Mouse Repellent

Shoppers searched for this 625K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.6% of those searches ended in a purchase. Searches in the last 90 days moved +10.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £582K a year.

Searches, last 12 months

625K

Growth, 90 days vs prior 90

+10.5%

Conversion, latest week

6.6%

Market size, estimated

£582Ka year

Peak month

November1.6× the quietest month

Top search term

rat repellent97K searches a year

Listings sell for £14.17 on average, from £4.19 to £32.07. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 500 to 750 of them. At £14.17 that is £7K to £11K a year per listing.

Average price

£14.17under the $15 to $100 sweet spot

Price range

£4.19–£32.07

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

40K–50K

Units per listing a year

500–750

Revenue per listing a year

£7K–£11K

Returns

0.4%of orders · Amazon United Kingdom median 0.6%

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 36.8% of listings are out of stock. The average listing ranks #162 within Indoor Insect & Pest Control. It carries 2,015 reviews at 3.89 stars, so a new listing needs social proof before a better product.

Sponsored listings

96%

Prime listings

100%

Out of stock, average day

36.8%

Average rank

#162in Indoor Insect & Pest Control

Average rating

3.89 starsAmazon United Kingdom average 4.36 stars

Average reviews

2,015per listing

Listings tracked

47

28 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

28

Successful launches

9Amazon's first-year sales bar

Average brand age

33 months