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Mushroom Soup

Fail

The top 5 brands take 98% of clicks, so Mushroom Soup is a Fail.

Flapen Score
40
40 / 100
Ranks 2,270 of 2,976 Grocery niches · −6 vs the category median of 46
Market size
£63K/yr88K searches / yr
90-day growth
-24.5%search demand this quarter
Competition
61%top-5 click share · 6 brands · 57 sellers

Flapen Score

Mushroom Soup against its category

The dotted line is the Grocery average. Past it, Mushroom Soup is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mushroom Soup market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Mushroom Soup 88K times last year and spent an estimated £63K. The top 5 brands take 98% of clicks. Demand peaks in Nov. Flapen scores it 40 out of 100, a Fail.

01 · Demand

7.3% of searches ended in a purchase last week.

Shoppers searched for this 88K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.3% of those searches ended in a purchase. Searches in the last 90 days moved -24.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £63K a year.

Searches, last 12 months
88K
Growth, 90 days vs prior 90
-24.5%
Conversion, latest week
7.3%
Market size, estimated
£63Ka year
Peak month
November2.5× the quietest month
Top search term
mushroom soup29K searches a year

02 · Price

A sale here is worth £9.75.

Listings sell for £9.75 on average, from £0.76 to £35.81. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At £9.75 that is £2K to £5K a year per listing.

Average price
£9.75under the $15 to $100 sweet spot
Price range
£0.76–£35.81
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
250–500
Revenue per listing a year
£2K–£5K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

10% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 2.7% of listings are out of stock. The average listing ranks #50 within Instant Meals & Sides. It carries 540 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
10%
Prime listings
67%
Out of stock, average day
2.7%
Average rank
#50in Instant Meals & Sides
Average rating
4.53 starsAmazon United Kingdom average 4.36 stars
Average reviews
540per listing
Listings tracked
21

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
62 months

Products

Top Mushroom Soup products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£6K£9K£13K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

57

Top-5 brand share

98%

Top 20: 99%

Top-5 click share

61%

Top 20: 99%

Open market

1%

  • Campbell's48%
  • HEINZ22%
  • Morrisons18%
  • Batchelors7%
  • Knorr3%
  • generic1%
  • Open — no brand owns it (1%)

Demand

Mushroom Soup search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25Black Friday '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov · busiest ÷ quietest = 2.5×

Search terms

Top Mushroom Soup search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mushroom soup29K/yr
  • condensed soup15K/yr
  • campbells condensed soup15K/yr
  • cream of mushrooms soup7K/yr
  • chicken and mushroom soup8K/yr
  • campbells soup7K/yr
  • campbells soup condensed4K/yr
  • cream of mushroom soup3K/yr

Reviews and returns

What reviews say buyers love and hate about Mushroom Soup

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money21%+2.26

very expensive for what it is

with a pricing problem

waste of money

Flavor11%−0.06

Not very flavourful

Zero flavour

Quality-Overall11%−0.04

Dropped quality for quick profit

Ordinary quality

chose profit and dropped quality

Taste-Overall8%+1.89

Poor taste strength

found it to be thin yellow liquid with little taste

Thickness7%+0.25

Thick as you let it be

It was also much thinner than i remember

Love

Taste-Overall34%+1.89

Great and easy to make and very tasty

Lovely tasting cup a soups

Always delicious

Value For Money34%+2.26

Great value

Good value for money

Good value

Quality-Overall10%−0.04

Good cupboard item

Great condition Great quality Great value for my money lovely soups

Great quality

Flavor5%−0.06

Always favourite flavour especially for winters

Overall a good texture and mushroom flavour

The mushroom flavour makes a good cup-a-soup by adding some potato starch, dried skimmed milk powder, Engevita yeast flakes, black pepper and Knorr Aromat

Cooking Instructions4%−0.04

easy to prepare for taking to work as well

Lovely chicken soup

Ideal for cooking with

FAQ

Common Mushroom Soup questions

Answered from the same tracked data.