Msg
FailThe top 5 brands take 100% of clicks, so Msg is a Fail.
- Flapen Score
- 39 / 100Ranks 2,381 of 2,976 Grocery niches · −7 vs the category median of 4639
- Market size
- £649K/yr692K searches / yr
- 90-day growth
- -25.5%search demand this quarter
- Competition
- 86%top-5 click share · 4 brands · 29 sellers
Flapen Score
Msg against its category
The dotted line is the Grocery average. Past it, Msg is stronger. Inside it, weaker.
Market
The Msg market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Msg 692K times last year and spent an estimated £649K. All 4 brands take every click. Demand peaks in Jan. Flapen scores it 39 out of 100, a Fail.
01 · Demand
18.8% of searches ended in a purchase last week.
Shoppers searched for this 692K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 18.8% of those searches ended in a purchase. Searches in the last 90 days moved -25.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £649K a year.
- Searches, last 12 months
- 692K
- Growth, 90 days vs prior 90
- -25.5%
- Conversion, latest week
- 18.8%
- Market size, estimated
- £649Ka year
- Peak month
- January1.6× the quietest month
- Top search term
- msg390K searches a year
02 · Price
A sale here is worth £4.99.
Listings sell for £4.99 on average, from £2.93 to £7.48. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 15,000 to 20,000 of them. At £4.99 that is £75K to £100K a year per listing.
- Average price
- £4.99under the $15 to $100 sweet spot
- Price range
- £2.93–£7.48
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 125K–150K
- Units per listing a year
- 15,000–20,000
- Revenue per listing a year
- £75K–£100K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #6 within Herbs, Spices & Seasonings. It carries 1,542 reviews at 4.60 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 90%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #6in Herbs, Spices & Seasonings
- Average rating
- 4.60 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,542per listing
- Listings tracked
- 10
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 63 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 63 months
Products
Top Msg products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
MSG Fine | Monosodium Glutamate | Umami Seasoning | Premium Quality | Authentic | No Additives (100G)
- Price
- £3.18
- Rating
- 4.6/5
- Reviews
- 3,928
- Age
- 3y ago

Aji-No-Moto Monosodium Glutamate 200 g
- Price
- £3.25
- Rating
- 4.7/5
- Reviews
- 5,438
- Age
- 10y ago

The Worldwide Mint MSG Fine (200g/7.05oz) Monosodium Glutamate | Umami Seasoning | Premium Quality | Authentic | No Additives (200G)
- Price
- £3.70
- Rating
- 4.6/5
- Reviews
- 774
- Age
- 3y ago

MSG Fine (900G / 31.75oz) | Monosodium Glutamate | Umami Seasoning | Premium Quality | Authentic | No Additives
- Price
- £6.34
- Rating
- 4.6/5
- Reviews
- 308
- Age
- 2y ago

Ajinomoto Monosodium Glutamate 1 kg
- Price
- £6.85
- Rating
- 4.8/5
- Reviews
- 2,838
- Age
- 10y ago
Trending
90-day click momentum
Chiquo MSG Fine 1kg | Monosodium Glutamate | GMO Free & Vegan Friendly | Premium Quality Flavour Enhancer | Versatile Ingredient for Asian and Global Dishes
- Price
- £7.18
- Rating
- 4.5/5
- Reviews
- 83
- Age
- 1y ago

Chiquo MSG Fine 200g | Monosodium Glutamate | Premium Quality Flavour Enhancer | Versatile Ingredient for Asian and Global Dishes
- Price
- £3.47
- Rating
- 4.6/5
- Reviews
- 76
- Age
- 1y ago

MSG Fine (900G / 31.75oz) | Monosodium Glutamate | Umami Seasoning | Premium Quality | Authentic | No Additives
- Price
- £6.34
- Rating
- 4.6/5
- Reviews
- 308
- Age
- 2y ago

Chiquo MSG Fine 100g - Monosodium Glutamate | Authentic Asian Flavour Enhancer | Premium Quality | Resealable Pouch
- Price
- £2.93
- Rating
- 4.5/5
- Reviews
- 189
- Age
- 1y ago

The Worldwide Mint MSG Fine (200g/7.05oz) Monosodium Glutamate | Umami Seasoning | Premium Quality | Authentic | No Additives (200G)
- Price
- £3.70
- Rating
- 4.6/5
- Reviews
- 774
- Age
- 3y ago
Newest
by launch date
Chiquo MSG Fine 1kg | Monosodium Glutamate | GMO Free & Vegan Friendly | Premium Quality Flavour Enhancer | Versatile Ingredient for Asian and Global Dishes
- Price
- £7.18
- Rating
- 4.5/5
- Reviews
- 83
- Age
- 1y ago

Chiquo MSG Fine 100g - Monosodium Glutamate | Authentic Asian Flavour Enhancer | Premium Quality | Resealable Pouch
- Price
- £2.93
- Rating
- 4.5/5
- Reviews
- 189
- Age
- 1y ago

Chiquo MSG Fine 200g | Monosodium Glutamate | Premium Quality Flavour Enhancer | Versatile Ingredient for Asian and Global Dishes
- Price
- £3.47
- Rating
- 4.6/5
- Reviews
- 76
- Age
- 1y ago

MSG Fine (1KG / 35.27) | Monosodium Glutamate | Umami Seasoning | Premium Quality | Authentic | No Additives
- Price
- £7.48
- Rating
- 4.6/5
- Reviews
- 324
- Age
- 2y ago

MSG Fine (900G / 31.75oz) | Monosodium Glutamate | Umami Seasoning | Premium Quality | Authentic | No Additives
- Price
- £6.34
- Rating
- 4.6/5
- Reviews
- 308
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 86% of clicks. A locked shelf that new listings rarely crack.
Brands
4 rising
Sellers
29
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
86%
Top 20: 100%
Open market
0%
- The Worldwide Mint60%
- Ajinomoto29%
- CHIQUO7%
- LOTUS BRAND4%
Demand
Msg search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan · busiest ÷ quietest = 1.6×
Search terms
Top Msg search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- msg390K/yr
- msg for chinese food149K/yr
- msg seasoning48K/yr
- monosodium glutamate34K/yr
- ajinomoto18K/yr
- msg for cooking16K/yr
- ajinomoto msg7K/yr
- umami seasoning9K/yr
- umami6K/yr
- msg powder8K/yr
Reviews and returns
What reviews say buyers love and hate about Msg
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
It was far too salty
Too salty
No salt
Not suitable for coeliac's as is a may contain
Don't really makes any difference to your food
unhealthy
Didn't realise how much difference msg makes to the flavour
whenever I make a Chinese dish it lacks flavour
soya sauce I use to get flavour which is often far too much
It tasted like cardboard and regret
doesnt really have a strong taste on its own
odd taste
cheaper
expensive
a bit pricey
Love
Taste is very nice - definitely brings out the savoury flavour
It makes everything it tou hes taste so much nicer
Great taste
Enhances flavour
Really enhances the flavour of food
Great flavour
It's high quality and consistent too
Best quality
this is certainly a high quality MSG
Good price
Great value
Good value for the money
As advertised
As expected
exactly as advertised
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Msg questions
Answered from the same tracked data.









