How competitive is the Mushroom Soup niche on Amazon United Kingdom?

6 brands and 57 sellers compete in Mushroom Soup on Amazon United Kingdom. The top 5 Mushroom Soup products take 61% of clicks and its top 5 brands hold 98% of demand.

What do buyers complain about in Mushroom Soup?

Mushroom Soup buyers on Amazon United Kingdom complain most about Value For Money, Flavor, Quality-Overall, the themes mined from the niche's reviews. Its return rate is 0.1%.

What does it cost to enter the Mushroom Soup niche?

Mushroom Soup sells for £9.75 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £0.76–£35.81. The average incumbent carries 540 reviews — the moat a new listing must climb.

Mushroom Soup

brand-locked demand (top 5 brands take 98% of clicks) — Mushroom Soup doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Mushroom Soup profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Mushroom Soup is a £63K/yr Amazon United Kingdom market (88K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Nov. Verdict: Skip it — 40/100.

Mushroom Soup: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -24.5% over the last 90 days and 7.3% of searches end in a purchase.

£63K

revenue / yr

Units sold / yr15K

Search volume / yr-24.5%88K

Conversion rate7.3%

Avg price£9.75

Who owns the niche?

The top 5 brands hold 98% of demand, so 2% of the market is open.

open market share

Brands · sellers6 · 57

Top-5 product click share61%

Open market2%

Avg brand age62 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 21 products

Top Mushroom Soup products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Morrisons Cream of Mushroom Soup 400g

Price: £0.76
Rating: 4.4/5
Reviews: 723
Age: 12y ago

Campbells Condensed Cream of Mushroom Soup 295g

Price: £1.72
Rating: 4.5/5
Reviews: 277
Age: 13y ago

Campbells Condensed Soup Cream of Mushroom Soup Tinned 12 Pack

Price: £17.70
Rating: 4.5/5
Reviews: 114
Age: 2y ago

Campbells Condensed Soup Cream of Chicken Soup Tinned 12 Pack

Price: £17.78
Rating: 4.6/5
Reviews: 104
Age: 2y ago

HEINZ Classic Cream Of Mushroom Soup 400 G Black

Price: £1.95
Rating: 4.6/5
Reviews: 384
Age: 14y ago

Newest

by launch date

Morrisons Limited Edition Best Mushroom Risotto Soup 600g

Price: £3.04
Rating: 3.9/5
Reviews: 25
Age: 10mo ago

Cream of Mushroom Soup 400g X 6 Pack Low Fat Vegetarian No Artificial Colours or Preservatives

Price: £16.88
Rating: 5.0/5
Reviews: 1
Age: 11mo ago

Campbells Condensed Homestyle Chicken Noodle Soup 10.5 Ounce Can (Pack of 4)

Price: £14.95
Rating: 4.6/5
Reviews: 766
Age: 1y ago

Campbells Vegetarian Vegetable Condensed Soup (298g)

Price: £6.99
Rating: 4.6/5
Reviews: 1,403
Age: 1y ago

Campbells Condensed Soup Cream of Mushroom Soup Tinned 12 Pack

Price: £17.70
Rating: 4.5/5
Reviews: 114
Age: 2y ago

Competition: brands, sellers & click share

The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

Top-5 brand share

98%

Top 20: 99%

Top-5 click share

61%

Top 20: 99%

Open market

Campbell's48%
HEINZ22%
Morrisons18%
Batchelors7%
Knorr3%
generic1%
Open — no brand owns it (1%)

Mushroom Soup demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume88KCVR7.3%Products21Brands6Top 5 Brands98%OOS Rate2.7%Rating4.5★Reviews540Avg BSR#50

Peak months: Nov · busiest ÷ quietest = 2.5×

Top Mushroom Soup search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

mushroom soup29K/yr -33.1%14.4% conv.
condensed soup15K/yr -8.8%3.8% conv.
campbells condensed soup15K/yr -39.8%3.9% conv.
cream of mushrooms soup7K/yr +5.1%0.6% conv.
chicken and mushroom soup8K/yr -9.5%1.9% conv.
campbells soup7K/yr -45.9%5.3% conv.
campbells soup condensed4K/yr -24.4%5.2% conv.
cream of mushroom soup3K/yr -3.9%15.1% conv.

What reviews say buyers love and hate about Mushroom Soup

What buyers mention most, as a share of all reviews.

What buyers love

94% of reviews

Taste-Overall34%

“Great and easy to make and very tasty”

Value For Money34%

“Great value”

Quality-Overall10%

“Good cupboard item”

Flavor5%

“Always favourite flavour especially for winters”

Cooking Instructions4%

“easy to prepare for taking to work as well”

What buyers complain about

81% of reviews

Value For Money21%

“very expensive for what it is”

Flavor11%

“Not very flavourful”

Quality-Overall11%

“Dropped quality for quick profit”

Taste-Overall8%

“Poor taste strength”

Thickness7%

“Thick as you let it be”

Common Mushroom Soup questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Mushroom Soup 40/100 on Amazon United Kingdom — Skip it. The niche generates £63K/yr across 21 tracked products. 1 of 2 products launched in the last 360 days are still selling. Search demand moved -24.5% over the last 90 days.