mushroom powder
Skip itA small market ($57K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great7.0%search→purchase rate — share of searches ending in a sale
Price range
Good£3.02–£38.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£13.10avg listing price — sweet spot $15–$100
Review moat
Good1,289.17avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Growth
Bad-10.7%90-day search growth — must beat 0% to launch
Market size
Bad£57K£57K/yr · 62K searches
According to Flapen's Amazon United Kingdom niche tracking, mushroom powder is a £57K/yr Amazon United Kingdom market (62K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Nov. Verdict: Skip it — 43/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
mushroom powder market data
- Units sold / yr
- 4K–5K
- avg 100–250/product
- Revenue / yr
- £52K–£66K
- units × avg price
- Conversion rate
- 7.0%
- Avg BSR
- #67
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 94%
- Out of stock
- 0.4%
- Avg brand age
- 41 months
- Avg seller age
- 181 days
Competition & brand share
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.Brands
11 falling
Sellers
32
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
67%
Top 20: 100%
Open market
7%
- Sevenhills Wholefoods38%
- Lee Kum Kee20%
- ALPHA0117%
- Applied Nutrition8%
- Hybrid Herbs6%
- MySuperfoods3%
- Open — no brand owns it (5 brands, 7%)
Demand & seasonality
Weekly Amazon search volume, last 68 weeks — -10.7% search growth over the last 90 days.Peak months: Nov · busiest ÷ quietest = 1.5×
Top mushroom powder search terms
- mushroom powder38K/yr
- sevenhills8K/yr
- bettervits mushroom powder5K/yr
- mushroom tea6K/yr
- seven hills3K/yr
- mushroom blend powder2K/yr
Top mushroom powder products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Sevenhills Wholefoods Organic 7 Mushroom Blend Powder 200g with Lions Mane Reishi Chaga Cordyceps Tremella Maitake & Shiitake
Sevenhills Wholefoods£14.714.4★1,818 rev
LKK Premium Mushroom Seasoning Powder 200g | All-Natural Umami Boost | Vegan | Gluten Free | No MSG | Ideal for Soups Stir-Fries Broth & Marinades
Lee Kum Kee£3.024.6★350 rev
Organic 7 Mushroom Blend Powder 250g ~ Reishi Cordyceps Sinensis Lions Mane White Fungus Maitake Shiitake & Chaga Mushroom Supplement (Not Capsules) ~ By Alpha01
ALPHA01£12.344.7★71 rev
Sevenhills Wholefoods Organic 7 Mushroom Blend Powder 100g with Lions Mane Reishi Chaga Cordyceps Tremella Maitake & Shiitake
Sevenhills Wholefoods£9.374.4★1,818 rev
Applied Nutrition Mushroom Superblend - Lions Mane Reishi Chaga Shiitake Maitake Tremella Cordyceps Sinensis King Trumpet | Vegan & Gluten Free (160g 40 Servings)
Applied Nutrition£12.514.2★180 rev
Newest
by launch date
Organic 10 in 1 Mushroom Powder Complex 284g Superfood Mushroom Supplement
VELOTO£14.48576 rev
Naturya Mushroom Superfood Latte 200g | Reishi Chaga & Lions Mane Blend | Caffeine-Free | Source of Copper | Adaptogenic Mushroom Drink Powder
Naturya£9.0512 rev
MySuperfoods Organic Mushroom Blend Powder 100g
MySuperfoods£8.55295 rev
HYBRID HERBS Mushroom Complex Powder 100g - 7 Organic Mushroom Supplement 10:1 Extract | Lions Mane Reishi Cordyceps Chaga Tremella Shiitake Maitake | Brain Energy & Immunity | 100 Servings
Hybrid Herbs£38.456 rev
LKK Premium Mushroom Seasoning Powder 200g | All-Natural Umami Boost | Vegan | Gluten Free | No MSG | Ideal for Soups Stir-Fries Broth & Marinades
Lee Kum Kee£3.02350 rev
Trending
90-day click momentumOrganic 10 in 1 Mushroom Powder Complex 284g Superfood Mushroom Supplement
VELOTO£14.484.6★
Organic 7 Mushroom Blend Powder 250g ~ Reishi Cordyceps Sinensis Lions Mane White Fungus Maitake Shiitake & Chaga Mushroom Supplement (Not Capsules) ~ By Alpha01
ALPHA01£12.344.7★
Naturya Mushroom Superfood Latte 200g | Reishi Chaga & Lions Mane Blend | Caffeine-Free | Source of Copper | Adaptogenic Mushroom Drink Powder
Naturya£9.054.3★
MySuperfoods Organic Mushroom Blend Powder 100g
MySuperfoods£8.554.5★
HYBRID HERBS Mushroom Complex Powder 100g - 7 Organic Mushroom Supplement 10:1 Extract | Lions Mane Reishi Cordyceps Chaga Tremella Shiitake Maitake | Brain Energy & Immunity | 100 Servings
Hybrid Herbs£38.454.7★
What buyers say about mushroom powder
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent quality product from a reliable supplier”
“Earthy taste,”
“Good Value”
“Adds that extra bit of flavour to everything”
“They are great at helping focus”
“Super mushroom, easy to take/ mix with food and drink”
“Great organic seeds”
“Definitely a great addition to a healthy routine”
“Easy to Use”
“Ingredients: This is a seven mushroom organic blend in powder form”
What buyers complain about
“Taste not great”
“Dont work”
“Please beware of the side effects”
“your body will not absorb the amount you think it is in the daily dose”
“Not a great flavour”
“Cheap”
“I didn't realise it had so many additives”
“your body will not absorb the amount you think it is in the daily dose”
“the caffeine crash or the jittery feelings”
“3rd party testing found nutrition geeks products are not as advertised”
Common questions
- Is mushroom powder profitable to sell on Amazon United Kingdom?
- The niche generates £57K/yr across 18 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -10.7%. Flapen's verdict: Skip it (43/100).
- How competitive is the mushroom powder niche?
- 11 brands and 32 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 89% of demand.
- What do buyers complain about in mushroom powder?
- Top complaints mined from reviews: Taste-Overall, Functionality-Overall, Side Effects. The return rate is 0.1%.
- When does demand for mushroom powder peak?
- Demand peaks in Nov; the busiest month runs 1.5× the quietest.
- What does it cost to enter the mushroom powder niche?
- Listings span £3.02–£38.45; the average listing price is £13.10 (sweet spot $15–$100). The average incumbent carries 1,289 reviews — the moat a new listing must climb.