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Mrs Hinch Enchanted Wildflowers

Maybe

Returns run at only 0.1% of orders. But the top 5 brands take 100% of clicks, so Mrs Hinch Enchanted Wildflowers is a Maybe.

Flapen Score
56
56 / 100
Top 12% of 2,976 Grocery niches · +10 vs the category median of 46
Market size
£770K/yr602K searches / yr
90-day growth
+4.1%search demand this quarter
Competition
41%top-5 click share · 4 brands · 184 sellers

Flapen Score

Mrs Hinch Enchanted Wildflowers against its category

The dotted line is the Grocery average. Past it, Mrs Hinch Enchanted Wildflowers is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mrs Hinch Enchanted Wildflowers market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Mrs Hinch Enchanted Wildflowers 602K times last year and spent an estimated £770K. All 4 brands take every click. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

9.5% of searches ended in a purchase last week.

Shoppers searched for this 602K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.5% of those searches ended in a purchase. Searches in the last 90 days moved +4.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £770K a year.

Searches, last 12 months
602K
Growth, 90 days vs prior 90
+4.1%
Conversion, latest week
9.5%
Market size, estimated
£770Ka year
Peak month
April1.4× the quietest month
Top search term
bold washing pods272K searches a year

02 · Price

A sale here is worth £13.42.

Listings sell for £13.42 on average, from £4.71 to £31.80. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 1,000 to 1,250 of them. At £13.42 that is £13K to £17K a year per listing.

Average price
£13.42under the $15 to $100 sweet spot
Price range
£4.71–£31.80
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
50K–60K
Units per listing a year
1,000–1,250
Revenue per listing a year
£13K–£17K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

32% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #866 within Laundry. It carries 890 reviews at 4.77 stars, so a new listing needs social proof before a better product.

Sponsored listings
32%
Prime listings
94%
Out of stock, average day
3.9%
Average rank
#866in Laundry
Average rating
4.77 starsAmazon United Kingdom average 4.36 stars
Average reviews
890per listing
Listings tracked
31

04 · Newcomers

Amazon counts 10 of last year's 14 launches as successful.

14 products launched here in the last 12 months. Amazon counts 10 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
14
Successful launches
10Amazon's first-year sales bar
Average brand age
42 months

Products

Top Mrs Hinch Enchanted Wildflowers products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

£0£31K£62K£92K£123K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

184

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

41%

Top 20: 89%

Open market

0%

  • Bold51%
  • Fairy Non Bio39%
  • Procter & Gamble6%
  • Persil3%

Demand

Mrs Hinch Enchanted Wildflowers search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KPrime Day '25Spike '25Black Friday '25Spike '26JunJulAugSepOctNovDecJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Mrs Hinch Enchanted Wildflowers search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bold washing pods272K/yr
  • bold150K/yr
  • bold pods30K/yr
  • bold spring awakening17K/yr
  • bold spring awakening pods11K/yr
  • washing pods bold12K/yr
  • bold lavender washing pods12K/yr
  • bold lavender and chamomile8K/yr
  • bold washing pods spring awakening6K/yr
  • spring awakening pods7K/yr

Reviews and returns

What reviews say buyers love and hate about Mrs Hinch Enchanted Wildflowers

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell13%+0.24

the smell was disgusting

Smell is too strong

Smell

Value For Money10%+2.59

expensive

a waste of money

expensive here

Ease Of Use6%−0.03

I dont like the way you have to use it

Theyre impossible to use individually

Not fit for use

Vegan/Organic6%−0.02

Non bio

Not non bio

Persil Non Bio 3 in 1

Leak-Proof4%

Leaked

Care needed to ensure the pouch is securely sealed after use to prevent dampness which can cause leakage

Arrived and pods had leaked all over box

Love

Smell31%+0.24

Fragrance is lovely

Long lasting smell

Smells fresh

Value For Money31%+2.59

Decent price

Great value

Excellent value for money

Washability9%+0.29

Good washing tablets

Washes well

Good wash

Quality-Overall8%+0.29

Good quality, by the time I got them, most of the pods had burst

Excellent product

Well known product that gives you good results

Ease Of Cleaning5%+0.54

They clean my clothes

This product is absolutely marvellous I recommend it cleans and freshen clothes and smells so good

Cleans very well

Return

0.1% Return rate 13% Fixable by listing

Leak-Proof44%▆██▇▇▆

Leaked

Care needed to ensure the pouch is securely sealed after use to prevent dampness which can cause leakage

Arrived and pods had leaked all over box

Smell12%▇▁▁███

the smell was disgusting

Smell is too strong

Smell

Vegan/Organic8%▁█▁▆▁▇

Non bio

Not non bio

Persil Non Bio 3 in 1

Advertised Vs Actual Product7%█▁▁▅▄▄
Value For Money6%▁▆█▃▁▆

expensive

a waste of money

expensive here

FAQ

Common Mrs Hinch Enchanted Wildflowers questions

Answered from the same tracked data.