mulled wine
Skip itSoft demand (-68.0% this quarter) — this niche doesn't clear our bar today.
Review moat
Incredible26.88avg incumbent reviews — the moat a new listing must climb
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Price range
Good£5.74–£39.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£13.69avg listing price — sweet spot $15–$100
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Bad80%top-5 click share — a locked-up shelf
Brand share
Bad94%top-5 brand share — brand-locked demand
Market size
Bad£50K£50K/yr · 94K searches
Growth
Bad-68.0%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, mulled wine is a £50K/yr Amazon United Kingdom market (94K searches/yr). The top 5 brands hold 94% of demand. Verdict: Skip it — 36/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
mulled wine market data
- Units sold / yr
- 8K–10K
- avg 250–500/product
- Revenue / yr
- £110K–£137K
- units × avg price
- Conversion rate
- 3.9%
- Avg BSR
- #256
- Page quality
- 0%
- Prime
- 75%
- Sponsored
- 25%
- Out of stock
- 28.0%
- Avg brand age
- 70 months
- Avg seller age
- 184 days
Competition & brand share
The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 falling
Sellers
8
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
80%
Top 20: 100%
Open market
0%
- The Lyme Bay Winery37%
- Green Cuisine17%
- Topline16%
- The Spice Specialist15%
- Maple Falls8%
- Eisberg6%
Demand
Weekly Amazon search volume, last 29 weeks — -68.0% search growth over the last 90 days.Top mulled wine products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 8 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
The Lyme Bay Winery Mulled Wine 75 cl
The Lyme Bay Winery£6.224.2★37 rev
Mulled Red Wine Gift Set for Couples Gifts - Aromatic Spicy Mulled Wine Bottle with 2 x Decorated Red Enamel Mug. Wine Gift Set for Secret Santa Gifts Stocking Fillers or Christmas Gifts for Couples
Topline£19.224.8★20 rev
Mulled Wine Spice | Festive Drink Mulling Spices Pouchettes by Green Cuisine | Mulled Wine | Perfect for Christmas Hampers | Christmas Parties | Presents for Him and Her (Mulled Wine Spice)
Green Cuisine£5.744.4★31 rev
Royds Mulled Wine | Case of 6 Bottles (6 x 70cl 5.5% ABV) | Traditional Mulled Wine | Warming Spicy & Aromatic | Perfect Winter Warmer
The Spice Specialist£39.655.0★2 rev
Maple Falls Mulled Wine 750ml
Maple Falls£5.743.8★3 rev
Newest
by launch dateMulled Wine Spice | Festive Drink Mulling Spices Pouchettes by Green Cuisine | Mulled Wine | Perfect for Christmas Hampers | Christmas Parties | Presents for Him and Her (Mulled Wine Spice)
Green Cuisine£5.7431 rev
Mulled Red Wine Gift Set for Couples Gifts - Aromatic Spicy Mulled Wine Bottle with 2 x Decorated Red Enamel Mug. Wine Gift Set for Secret Santa Gifts Stocking Fillers or Christmas Gifts for Couples
Topline£19.2220 rev
Mulling Spices for Red Wine and Cider | Perfect for Mulled Wine and Mulled Cider | Christmas Drink Spices | Glass Jar | One Tablespoon per 750ml of Wine or Cider
Green Cuisine£6.6421 rev
Royds Mulled Wine | Case of 6 Bottles (6 x 70cl 5.5% ABV) | Traditional Mulled Wine | Warming Spicy & Aromatic | Perfect Winter Warmer
The Spice Specialist£39.652 rev
Eisberg Mulled Wine Alcohol Free (6x75cl) 75cl 0.0% ABV
Eisberg£16.2715 rev
Trending
90-day click momentumThe Lyme Bay Winery Mulled Wine 75 cl
The Lyme Bay Winery£6.224.2★
Royds Mulled Wine | Case of 6 Bottles (6 x 70cl 5.5% ABV) | Traditional Mulled Wine | Warming Spicy & Aromatic | Perfect Winter Warmer
The Spice Specialist£39.655.0★
Maple Falls Mulled Wine 750ml
Maple Falls£5.743.8★
Mulling Spices for Red Wine and Cider | Perfect for Mulled Wine and Mulled Cider | Christmas Drink Spices | Glass Jar | One Tablespoon per 750ml of Wine or Cider
Green Cuisine£6.644.6★
Mulled Red Wine Gift Set for Couples Gifts - Aromatic Spicy Mulled Wine Bottle with 2 x Decorated Red Enamel Mug. Wine Gift Set for Secret Santa Gifts Stocking Fillers or Christmas Gifts for Couples
Topline£19.224.8★
What buyers say about mulled wine
What buyers praise and complain about, mined from review topics.What buyers love
“Tastes good”
“add a sachet to each batch - enhances flavour”
“Convenient small sachets”
What buyers complain about
“not cheap”
Common questions
- Is mulled wine profitable to sell on Amazon United Kingdom?
- The niche generates £50K/yr across 8 tracked products. 90-day search growth is -68.0%. Flapen's verdict: Skip it (36/100).
- How competitive is the mulled wine niche?
- 6 brands and 8 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 94% of demand.
- What do buyers complain about in mulled wine?
- Top complaints mined from reviews: Value For Money. The return rate is 0.2%.
- What does it cost to enter the mulled wine niche?
- Listings span £5.74–£39.65; the average listing price is £13.69 (sweet spot $15–$100). The average incumbent carries 27 reviews — the moat a new listing must climb.