mushroom soup
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great7.3%search→purchase rate — share of searches ending in a sale
Review moat
Good539.76avg incumbent reviews — the moat a new listing must climb
Price range
Good£0.76–£35.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay£9.75avg listing price — sweet spot $15–$100
Market size
Bad£63K£63K/yr · 88K searches
Growth
Bad-24.5%90-day search growth — must beat 0% to launch
Brand share
Bad98%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, mushroom soup is a £63K/yr Amazon United Kingdom market (88K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Nov. Verdict: Skip it — 40/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
mushroom soup market data
- Units sold / yr
- 13K–15K
- avg 250–500/product
- Revenue / yr
- £122K–£146K
- units × avg price
- Conversion rate
- 7.3%
- Avg BSR
- #50
- Page quality
- 0%
- Prime
- 67%
- Sponsored
- 10%
- Out of stock
- 2.7%
- Avg brand age
- 62 months
- Avg seller age
- 183 days
Competition & brand share
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.Brands
6 falling
Sellers
57
Top-5 brand share
98%
Top 20: 99%
Top-5 click share
61%
Top 20: 99%
Open market
1%
- Campbell's48%
- HEINZ22%
- Morrisons18%
- Batchelors7%
- Knorr3%
- generic1%
- Open — no brand owns it (1%)
Demand & seasonality
Weekly Amazon search volume, last 86 weeks — -24.5% search growth over the last 90 days.Peak months: Nov · busiest ÷ quietest = 2.5×
Top mushroom soup search terms
- mushroom soup29K/yr
- condensed soup15K/yr
- campbells condensed soup15K/yr
- cream of mushrooms soup7K/yr
- chicken and mushroom soup8K/yr
- campbells soup7K/yr
- campbells soup condensed4K/yr
- cream of mushroom soup3K/yr
Top mushroom soup products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Morrisons Cream of Mushroom Soup 400g
Morrisons£0.764.4★723 rev
Campbells Condensed Cream of Mushroom Soup 295g
Campbell's£1.724.5★277 rev
Campbells Condensed Soup Cream of Mushroom Soup Tinned 12 Pack
Campbell's£17.704.5★114 rev
Campbells Condensed Soup Cream of Chicken Soup Tinned 12 Pack
Campbell's£17.784.6★104 rev
HEINZ Classic Cream Of Mushroom Soup 400 G Black
HEINZ£1.954.6★384 rev
Newest
by launch date
Morrisons Limited Edition Best Mushroom Risotto Soup 600g
Morrisons£3.0425 rev
Cream of Mushroom Soup 400g X 6 Pack Low Fat Vegetarian No Artificial Colours or Preservatives
generic£16.881 rev
Campbells Condensed Homestyle Chicken Noodle Soup 10.5 Ounce Can (Pack of 4)
Campbell's£14.95766 rev
Campbells Vegetarian Vegetable Condensed Soup (298g)
Campbell's£6.991,403 rev
Campbells Condensed Soup Cream of Mushroom Soup Tinned 12 Pack
Campbell's£17.70114 rev
Trending
90-day click momentum
Campbells Condensed Soup Cream of Celery Soup Tinned 6 Pack
Campbell's£35.814.6★
Cream of Mushroom Soup 400g X 6 Pack Low Fat Vegetarian No Artificial Colours or Preservatives
generic£16.885.0★
Heinz Cream of Mushroom Soup 400g
HEINZ£1.594.5★
Campbells Condensed Cream of Mushroom Soup 295g
Campbell's£1.724.5★
Batchelors Cup a Soup Mushroom Instant Soup 4 Sachets 99 g
Batchelors£1.354.4★
What buyers say about mushroom soup
What buyers praise and complain about, mined from review topics.What buyers love
“Great and easy to make and very tasty”
“Great value”
“Good cupboard item”
“Always favourite flavour especially for winters”
“easy to prepare for taking to work as well”
“Value for money:good thickness;tasty”
“.lots of uses”
“I add veggies to mine as well make it a nice hearty meal good for colder months”
“Good Basic Dried Mushroom Soup Mix”
“I love this soup cold with a sprinkle of salt”
What buyers complain about
“very expensive for what it is”
“Not very flavourful”
“Dropped quality for quick profit”
“Poor taste strength”
“Thick as you let it be”
“Too spicy”
“Badly dented”
“Just seemed like watery yellow liquid”
“Not much chicken pieces”
“don't come in bulk volume”
Common questions
- Is mushroom soup profitable to sell on Amazon United Kingdom?
- The niche generates £63K/yr across 21 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -24.5%. Flapen's verdict: Skip it (40/100).
- How competitive is the mushroom soup niche?
- 6 brands and 57 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 98% of demand.
- What do buyers complain about in mushroom soup?
- Top complaints mined from reviews: Value For Money, Flavor, Quality-Overall. The return rate is 0.1%.
- When does demand for mushroom soup peak?
- Demand peaks in Nov; the busiest month runs 2.5× the quietest.
- What does it cost to enter the mushroom soup niche?
- Listings span £0.76–£35.81; the average listing price is £9.75 (sweet spot $15–$100). The average incumbent carries 540 reviews — the moat a new listing must climb.