Mrs Hinch Enchanted Wildflowers
MaybeAn estimated 0.1% of orders come back. But the top 5 brands take 100% of clicks, so Mrs Hinch Enchanted Wildflowers is a Maybe.
- Flapen Score
- 56 / 100Top 12% of 2,976 Grocery niches · +10 vs the category median of 4656
- Market size
- £770K/yr602K searches / yr
- 90-day growth
- +4.1%search demand this quarter
- Competition
- 41%top-5 click share · 4 brands · 184 sellers
Flapen Score
Mrs Hinch Enchanted Wildflowers against its category
The dotted line is the Grocery average. Past it, Mrs Hinch Enchanted Wildflowers is stronger. Inside it, weaker.
Market
The Mrs Hinch Enchanted Wildflowers market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Mrs Hinch Enchanted Wildflowers 602K times last year and spent an estimated £770K. All 4 brands take every click. Flapen scores it 56 out of 100, a Maybe.
01 · Demand
An estimated 9.5% of those searches ended in a purchase.
Shoppers searched for this 602K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 9.5% of those searches ended in a purchase. Searches in the last 90 days moved +4.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £770K a year.
- Searches, last 12 months
- 602K
- Growth, 90 days vs prior 90
- +4.1%
- Conversion, latest week
- 9.5%
- Market size, estimated
- £770Ka year
- Peak month
- April1.4× the quietest month
- Top search term
- bold washing pods272K searches a year
02 · Price
A sale here is worth £13.42.
Listings sell for £13.42 on average, from £4.71 to £31.80. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 1,000 to 1,250 of them. At £13.42 that is £13K to £17K a year per listing.
- Average price
- £13.42under the $15 to $100 sweet spot
- Price range
- £4.71–£31.80
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 50K–60K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- £13K–£17K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
32% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #866 within Laundry. It carries 890 reviews at 4.77 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 32%
- Prime listings
- 94%
- Out of stock, average day
- 3.9%
- Average rank
- #866in Laundry
- Average rating
- 4.77 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 890per listing
- Listings tracked
- 31
04 · Newcomers
10 of last year's 14 launches cleared the first-year sales bar.
14 products launched here in the last 12 months. 10 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 14
- Successful launches
- 10Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Mrs Hinch Enchanted Wildflowers products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Bold Lavender and Camomile PODS washing liquid laundry detergent capsules 100 washes 100ct outdoor freshness that lasts with built-in Lenor softener
- Price
- £16.93
- Rating
- 4.8/5
- Reviews
- 108
- Age
- 7mo ago

Bold Lavender and Camomile PODS Washing Liquid Laundry Detergent Capsules 85 Washes 85ct Outdoor Freshness that Lasts and Lasts with Built-in Lenor Softener
- Price
- £15.87
- Rating
- 4.7/5
- Reviews
- 53
- Age
- 7mo ago

Bold Ocean Mist PODS washing liquid laundry detergent capsules 120 washes 120ct outdoor freshness that lasts with built-in Lenor softener
- Price
- £21.35
- Rating
- 4.7/5
- Reviews
- 55
- Age
- 7mo ago

Bold All-In-1 Pods Washing Liquid Capsules Spring Awakening 1229.1 grams
- Price
- £15.21
- Rating
- 4.8/5
- Reviews
- 428
- Age
- 6y ago

Bold Washing Liquid Laundry Detergent 87 Washes 2.697l Spring Awakening Outdoor Freshness That Lasts And Lasts With Build In Stain Remover And Lenor Freshness
- Price
- £8.95
- Rating
- 4.8/5
- Reviews
- 563
- Age
- 1y ago
Trending
estimated 90-day click momentum
Bold Washing Powder Laundry Detergent 72 Washes 3.6kg Spring Awakening Outdoor Freshness that Lasts And Lasts with Build In Stain Remover And Lenor Freshness
- Price
- £8.25
- Rating
- 4.8/5
- Reviews
- 44
- Age
- 7mo ago

Persil Bio 3 in 1 Washing Capsules 1st time removal of tough stains outstanding stain removal in quick & cold washes 48 washes
- Price
- £7.55
- Rating
- 4.7/5
- Reviews
- 11,382
- Age
- 2y ago

Bold Lavender and Camomile PODS washing liquid laundry detergent capsules 100 washes 100ct outdoor freshness that lasts with built-in Lenor softener
- Price
- £16.93
- Rating
- 4.8/5
- Reviews
- 108
- Age
- 7mo ago

Bold Lavender and Camomile Liquid Laundry Detergent Gel 40 Washes 1.32L Outdoor Freshness that Lasts and Lasts
- Price
- £5.83
- Rating
- 4.7/5
- Reviews
- 56
- Age
- 2y ago

Persil Non Bio 3 in 1 Washing Capsules laundry capsules gentle next to sensitive skin for outstanding stain removal in quick & cold washes 58 washes
- Price
- £8.97
- Rating
- 4.7/5
- Reviews
- 2,502
- Age
- 1y ago
Newest
by launch date
Bold First Day of Spring PODS Washing Liquid Laundry Detergent Capsules 33 Washes 33ct Outdoor Freshness That Lasts And Lasts With Built-In Lenor Softener
- Price
- £7.86
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 5mo ago

Bold 2in1 Laundry Detergent Pods Lavender & Chamomile 50 Washes
- Price
- £11.62
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 6mo ago

Bold Lavender and Camomile PODS washing liquid laundry detergent capsules 100 washes 100ct outdoor freshness that lasts with built-in Lenor softener
- Price
- £16.93
- Rating
- 4.8/5
- Reviews
- 108
- Age
- 7mo ago

Bold Lavender and Camomile PODS Washing Liquid Laundry Detergent Capsules 85 Washes 85ct Outdoor Freshness that Lasts and Lasts with Built-in Lenor Softener
- Price
- £15.87
- Rating
- 4.7/5
- Reviews
- 53
- Age
- 7mo ago

Bold Ocean Mist PODS washing liquid laundry detergent capsules 120 washes 120ct outdoor freshness that lasts with built-in Lenor softener
- Price
- £21.35
- Rating
- 4.7/5
- Reviews
- 55
- Age
- 7mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 41% of clicks. Leaders hold, but buyers still shop past them.
Brands
4 falling
Sellers
184
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
41%
Top 20: 89%
Open market
0%
- Bold51%
- Fairy Non Bio39%
- Procter & Gamble6%
- Persil3%
Demand
Mrs Hinch Enchanted Wildflowers search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Mrs Hinch Enchanted Wildflowers search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- bold washing pods272K/yr
- bold150K/yr
- bold pods30K/yr
- bold spring awakening17K/yr
- bold spring awakening pods11K/yr
- washing pods bold12K/yr
- bold lavender washing pods12K/yr
- bold lavender and chamomile8K/yr
- bold washing pods spring awakening6K/yr
- spring awakening pods7K/yr
Reviews and returns
What reviews say buyers love and hate about Mrs Hinch Enchanted Wildflowers
We read the reviews and the return reasons for every product selling here.
“the smell was disgusting”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Mrs Hinch Enchanted Wildflowers questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









