Muesli
FailThe top 5 brands take 100% of clicks, so Muesli is a Fail.
- Flapen Score
- 39 / 100Ranks 2,381 of 2,976 Grocery niches · −7 vs the category median of 4639
- Market size
- £107K/yr161K searches / yr
- 90-day growth
- +0.5%search demand this quarter
- Competition
- 80%top-5 click share · 5 brands · 60 sellers
Flapen Score
Muesli against its category
The dotted line is the Grocery average. Past it, Muesli is stronger. Inside it, weaker.
Market
The Muesli market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Muesli 161K times last year and spent an estimated £107K. All 5 brands take every click. Flapen scores it 39 out of 100, a Fail.
01 · Demand
15.0% of searches ended in a purchase last week.
Shoppers searched for this 161K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 15.0% of those searches ended in a purchase. Searches in the last 90 days moved +0.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £107K a year.
- Searches, last 12 months
- 161K
- Growth, 90 days vs prior 90
- +0.5%
- Conversion, latest week
- 15.0%
- Market size, estimated
- £107Ka year
- Peak month
- February1.9× the quietest month
- Top search term
- muesli82K searches a year
02 · Price
A sale here is worth £4.41.
Listings sell for £4.41 on average, from £2.44 to £12.20. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,500 to 2,000 of them. At £4.41 that is £7K to £9K a year per listing.
- Average price
- £4.41under the $15 to $100 sweet spot
- Price range
- £2.44–£12.20
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- £7K–£9K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #0 within Breakfast Cereal. It carries 457 reviews at 4.48 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 0%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #0in Breakfast Cereal
- Average rating
- 4.48 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 457per listing
- Listings tracked
- 11
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 67 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 67 months
Products
Top Muesli products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Alpen No Added Sugar Muesli Breakfast High in Fibre Vegetarian Low Sugar 950g
- Price
- £3.19
- Rating
- 4.6/5
- Reviews
- 1,556
- Age
- 10y ago

Alpen Original Muesli Breakfast High in Fibre Vegetarian Low Sugar 550g
- Price
- £2.68
- Rating
- 4.6/5
- Reviews
- 480
- Age
- 10y ago

Alpen Original Muesli Breakfast High in Fibre Vegetarian Low Sugar 950g
- Price
- £3.44
- Rating
- 4.6/5
- Reviews
- 260
- Age
- 6y ago

Morrisons No Added Salt or Sugar Swiss Style Muesli 1kg
- Price
- £2.57
- Rating
- 4.4/5
- Reviews
- 266
- Age
- 7y ago

Alpen No Added Sugar Muesli Breakfast High in Fibre Vegetarian Low Sugar 550g
- Price
- £2.80
- Rating
- 4.6/5
- Reviews
- 1,556
- Age
- 5y ago
Trending
90-day click momentum
Alpen Original Muesli Breakfast High in Fibre Vegetarian Low Sugar 950g
- Price
- £3.44
- Rating
- 4.6/5
- Reviews
- 260
- Age
- 6y ago

Alpen No Added Sugar Muesli Breakfast High in Fibre Vegetarian Low Sugar (Pack of 30) 45g
- Price
- £5.66
- Rating
- 4.6/5
- Reviews
- 140
- Age
- 6y ago

Jordans Natural Muesli Oat Breakfast Cereal - British Baked High Fibre Cereal - No Artificial Flavours or Preservatives - 1kg (Pack of 4 x 1kg)
- Price
- £12.20
- Rating
- 4.3/5
- Reviews
- 258
- Age
- 14y ago

Morrisons Fruit and Nut Muesli 750g
- Price
- £2.58
- Rating
- 4.2/5
- Reviews
- 41
- Age
- 10y ago

Morrisons No Added Salt or Sugar Swiss Style Muesli 1kg
- Price
- £2.57
- Rating
- 4.4/5
- Reviews
- 266
- Age
- 7y ago
Newest
by launch date
Alpen No Added Sugar Muesli Breakfast High in Fibre Vegetarian Low Sugar 550g
- Price
- £2.80
- Rating
- 4.6/5
- Reviews
- 1,556
- Age
- 5y ago

Alpen No Added Sugar Muesli Breakfast High in Fibre Vegetarian Low Sugar (Pack of 30) 45g
- Price
- £5.66
- Rating
- 4.6/5
- Reviews
- 140
- Age
- 6y ago

Alpen Original Muesli Breakfast High in Fibre Vegetarian Low Sugar (Pack of 30) 45g
- Price
- £8.36
- Rating
- 4.8/5
- Reviews
- 89
- Age
- 6y ago

Alpen Original Muesli Breakfast High in Fibre Vegetarian Low Sugar 950g
- Price
- £3.44
- Rating
- 4.6/5
- Reviews
- 260
- Age
- 6y ago

Morrisons No Added Salt or Sugar Swiss Style Muesli 1kg
- Price
- £2.57
- Rating
- 4.4/5
- Reviews
- 266
- Age
- 7y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.
Brands
5 falling
Sellers
60
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
80%
Top 20: 100%
Open market
0%
- Alpen74%
- Morrisons14%
- Mornflake5%
- Marielle4%
- JORDANS2%
Demand
Muesli search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.9×
Search terms
Top Muesli search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- muesli82K/yr
- alpen42K/yr
- museli10K/yr
- alpen muesli8K/yr
- musli8K/yr
- muesli cereal9K/yr
- alpin2K/yr
Reviews and returns
What reviews say buyers love and hate about Muesli
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Not the best tasting muesli
poor taste
Not as tasty
Not the best
Poor quality
thought it might be something i could eat having no added sugar
High in sugar don't be misled
I could have bought cheaper nearby
Dry texture
Im not a fan unfortunately I found it dry
Love
Tasty and healthy
Great taste
it tastes nice with my cereal
Good value
good value
Worth the money
Great product very pleased with purchase
good quality
Great product
Good for breakfast
Healthy and tasty breakfast
Healthy food
nice healthy diet
Great for fibre intake
Great for fibre
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Muesli questions
Answered from the same tracked data.









