How competitive is the Mumm Champagne niche on Amazon United Kingdom?

2 brands and 9 sellers compete in Mumm Champagne on Amazon United Kingdom. The top 5 Mumm Champagne products take 100% of clicks and its top 5 brands hold 100% of demand.

Mumm Champagne

a concentrated shelf (top 5 take 100% of clicks) — Mumm Champagne doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Mumm Champagne profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Mumm Champagne is a £25K/yr Amazon United Kingdom market (85K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 37/100.

Mumm Champagne: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +39.7% over the last 90 days and 1.4% of searches end in a purchase.

£25K

revenue / yr

Units sold / yr2K

Search volume / yr+39.7%85K

Conversion rate1.4%

Avg price£21.51

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers2 · 9

Top-5 product click share100%

Open market0%

Avg brand age82 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 3 products

Top Mumm Champagne products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Mumm Cordon Rouge Brut

Price: £22.58
Rating: 4.8/5
Reviews: 957
Age: 15y ago

G.H. Mumm Cordon Rouge Non Vintage Champagne with Gift Box 75 cl

Price: £24.31
Rating: 4.6/5
Reviews: 303
Age: 13y ago

Mumm Marlborough Brut Prestige 75cl

Price: £17.64
Rating: 4.7/5
Reviews: 33
Age: 1y ago

Newest

by launch date

Mumm Marlborough Brut Prestige 75cl

Price: £17.64
Rating: 4.7/5
Reviews: 33
Age: 1y ago

G.H. Mumm Cordon Rouge Non Vintage Champagne with Gift Box 75 cl

Price: £24.31
Rating: 4.6/5
Reviews: 303
Age: 13y ago

Mumm Cordon Rouge Brut

Price: £22.58
Rating: 4.8/5
Reviews: 957
Age: 15y ago

Competition: brands, sellers & click share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

g.h. mumm80%
Mumm21%

Mumm Champagne demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume85KCVR1.4%Products3Brands2Top 5 Brands100%OOS Rate14.3%Rating4.7★Reviews431Avg BSR#22

Top Mumm Champagne search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

mumm73K/yr +49.6%0.2% conv.
mumm champagne10K/yr -16.4%8.9% conv.
gh mumm champagne2K/yr -31.6%5.0% conv.

What reviews say buyers love and hate about Mumm Champagne

What buyers mention most, as a share of all reviews.

What buyers love

100% of reviews

Taste-Overall50%

“Lovely dry bubbles with fun and fruity taste”

Alcohol Flavor25%

“And smoother than some lighter, cheaper Champagnes”

Value For Money25%

“Very good price we feel”

Common Mumm Champagne questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Mumm Champagne 37/100 on Amazon United Kingdom — Skip it. The niche generates £25K/yr across 3 tracked products. Search demand moved +39.7% over the last 90 days.

Mumm Champagne sells for £21.51 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £17.64–£24.31. The average incumbent carries 431 reviews — the moat a new listing must climb.