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Mumm Champagne

Fail

The top 5 products take 100% of clicks, so Mumm Champagne is a Fail.

Flapen Score
37
37 / 100
Ranks 2,578 of 2,976 Grocery niches · −9 vs the category median of 46
Market size
£25K/yr85K searches / yr
90-day growth
+39.7%search demand this quarter
Competition
100%top-5 click share · 2 brands · 9 sellers

Flapen Score

Mumm Champagne against its category

The dotted line is the Grocery average. Past it, Mumm Champagne is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mumm Champagne market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Mumm Champagne 85K times last year and spent an estimated £25K. All 2 brands take every click. Flapen scores it 37 out of 100, a Fail.

01 · Demand

1.4% of searches ended in a purchase last week.

Shoppers searched for this 85K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.4% of those searches ended in a purchase. Searches in the last 90 days moved +39.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £25K a year.

Searches, last 12 months
85K
Growth, 90 days vs prior 90
+39.7%
Conversion, latest week
1.4%
Market size, estimated
£25Ka year
Top search term
mumm73K searches a year

02 · Price

A sale here is worth £21.51.

Listings sell for £21.51 on average, from £17.64 to £24.31. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 250 to 500 of them. At £21.51 that is £5K to £11K a year per listing.

Average price
£21.51inside the $15 to $100 sweet spot
Price range
£17.64–£24.31
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
250–500
Revenue per listing a year
£5K–£11K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 14.3% of listings are out of stock. The average listing ranks #22 within Beer, Wine & Spirits. It carries 431 reviews at 4.70 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
14.3%
Average rank
#22in Beer, Wine & Spirits
Average rating
4.70 starsAmazon United Kingdom average 4.36 stars
Average reviews
431per listing
Listings tracked
3

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 82 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
82 months

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£5K£10K£15K£20K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 flat

Sellers

9

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • g.h. mumm80%
  • Mumm21%

Demand

Mumm Champagne search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '26JanFebMarAprMayJunJul

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 13.7× · 7 of 12 months tracked

Search terms

Top Mumm Champagne search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mumm73K/yr
  • mumm champagne10K/yr
  • gh mumm champagne2K/yr

Reviews and returns

What reviews say buyers love and hate about Mumm Champagne

What buyers praise, what they complain about and why they send it back, from the reviews.

Love

Taste-Overall50%

Lovely dry bubbles with fun and fruity taste

Alcohol Flavor25%

And smoother than some lighter, cheaper Champagnes

Value For Money25%

Very good price we feel

FAQ

Common Mumm Champagne questions

Answered from the same tracked data.