Muesli
FailThe top 5 brands take 100% of clicks, so Muesli is a Fail.
- Flapen Score
- 39 / 100Ranks 2,381 of 2,976 Grocery niches · −7 vs the category median of 4639
- Market size
- £107K/yr161K searches / yr
- 90-day growth
- +0.5%search demand this quarter
- Competition
- 80%top-5 click share · 5 brands · 60 sellers
Flapen Score
Muesli against its category
The dotted line is the Grocery average. Past it, Muesli is stronger. Inside it, weaker.
Market
The Muesli market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Muesli 161K times last year and spent an estimated £107K. All 5 brands take every click. Flapen scores it 39 out of 100, a Fail.
01 · Demand
An estimated 15.0% of those searches ended in a purchase.
Shoppers searched for this 161K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 15.0% of those searches ended in a purchase. Searches in the last 90 days moved +0.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £107K a year.
- Searches, last 12 months
- 161K
- Growth, 90 days vs prior 90
- +0.5%
- Conversion, latest week
- 15.0%
- Market size, estimated
- £107Ka year
- Peak month
- February1.9× the quietest month
- Top search term
- muesli82K searches a year
02 · Price
A sale here is worth £4.41.
Listings sell for £4.41 on average, from £2.44 to £12.20. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,500 to 2,000 of them. At £4.41 that is £7K to £9K a year per listing.
- Average price
- £4.41under the $15 to $100 sweet spot
- Price range
- £2.44–£12.20
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- £7K–£9K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #0 within Breakfast Cereal. It carries 457 reviews at 4.48 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 0%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #0in Breakfast Cereal
- Average rating
- 4.48 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 457per listing
- Listings tracked
- 11
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 67 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 67 months
Products
Top Muesli products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Alpen No Added Sugar Muesli Breakfast High in Fibre Vegetarian Low Sugar 950g
- Price
- £3.19
- Rating
- 4.6/5
- Reviews
- 1,556
- Age
- 10y ago

Alpen Original Muesli Breakfast High in Fibre Vegetarian Low Sugar 550g
- Price
- £2.68
- Rating
- 4.6/5
- Reviews
- 480
- Age
- 10y ago

Alpen Original Muesli Breakfast High in Fibre Vegetarian Low Sugar 950g
- Price
- £3.44
- Rating
- 4.6/5
- Reviews
- 260
- Age
- 6y ago

Morrisons No Added Salt or Sugar Swiss Style Muesli 1kg
- Price
- £2.57
- Rating
- 4.4/5
- Reviews
- 266
- Age
- 7y ago

Alpen No Added Sugar Muesli Breakfast High in Fibre Vegetarian Low Sugar 550g
- Price
- £2.80
- Rating
- 4.6/5
- Reviews
- 1,556
- Age
- 5y ago
Trending
estimated 90-day click momentum
Alpen Original Muesli Breakfast High in Fibre Vegetarian Low Sugar 950g
- Price
- £3.44
- Rating
- 4.6/5
- Reviews
- 260
- Age
- 6y ago

Alpen No Added Sugar Muesli Breakfast High in Fibre Vegetarian Low Sugar (Pack of 30) 45g
- Price
- £5.66
- Rating
- 4.6/5
- Reviews
- 140
- Age
- 6y ago

Jordans Natural Muesli Oat Breakfast Cereal - British Baked High Fibre Cereal - No Artificial Flavours or Preservatives - 1kg (Pack of 4 x 1kg)
- Price
- £12.20
- Rating
- 4.3/5
- Reviews
- 258
- Age
- 14y ago

Morrisons Fruit and Nut Muesli 750g
- Price
- £2.58
- Rating
- 4.2/5
- Reviews
- 41
- Age
- 10y ago

Morrisons No Added Salt or Sugar Swiss Style Muesli 1kg
- Price
- £2.57
- Rating
- 4.4/5
- Reviews
- 266
- Age
- 7y ago
Newest
by launch date
Alpen No Added Sugar Muesli Breakfast High in Fibre Vegetarian Low Sugar 550g
- Price
- £2.80
- Rating
- 4.6/5
- Reviews
- 1,556
- Age
- 5y ago

Alpen No Added Sugar Muesli Breakfast High in Fibre Vegetarian Low Sugar (Pack of 30) 45g
- Price
- £5.66
- Rating
- 4.6/5
- Reviews
- 140
- Age
- 6y ago

Alpen Original Muesli Breakfast High in Fibre Vegetarian Low Sugar (Pack of 30) 45g
- Price
- £8.36
- Rating
- 4.8/5
- Reviews
- 89
- Age
- 6y ago

Alpen Original Muesli Breakfast High in Fibre Vegetarian Low Sugar 950g
- Price
- £3.44
- Rating
- 4.6/5
- Reviews
- 260
- Age
- 6y ago

Morrisons No Added Salt or Sugar Swiss Style Muesli 1kg
- Price
- £2.57
- Rating
- 4.4/5
- Reviews
- 266
- Age
- 7y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 80% of clicks. A locked shelf that new listings rarely crack.
Brands
5 falling
Sellers
60
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
80%
Top 20: 100%
Open market
0%
- Alpen74%
- Morrisons14%
- Mornflake5%
- Marielle4%
- JORDANS2%
Demand
Muesli search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.9×
Search terms
Top Muesli search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- muesli82K/yr
- alpen42K/yr
- museli10K/yr
- alpen muesli8K/yr
- musli8K/yr
- muesli cereal9K/yr
- alpin2K/yr
Reviews and returns
What reviews say buyers love and hate about Muesli
We read the reviews and the return reasons for every product selling here.
“Not the best tasting muesli”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
12 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Muesli questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









