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Mr Porky Pork Scratchings

Fail

The top 5 brands take 100% of clicks, so Mr Porky Pork Scratchings is a Fail.

Flapen Score
39
39 / 100
Ranks 2,381 of 2,976 Grocery niches · −7 vs the category median of 46
Market size
£40K/yr37K searches / yr
90-day growth
-7.6%search demand this quarter
Competition
79%top-5 click share · 5 brands · 22 sellers

Flapen Score

Mr Porky Pork Scratchings against its category

The dotted line is the Grocery average. Past it, Mr Porky Pork Scratchings is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mr Porky Pork Scratchings market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Mr Porky Pork Scratchings 37K times last year and spent an estimated £40K. All 5 brands take every click. Demand peaks in Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

6.3% of searches ended in a purchase last week.

Shoppers searched for this 37K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.3% of those searches ended in a purchase. Searches in the last 90 days moved -7.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £40K a year.

Searches, last 12 months
37K
Growth, 90 days vs prior 90
-7.6%
Conversion, latest week
6.3%
Market size, estimated
£40Ka year
Peak month
December1.5× the quietest month
Top search term
mr porky pork scratchings16K searches a year

02 · Price

A sale here is worth £16.95.

Listings sell for £16.95 on average, from £1.34 to £39.20. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At £16.95 that is £2K to £4K a year per listing.

Average price
£16.95inside the $15 to $100 sweet spot
Price range
£1.34–£39.20
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
£2K–£4K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

17% of listings pay for placement with sponsored ads. 58% ship with Prime. On an average day, 28.2% of listings are out of stock. The average listing ranks #340 within Snack Foods. It carries 652 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
17%
Prime listings
58%
Out of stock, average day
28.2%
Average rank
#340in Snack Foods
Average rating
4.53 starsAmazon United Kingdom average 4.36 stars
Average reviews
652per listing
Listings tracked
12

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
52 months

Products

Top Mr Porky Pork Scratchings products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.

£0£4K£8K£12K£16K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 rising

Sellers

22

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

0%

  • Mr Porky83%
  • Mr. Porky8%
  • THE POSH PIG4%
  • Black Country Snacks3%
  • Generic3%

Demand

Mr Porky Pork Scratchings search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Dec · busiest ÷ quietest = 1.5×

Search terms

Top Mr Porky Pork Scratchings search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mr porky pork scratchings16K/yr
  • mr porky crispy pork strips9K/yr
  • mr porky8K/yr
  • pork scratchings mr porky4K/yr

Reviews and returns

What reviews say buyers love and hate about Mr Porky Pork Scratchings

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Chunk/Clump/Collection22%−0.26

Hard and lumpy

Large pieces

Scratchings are in quite large pieces

Size-Overall8%+0.45

I wish the pieces were smaller

Small packets

Flavor8%−0.02

Absolute waste of money stale hard as rock disgusting flavour

Taste-Overall8%+1.89

Taste awful, although great alternative if your in to that stuff taste really fatty

Moist/Dry8%−0.13

Very Dry

Love

Taste-Overall42%+1.89

The chorizo ones are amazing

Excellent snacks

Good taste

Quality-Overall10%+0.61

Good quality

Excellent good quality nice and tasteful crunchy plenty of salt on them and taste nice and fresh pork scratchings good quality texture good

consistently good quality

Crispiness10%+0.55

Not too fatty, crunchy

a great crunch

Perfect amount of crunch

Flavor9%−0.02

Great variety of flavours

Really great selection of flavours

Love the different flavours too

Value For Money4%+0.57

Great price

Good value and variety

FAQ

Common Mr Porky Pork Scratchings questions

Answered from the same tracked data.