Skip to content

Muesli

Fail

The top 5 brands take 100% of clicks, so Muesli is a Fail.

Flapen Score
39
39 / 100
Ranks 2,381 of 2,976 Grocery niches · −7 vs the category median of 46
Market size
£107K/yr161K searches / yr
90-day growth
+0.5%search demand this quarter
Competition
80%top-5 click share · 5 brands · 60 sellers

Flapen Score

Muesli against its category

The dotted line is the Grocery average. Past it, Muesli is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Muesli market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Muesli 161K times last year and spent an estimated £107K. All 5 brands take every click. Flapen scores it 39 out of 100, a Fail.

01 · Demand

15.0% of searches ended in a purchase last week.

Shoppers searched for this 161K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 15.0% of those searches ended in a purchase. Searches in the last 90 days moved +0.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £107K a year.

Searches, last 12 months
161K
Growth, 90 days vs prior 90
+0.5%
Conversion, latest week
15.0%
Market size, estimated
£107Ka year
Peak month
February1.9× the quietest month
Top search term
muesli82K searches a year

02 · Price

A sale here is worth £4.41.

Listings sell for £4.41 on average, from £2.44 to £12.20. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,500 to 2,000 of them. At £4.41 that is £7K to £9K a year per listing.

Average price
£4.41under the $15 to $100 sweet spot
Price range
£2.44–£12.20
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
1,500–2,000
Revenue per listing a year
£7K–£9K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #0 within Breakfast Cereal. It carries 457 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#0in Breakfast Cereal
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
457per listing
Listings tracked
11

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
67 months

Products

Top Muesli products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.

£0£11K£21K£32K£43K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

60

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

0%

  • Alpen74%
  • Morrisons14%
  • Mornflake5%
  • Marielle4%
  • JORDANS2%

Demand

Muesli search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.9×

Search terms

Top Muesli search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • muesli82K/yr
  • alpen42K/yr
  • museli10K/yr
  • alpen muesli8K/yr
  • musli8K/yr
  • muesli cereal9K/yr
  • alpin2K/yr

Reviews and returns

What reviews say buyers love and hate about Muesli

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall31%+1.39

Not the best tasting muesli

poor taste

Not as tasty

Quality-Overall13%−0.08

Not the best

Poor quality

Sweetness13%−0.09

thought it might be something i could eat having no added sugar

High in sugar don't be misled

Value For Money13%+1.32

I could have bought cheaper nearby

Moist/Dry13%−0.06

Dry texture

Im not a fan unfortunately I found it dry

Love

Taste-Overall26%+1.39

Tasty and healthy

Great taste

it tastes nice with my cereal

Value For Money22%+1.32

Good value

good value

Worth the money

Quality-Overall14%−0.08

Great product very pleased with purchase

good quality

Great product

Health Benefits-Overall9%+0.63

Good for breakfast

Healthy and tasty breakfast

Healthy food

Nutritional Content8%−0.08

nice healthy diet

Great for fibre intake

Great for fibre

FAQ

Common Muesli questions

Answered from the same tracked data.