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Movie Night Hamper

Fail

The top 5 brands take 95% of clicks, so Movie Night Hamper is a Fail.

Flapen Score
45
45 / 100
Ranks 1,592 of 2,976 Grocery niches · −1 vs the category median of 46
Market size
£68K/yr186K searches / yr
90-day growth
-18.3%search demand this quarter
Competition
46%top-5 click share · 11 brands · 62 sellers

Flapen Score

Movie Night Hamper against its category

The dotted line is the Grocery average. Past it, Movie Night Hamper is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Movie Night Hamper market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Movie Night Hamper 186K times last year and spent an estimated £68K. The top 5 brands take 95% of clicks. Demand peaks in Jan–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

4.6% of searches ended in a purchase last week.

Shoppers searched for this 186K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.6% of those searches ended in a purchase. Searches in the last 90 days moved -18.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £68K a year.

Searches, last 12 months
186K
Growth, 90 days vs prior 90
-18.3%
Conversion, latest week
4.6%
Market size, estimated
£68Ka year
Peak month
December7.6× the quietest month
Top search term
joe and sephs popcorn70K searches a year

02 · Price

A sale here is worth £8.02.

Listings sell for £8.02 on average, from £1.33 to £27.98. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At £8.02 that is £802 to £2K a year per listing.

Average price
£8.02under the $15 to $100 sweet spot
Price range
£1.33–£27.98
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
£802–£2K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

45% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.6% of listings are out of stock. The average listing ranks #520 within Chocolate Candy. It carries 354 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
45%
Prime listings
100%
Out of stock, average day
12.6%
Average rank
#520in Chocolate Candy
Average rating
4.38 starsAmazon United Kingdom average 4.36 stars
Average reviews
354per listing
Listings tracked
38

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Movie Night Hamper products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£5K£8K£11K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

62

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

46%

Top 20: 83%

Open market

4%

  • Joe & Seph's74%
  • GALAXY13%
  • Popcorn Shed4%
  • Baking Friends2%
  • Werther's1%
  • Mr Filbert's1%
  • Open — no brand owns it (5 brands, 4%)

Demand

Movie Night Hamper search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 7.6×

Search terms

Top Movie Night Hamper search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • joe and sephs popcorn70K/yr
  • galaxy counters20K/yr
  • movie night hamper28K/yr
  • gourmet popcorn15K/yr
  • movie night snacks11K/yr
  • joe and sephs9K/yr
  • joe & sephs popcorn7K/yr
  • flavoured popcorn6K/yr
  • cinema snacks4K/yr
  • movie snacks5K/yr

Reviews and returns

What reviews say buyers love and hate about Movie Night Hamper

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money31%−0.22

Waste of money

expensive snack

Expensive

Taste-Overall23%+3.18

Awful taste

Tastes completely different

left a slightly odd aftertaste

Flavor8%−0.06

it tastes nothing like birthday cake flavour

Not entirely full of flavour

Not my favourite

Size-Overall7%0.00

Small portion

small bag for the money

only small box

Stale/Rotten/Spoiled5%−0.10

stale

It also had a somewhat stale taste

Bland

Love

Taste-Overall44%+3.18

Lovely smooth taste

Absolutely delicious

Delicious popcorn

Quality-Overall12%+0.69

Great selection

Great variety

Quality product

Gifting Purpose11%+0.72

This was an excellent choice for a gift

Excellent gift

Gift for Christmas

Sweetness8%+0.02

very sweet

Great sweet selection in the box

Nice variety of sweets

Value For Money6%−0.22

Worth it

Great value

Good value

FAQ

Common Movie Night Hamper questions

Answered from the same tracked data.