Skip to content
37

mumm champagne

Skip it

A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Market size 6Growth 62Conversion 17Competition 0Returns 97Price range 95Avg price 91Brand share 0Review moat 78Quality gap 19

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Price range

Incredible£17.64–£24.31

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great£21.51

avg listing price — sweet spot $15–$100

Review moat

Great431

avg incumbent reviews — the moat a new listing must climb

Growth

Good+39.7%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.4%

search→purchase rate — share of searches ending in a sale

Market size

Bad£25K

£25K/yr · 85K searches

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, mumm champagne is a £25K/yr Amazon United Kingdom market (85K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 37/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

mumm champagne market data

Units sold / yr
2K–2K
avg 250–500/product
Revenue / yr
£32K–£43K
units × avg price
Conversion rate
1.4%
Avg BSR
#22
Page quality
0%
Prime
100%
Sponsored
100%
Out of stock
14.3%
Avg brand age
82 months
Avg seller age
206 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

2 flat

Sellers

9

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • g.h. mumm80%
  • Mumm21%

Demand

Weekly Amazon search volume, last 29 weeks — +39.7% search growth over the last 90 days.
2K2KSpike '26Jan '26Feb '26Mar '26Mar '26Apr '26May '26Jun '26

Top mumm champagne search terms

  • mumm73K/yr
  • mumm champagne10K/yr
  • gh mumm champagne2K/yr
All search terms

Top mumm champagne products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%20%£5K40%£10K60%£15K80%£20K101001K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

What buyers say about mumm champagne

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall50%

“Lovely dry bubbles with fun and fruity taste”

Alcohol Flavor25%

“And smoother than some lighter, cheaper Champagnes”

Value For Money25%

“Very good price we feel”

Common questions

Is mumm champagne profitable to sell on Amazon United Kingdom?
The niche generates £25K/yr across 3 tracked products. 90-day search growth is +39.7%. Flapen's verdict: Skip it (37/100).
How competitive is the mumm champagne niche?
2 brands and 9 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
What does it cost to enter the mumm champagne niche?
Listings span £17.64–£24.31; the average listing price is £21.51 (sweet spot $15–$100). The average incumbent carries 431 reviews — the moat a new listing must climb.