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Mullein Tea

Fail

Demand is soft, at -59.8% this quarter, so Mullein Tea is a Fail.

Flapen Score
47
47 / 100
Top 44% of 2,976 Grocery niches · +1 vs the category median of 46
Market size
£175K/yr112K searches / yr
90-day growth
-59.8%search demand this quarter
Competition
69%top-5 click share · 13 brands · 25 sellers

Flapen Score

Mullein Tea against its category

The dotted line is the Grocery average. Past it, Mullein Tea is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mullein Tea market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Mullein Tea 112K times last year and spent an estimated £175K. The top 5 brands take 73% of clicks. Demand peaks in Jan–Feb. Flapen scores it 47 out of 100, a Fail.

01 · Demand

16.2% of searches ended in a purchase last week.

Shoppers searched for this 112K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 16.2% of those searches ended in a purchase. Searches in the last 90 days moved -59.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £175K a year.

Searches, last 12 months
112K
Growth, 90 days vs prior 90
-59.8%
Conversion, latest week
16.2%
Market size, estimated
£175Ka year
Peak month
January3.4× the quietest month
Top search term
mullein tea62K searches a year

02 · Price

A sale here is worth £9.69.

Listings sell for £9.69 on average, from £4.10 to £14.67. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 750 to 1,000 of them. At £9.69 that is £7K to £10K a year per listing.

Average price
£9.69under the $15 to $100 sweet spot
Price range
£4.10–£14.67
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
750–1,000
Revenue per listing a year
£7K–£10K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.8% of listings are out of stock. The average listing ranks #240 within Tea. It carries 1,001 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
100%
Out of stock, average day
12.8%
Average rank
#240in Tea
Average rating
4.29 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,001per listing
Listings tracked
14

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Mullein Tea products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

£0£18K£35K£53K£70K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

25

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

21%

  • Nutra Tea29%
  • VitalForest27%
  • ULTHMOK6%
  • Miss feel6%
  • iMATCHME6%
  • YUNHAHA6%

Demand

Mullein Tea search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Black Friday '24Holiday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 3.4×

Search terms

Top Mullein Tea search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mullein tea62K/yr
  • mullein leaf tea23K/yr
  • mullein tea bags9K/yr
  • mullein tea bags for lungs7K/yr
  • mullein leaf tea bags3K/yr
  • mullen tea3K/yr
  • mullein tea for lungs3K/yr
  • mullein tea lungs1K/yr

Reviews and returns

What reviews say buyers love and hate about Mullein Tea

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall39%−0.29

Tasted like old tea

The taste is vile

Horrible taste

Quality-Overall6%+1.38

The tea bags are poorly made

Terrible 👎👎 Very bland and the bags split. awful

Poor quality

Bitter6%−0.03

has a slightly bitter

Very bitter taste couldn't drink it

Dealing with it as any other loose leaf tea produced a drink with a slightly bitter, astringent taste

Flavor5%−0.02

No flavour

there is no flavour

Less flavour and strength

Powdered/Crumbled5%−0.03

The powder spilled out into the packet - had to chuck away

and non of that horrible powdery stuff you get in some other brands

Love

Taste-Overall36%−0.29

Great tea

Great taste

It really is a tasty tea

Quality-Overall18%+1.38

Excellent product

Great quality tea bags, excellent value, have started to subscribe for these tea bags

Really good quality tea

Breathability10%+0.94

helped with my breathing

Helps you breath better

ease the breathing

Value For Money9%+0.86

Good value

Good value for money

Value for money

Smell4%0.00

has a nice earthy smell, and good taste,

So far so good even the smell of them just clears the sinuses

Nice smell

FAQ

Common Mullein Tea questions

Answered from the same tracked data.