murphys stout
Skip itPrices mostly outside the sweet spot ($4.18–$13.84) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great11.5%search→purchase rate — share of searches ending in a sale
Review moat
Great312.83avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay£9.49avg listing price — sweet spot $15–$100
Market size
Bad£76K£76K/yr · 70K searches
Growth
Bad-33.2%90-day search growth — must beat 0% to launch
Brand share
Bad97%top-5 brand share — brand-locked demand
Competition
Bad97%top-5 click share — a locked-up shelf
Price range
Bad£4.18–£13.84cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, murphys stout is a £76K/yr Amazon United Kingdom market (70K searches/yr). The top 5 brands hold 97% of demand. Verdict: Skip it — 34/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
murphys stout market data
- Units sold / yr
- 6K–8K
- avg 1,250–1,500/product
- Revenue / yr
- £57K–£76K
- units × avg price
- Conversion rate
- 11.5%
- Avg BSR
- #304
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 17%
- Out of stock
- 0.0%
- Avg brand age
- 59 months
- Avg seller age
- 188 days
Competition & brand share
The top 5 products capture 97% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 falling
Sellers
19
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
97%
Top 20: 100%
Open market
0%
- Murphy's57%
- MURPHY16%
- Murphy's Naturals14%
- Heineken6%
- Trespass4%
- GUINNESS THE 17593%
Demand
Weekly Amazon search volume, last 34 weeks — -33.2% search growth over the last 90 days.Top murphys stout search terms
- murphys irish stout39K/yr
- murphys16K/yr
- murphys stout11K/yr
- murphy5K/yr
Top murphys stout products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 6 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Murphys 10x440ml Cans
Murphy's£8.324.5★23 rev
Murphys Hurling Sliotar Ball White
MURPHY£6.055.0★25 rev
Murphys Gaelic Football Adults Players Gloves Premium Latex GAA Superior Grip Durable and Breathable Design Elasticated Wristband Black 8 - Small
Murphy's Naturals£12.514.2★13 rev
Murphys 4x440ml
Heineken£4.184.8★19 rev
Murphys Unisex Murphys Murphy s Gaelic Gloves Black Multi-Colour UK
Trespass£12.034.0★7 rev
Newest
by launch dateMurphys 10x440ml Cans
Murphy's£8.3223 rev
Murphys 4x440ml
Heineken£4.1819 rev
Murphys Gaelic Football Adults Players Gloves Premium Latex GAA Superior Grip Durable and Breathable Design Elasticated Wristband Black 8 - Small
Murphy's Naturals£12.5113 rev
Murphys Hurling Sliotar Ball White
MURPHY£6.0525 rev
Murphys Unisex Murphys Murphy s Gaelic Gloves Black Multi-Colour UK
Trespass£12.037 rev
Trending
90-day click momentumMurphys Gaelic Football Adults Players Gloves Premium Latex GAA Superior Grip Durable and Breathable Design Elasticated Wristband Black 8 - Small
Murphy's Naturals£12.514.2★
Murphys Hurling Sliotar Ball White
MURPHY£6.055.0★
Murphys Unisex Murphys Murphy s Gaelic Gloves Black Multi-Colour UK
Trespass£12.034.0★
Murphys 10x440ml Cans
Murphy's£8.324.5★
Murphys 4x440ml
Heineken£4.184.8★
What buyers say about murphys stout
What buyers praise and complain about, mined from review topics.What buyers love
“Great taste”
“cheaper than in Stores”
“Good quality”
“Perfect Drink”
“Great price point and good flavour”
“Less bitterness than many other stouts”
What buyers complain about
“Dark and wet”
“the price shot up”
“it tastes foul/ throw it away”
Top return reasons
Common questions
- Is murphys stout profitable to sell on Amazon United Kingdom?
- The niche generates £76K/yr across 6 tracked products. 90-day search growth is -33.2%. Flapen's verdict: Skip it (34/100).
- How competitive is the murphys stout niche?
- 6 brands and 19 sellers compete. The top 5 products take 97% of clicks and top 5 brands hold 97% of demand.
- What do buyers complain about in murphys stout?
- Top complaints mined from reviews: Moist/Dry, Value For Money, Taste-Overall. The return rate is 0.2%.
- What does it cost to enter the murphys stout niche?
- Listings span £4.18–£13.84; the average listing price is £9.49 (sweet spot $15–$100). The average incumbent carries 313 reviews — the moat a new listing must climb.