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Mouse Repellent

Pass

Mouse Repellent scores 72 out of 100, a Pass. Shoppers spend $582K a year here, search demand grew +10.5% this quarter, and returns run at 0.4% of orders.

Flapen Score
72
72 / 100
Top 1% of 2,976 Grocery niches · +26 vs the category median of 46
Market size
£582K/yr625K searches / yr
90-day growth
+10.5%search demand this quarter
Competition
33%top-5 click share · 35 brands · 55 sellers

Flapen Score

Mouse Repellent against its category

The dotted line is the Grocery average. Past it, Mouse Repellent is stronger. Inside it, weaker.

72Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mouse Repellent market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Mouse Repellent 625K times last year and spent an estimated £582K. The top 5 brands take 37% of clicks. Demand peaks in Nov. Flapen scores it 72 out of 100, a Pass.

01 · Demand

6.6% of searches ended in a purchase last week.

Shoppers searched for this 625K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.6% of those searches ended in a purchase. Searches in the last 90 days moved +10.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £582K a year.

Searches, last 12 months
625K
Growth, 90 days vs prior 90
+10.5%
Conversion, latest week
6.6%
Market size, estimated
£582Ka year
Peak month
November1.6× the quietest month
Top search term
rat repellent97K searches a year

02 · Price

A sale here is worth £14.17.

Listings sell for £14.17 on average, from £4.19 to £32.07. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 500 to 750 of them. At £14.17 that is £7K to £11K a year per listing.

Average price
£14.17under the $15 to $100 sweet spot
Price range
£4.19–£32.07
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
500–750
Revenue per listing a year
£7K–£11K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 36.8% of listings are out of stock. The average listing ranks #162 within Indoor Insect & Pest Control. It carries 2,015 reviews at 3.89 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
100%
Out of stock, average day
36.8%
Average rank
#162in Indoor Insect & Pest Control
Average rating
3.89 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,015per listing
Listings tracked
47

04 · Newcomers

Amazon counts 9 of last year's 28 launches as successful.

28 products launched here in the last 12 months. Amazon counts 9 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
28
Successful launches
9Amazon's first-year sales bar
Average brand age
33 months

Products

Top Mouse Repellent products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 33% of clicks. An open shelf where new products get seen.

£0£17K£35K£52K£70K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

35 falling

Sellers

55

Top-5 brand share

37%

Top 20: 84%

Top-5 click share

33%

Top 20: 72%

Open market

58%

  • REPELIX ARMOUR12%
  • The Big Cheese10%
  • KURUI6%
  • EFA International5%
  • C&G Home and Garden5%
  • Nexis Solutions5%

Demand

Mouse Repellent search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.6×

Search terms

Top Mouse Repellent search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rat repellent97K/yr
  • mouse repellent102K/yr
  • rodent repellent70K/yr
  • rat repellent outdoor53K/yr
  • mice repellent68K/yr
  • pest control products42K/yr
  • rat deterrent outdoor29K/yr
  • rat deterrent30K/yr
  • rat repellent outdoor garden9K/yr
  • mouse deterrent24K/yr

Reviews and returns

What reviews say buyers love and hate about Mouse Repellent

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall36%−0.56

DOESNT WORK

Not yet functional

Didn't see any results

Pest/Insect Control16%+0.13

Doesn't kill them

It's not working for ants

Does not do anything for flies - I dont recommend it for this job

Smell9%−0.01

the smell is so gross

overwhelming chemical smells

Smell is dreadful

Value For Money8%−0.02

Overpriced

therefore very expensive

Waste of money

Quality-Overall4%+1.10

I have doubts about quality control

Bad quality

Unreliable quality

Love

Quality-Overall14%+1.10

Best quality

Very happy with the quality - Also looks sleek unlike others

The build quality is solid

Pest/Insect Control14%+0.13

Mouse deterrent

Best insect repellent

Effective Pest Control

Smell12%−0.01

Fresh Scent

No nasty smells

Love the smell

Advertised Vs Actual Product11%+1.08

As described

Just as advertised

Better than expected

Ease Of Use10%+0.95

Ease of use

Will keep handy

Easy to operate

Return

0.4% Return rate 7% Fixable by listing

Functionality-Overall52%▆▇█▇█▆

DOESNT WORK

Not yet functional

Didn't see any results

Pest/Insect Control11%▅▄▄▆▆█

Doesn't kill them

It's not working for ants

Does not do anything for flies - I dont recommend it for this job

Defective Material/Parts8%▆▅▄▅▄█
Advertised Vs Actual Product4%█▃▄█▇▅

False advertising

does not do what it says it should

this false advertising

Leak-Proof3%█▃▄▇▃▂

FAQ

Common Mouse Repellent questions

Answered from the same tracked data.