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Mulled Wine

Fail

Demand is soft, at -68.0% this quarter, so Mulled Wine is a Fail.

Flapen Score
36
36 / 100
Ranks 2,659 of 2,976 Grocery niches · −10 vs the category median of 46
Market size
£50K/yr94K searches / yr
90-day growth
-68.0%search demand this quarter
Competition
80%top-5 click share · 6 brands · 8 sellers

Flapen Score

Mulled Wine against its category

The dotted line is the Grocery average. Past it, Mulled Wine is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mulled Wine market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Mulled Wine 94K times last year and spent an estimated £50K. The top 5 brands take 94% of clicks. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 3.9% of those searches ended in a purchase.

Shoppers searched for this 94K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.9% of those searches ended in a purchase. Searches in the last 90 days moved -68.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £50K a year.

Searches, last 12 months
94K
Growth, 90 days vs prior 90
-68.0%
Conversion, latest week
3.9%
Market size, estimated
£50Ka year
Top search term
mulled wine85K searches a year

02 · Price

A sale here is worth £13.69.

Listings sell for £13.69 on average, from £5.74 to £39.65. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £13.69 that is £3K to £7K a year per listing.

Average price
£13.69under the $15 to $100 sweet spot
Price range
£5.74–£39.65
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
£3K–£7K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

25% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 28.0% of listings are out of stock. The average listing ranks #256 within Beer, Wine & Spirits. It carries 27 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
25%
Prime listings
75%
Out of stock, average day
28.0%
Average rank
#256in Beer, Wine & Spirits
Average rating
4.53 starsAmazon United Kingdom average 4.36 stars
Average reviews
27per listing
Listings tracked
8

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 70 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
70 months

Products

Top Mulled Wine products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 80% of clicks. A locked shelf that new listings rarely crack.

£0£5K£10K£15K£20K110100 Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

8

Est. top-5 brand share

94%

Top 20: 100%

Est. top-5 click share

80%

Top 20: 100%

Open market

0%

  • The Lyme Bay Winery37%
  • Green Cuisine17%
  • Topline16%
  • The Spice Specialist15%
  • Maple Falls8%
  • Eisberg6%

Demand

Mulled Wine search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KPrime Day '26JanFebMarAprMayJunJul

Peak months: Jan, Feb · busiest ÷ quietest = 13.5× · 7 of 12 months tracked

Reviews and returns

What reviews say buyers love and hate about Mulled Wine

We read the reviews and the return reasons for every product selling here.

50%of positive reviews mention “Taste-Overall”
50%of negative reviews mention “Value For Money”
0.2%of orders come back
“not cheap”
A buyer, on “Value For Money”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

4 topics

NegativePositive

FAQ

Common Mulled Wine questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data