mr freeze ice pops
Worth a lookShows demand growing +558.5% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+558.5%90-day search growth — must beat 0% to launch
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Great117.33avg incumbent reviews — the moat a new listing must climb
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Conversion
Good5.6%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Avg price
Okay£11.34avg listing price — sweet spot $15–$100
Price range
Okay£1.56–£19.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£73K£73K/yr · 115K searches
According to Flapen's Amazon United Kingdom niche tracking, mr freeze ice pops is a £73K/yr Amazon United Kingdom market (115K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 63/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
mr freeze ice pops market data
- Units sold / yr
- 10K–13K
- avg 100–250/product
- Revenue / yr
- £113K–£142K
- units × avg price
- Conversion rate
- 5.6%
- Avg BSR
- #59
- Page quality
- 0%
- Prime
- 48%
- Sponsored
- 55%
- Out of stock
- 7.5%
- Avg brand age
- 42 months
- Avg seller age
- 175 days
Competition & brand share
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.Brands
12 falling
Sellers
61
Top-5 brand share
78%
Top 20: 95%
Top-5 click share
44%
Top 20: 86%
Open market
17%
- Mr Freeze33%
- SHANZA DEPARTMENTAL'S22%
- Broadway candy9%
- Generic7%
- Saras Flavours of Asia6%
- Welari5%
- Open — no brand owns it (6 brands, 17%)
Demand & seasonality
Weekly Amazon search volume, last 62 weeks — +558.5% search growth over the last 90 days.Peak months: May, Jun, Jul · busiest ÷ quietest = 9.9×
Top mr freeze ice pops search terms
- mr freeze ice pops52K/yr
- mr freeze28K/yr
- ice pops mr freeze13K/yr
- tip tops ice pops11K/yr
- ice pops bulk8K/yr
- ice lollies bulk4K/yr
Top mr freeze ice pops products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Mr. Freeze Mega Pops Assorted Flavours 75x90ml |(Lemonade Cola Raspberry Strawberry+Tropical)
SHANZA DEPARTMENTAL'S£16.834.1★28 rev
Mr Freeze Super Size Freeze Pops 75 x 90ml - 5 Ice Lollies Flavours Tropical Strawberry Cola Raspberry & Lemonade - Natural Colours Preservative Free Ice Pops - Vegan 14 Calories Each
Broadway candy£19.853.8★22 rev
Mr Freeze 20pk Assorted Freeze Pops
Mr Freeze£1.624.6★307 rev
Mr Freeze Ice Pops - Naturally Flavoured Ice Lollies - Blue Raspberry Flavour Vegan Friendly Freeze Pops 20 x 45 ml
Mr Freeze£6.324.5★146 rev
Mr Freeze Freeze Pops 140 x 45ml | Assorted Flavours | Freezable Ice Pops | No Artificial Colours | Perfect for Parties Picnics & Kids
Saras Flavours of Asia£16.554.1★28 rev
Newest
by launch date
Mr Freeze Sour Freeze Pops 20 x 45ml (Pack of 4) | Sour Fruit Flavoured Freezer Pops | Ready-to-Freeze Ice Pops | 80 Pops Total | Perfect For Parties Celebrations and Summer Gatherings
Generic£9.871 rev
Mr Freeze Multipack Freeze Pops (140 x 45ml) Assorted Fruit Flavour Raspberry Strawberry Cola Lemonade Tropical Summer Ice Lolly Snack Treat with Welari Thank You Card | (1pack) (6300ml)
Welari£17.0531 rev
Mr Freeze Party Pops 20 x 45ml
Mr Freeze£1.791 rev
Mr Freeze Multipack Freeze Pops (75 x 90ml - full box) Assoerted Flavour Ice Lolly Snack - Raspberry Strawberry Cola Lemonade Tropical with Welari Thank You Card | (1 Pack)
Welari£16.300 rev
Mr Freeze Ice Pops Blue Raspberry 20 x 45ml (Pack of 4) Total 80 Pops Ready-to-Freeze Ice Lollies | Refreshing Blue Raspberry Flavour | Summer Treats for Kids & Adults
Generic£9.807 rev
Trending
90-day click momentumMr Freeze Sour Freeze Pops 20 x 45ml (Pack of 4) | Sour Fruit Flavoured Freezer Pops | Ready-to-Freeze Ice Pops | 80 Pops Total | Perfect For Parties Celebrations and Summer Gatherings
Generic£9.875.0★
Mr Freeze Party Pops 20 x 45ml
Mr Freeze£1.795.0★
Mr Freeze Multipack Freeze Pops (75 x 90ml - full box) Assoerted Flavour Ice Lolly Snack - Raspberry Strawberry Cola Lemonade Tropical with Welari Thank You Card | (1 Pack)
Welari£16.300.0★
Mr Freeze Jubbly Blue Raspberry Ice Lollies (8 x 62ml) (Frozen)
Mr Freeze£1.734.6★
Mr Freeze Ice Pops - Assorted Flavour Ice Lollies - Sugar Free & Vegan Friendly Freeze Pops 20 x 45 ml (8-Pack)
Mr Freeze£18.794.4★
What buyers say about mr freeze ice pops
What buyers praise and complain about, mined from review topics.What buyers love
“Super tasty and quick delivery”
“Excellent value for money”
“Good flavor”
“Very nice quality”
“Just as expected”
“Refreshing”
“fab size”
“Excellent little ice lolly pouches - none of them leak”
“easy to open”
“and once frozen you can feel they have a good amount of roundness to them”
What buyers complain about
“Unpleasant artificial taste”
“these are expensive for ice pops”
“Probably took longer to freeze”
“The cherry flavour is absolutely VILE”
“Leaking inside”
“Not great quality”
“Wrong size”
“But very watery taste”
“left a bitter taste”
Common questions
- Is mr freeze ice pops profitable to sell on Amazon United Kingdom?
- The niche generates £73K/yr across 33 tracked products. 2 of 8 products launched in the last 360 days are still selling. 90-day search growth is +558.5%. Flapen's verdict: Worth a look (63/100).
- How competitive is the mr freeze ice pops niche?
- 12 brands and 61 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 78% of demand.
- What do buyers complain about in mr freeze ice pops?
- Top complaints mined from reviews: Taste-Overall, Value For Money, Storage Temperature. The return rate is 0.0%.
- When does demand for mr freeze ice pops peak?
- Demand peaks in May–Jun–Jul; the busiest month runs 9.9× the quietest.
- What does it cost to enter the mr freeze ice pops niche?
- Listings span £1.56–£19.85; the average listing price is £11.34 (sweet spot $15–$100). The average incumbent carries 117 reviews — the moat a new listing must climb.