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Multipack Sweets

brand-locked demand (top 5 brands take 93% of clicks) — Multipack Sweets doesn't clear our bar today.

Flapen Score

45
Skip it
Market size 30Growth 36Conversion 83Competition 38Returns 100Price range 45Avg price 37Brand share 16Review moat 53Quality gap 23
This niche Category average

Is Multipack Sweets profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Multipack Sweets is a £135K/yr Amazon United Kingdom market (144K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Aug–Sep–Oct. Verdict: Skip it — 45/100.

Multipack Sweets: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +8.9% over the last 90 days and 8.9% of searches end in a purchase.

£135K

revenue / yr

Units sold / yr13K
Search volume / yr+8.9%144K
Conversion rate8.9%
Avg price£10.45

Who owns the niche?

The top 5 brands hold 93% of demand, so 7% of the market is open.

7%

open market share

Brands · sellers9 · 88
Top-5 product click share62%
Open market7%
Avg brand age52 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 26 products

Sponsored placement19%
New entrants (1y)2· 2 succeeded
Avg rating4.6★
Avg reviews1,365

Top Multipack Sweets products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.

£0£13K£27K£40K£54K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

88

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

62%

Top 20: 93%

Open market

4%

  • Swizzels46%
  • HARIBO33%
  • Monmore Confectionery9%
  • A-Z Sweetshop3%
  • Barratt3%
  • GROVITS GROW WITH US!2%
  • Open — no brand owns it (3 brands, 4%)

Multipack Sweets demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume144KCVR8.9%Products26Brands9Top 5 Brands93%OOS Rate0.1%Rating4.6★Reviews1,365Avg BSR#6
30K20KSpike '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct · busiest ÷ quietest = 6.8×

Top Multipack Sweets search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • multipack sweets71K/yr
  • 3kg sweets45K/yr
  • multipack sweets for party bags8K/yr
  • sweets 3kg11K/yr
  • party mix sweets6K/yr
  • 3kg sweet bags3K/yr

What reviews say buyers love and hate about Multipack Sweets

What buyers mention most, as a share of all reviews.

What buyers love

92% of reviews
Value For Money28%

Amazing value

Sweetness20%

Great assortment of sweets

Taste-Overall20%

Delicious jelly babies

Quality-Overall7%

Excellent product

Flavor5%

The flavours are tasty

What buyers complain about

66% of reviews
Taste-Overall13%

They taste wrong

Value For Money8%

I thought these were 1kg bags turns out not they are bloody expensive

Advertised Vs Actual Product8%

in reality it looks nothing like the picture

Size-Overall8%

Very large bag

Blend/Ratio7%

Definitely not of equal proportion

Multipack Sweets return rate & reasons

Why buyers send it back, as a share of all return requests.

0.0%

Return rate

100%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
100%

Common Multipack Sweets questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Multipack Sweets 45/100 on Amazon United Kingdom — Skip it. The niche generates £135K/yr across 26 tracked products. 2 of 2 products launched in the last 360 days are still selling. Search demand moved +8.9% over the last 90 days.
Search demand for Multipack Sweets on Amazon United Kingdom peaks in Aug–Sep–Oct, where the busiest month runs 6.8× the quietest.