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Mr Porky Pork Scratchings

brand-locked demand (top 5 brands take 100% of clicks) — Mr Porky Pork Scratchings doesn't clear our bar today.

Flapen Score

39
Skip it
Market size 10Growth 21Conversion 69Competition 17Returns 100Price range 64Avg price 80Brand share 0Review moat 71Quality gap 37
This niche Category average

Is Mr Porky Pork Scratchings profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Mr Porky Pork Scratchings is a £40K/yr Amazon United Kingdom market (37K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Skip it — 39/100.

Mr Porky Pork Scratchings: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -7.6% over the last 90 days and 6.3% of searches end in a purchase.

£40K

revenue / yr

Units sold / yr3K
Search volume / yr-7.6%37K
Conversion rate6.3%
Avg price£16.95

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers5 · 22
Top-5 product click share79%
Open market0%
Avg brand age52 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 12 products

Sponsored placement17%
New entrants (1y)2· 0 succeeded
Avg rating4.5★
Avg reviews652

Top Mr Porky Pork Scratchings products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.

£0£4K£8K£12K£16K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 rising

Sellers

22

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

0%

  • Mr Porky83%
  • Mr. Porky8%
  • THE POSH PIG4%
  • Black Country Snacks3%
  • Generic3%

Mr Porky Pork Scratchings demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume37KCVR6.3%Products12Brands5Top 5 Brands100%OOS Rate28.2%Rating4.5★Reviews652Avg BSR#340
1K600Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Dec · busiest ÷ quietest = 1.5×

Top Mr Porky Pork Scratchings search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • mr porky pork scratchings16K/yr
  • mr porky crispy pork strips9K/yr
  • mr porky8K/yr
  • pork scratchings mr porky4K/yr

What reviews say buyers love and hate about Mr Porky Pork Scratchings

What buyers mention most, as a share of all reviews.

What buyers love

89% of reviews
Taste-Overall42%

The chorizo ones are amazing

Quality-Overall10%

Good quality

Crispiness10%

Not too fatty, crunchy

Flavor9%

Great variety of flavours

Value For Money4%

Great price

What buyers complain about

71% of reviews
Chunk/Clump/Collection22%

Hard and lumpy

Size-Overall8%

I wish the pieces were smaller

Flavor8%

Absolute waste of money stale hard as rock disgusting flavour

Taste-Overall8%

Taste awful, although great alternative if your in to that stuff taste really fatty

Moist/Dry8%

Very Dry

Common Mr Porky Pork Scratchings questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Mr Porky Pork Scratchings 39/100 on Amazon United Kingdom — Skip it. The niche generates £40K/yr across 12 tracked products. 0 of 2 products launched in the last 360 days are still selling. Search demand moved -7.6% over the last 90 days.
Search demand for Mr Porky Pork Scratchings on Amazon United Kingdom peaks in Dec, where the busiest month runs 1.5× the quietest.