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Mr Freeze Ice Pops

Mr Freeze Ice Pops shows demand growing +558.5% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Signals Trending

Flapen Score

63
Worth a look
Market size 18Growth 100Conversion 63Competition 69Returns 100Price range 27Avg price 45Brand share 45Review moat 94Quality gap 62
This niche Category average

Is Mr Freeze Ice Pops profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Mr Freeze Ice Pops is a £73K/yr Amazon United Kingdom market (115K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 63/100.

Mr Freeze Ice Pops: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +558.5% over the last 90 days and 5.6% of searches end in a purchase.

£73K

revenue / yr

Units sold / yr13K
Search volume / yr+558.5%115K
Conversion rate5.6%
Avg price£11.34

Who owns the niche?

The top 5 brands hold 78% of demand, so 22% of the market is open.

22%

open market share

Brands · sellers12 · 61
Top-5 product click share44%
Open market22%
Avg brand age42 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 33 products

Sponsored placement55%
New entrants (1y)8· 2 succeeded
Avg rating4.4★
Avg reviews117

Top Mr Freeze Ice Pops products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.

£0£3K£6K£9K£12K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

12 falling

Sellers

61

Top-5 brand share

78%

Top 20: 95%

Top-5 click share

44%

Top 20: 86%

Open market

17%

  • Mr Freeze33%
  • SHANZA DEPARTMENTAL'S22%
  • Broadway candy9%
  • Generic7%
  • Saras Flavours of Asia6%
  • Welari5%
  • Open — no brand owns it (6 brands, 17%)

Mr Freeze Ice Pops demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume115KCVR5.6%Products33Brands12Top 5 Brands78%OOS Rate7.5%Rating4.4★Reviews117Avg BSR#59
15K10KSpike '25Prime Day '25Spike '26Prime Day '26JunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: May, Jun, Jul · busiest ÷ quietest = 9.9×

Top Mr Freeze Ice Pops search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • mr freeze ice pops52K/yr
  • mr freeze28K/yr
  • ice pops mr freeze13K/yr
  • tip tops ice pops11K/yr
  • ice pops bulk8K/yr
  • ice lollies bulk4K/yr

What reviews say buyers love and hate about Mr Freeze Ice Pops

What buyers mention most, as a share of all reviews.

What buyers love

96% of reviews
Taste-Overall27%

Super tasty and quick delivery

Value For Money24%

Excellent value for money

Flavor23%

Good flavor

Quality-Overall6%

Very nice quality

Advertised Vs Actual Product5%

Just as expected

What buyers complain about

94% of reviews
Taste-Overall25%

Unpleasant artificial taste

Value For Money22%

these are expensive for ice pops

Storage Temperature13%

Probably took longer to freeze

Flavor9%

The cherry flavour is absolutely VILE

Leak-Proof6%

Leaking inside

Common Mr Freeze Ice Pops questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Mr Freeze Ice Pops 63/100 on Amazon United Kingdom — Worth a look. The niche generates £73K/yr across 33 tracked products. 2 of 8 products launched in the last 360 days are still selling. Search demand moved +558.5% over the last 90 days.
Search demand for Mr Freeze Ice Pops on Amazon United Kingdom peaks in May–Jun–Jul, where the busiest month runs 9.9× the quietest.