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Mullein Tea

Fail

Demand is soft, at -59.8% this quarter, so Mullein Tea is a Fail.

Flapen Score
47
47 / 100
Top 44% of 2,976 Grocery niches · +1 vs the category median of 46
Market size
£175K/yr112K searches / yr
90-day growth
-59.8%search demand this quarter
Competition
69%top-5 click share · 13 brands · 25 sellers

Flapen Score

Mullein Tea against its category

The dotted line is the Grocery average. Past it, Mullein Tea is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mullein Tea market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Mullein Tea 112K times last year and spent an estimated £175K. The top 5 brands take 73% of clicks. Demand peaks in Jan–Feb. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 16.2% of those searches ended in a purchase.

Shoppers searched for this 112K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 16.2% of those searches ended in a purchase. Searches in the last 90 days moved -59.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £175K a year.

Searches, last 12 months
112K
Growth, 90 days vs prior 90
-59.8%
Conversion, latest week
16.2%
Market size, estimated
£175Ka year
Peak month
January3.4× the quietest month
Top search term
mullein tea62K searches a year

02 · Price

A sale here is worth £9.69.

Listings sell for £9.69 on average, from £4.10 to £14.67. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 750 to 1,000 of them. At £9.69 that is £7K to £10K a year per listing.

Average price
£9.69under the $15 to $100 sweet spot
Price range
£4.10–£14.67
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
750–1,000
Revenue per listing a year
£7K–£10K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.8% of listings are out of stock. The average listing ranks #240 within Tea. It carries 1,001 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
100%
Out of stock, average day
12.8%
Average rank
#240in Tea
Average rating
4.29 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,001per listing
Listings tracked
14

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Mullein Tea products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 69% of clicks. Leaders hold, but buyers still shop past them.

£0£18K£35K£53K£70K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

25

Est. top-5 brand share

73%

Top 20: 100%

Est. top-5 click share

69%

Top 20: 100%

Open market

21%

  • Nutra Tea29%
  • VitalForest27%
  • ULTHMOK6%
  • Miss feel6%
  • iMATCHME6%
  • YUNHAHA6%

Demand

Mullein Tea search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Black Friday '24Holiday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 3.4×

Search terms

Top Mullein Tea search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • mullein tea62K/yr
  • mullein leaf tea23K/yr
  • mullein tea bags9K/yr
  • mullein tea bags for lungs7K/yr
  • mullein leaf tea bags3K/yr
  • mullen tea3K/yr
  • mullein tea for lungs3K/yr
  • mullein tea lungs1K/yr

Reviews and returns

What reviews say buyers love and hate about Mullein Tea

We read the reviews and the return reasons for every product selling here.

36%of positive reviews mention “Taste-Overall”
39%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Tasted like old tea”
A buyer, on “Taste-Overall”39% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Mullein Tea questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data