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Mr Sheen Multi Surface Polish

Fail

The top 5 brands take 100% of clicks, so Mr Sheen Multi Surface Polish is a Fail.

Flapen Score
35
35 / 100
Ranks 2,727 of 2,976 Grocery niches · −11 vs the category median of 46
Market size
£109K/yr72K searches / yr
90-day growth
-10.3%search demand this quarter
Competition
92%top-5 click share · 2 brands · 58 sellers

Flapen Score

Mr Sheen Multi Surface Polish against its category

The dotted line is the Grocery average. Past it, Mr Sheen Multi Surface Polish is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mr Sheen Multi Surface Polish market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Mr Sheen Multi Surface Polish 72K times last year and spent an estimated £109K. All 2 brands take every click. Flapen scores it 35 out of 100, a Fail.

01 · Demand

21.1% of searches ended in a purchase last week.

Shoppers searched for this 72K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 21.1% of those searches ended in a purchase. Searches in the last 90 days moved -10.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £109K a year.

Searches, last 12 months
72K
Growth, 90 days vs prior 90
-10.3%
Conversion, latest week
21.1%
Market size, estimated
£109Ka year
Peak month
September1.3× the quietest month
Top search term
mr sheen multi surface polish33K searches a year

02 · Price

A sale here is worth £7.14.

Listings sell for £7.14 on average, from £1.41 to £11.16. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,000 to 1,250 of them. At £7.14 that is £7K to £9K a year per listing.

Average price
£7.14under the $15 to $100 sweet spot
Price range
£1.41–£11.16
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
1,000–1,250
Revenue per listing a year
£7K–£9K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

43% of listings pay for placement with sponsored ads. 71% ship with Prime. On an average day, 4.1% of listings are out of stock. The average listing ranks #46 within Household Cleaners. It carries 476 reviews at 4.70 stars, so a new listing needs social proof before a better product.

Sponsored listings
43%
Prime listings
71%
Out of stock, average day
4.1%
Average rank
#46in Household Cleaners
Average rating
4.70 starsAmazon United Kingdom average 4.36 stars
Average reviews
476per listing
Listings tracked
7

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
63 months

Products

Top Mr Sheen Multi Surface Polish products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 92% of clicks. A locked shelf that new listings rarely crack.

£0£16K£33K£49K£65K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 flat

Sellers

58

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

92%

Top 20: 100%

Open market

0%

  • Mr Sheen96%
  • SC Johnson Professional4%
  • Open — no brand owns it (0%)

Demand

Mr Sheen Multi Surface Polish search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Mr Sheen Multi Surface Polish search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mr sheen multi surface polish33K/yr
  • mr sheen29K/yr
  • sheen6K/yr
  • mr sheen polish5K/yr

Reviews and returns

What reviews say buyers love and hate about Mr Sheen Multi Surface Polish

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall25%−0.01

Huge

Its huge

Value For Money25%+1.94

hard tto find product at a great price

Smell25%−0.04

Think they have changed the smell

Dilute/Watery8%−0.07

Its not a watery polish its effective

Love

Value For Money23%+1.94

Great value

Good value

Good value for money

Smell17%−0.04

Ideal size, giving a fresh smell easy to use

this is a good polish nice smell thanks seller

Lovely smell

Quality-Overall12%+0.34

Excellent product

Quality and renowned brand

Quality round

Advertised Vs Actual Product12%+1.21

Does the job

As described

Just what I wanted

Ease Of Cleaning9%−0.08

helping to remove dust

effective at removing dust

Shiny clean

Return

0.0% Return rate 14% Fixable by listing

Smell29%▁█▅▁▁▁

Think they have changed the smell

Maintenance And Repair14%▁▁▁█▁▁
Ease Of Use14%▁▁▁█▁▁
Functionality-Overall14%
Dilute/Watery14%▁▁█▁▁▁

Its not a watery polish its effective

FAQ

Common Mr Sheen Multi Surface Polish questions

Answered from the same tracked data.