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Multipack Sweets

Fail

The top 5 brands take 93% of clicks, so Multipack Sweets is a Fail.

Flapen Score
45
45 / 100
Ranks 1,592 of 2,976 Grocery niches · −1 vs the category median of 46
Market size
£135K/yr144K searches / yr
90-day growth
+8.9%search demand this quarter
Competition
62%top-5 click share · 9 brands · 88 sellers

Flapen Score

Multipack Sweets against its category

The dotted line is the Grocery average. Past it, Multipack Sweets is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Multipack Sweets market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Multipack Sweets 144K times last year and spent an estimated £135K. The top 5 brands take 93% of clicks. Demand peaks in Aug–Sep–Oct. Flapen scores it 45 out of 100, a Fail.

01 · Demand

8.9% of searches ended in a purchase last week.

Shoppers searched for this 144K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.9% of those searches ended in a purchase. Searches in the last 90 days moved +8.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £135K a year.

Searches, last 12 months
144K
Growth, 90 days vs prior 90
+8.9%
Conversion, latest week
8.9%
Market size, estimated
£135Ka year
Peak month
October6.8× the quietest month
Top search term
multipack sweets71K searches a year

02 · Price

A sale here is worth £10.45.

Listings sell for £10.45 on average, from £1.03 to £26.24. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At £10.45 that is £1K to £3K a year per listing.

Average price
£10.45under the $15 to $100 sweet spot
Price range
£1.03–£26.24
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

19% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 0.1% of listings are out of stock. The average listing ranks #6 within Confectionery. It carries 1,365 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
19%
Prime listings
88%
Out of stock, average day
0.1%
Average rank
#6in Confectionery
Average rating
4.63 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,365per listing
Listings tracked
26

04 · Newcomers

Amazon counts 2 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
52 months

Products

Top Multipack Sweets products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

£0£13K£27K£40K£54K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

88

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

62%

Top 20: 93%

Open market

4%

  • Swizzels46%
  • HARIBO33%
  • Monmore Confectionery9%
  • A-Z Sweetshop3%
  • Barratt3%
  • GROVITS GROW WITH US!2%
  • Open — no brand owns it (3 brands, 4%)

Demand

Multipack Sweets search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct · busiest ÷ quietest = 6.8×

Search terms

Top Multipack Sweets search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • multipack sweets71K/yr
  • 3kg sweets45K/yr
  • multipack sweets for party bags8K/yr
  • sweets 3kg11K/yr
  • party mix sweets6K/yr
  • 3kg sweet bags3K/yr

Reviews and returns

What reviews say buyers love and hate about Multipack Sweets

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall13%+0.34

They taste wrong

Don't taste very good

Taste like weird Chocolatepaste

Value For Money8%+2.09

I thought these were 1kg bags turns out not they are bloody expensive

Overpriced and disappointing

Completely not worth it

Advertised Vs Actual Product8%−0.02

in reality it looks nothing like the picture

Doesn't look presentable like the picture

Misleading pictures

Size-Overall8%−0.01

Very large bag

Big and little kids trwat

small

Blend/Ratio7%−0.05

Definitely not of equal proportion

Different mixture maybe

not what I call a mixture

Love

Value For Money28%+2.09

Amazing value

Great value

Amazing price

Sweetness20%+1.22

Great assortment of sweets

Lovely selection of sweets

Lovely sweets

Taste-Overall20%+0.34

Delicious jelly babies

Great taste

Delicious Jelly beans

Quality-Overall7%+0.46

Excellent product

Good variety

The quality of this jelly beans is very good

Flavor5%−0.02

The flavours are tasty

Great Flavour

all their fruity different flavours

Return

0.0% Return rate 100% Fixable by listing

Size-Overall100%▁▁▁▁█▁

Very large bag

Big and little kids trwat

small

FAQ

Common Multipack Sweets questions

Answered from the same tracked data.