muesli
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible15.0%search→purchase rate — share of searches ending in a sale
Review moat
Great457.18avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£107K£107K/yr · 161K searches
Growth
Okay+0.5%90-day search growth — must beat 0% to launch
Competition
Bad80%top-5 click share — a locked-up shelf
Avg price
Bad£4.41avg listing price — sweet spot $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£2.44–£12.20cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, muesli is a £107K/yr Amazon United Kingdom market (161K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 39/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
muesli market data
- Units sold / yr
- 25K–30K
- avg 1,500–2,000/product
- Revenue / yr
- £110K–£132K
- units × avg price
- Conversion rate
- 15.0%
- Avg BSR
- #0
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 0%
- Out of stock
- 0.0%
- Avg brand age
- 67 months
- Avg seller age
- 166 days
Competition & brand share
The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 falling
Sellers
60
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
80%
Top 20: 100%
Open market
0%
- Alpen74%
- Morrisons14%
- Mornflake5%
- Marielle4%
- JORDANS2%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +0.5% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.9×
Top muesli search terms
- muesli82K/yr
- alpen42K/yr
- museli10K/yr
- alpen muesli8K/yr
- musli8K/yr
- muesli cereal9K/yr
- alpin2K/yr
Top muesli products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Alpen No Added Sugar Muesli Breakfast High in Fibre Vegetarian Low Sugar 950g
Alpen£3.194.6★1,556 rev
Alpen Original Muesli Breakfast High in Fibre Vegetarian Low Sugar 550g
Alpen£2.684.6★480 rev
Alpen Original Muesli Breakfast High in Fibre Vegetarian Low Sugar 950g
Alpen£3.444.6★260 rev
Morrisons No Added Salt or Sugar Swiss Style Muesli 1kg
Morrisons£2.574.4★266 rev
Alpen No Added Sugar Muesli Breakfast High in Fibre Vegetarian Low Sugar 550g
Alpen£2.804.6★1,556 rev
Newest
by launch dateAlpen No Added Sugar Muesli Breakfast High in Fibre Vegetarian Low Sugar 550g
Alpen£2.801,556 rev
Alpen No Added Sugar Muesli Breakfast High in Fibre Vegetarian Low Sugar (Pack of 30) 45g
Alpen£5.66140 rev
Alpen Original Muesli Breakfast High in Fibre Vegetarian Low Sugar (Pack of 30) 45g
Alpen£8.3689 rev
Alpen Original Muesli Breakfast High in Fibre Vegetarian Low Sugar 950g
Alpen£3.44260 rev
Morrisons No Added Salt or Sugar Swiss Style Muesli 1kg
Morrisons£2.57266 rev
Trending
90-day click momentumAlpen Original Muesli Breakfast High in Fibre Vegetarian Low Sugar 950g
Alpen£3.444.6★
Alpen No Added Sugar Muesli Breakfast High in Fibre Vegetarian Low Sugar (Pack of 30) 45g
Alpen£5.664.6★
Jordans Natural Muesli Oat Breakfast Cereal - British Baked High Fibre Cereal - No Artificial Flavours or Preservatives - 1kg (Pack of 4 x 1kg)
JORDANS£12.204.3★
Morrisons Fruit and Nut Muesli 750g
Marielle£2.584.2★
Morrisons No Added Salt or Sugar Swiss Style Muesli 1kg
Morrisons£2.574.4★
What buyers say about muesli
What buyers praise and complain about, mined from review topics.What buyers love
“Tasty and healthy”
“Good value”
“Great product very pleased with purchase”
“Good for breakfast”
“nice healthy diet”
“Good low sugar”
“easy to open”
“the mix is perfect whereas the contents tend to separate into layers in the box”
“Nice taste”
“Perfect portion”
What buyers complain about
“Not the best tasting muesli”
“Not the best”
“thought it might be something i could eat having no added sugar”
“I could have bought cheaper nearby”
“Dry texture”
“Dry and flavourless”
“Raisins are hard like rock”
Common questions
- Is muesli profitable to sell on Amazon United Kingdom?
- The niche generates £107K/yr across 11 tracked products. 90-day search growth is +0.5%. Flapen's verdict: Skip it (39/100).
- How competitive is the muesli niche?
- 5 brands and 60 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in muesli?
- Top complaints mined from reviews: Taste-Overall, Quality-Overall, Sweetness. The return rate is 0.0%.
- When does demand for muesli peak?
- Demand is steady year-round — the busiest month runs 1.9× the quietest.
- What does it cost to enter the muesli niche?
- Listings span £2.44–£12.20; the average listing price is £4.41 (sweet spot $15–$100). The average incumbent carries 457 reviews — the moat a new listing must climb.