multipack sweets
Skip itBrand-locked demand (top 5 brands take 93% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great8.9%search→purchase rate — share of searches ending in a sale
Review moat
Good1,365.46avg incumbent reviews — the moat a new listing must climb
Price range
Okay£1.03–£26.24cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£10.45avg listing price — sweet spot $15–$100
Growth
Okay+8.9%90-day search growth — must beat 0% to launch
Market size
Okay£135K£135K/yr · 144K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad93%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, multipack sweets is a £135K/yr Amazon United Kingdom market (144K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Aug–Sep–Oct. Verdict: Skip it — 45/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
multipack sweets market data
- Units sold / yr
- 10K–13K
- avg 100–250/product
- Revenue / yr
- £105K–£131K
- units × avg price
- Conversion rate
- 8.9%
- Avg BSR
- #6
- Page quality
- 0%
- Prime
- 88%
- Sponsored
- 19%
- Out of stock
- 0.1%
- Avg brand age
- 52 months
- Avg seller age
- 158 days
Competition & brand share
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.Brands
9 falling
Sellers
88
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
62%
Top 20: 93%
Open market
4%
- Swizzels46%
- HARIBO33%
- Monmore Confectionery9%
- A-Z Sweetshop3%
- Barratt3%
- GROVITS GROW WITH US!2%
- Open — no brand owns it (3 brands, 4%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +8.9% search growth over the last 90 days.Peak months: Aug, Sep, Oct · busiest ÷ quietest = 6.8×
Top multipack sweets search terms
- multipack sweets71K/yr
- 3kg sweets45K/yr
- multipack sweets for party bags8K/yr
- sweets 3kg11K/yr
- party mix sweets6K/yr
- 3kg sweet bags3K/yr
Top multipack sweets products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
HARIBO Share the Happy 22 x 16g Mini Bags Party Multipack 352g
HARIBO£2.404.7★139 rev
Swizzels Drumstick Squashies Sweets Raspberry and Milk Flavour Sweets Mini Bag Multipack (20 Mini Sweet Bags)
Swizzels£1.714.8★221 rev
Pick n Mix Sweets Bulk 3kg | Fizzy Jelly and Blue Mix | Large Retro Candy Sweeties Assortment | Sharing & Gifting | Monmore Confectionery
Monmore Confectionery£11.694.5★134 rev
Swizzels Party Mix Tub 785g Retro Sweets in Bulk Vegan Friendly Family Favourite Sweets Ideal for Parties Birthdays Halloween Christmas large
Swizzels£5.714.6★2,240 rev
HARIBO Share The Happy Multipack Sweets Bag Black
HARIBO£1.304.6★1,224 rev
Newest
by launch date
Mini Bags 50 Pack Sweets Gift Box Selection | Box Birthday Present Gift | 50 Mini Bag Gift Set Includes Starmix Supermix Giant Strawbs & Tangfastics Homefunk Hampers
HomeFunk£18.2925 rev
Pick n Mix Sweets Bulk 3kg | Fizzy Jelly and Blue Mix | Large Retro Candy Sweeties Assortment | Sharing & Gifting | Monmore Confectionery
Monmore Confectionery£11.69134 rev
GRO VITS - Pick & Mix Sweets Quality Jelly Sweets Bundle 2 x Pouches Fizzy & Non Fizzy Pick and Mix Classic Retro Candy Selection Assortment Fathers Day Gifting 500g
GROVITS GROW WITH US!£15.09197 rev
Swizzels Sweet Shop Favourites 500g Assorted Retro Sweets Gift Individually Wrapped Classics Including Drumsticks Refreshers Love Hearts Parma Violets & Squashies for Sharing
Swizzels£5.1129 rev
Swizzels CURIOUS CHEWS PMP 135g - Mixed Swizzels Sweets with Drumstick Refreshers Sour Apple Chews & Fudg-Eee - Vegan Sweets for Sharing Parties and Treating
Swizzels£1.03411 rev
Trending
90-day click momentumSwizzels Sweet Shop Favourites 500g Assorted Retro Sweets Gift Individually Wrapped Classics Including Drumsticks Refreshers Love Hearts Parma Violets & Squashies for Sharing
Swizzels£5.114.6★
Mini Bags 50 Pack Sweets Gift Box Selection | Box Birthday Present Gift | 50 Mini Bag Gift Set Includes Starmix Supermix Giant Strawbs & Tangfastics Homefunk Hampers
HomeFunk£18.294.5★
HARIBO Share the Happy 22 x 16g Mini Bags Party Multipack 352g
HARIBO£2.404.7★
Push Pop Lollipops (Pack of 20 Lollipop Sweets Bulk) Twist Cap and Clip Tasty Kids Sweets for Party Bags Strawberry Blackcurrant & Cola Lollies - Halal Candy
Push Pop£9.934.8★
Swizzels Drumstick Squashies Sweets Raspberry and Milk Flavour Sweets Mini Bag Multipack (20 Mini Sweet Bags)
Swizzels£1.714.8★
What buyers say about multipack sweets
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing value”
“Great assortment of sweets”
“Delicious jelly babies”
“Excellent product”
“The flavours are tasty”
“Works exactually as advertised”
“Great gift”
“blue mix was nice”
“Bag size”
“Very nice and fresh”
What buyers complain about
“They taste wrong”
“I thought these were 1kg bags turns out not they are bloody expensive”
“in reality it looks nothing like the picture”
“Very large bag”
“Definitely not of equal proportion”
“MOSTLY GREEN”
“The bad: The disparity in the varying quantities of each flavour”
“They don't last the month out with us two”
“Sweets taste stale not nice at all they have even shrunk in size”
“They are a different texture”
Top return reasons
Common questions
- Is multipack sweets profitable to sell on Amazon United Kingdom?
- The niche generates £135K/yr across 26 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +8.9%. Flapen's verdict: Skip it (45/100).
- How competitive is the multipack sweets niche?
- 9 brands and 88 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 93% of demand.
- What do buyers complain about in multipack sweets?
- Top complaints mined from reviews: Taste-Overall, Value For Money, Advertised Vs Actual Product. The return rate is 0.0%.
- When does demand for multipack sweets peak?
- Demand peaks in Aug–Sep–Oct; the busiest month runs 6.8× the quietest.
- What does it cost to enter the multipack sweets niche?
- Listings span £1.03–£26.24; the average listing price is £10.45 (sweet spot $15–$100). The average incumbent carries 1,365 reviews — the moat a new listing must climb.