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Mushroom Powder

Fail

Shoppers spend only $57K a year here, so Mushroom Powder is a Fail.

Flapen Score
43
43 / 100
Ranks 1,873 of 2,976 Grocery niches · −3 vs the category median of 46
Market size
£57K/yr62K searches / yr
90-day growth
-10.7%search demand this quarter
Competition
67%top-5 click share · 11 brands · 32 sellers

Flapen Score

Mushroom Powder against its category

The dotted line is the Grocery average. Past it, Mushroom Powder is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mushroom Powder market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Mushroom Powder 62K times last year and spent an estimated £57K. The top 5 brands take 89% of clicks. Demand peaks in Nov. Flapen scores it 43 out of 100, a Fail.

01 · Demand

7.0% of searches ended in a purchase last week.

Shoppers searched for this 62K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.0% of those searches ended in a purchase. Searches in the last 90 days moved -10.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £57K a year.

Searches, last 12 months
62K
Growth, 90 days vs prior 90
-10.7%
Conversion, latest week
7.0%
Market size, estimated
£57Ka year
Peak month
November1.5× the quietest month
Top search term
mushroom powder38K searches a year

02 · Price

A sale here is worth £13.10.

Listings sell for £13.10 on average, from £3.02 to £38.45. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £13.10 that is £1K to £3K a year per listing.

Average price
£13.10under the $15 to $100 sweet spot
Price range
£3.02–£38.45
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #67 within Herbs, Spices & Seasonings. It carries 1,289 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
0.4%
Average rank
#67in Herbs, Spices & Seasonings
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,289per listing
Listings tracked
18

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Mushroom Powder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£11K£17K£23K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

32

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

7%

  • Sevenhills Wholefoods38%
  • Lee Kum Kee20%
  • ALPHA0117%
  • Applied Nutrition8%
  • Hybrid Herbs6%
  • MySuperfoods3%
  • Open — no brand owns it (5 brands, 7%)

Demand

Mushroom Powder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KPrime Day '25Black Friday '25Spike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov · busiest ÷ quietest = 1.5×

Search terms

Top Mushroom Powder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mushroom powder38K/yr
  • sevenhills8K/yr
  • bettervits mushroom powder5K/yr
  • mushroom tea6K/yr
  • seven hills3K/yr
  • mushroom blend powder2K/yr

Reviews and returns

What reviews say buyers love and hate about Mushroom Powder

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall12%−0.06

Taste not great

Not a strong taste

Made my coffee taste like mud

Functionality-Overall5%−0.05

Dont work

Not getting same results not like other brand used sadly

Did not work, for me

Side Effects5%−0.05

Please beware of the side effects

No noticeable effect

Had no effect

Dosage5%−0.01

your body will not absorb the amount you think it is in the daily dose

Start low dose of 1g

Tablets to small

Flavor4%

Not a great flavour

I wasnt keen on its flavour

loads of flavour enhancers though the E-numbers have not been printed so here on the Island of Irèland

Love

Quality-Overall18%+1.43

Excellent quality product from a reliable supplier

Excellent Quality

Good quality seeds

Taste-Overall12%−0.06

Earthy taste,

the taste is strong

Taste good

Value For Money11%+0.84

Good Value

reasonably priced

Excellent value

Flavor6%

Adds that extra bit of flavour to everything

Amazing flavour

smooth nice flavour I drink it instead of coffee it suits me just as well as a morning tea or coffee

Focus Enhancement5%

They are great at helping focus

Great focus

My brain fog has definitely improved which I am happy for

FAQ

Common Mushroom Powder questions

Answered from the same tracked data.