Mulled Wine
soft demand (-68.0% this quarter) — Mulled Wine doesn't clear our bar today.
Flapen Score
Is Mulled Wine profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Mulled Wine is a £50K/yr Amazon United Kingdom market (94K searches/yr). The top 5 brands hold 94% of demand. Verdict: Skip it — 36/100.
Mulled Wine: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -68.0% over the last 90 days and 3.9% of searches end in a purchase.
£50K
revenue / yr
Who owns the niche?
The top 5 brands hold 94% of demand, so 6% of the market is open.
6%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 8 products
Top Mulled Wine products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
The Lyme Bay Winery Mulled Wine 75 cl
- Price
- £6.22
- Rating
- 4.2/5
- Reviews
- 37
- Age
- 5y ago
Mulled Red Wine Gift Set for Couples Gifts - Aromatic Spicy Mulled Wine Bottle with 2 x Decorated Red Enamel Mug. Wine Gift Set for Secret Santa Gifts Stocking Fillers or Christmas Gifts for Couples
- Price
- £19.22
- Rating
- 4.8/5
- Reviews
- 20
- Age
- 1y ago
Mulled Wine Spice | Festive Drink Mulling Spices Pouchettes by Green Cuisine | Mulled Wine | Perfect for Christmas Hampers | Christmas Parties | Presents for Him and Her (Mulled Wine Spice)
- Price
- £5.74
- Rating
- 4.4/5
- Reviews
- 31
- Age
- 1y ago
Royds Mulled Wine | Case of 6 Bottles (6 x 70cl 5.5% ABV) | Traditional Mulled Wine | Warming Spicy & Aromatic | Perfect Winter Warmer
- Price
- £39.65
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 2y ago
Maple Falls Mulled Wine 750ml
- Price
- £5.74
- Rating
- 3.8/5
- Reviews
- 3
- Age
- 7y ago
Trending
90-day click momentumThe Lyme Bay Winery Mulled Wine 75 cl
- Price
- £6.22
- Rating
- 4.2/5
- Reviews
- 37
- Age
- 5y ago
Royds Mulled Wine | Case of 6 Bottles (6 x 70cl 5.5% ABV) | Traditional Mulled Wine | Warming Spicy & Aromatic | Perfect Winter Warmer
- Price
- £39.65
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 2y ago
Maple Falls Mulled Wine 750ml
- Price
- £5.74
- Rating
- 3.8/5
- Reviews
- 3
- Age
- 7y ago
Mulling Spices for Red Wine and Cider | Perfect for Mulled Wine and Mulled Cider | Christmas Drink Spices | Glass Jar | One Tablespoon per 750ml of Wine or Cider
- Price
- £6.64
- Rating
- 4.6/5
- Reviews
- 21
- Age
- 1y ago
Mulled Red Wine Gift Set for Couples Gifts - Aromatic Spicy Mulled Wine Bottle with 2 x Decorated Red Enamel Mug. Wine Gift Set for Secret Santa Gifts Stocking Fillers or Christmas Gifts for Couples
- Price
- £19.22
- Rating
- 4.8/5
- Reviews
- 20
- Age
- 1y ago
Newest
by launch dateMulled Wine Spice | Festive Drink Mulling Spices Pouchettes by Green Cuisine | Mulled Wine | Perfect for Christmas Hampers | Christmas Parties | Presents for Him and Her (Mulled Wine Spice)
- Price
- £5.74
- Rating
- 4.4/5
- Reviews
- 31
- Age
- 1y ago
Mulled Red Wine Gift Set for Couples Gifts - Aromatic Spicy Mulled Wine Bottle with 2 x Decorated Red Enamel Mug. Wine Gift Set for Secret Santa Gifts Stocking Fillers or Christmas Gifts for Couples
- Price
- £19.22
- Rating
- 4.8/5
- Reviews
- 20
- Age
- 1y ago
Mulling Spices for Red Wine and Cider | Perfect for Mulled Wine and Mulled Cider | Christmas Drink Spices | Glass Jar | One Tablespoon per 750ml of Wine or Cider
- Price
- £6.64
- Rating
- 4.6/5
- Reviews
- 21
- Age
- 1y ago
Royds Mulled Wine | Case of 6 Bottles (6 x 70cl 5.5% ABV) | Traditional Mulled Wine | Warming Spicy & Aromatic | Perfect Winter Warmer
- Price
- £39.65
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 2y ago
Eisberg Mulled Wine Alcohol Free (6x75cl) 75cl 0.0% ABV
- Price
- £16.27
- Rating
- 5.0/5
- Reviews
- 15
- Age
- 3y ago
Competition: brands, sellers & click share
The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.
Brands
6 falling
Sellers
8
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
80%
Top 20: 100%
Open market
0%
- The Lyme Bay Winery37%
- Green Cuisine17%
- Topline16%
- The Spice Specialist15%
- Maple Falls8%
- Eisberg6%
Mulled Wine demand & seasonality
Weekly search volume, with the niche's key stats alongside.
What reviews say buyers love and hate about Mulled Wine
What buyers mention most, as a share of all reviews.
What buyers love
83% of reviews“Tastes good”
“add a sachet to each batch - enhances flavour”
“Convenient small sachets”
What buyers complain about
50% of reviews“not cheap”
Common Mulled Wine questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
