How competitive is the Murphys Stout niche on Amazon United Kingdom?

6 brands and 19 sellers compete in Murphys Stout on Amazon United Kingdom. The top 5 Murphys Stout products take 97% of clicks and its top 5 brands hold 97% of demand.

What does it cost to enter the Murphys Stout niche?

Murphys Stout sells for £9.49 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £4.18–£13.84. The average incumbent carries 313 reviews — the moat a new listing must climb.

Murphys Stout

prices mostly outside the sweet spot ($4.18–$13.84) — Murphys Stout doesn't clear our bar today.

Signals Low Review Barrier

Flapen Score

Skip it

This niche Category average

Is Murphys Stout profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Murphys Stout is a £76K/yr Amazon United Kingdom market (70K searches/yr). The top 5 brands hold 97% of demand. Verdict: Skip it — 34/100.

Murphys Stout: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -33.2% over the last 90 days and 11.5% of searches end in a purchase.

£76K

revenue / yr

Units sold / yr8K

Search volume / yr-33.2%70K

Conversion rate11.5%

Avg price£9.49

Who owns the niche?

The top 5 brands hold 97% of demand, so 3% of the market is open.

open market share

Brands · sellers6 · 19

Top-5 product click share97%

Open market3%

Avg brand age59 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 6 products

Top Murphys Stout products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Murphys 10x440ml Cans

Price: £8.32
Rating: 4.5/5
Reviews: 23
Age: 1y ago

Murphys Hurling Sliotar Ball White

Price: £6.05
Rating: 5.0/5
Reviews: 25
Age: 3y ago

Murphys Gaelic Football Adults Players Gloves Premium Latex GAA Superior Grip Durable and Breathable Design Elasticated Wristband Black 8 - Small

Price: £12.51
Rating: 4.2/5
Reviews: 13
Age: 2y ago

Murphys 4x440ml

Price: £4.18
Rating: 4.8/5
Reviews: 19
Age: 1y ago

Murphys Unisex Murphys Murphy s Gaelic Gloves Black Multi-Colour UK

Price: £12.03
Rating: 4.0/5
Reviews: 7
Age: 6y ago

Newest

by launch date

Murphys 10x440ml Cans

Price: £8.32
Rating: 4.5/5
Reviews: 23
Age: 1y ago

Murphys 4x440ml

Price: £4.18
Rating: 4.8/5
Reviews: 19
Age: 1y ago

Murphys Gaelic Football Adults Players Gloves Premium Latex GAA Superior Grip Durable and Breathable Design Elasticated Wristband Black 8 - Small

Price: £12.51
Rating: 4.2/5
Reviews: 13
Age: 2y ago

Murphys Hurling Sliotar Ball White

Price: £6.05
Rating: 5.0/5
Reviews: 25
Age: 3y ago

Murphys Unisex Murphys Murphy s Gaelic Gloves Black Multi-Colour UK

Price: £12.03
Rating: 4.0/5
Reviews: 7
Age: 6y ago

Competition: brands, sellers & click share

The top 5 products capture 97% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

97%

Top 20: 100%

Open market

Murphy's57%
MURPHY16%
Murphy's Naturals14%
Heineken6%
Trespass4%
GUINNESS THE 17593%

Murphys Stout demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume70KCVR11.5%Products6Brands6Top 5 Brands97%OOS Rate0.0%Rating4.5★Reviews313Avg BSR#304

Top Murphys Stout search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

murphys irish stout39K/yr -41.1%8.2% conv.
murphys16K/yr -29.7%8.7% conv.
murphys stout11K/yr -3.4%5.4% conv.
murphy5K/yr -34.2%2.7% conv.

What reviews say buyers love and hate about Murphys Stout

What buyers mention most, as a share of all reviews.

What buyers love

94% of reviews

Taste-Overall33%

“Great taste”

Value For Money28%

“cheaper than in Stores”

Quality-Overall14%

“Good quality”

Alcohol Flavor11%

“Perfect Drink”

Flavor5%

“Great price point and good flavour”

What buyers complain about

58% of reviews

Moist/Dry25%

“Dark and wet”

Value For Money17%

“the price shot up”

Taste-Overall17%

“it tastes foul/ throw it away”

Murphys Stout return rate & reasons

Why buyers send it back, as a share of all return requests.

0.2%

Return rate

67%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

67%

2Durability

33%

Common Murphys Stout questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Murphys Stout 34/100 on Amazon United Kingdom — Skip it. The niche generates £76K/yr across 6 tracked products. Search demand moved -33.2% over the last 90 days.

Murphys Stout buyers on Amazon United Kingdom complain most about Moist/Dry, Value For Money, Taste-Overall, the themes mined from the niche's reviews. Its return rate is 0.2%.