61%
Top 20: 99%
Open market
1%
- Campbell's48%
- HEINZ22%
- Morrisons18%
- Batchelors7%
- Knorr3%
- generic1%
- Open — no brand owns it (1%)
Demand
Mushroom Soup search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov · busiest ÷ quietest = 2.5×
Search terms
Top Mushroom Soup search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- mushroom soup29K/yr
- condensed soup15K/yr
- campbells condensed soup15K/yr
- cream of mushrooms soup7K/yr
- chicken and mushroom soup8K/yr
- campbells soup7K/yr
- campbells soup condensed4K/yr
- cream of mushroom soup3K/yr
Reviews and returns
What reviews say buyers love and hate about Mushroom Soup
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
very expensive for what it is
with a pricing problem
waste of money
Not very flavourful
Zero flavour
Dropped quality for quick profit
Ordinary quality
chose profit and dropped quality
Poor taste strength
found it to be thin yellow liquid with little taste
Thick as you let it be
It was also much thinner than i remember
Love
Great and easy to make and very tasty
Lovely tasting cup a soups
Always delicious
Great value
Good value for money
Good value
Good cupboard item
Great condition Great quality Great value for my money lovely soups
Great quality
Always favourite flavour especially for winters
Overall a good texture and mushroom flavour
The mushroom flavour makes a good cup-a-soup by adding some potato starch, dried skimmed milk powder, Engevita yeast flakes, black pepper and Knorr Aromat
easy to prepare for taking to work as well
Lovely chicken soup
Ideal for cooking with
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Mushroom Soup questions
Answered from the same tracked data.









