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Mr Freeze Ice Pops

Maybe

Search demand grew +558.5% this quarter. But shoppers spend only $73K a year here, so Mr Freeze Ice Pops is a Maybe.

Filters Trending
Flapen Score
63
63 / 100
Top 3% of 2,976 Grocery niches · +17 vs the category median of 46
Market size
£73K/yr115K searches / yr
90-day growth
+558.5%search demand this quarter
Competition
44%top-5 click share · 12 brands · 61 sellers

Flapen Score

Mr Freeze Ice Pops against its category

The dotted line is the Grocery average. Past it, Mr Freeze Ice Pops is stronger. Inside it, weaker.

63Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mr Freeze Ice Pops market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Mr Freeze Ice Pops 115K times last year and spent an estimated £73K. The top 5 brands take 78% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 63 out of 100, a Maybe.

01 · Demand

5.6% of searches ended in a purchase last week.

Shoppers searched for this 115K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.6% of those searches ended in a purchase. Searches in the last 90 days moved +558.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £73K a year.

Searches, last 12 months
115K
Growth, 90 days vs prior 90
+558.5%
Conversion, latest week
5.6%
Market size, estimated
£73Ka year
Peak month
July9.9× the quietest month
Top search term
mr freeze ice pops52K searches a year

02 · Price

A sale here is worth £11.34.

Listings sell for £11.34 on average, from £1.56 to £19.85. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At £11.34 that is £1K to £3K a year per listing.

Average price
£11.34under the $15 to $100 sweet spot
Price range
£1.56–£19.85
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

55% of listings pay for placement with sponsored ads. 48% ship with Prime. On an average day, 7.5% of listings are out of stock. The average listing ranks #59 within Confectionery. It carries 117 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
55%
Prime listings
48%
Out of stock, average day
7.5%
Average rank
#59in Confectionery
Average rating
4.38 starsAmazon United Kingdom average 4.36 stars
Average reviews
117per listing
Listings tracked
33

04 · Newcomers

Amazon counts 2 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
2Amazon's first-year sales bar
Average brand age
42 months

Products

Top Mr Freeze Ice Pops products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£6K£9K£12K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

12 falling

Sellers

61

Top-5 brand share

78%

Top 20: 95%

Top-5 click share

44%

Top 20: 86%

Open market

17%

  • Mr Freeze33%
  • SHANZA DEPARTMENTAL'S22%
  • Broadway candy9%
  • Generic7%
  • Saras Flavours of Asia6%
  • Welari5%
  • Open — no brand owns it (6 brands, 17%)

Demand

Mr Freeze Ice Pops search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '25Prime Day '25Spike '26Prime Day '26JunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: May, Jun, Jul · busiest ÷ quietest = 9.9×

Search terms

Top Mr Freeze Ice Pops search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mr freeze ice pops52K/yr
  • mr freeze28K/yr
  • ice pops mr freeze13K/yr
  • tip tops ice pops11K/yr
  • ice pops bulk8K/yr
  • ice lollies bulk4K/yr

Reviews and returns

What reviews say buyers love and hate about Mr Freeze Ice Pops

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall25%+0.45

Unpleasant artificial taste

Tasted very artificial

not much taste

Value For Money22%+1.70

these are expensive for ice pops

Overpriced

Such a shame as they are good value for money

Storage Temperature13%−0.02

Probably took longer to freeze

Not Freezeable

product remains liquid even after several days in the freezer

Flavor9%−0.08

The cherry flavour is absolutely VILE

Poor flavours

The flavours were strange to say the least

Leak-Proof6%

Leaking inside

Love

Taste-Overall27%+0.45

Super tasty and quick delivery

Excellent taste

A tasty reminder of my childhood

Value For Money24%+1.70

Excellent value for money

Well worth buying

Amazing price

Flavor23%−0.08

Good flavor

Useful to have in the freezer, nice big size, comes in a big pack so you can indulge and have a couple, nice flavours

Great variety of flavours and fab size

Quality-Overall6%+0.46

Very nice quality

Great product

First impressions are perfectly good

Advertised Vs Actual Product5%+1.57

Just as expected

Theyre the same

FAQ

Common Mr Freeze Ice Pops questions

Answered from the same tracked data.