Mulled Wine
FailDemand is soft, at -68.0% this quarter, so Mulled Wine is a Fail.
- Flapen Score
- 36 / 100Ranks 2,659 of 2,976 Grocery niches · −10 vs the category median of 4636
- Market size
- £50K/yr94K searches / yr
- 90-day growth
- -68.0%search demand this quarter
- Competition
- 80%top-5 click share · 6 brands · 8 sellers
Flapen Score
Mulled Wine against its category
The dotted line is the Grocery average. Past it, Mulled Wine is stronger. Inside it, weaker.
Market
The Mulled Wine market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Mulled Wine 94K times last year and spent an estimated £50K. The top 5 brands take 94% of clicks. Flapen scores it 36 out of 100, a Fail.
01 · Demand
3.9% of searches ended in a purchase last week.
Shoppers searched for this 94K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.9% of those searches ended in a purchase. Searches in the last 90 days moved -68.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £50K a year.
- Searches, last 12 months
- 94K
- Growth, 90 days vs prior 90
- -68.0%
- Conversion, latest week
- 3.9%
- Market size, estimated
- £50Ka year
- Top search term
- mulled wine85K searches a year
02 · Price
A sale here is worth £13.69.
Listings sell for £13.69 on average, from £5.74 to £39.65. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £13.69 that is £3K to £7K a year per listing.
- Average price
- £13.69under the $15 to $100 sweet spot
- Price range
- £5.74–£39.65
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £3K–£7K
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
25% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 28.0% of listings are out of stock. The average listing ranks #256 within Beer, Wine & Spirits. It carries 27 reviews at 4.53 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 25%
- Prime listings
- 75%
- Out of stock, average day
- 28.0%
- Average rank
- #256in Beer, Wine & Spirits
- Average rating
- 4.53 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 27per listing
- Listings tracked
- 8
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 70 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 70 months
Products
Top Mulled Wine products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
The Lyme Bay Winery Mulled Wine 75 cl
- Price
- £6.22
- Rating
- 4.2/5
- Reviews
- 37
- Age
- 5y ago

Mulled Red Wine Gift Set for Couples Gifts - Aromatic Spicy Mulled Wine Bottle with 2 x Decorated Red Enamel Mug. Wine Gift Set for Secret Santa Gifts Stocking Fillers or Christmas Gifts for Couples
- Price
- £19.22
- Rating
- 4.8/5
- Reviews
- 20
- Age
- 1y ago

Mulled Wine Spice | Festive Drink Mulling Spices Pouchettes by Green Cuisine | Mulled Wine | Perfect for Christmas Hampers | Christmas Parties | Presents for Him and Her (Mulled Wine Spice)
- Price
- £5.74
- Rating
- 4.4/5
- Reviews
- 31
- Age
- 1y ago

Royds Mulled Wine | Case of 6 Bottles (6 x 70cl 5.5% ABV) | Traditional Mulled Wine | Warming Spicy & Aromatic | Perfect Winter Warmer
- Price
- £39.65
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 2y ago

Maple Falls Mulled Wine 750ml
- Price
- £5.74
- Rating
- 3.8/5
- Reviews
- 3
- Age
- 7y ago
Trending
90-day click momentum
The Lyme Bay Winery Mulled Wine 75 cl
- Price
- £6.22
- Rating
- 4.2/5
- Reviews
- 37
- Age
- 5y ago

Royds Mulled Wine | Case of 6 Bottles (6 x 70cl 5.5% ABV) | Traditional Mulled Wine | Warming Spicy & Aromatic | Perfect Winter Warmer
- Price
- £39.65
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 2y ago

Maple Falls Mulled Wine 750ml
- Price
- £5.74
- Rating
- 3.8/5
- Reviews
- 3
- Age
- 7y ago

Mulling Spices for Red Wine and Cider | Perfect for Mulled Wine and Mulled Cider | Christmas Drink Spices | Glass Jar | One Tablespoon per 750ml of Wine or Cider
- Price
- £6.64
- Rating
- 4.6/5
- Reviews
- 21
- Age
- 1y ago

Mulled Red Wine Gift Set for Couples Gifts - Aromatic Spicy Mulled Wine Bottle with 2 x Decorated Red Enamel Mug. Wine Gift Set for Secret Santa Gifts Stocking Fillers or Christmas Gifts for Couples
- Price
- £19.22
- Rating
- 4.8/5
- Reviews
- 20
- Age
- 1y ago
Newest
by launch date
Mulled Wine Spice | Festive Drink Mulling Spices Pouchettes by Green Cuisine | Mulled Wine | Perfect for Christmas Hampers | Christmas Parties | Presents for Him and Her (Mulled Wine Spice)
- Price
- £5.74
- Rating
- 4.4/5
- Reviews
- 31
- Age
- 1y ago

Mulled Red Wine Gift Set for Couples Gifts - Aromatic Spicy Mulled Wine Bottle with 2 x Decorated Red Enamel Mug. Wine Gift Set for Secret Santa Gifts Stocking Fillers or Christmas Gifts for Couples
- Price
- £19.22
- Rating
- 4.8/5
- Reviews
- 20
- Age
- 1y ago

Mulling Spices for Red Wine and Cider | Perfect for Mulled Wine and Mulled Cider | Christmas Drink Spices | Glass Jar | One Tablespoon per 750ml of Wine or Cider
- Price
- £6.64
- Rating
- 4.6/5
- Reviews
- 21
- Age
- 1y ago

Royds Mulled Wine | Case of 6 Bottles (6 x 70cl 5.5% ABV) | Traditional Mulled Wine | Warming Spicy & Aromatic | Perfect Winter Warmer
- Price
- £39.65
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 2y ago

Eisberg Mulled Wine Alcohol Free (6x75cl) 75cl 0.0% ABV
- Price
- £16.27
- Rating
- 5.0/5
- Reviews
- 15
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.
Brands
6 falling
Sellers
8
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
80%
Top 20: 100%
Open market
0%
- The Lyme Bay Winery37%
- Green Cuisine17%
- Topline16%
- The Spice Specialist15%
- Maple Falls8%
- Eisberg6%
Demand
Mulled Wine search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb · busiest ÷ quietest = 13.5× · 7 of 12 months tracked
Reviews and returns
What reviews say buyers love and hate about Mulled Wine
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
not cheap
Love
Tastes good
Easy and tasty
add a sachet to each batch - enhances flavour
Convenient small sachets
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Mulled Wine questions
Answered from the same tracked data.









