Mrs Hinch Enchanted Wildflowers
MaybeReturns run at only 0.1% of orders. But the top 5 brands take 100% of clicks, so Mrs Hinch Enchanted Wildflowers is a Maybe.
- Flapen Score
- 56 / 100Top 12% of 2,976 Grocery niches · +10 vs the category median of 4656
- Market size
- £770K/yr602K searches / yr
- 90-day growth
- +4.1%search demand this quarter
- Competition
- 41%top-5 click share · 4 brands · 184 sellers
Flapen Score
Mrs Hinch Enchanted Wildflowers against its category
The dotted line is the Grocery average. Past it, Mrs Hinch Enchanted Wildflowers is stronger. Inside it, weaker.
Market
The Mrs Hinch Enchanted Wildflowers market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Mrs Hinch Enchanted Wildflowers 602K times last year and spent an estimated £770K. All 4 brands take every click. Flapen scores it 56 out of 100, a Maybe.
01 · Demand
9.5% of searches ended in a purchase last week.
Shoppers searched for this 602K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.5% of those searches ended in a purchase. Searches in the last 90 days moved +4.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £770K a year.
- Searches, last 12 months
- 602K
- Growth, 90 days vs prior 90
- +4.1%
- Conversion, latest week
- 9.5%
- Market size, estimated
- £770Ka year
- Peak month
- April1.4× the quietest month
- Top search term
- bold washing pods272K searches a year
02 · Price
A sale here is worth £13.42.
Listings sell for £13.42 on average, from £4.71 to £31.80. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 1,000 to 1,250 of them. At £13.42 that is £13K to £17K a year per listing.
- Average price
- £13.42under the $15 to $100 sweet spot
- Price range
- £4.71–£31.80
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 50K–60K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- £13K–£17K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
32% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #866 within Laundry. It carries 890 reviews at 4.77 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 32%
- Prime listings
- 94%
- Out of stock, average day
- 3.9%
- Average rank
- #866in Laundry
- Average rating
- 4.77 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 890per listing
- Listings tracked
- 31
04 · Newcomers
Amazon counts 10 of last year's 14 launches as successful.
14 products launched here in the last 12 months. Amazon counts 10 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 14
- Successful launches
- 10Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Mrs Hinch Enchanted Wildflowers products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Bold Lavender and Camomile PODS washing liquid laundry detergent capsules 100 washes 100ct outdoor freshness that lasts with built-in Lenor softener
- Price
- £16.93
- Rating
- 4.8/5
- Reviews
- 108
- Age
- 7mo ago

Bold Lavender and Camomile PODS Washing Liquid Laundry Detergent Capsules 85 Washes 85ct Outdoor Freshness that Lasts and Lasts with Built-in Lenor Softener
- Price
- £15.87
- Rating
- 4.7/5
- Reviews
- 53
- Age
- 7mo ago

Bold Ocean Mist PODS washing liquid laundry detergent capsules 120 washes 120ct outdoor freshness that lasts with built-in Lenor softener
- Price
- £21.35
- Rating
- 4.7/5
- Reviews
- 55
- Age
- 7mo ago

Bold All-In-1 Pods Washing Liquid Capsules Spring Awakening 1229.1 grams
- Price
- £15.21
- Rating
- 4.8/5
- Reviews
- 428
- Age
- 6y ago

Bold Washing Liquid Laundry Detergent 87 Washes 2.697l Spring Awakening Outdoor Freshness That Lasts And Lasts With Build In Stain Remover And Lenor Freshness
- Price
- £8.95
- Rating
- 4.8/5
- Reviews
- 563
- Age
- 1y ago
Trending
90-day click momentum
Bold Washing Powder Laundry Detergent 72 Washes 3.6kg Spring Awakening Outdoor Freshness that Lasts And Lasts with Build In Stain Remover And Lenor Freshness
- Price
- £8.25
- Rating
- 4.8/5
- Reviews
- 44
- Age
- 7mo ago

Persil Bio 3 in 1 Washing Capsules 1st time removal of tough stains outstanding stain removal in quick & cold washes 48 washes
- Price
- £7.55
- Rating
- 4.7/5
- Reviews
- 11,382
- Age
- 2y ago

Bold Lavender and Camomile PODS washing liquid laundry detergent capsules 100 washes 100ct outdoor freshness that lasts with built-in Lenor softener
- Price
- £16.93
- Rating
- 4.8/5
- Reviews
- 108
- Age
- 7mo ago

Bold Lavender and Camomile Liquid Laundry Detergent Gel 40 Washes 1.32L Outdoor Freshness that Lasts and Lasts
- Price
- £5.83
- Rating
- 4.7/5
- Reviews
- 56
- Age
- 2y ago

Persil Non Bio 3 in 1 Washing Capsules laundry capsules gentle next to sensitive skin for outstanding stain removal in quick & cold washes 58 washes
- Price
- £8.97
- Rating
- 4.7/5
- Reviews
- 2,502
- Age
- 1y ago
Newest
by launch date
Bold First Day of Spring PODS Washing Liquid Laundry Detergent Capsules 33 Washes 33ct Outdoor Freshness That Lasts And Lasts With Built-In Lenor Softener
- Price
- £7.86
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 5mo ago

Bold 2in1 Laundry Detergent Pods Lavender & Chamomile 50 Washes
- Price
- £11.62
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 6mo ago

Bold Lavender and Camomile PODS washing liquid laundry detergent capsules 100 washes 100ct outdoor freshness that lasts with built-in Lenor softener
- Price
- £16.93
- Rating
- 4.8/5
- Reviews
- 108
- Age
- 7mo ago

Bold Lavender and Camomile PODS Washing Liquid Laundry Detergent Capsules 85 Washes 85ct Outdoor Freshness that Lasts and Lasts with Built-in Lenor Softener
- Price
- £15.87
- Rating
- 4.7/5
- Reviews
- 53
- Age
- 7mo ago

Bold Ocean Mist PODS washing liquid laundry detergent capsules 120 washes 120ct outdoor freshness that lasts with built-in Lenor softener
- Price
- £21.35
- Rating
- 4.7/5
- Reviews
- 55
- Age
- 7mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.
Brands
4 falling
Sellers
184
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
41%
Top 20: 89%
Open market
0%
- Bold51%
- Fairy Non Bio39%
- Procter & Gamble6%
- Persil3%
Demand
Mrs Hinch Enchanted Wildflowers search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Mrs Hinch Enchanted Wildflowers search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- bold washing pods272K/yr
- bold150K/yr
- bold pods30K/yr
- bold spring awakening17K/yr
- bold spring awakening pods11K/yr
- washing pods bold12K/yr
- bold lavender washing pods12K/yr
- bold lavender and chamomile8K/yr
- bold washing pods spring awakening6K/yr
- spring awakening pods7K/yr
Reviews and returns
What reviews say buyers love and hate about Mrs Hinch Enchanted Wildflowers
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
the smell was disgusting
Smell is too strong
Smell
expensive
a waste of money
expensive here
I dont like the way you have to use it
Theyre impossible to use individually
Not fit for use
Non bio
Not non bio
Persil Non Bio 3 in 1
Leaked
Care needed to ensure the pouch is securely sealed after use to prevent dampness which can cause leakage
Arrived and pods had leaked all over box
Love
Fragrance is lovely
Long lasting smell
Smells fresh
Decent price
Great value
Excellent value for money
Good washing tablets
Washes well
Good wash
Good quality, by the time I got them, most of the pods had burst
Excellent product
Well known product that gives you good results
They clean my clothes
This product is absolutely marvellous I recommend it cleans and freshen clothes and smells so good
Cleans very well
Return
0.1% Return rate 13% Fixable by listing
Leaked
Care needed to ensure the pouch is securely sealed after use to prevent dampness which can cause leakage
Arrived and pods had leaked all over box
the smell was disgusting
Smell is too strong
Smell
Non bio
Not non bio
Persil Non Bio 3 in 1
expensive
a waste of money
expensive here
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Mrs Hinch Enchanted Wildflowers questions
Answered from the same tracked data.









