Murphys Stout

Shoppers searched for this 70K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 11.5% of those searches ended in a purchase. Searches in the last 90 days moved -33.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £76K a year.

Searches, last 12 months

70K

Growth, 90 days vs prior 90

-33.2%

Conversion, latest week

11.5%

Market size, estimated

£76Ka year

Top search term

murphys irish stout39K searches a year

Listings sell for £9.49 on average, from £4.18 to £13.84. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 1,250 to 1,500 of them. At £9.49 that is £12K to £14K a year per listing.

Average price

£9.49under the $15 to $100 sweet spot

Price range

£4.18–£13.84

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

6K–8K

Units per listing a year

1,250–1,500

Revenue per listing a year

£12K–£14K

Returns

0.2%of orders · Amazon United Kingdom median 0.6%

17% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #304 within Beer, Wine & Spirits. It carries 313 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings

17%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#304in Beer, Wine & Spirits

Average rating

4.53 starsAmazon United Kingdom average 4.36 stars

Average reviews

313per listing

Listings tracked

6

The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

59 months