Is mouse repellent profitable to sell on Amazon United Kingdom?

The niche generates £582K/yr across 47 tracked products. 9 of 28 products launched in the last 360 days are still selling. 90-day search growth is +10.5%. Flapen's verdict: Worth a look (72/100).

How competitive is the mouse repellent niche?

35 brands and 55 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 37% of demand.

What do buyers complain about in mouse repellent?

Top complaints mined from reviews: Functionality-Overall, Pest/Insect Control, Smell. The return rate is 0.4%.

When does demand for mouse repellent peak?

Demand peaks in Nov; the busiest month runs 1.6× the quietest.

What does it cost to enter the mouse repellent niche?

Listings span £4.19–£32.07; the average listing price is £14.17 (sweet spot $15–$100). The average incumbent carries 2,015 reviews — the moat a new listing must climb.

mouse repellent

Worth a look

Shows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Quality gap

Incredible3.9★

avg incumbent rating — lower means beatable quality

Brand share

Incredible37%

top-5 brand share — no brand owns this niche

Competition

Great33%

top-5 click share — an open shelf

Conversion

Good6.6%

search→purchase rate — share of searches ending in a sale

Avg price

Good£14.17

avg listing price — sweet spot $15–$100

Market size

Good£582K

£582K/yr · 625K searches

Price range

Good£4.19–£32.07

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay2,015.45

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+10.5%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand Quality Gap Out of Stock

According to Flapen's Amazon United Kingdom niche tracking, mouse repellent is a £582K/yr Amazon United Kingdom market (625K searches/yr). The top 5 brands hold 37% of demand. Demand peaks in Nov. Verdict: Worth a look — 72/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

mouse repellent market data

Units sold / yr: 40K–50K; avg 500–750/product
Revenue / yr: £567K–£709K; units × avg price
Conversion rate: 6.6%
Avg BSR: #162
Page quality: 0%
Prime: 100%
Sponsored: 96%
Out of stock: 36.8%
Avg brand age: 33 months
Avg seller age: 172 days

Competition & brand share

Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.

Brands

35 falling

Sellers

Top-5 brand share

37%

Top 20: 84%

Top-5 click share

33%

Top 20: 72%

Open market

58%

REPELIX ARMOUR12%
The Big Cheese10%
KURUI6%
EFA International5%
C&G Home and Garden5%
Nexis Solutions5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +10.5% search growth over the last 90 days.

Peak months: Nov · busiest ÷ quietest = 1.6×

Open Trend

Top mouse repellent search terms

rat repellent97K/yr +7.7%4.2% conv.
mouse repellent102K/yr +2.1%6.1% conv.
rodent repellent70K/yr +6.7%4.2% conv.
rat repellent outdoor53K/yr +37.6%3.9% conv.
mice repellent68K/yr -10.3%4.3% conv.
pest control products42K/yr -2.8%0.5% conv.
rat deterrent outdoor29K/yr +32.5%4.0% conv.
rat deterrent30K/yr +13.5%2.6% conv.
rat repellent outdoor garden9K/yr +339.6%4.5% conv.
mouse deterrent24K/yr -18.2%5.9% conv.

All search terms

Top mouse repellent products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

REPELIX ARMOUR Indoor Ultrasonic Pest Repeller Pack of 2 Covers 140m per Device 3 Modes Repels Mice Rats Spiders Mosquitoes Ants Bugs & Flies

REPELIX ARMOUR£22.114.4★1,627 rev

The Big Cheese Mouse Out Peppermint Granules 350g Non-Toxic Rat & Mouse Deterrent | Poison-Free Rodent Repellent | Safe for Food Storage Areas

The Big Cheese£6.263.8★2,402 rev

Mole Repellent Ultrasonic Rat Repellent Outdoor IP65 Waterproof Rat Repellent Ultrasonic Mole Trap for Garden Deterrent For Rodents Vole Gopher Snake and Mole (4 Pack)

MAOFENFENG£15.505.0★3 rev

Pestbye Long Life Battery Operated Sonic Rat and Mouse Repellent - Ultrasonic Rat & Mice Repeller

Pestbye£12.843.8★2,297 rev

C&G Home and Garden£8.303.9★2,926 rev

Newest

by launch date

READY STEADY DEFEND Rat Scatter Granules 650g Peppermint Oil Rodent & Mouse Repellent Rat Deterrent Outdoor/Indoor Odour-Masking Granules for Garden Garage Shed Bins Entry Points & Patio

READY STEADY DEFEND£14.469 rev

2mo ago

Peppermint Oil Rat Repellent

KURUI£9.5210 rev

3mo ago

Mole Repellent Ultrasonic Rat Repellent Outdoor IP65 Waterproof Rat Repellent Ultrasonic Mole Trap for Garden Deterrent For Rodents Vole Gopher Snake and Mole (4 Pack)

MAOFENFENG£15.503 rev

4mo ago

Peppermint Oil Rat Repellent - Mouse Repellent Pellets

KURUI£11.164 rev

4mo ago

jiaonayiyi Rat Rodent Repellent

jiaonayiyi£14.6231 rev

5mo ago

What buyers say about mouse repellent

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall14%

“Best quality”

Pest/Insect Control14%

“Mouse deterrent”

Smell12%

“Fresh Scent”

Advertised Vs Actual Product11%

“As described”

Ease Of Use10%

“Ease of use”

Value For Money9%

“Excellent value”

Efficiency8%

“Effective”

Strength3%

“Build quality: The units feel solid and well-made, not like cheap thin plastic”

Assembly/Installation2%

“Easy to set up”

Functionality-Overall1%

“Seems to work”

What buyers complain about

Functionality-Overall36%

“DOESNT WORK”

Pest/Insect Control16%

“Doesn't kill them”

Smell9%

“the smell is so gross”

Value For Money8%

“Overpriced”

Quality-Overall4%

“I have doubts about quality control”

Durability3%

“Died quickly”

Natural Resource Wastage2%

“Waste the time”

Socket/Port/Plug1%

“DOES NOT PLUG INTO SOCKET”

Advertised Vs Actual Product1%

“False advertising”

Strength1%

“Don't think it is strong enough so waste of money”

Top return reasons

Functionality-Overall52%

Pest/Insect Control11%

Defective Material/Parts8%

Advertised Vs Actual Product4%

Leak-Proof3%

Size-Overall3%

Smell2%

Socket/Port/Plug2%

Suitable For Outdoor2%

Quality-Overall2%

Common questions

Is mouse repellent profitable to sell on Amazon United Kingdom?: The niche generates £582K/yr across 47 tracked products. 9 of 28 products launched in the last 360 days are still selling. 90-day search growth is +10.5%. Flapen's verdict: Worth a look (72/100).
How competitive is the mouse repellent niche?: 35 brands and 55 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 37% of demand.
What do buyers complain about in mouse repellent?: Top complaints mined from reviews: Functionality-Overall, Pest/Insect Control, Smell. The return rate is 0.4%.
When does demand for mouse repellent peak?: Demand peaks in Nov; the busiest month runs 1.6× the quietest.
What does it cost to enter the mouse repellent niche?: Listings span £4.19–£32.07; the average listing price is £14.17 (sweet spot $15–$100). The average incumbent carries 2,015 reviews — the moat a new listing must climb.