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Mr Beast Chocolate Bar

Fail

The top 5 brands take 99% of clicks, so Mr Beast Chocolate Bar is a Fail.

Flapen Score
47
47 / 100
Top 44% of 2,976 Grocery niches · +1 vs the category median of 46
Market size
£107K/yr186K searches / yr
90-day growth
-25.4%search demand this quarter
Competition
62%top-5 click share · 6 brands · 20 sellers

Flapen Score

Mr Beast Chocolate Bar against its category

The dotted line is the Grocery average. Past it, Mr Beast Chocolate Bar is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mr Beast Chocolate Bar market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Mr Beast Chocolate Bar 186K times last year and spent an estimated £107K. The top 5 brands take 99% of clicks. Demand peaks in Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

4.0% of searches ended in a purchase last week.

Shoppers searched for this 186K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.0% of those searches ended in a purchase. Searches in the last 90 days moved -25.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £107K a year.

Searches, last 12 months
186K
Growth, 90 days vs prior 90
-25.4%
Conversion, latest week
4.0%
Market size, estimated
£107Ka year
Peak month
December3.3× the quietest month
Top search term
feastables87K searches a year

02 · Price

A sale here is worth £14.22.

Listings sell for £14.22 on average, from £6.12 to £23.79. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At £14.22 that is £4K to £7K a year per listing.

Average price
£14.22under the $15 to $100 sweet spot
Price range
£6.12–£23.79
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
£4K–£7K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

40% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 6.8% of listings are out of stock. The average listing ranks #1,175 within Chocolate Candy. It carries 31 reviews at 3.93 stars, so a new listing needs social proof before a better product.

Sponsored listings
40%
Prime listings
80%
Out of stock, average day
6.8%
Average rank
#1,175in Chocolate Candy
Average rating
3.93 starsAmazon United Kingdom average 4.36 stars
Average reviews
31per listing
Listings tracked
20

04 · Newcomers

Amazon counts 0 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Mr Beast Chocolate Bar products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

£0£11K£21K£32K£43K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)4 products missing review or click data not plotted

Brands

6 rising

Sellers

20

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

0%

  • MORE THAN A HUG35%
  • Feastables34%
  • Intergalactic Sweets19%
  • Parahon7%
  • Marlborough Timber3%
  • Generic1%

Demand

Mr Beast Chocolate Bar search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24Holiday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.3×

Search terms

Top Mr Beast Chocolate Bar search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • feastables87K/yr
  • mr beast chocolate53K/yr
  • feastables chocolate bars7K/yr
  • mr beast feastables8K/yr
  • feastables milk chocolate5K/yr
  • mrbeast chocolate3K/yr
  • mr beast chocolate bar4K/yr
  • feastables chocolate3K/yr
  • feastables mr beast chocolate16K/yr

Reviews and returns

What reviews say buyers love and hate about Mr Beast Chocolate Bar

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money40%−0.58

Expensive for what they are

Too expensive

very expensive for chocolate

Taste-Overall23%+3.30

had a weird aftertaste

Taste of nothing

this tasted bland and

Quality-Overall13%−0.04

Oh terrible cheap chocolate dont waste your money

Flavor6%−0.02

the flavour and texture werent anything particularly special for the price

Artificial Sweeteners4%−0.07

way too sweet

Love

Taste-Overall55%+3.30

would recommend it to anyone looking for a tasty treat for their children

Tasty chocolate brought for Easter for my son as its his favourite

Great taste

Quality-Overall12%−0.04

the quality feels much better than expected

Amazing you need to buy it the chocolates were not broken and good quality

Advertised Vs Actual Product10%+0.85

As expected

Value For Money5%−0.58

Absolutely fabulous, well worth the money to buy in bulk

Ingredients-Overall2%+0.16

The ingredients seem simple compared to many other chocolate bars

FAQ

Common Mr Beast Chocolate Bar questions

Answered from the same tracked data.