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Multipack Sweets

Fail

The top 5 brands take 93% of clicks, so Multipack Sweets is a Fail.

Flapen Score
45
45 / 100
Ranks 1,592 of 2,976 Grocery niches · −1 vs the category median of 46
Market size
£135K/yr144K searches / yr
90-day growth
+8.9%search demand this quarter
Competition
62%top-5 click share · 9 brands · 88 sellers

Flapen Score

Multipack Sweets against its category

The dotted line is the Grocery average. Past it, Multipack Sweets is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Multipack Sweets market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Multipack Sweets 144K times last year and spent an estimated £135K. The top 5 brands take 93% of clicks. Demand peaks in Aug–Sep–Oct. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 8.9% of those searches ended in a purchase.

Shoppers searched for this 144K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.9% of those searches ended in a purchase. Searches in the last 90 days moved +8.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £135K a year.

Searches, last 12 months
144K
Growth, 90 days vs prior 90
+8.9%
Conversion, latest week
8.9%
Market size, estimated
£135Ka year
Peak month
October6.8× the quietest month
Top search term
multipack sweets71K searches a year

02 · Price

A sale here is worth £10.45.

Listings sell for £10.45 on average, from £1.03 to £26.24. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At £10.45 that is £1K to £3K a year per listing.

Average price
£10.45under the $15 to $100 sweet spot
Price range
£1.03–£26.24
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

19% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 0.1% of listings are out of stock. The average listing ranks #6 within Confectionery. It carries 1,365 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
19%
Prime listings
88%
Out of stock, average day
0.1%
Average rank
#6in Confectionery
Average rating
4.63 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,365per listing
Listings tracked
26

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
52 months

Products

Top Multipack Sweets products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 62% of clicks. Leaders hold, but buyers still shop past them.

£0£13K£27K£40K£54K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

88

Est. top-5 brand share

93%

Top 20: 100%

Est. top-5 click share

62%

Top 20: 93%

Open market

4%

  • Swizzels46%
  • HARIBO33%
  • Monmore Confectionery9%
  • A-Z Sweetshop3%
  • Barratt3%
  • GROVITS GROW WITH US!2%
  • Open — no brand owns it (3 brands, 4%)

Demand

Multipack Sweets search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct · busiest ÷ quietest = 6.8×

Search terms

Top Multipack Sweets search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • multipack sweets71K/yr
  • 3kg sweets45K/yr
  • multipack sweets for party bags8K/yr
  • sweets 3kg11K/yr
  • party mix sweets6K/yr
  • 3kg sweet bags3K/yr

Reviews and returns

What reviews say buyers love and hate about Multipack Sweets

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Value For Money”
13%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“They taste wrong”
A buyer, on “Taste-Overall”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Multipack Sweets questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data