mrs hinch enchanted wildflowers
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great9.5%search→purchase rate — share of searches ending in a sale
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Market size
Good£770K£770K/yr · 602K searches
Review moat
Good889.94avg incumbent reviews — the moat a new listing must climb
Avg price
Good£13.42avg listing price — sweet spot $15–$100
Price range
Good£4.71–£31.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+4.1%90-day search growth — must beat 0% to launch
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, mrs hinch enchanted wildflowers is a £770K/yr Amazon United Kingdom market (602K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 56/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
mrs hinch enchanted wildflowers market data
- Units sold / yr
- 50K–60K
- avg 1,000–1,250/product
- Revenue / yr
- £671K–£805K
- units × avg price
- Conversion rate
- 9.5%
- Avg BSR
- #866
- Page quality
- 0%
- Prime
- 94%
- Sponsored
- 32%
- Out of stock
- 3.9%
- Avg brand age
- 42 months
- Avg seller age
- 165 days
Competition & brand share
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.Brands
4 falling
Sellers
184
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
41%
Top 20: 89%
Open market
0%
- Bold51%
- Fairy Non Bio39%
- Procter & Gamble6%
- Persil3%
Demand & seasonality
Weekly Amazon search volume, last 59 weeks — +4.1% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top mrs hinch enchanted wildflowers search terms
- bold washing pods272K/yr
- bold150K/yr
- bold pods30K/yr
- bold spring awakening17K/yr
- bold spring awakening pods11K/yr
- washing pods bold12K/yr
- bold lavender washing pods12K/yr
- bold lavender and chamomile8K/yr
- bold washing pods spring awakening6K/yr
- spring awakening pods7K/yr
Top mrs hinch enchanted wildflowers products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Bold Lavender and Camomile PODS washing liquid laundry detergent capsules 100 washes 100ct outdoor freshness that lasts with built-in Lenor softener
Fairy Non Bio£16.934.8★108 rev
Bold Lavender and Camomile PODS Washing Liquid Laundry Detergent Capsules 85 Washes 85ct Outdoor Freshness that Lasts and Lasts with Built-in Lenor Softener
Fairy Non Bio£15.874.7★53 rev
Bold Ocean Mist PODS washing liquid laundry detergent capsules 120 washes 120ct outdoor freshness that lasts with built-in Lenor softener
Bold£21.354.7★55 rev
Bold All-In-1 Pods Washing Liquid Capsules Spring Awakening 1229.1 grams
Procter & Gamble£15.214.8★428 rev
Bold Washing Liquid Laundry Detergent 87 Washes 2.697l Spring Awakening Outdoor Freshness That Lasts And Lasts With Build In Stain Remover And Lenor Freshness
Bold£8.954.8★563 rev
Newest
by launch date
Bold First Day of Spring PODS Washing Liquid Laundry Detergent Capsules 33 Washes 33ct Outdoor Freshness That Lasts And Lasts With Built-In Lenor Softener
Bold£7.863 rev
Bold 2in1 Laundry Detergent Pods Lavender & Chamomile 50 Washes
Bold£11.624 rev
Bold Lavender and Camomile PODS washing liquid laundry detergent capsules 100 washes 100ct outdoor freshness that lasts with built-in Lenor softener
Fairy Non Bio£16.93108 rev
Bold Lavender and Camomile PODS Washing Liquid Laundry Detergent Capsules 85 Washes 85ct Outdoor Freshness that Lasts and Lasts with Built-in Lenor Softener
Fairy Non Bio£15.8753 rev
Bold Ocean Mist PODS washing liquid laundry detergent capsules 120 washes 120ct outdoor freshness that lasts with built-in Lenor softener
Bold£21.3555 rev
Trending
90-day click momentum
Bold Washing Powder Laundry Detergent 72 Washes 3.6kg Spring Awakening Outdoor Freshness that Lasts And Lasts with Build In Stain Remover And Lenor Freshness
Bold£8.254.8★
Persil Bio 3 in 1 Washing Capsules 1st time removal of tough stains outstanding stain removal in quick & cold washes 48 washes
Persil£7.554.7★
Bold Lavender and Camomile PODS washing liquid laundry detergent capsules 100 washes 100ct outdoor freshness that lasts with built-in Lenor softener
Fairy Non Bio£16.934.8★
Bold Lavender and Camomile Liquid Laundry Detergent Gel 40 Washes 1.32L Outdoor Freshness that Lasts and Lasts
Bold£5.834.7★
Persil Non Bio 3 in 1 Washing Capsules laundry capsules gentle next to sensitive skin for outstanding stain removal in quick & cold washes 58 washes
Persil£8.974.7★
What buyers say about mrs hinch enchanted wildflowers
What buyers praise and complain about, mined from review topics.What buyers love
“Fragrance is lovely”
“Decent price”
“Good washing tablets”
“Good quality, by the time I got them, most of the pods had burst”
“They clean my clothes”
“As advertised”
“Fresh”
“Easy to use”
“Good size”
“Bold is the best clothing comes out clean soft and fresh”
What buyers complain about
“the smell was disgusting”
“expensive”
“I dont like the way you have to use it”
“Non bio”
“Leaked”
“Poor quality”
“do not dissolve properly”
“It just smells like it didn't wash anything properly”
“Product doesnt remove stubborn stains or any stained items of clothing”
“No carrying home from shop”
Top return reasons
Common questions
- Is mrs hinch enchanted wildflowers profitable to sell on Amazon United Kingdom?
- The niche generates £770K/yr across 31 tracked products. 10 of 14 products launched in the last 360 days are still selling. 90-day search growth is +4.1%. Flapen's verdict: Worth a look (56/100).
- How competitive is the mrs hinch enchanted wildflowers niche?
- 4 brands and 184 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in mrs hinch enchanted wildflowers?
- Top complaints mined from reviews: Smell, Value For Money, Ease Of Use. The return rate is 0.1%.
- When does demand for mrs hinch enchanted wildflowers peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the mrs hinch enchanted wildflowers niche?
- Listings span £4.71–£31.80; the average listing price is £13.42 (sweet spot $15–$100). The average incumbent carries 890 reviews — the moat a new listing must climb.