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Mullein Tea

soft demand (-59.8% this quarter) — Mullein Tea doesn't clear our bar today.

Flapen Score

47
Skip it
Market size 36Growth 0Conversion 98Competition 27Returns 100Price range 0Avg price 31Brand share 53Review moat 62Quality gap 76
This niche Category average

Is Mullein Tea profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Mullein Tea is a £175K/yr Amazon United Kingdom market (112K searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 47/100.

Mullein Tea: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -59.8% over the last 90 days and 16.2% of searches end in a purchase.

£175K

revenue / yr

Units sold / yr15K
Search volume / yr-59.8%112K
Conversion rate16.2%
Avg price£9.69

Who owns the niche?

The top 5 brands hold 73% of demand, so 27% of the market is open.

27%

open market share

Brands · sellers13 · 25
Top-5 product click share69%
Open market27%
Avg brand age39 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 14 products

Sponsored placement79%
New entrants (1y)2· 0 succeeded
Avg rating4.3★
Avg reviews1,001

Top Mullein Tea products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.

£0£18K£35K£53K£70K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

25

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

21%

  • Nutra Tea29%
  • VitalForest27%
  • ULTHMOK6%
  • Miss feel6%
  • iMATCHME6%
  • YUNHAHA6%

Mullein Tea demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume112KCVR16.2%Products14Brands13Top 5 Brands73%OOS Rate12.8%Rating4.3★Reviews1,001Avg BSR#240
6K4KSpike '24Black Friday '24Holiday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 3.4×

Top Mullein Tea search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • mullein tea62K/yr
  • mullein leaf tea23K/yr
  • mullein tea bags9K/yr
  • mullein tea bags for lungs7K/yr
  • mullein leaf tea bags3K/yr
  • mullen tea3K/yr
  • mullein tea for lungs3K/yr
  • mullein tea lungs1K/yr

What reviews say buyers love and hate about Mullein Tea

What buyers mention most, as a share of all reviews.

What buyers love

90% of reviews
Taste-Overall36%

Great tea

Quality-Overall18%

Excellent product

Breathability10%

helped with my breathing

Value For Money9%

Good value

Smell4%

has a nice earthy smell, and good taste,

What buyers complain about

76% of reviews
Taste-Overall39%

Tasted like old tea

Quality-Overall6%

The tea bags are poorly made

Bitter6%

has a slightly bitter

Flavor5%

No flavour

Powdered/Crumbled5%

The powder spilled out into the packet - had to chuck away

Common Mullein Tea questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Mullein Tea 47/100 on Amazon United Kingdom — Skip it. The niche generates £175K/yr across 14 tracked products. 0 of 2 products launched in the last 360 days are still selling. Search demand moved -59.8% over the last 90 days.
Search demand for Mullein Tea on Amazon United Kingdom peaks in Jan–Feb, where the busiest month runs 3.4× the quietest.